"OOH - Adapting to be Accountable" Panel discussion @Goafest2024

"Explore the evolving landscape of Out-of-Home (OOH) advertising and its growing emphasis on accountability in this insightful panel discussion. Featuring industry leaders: Pawan Bansal - COO Jagran Engage & Chairman, IOAA (Indian Outdoor Advertising Association); Noomi Mehta - Chairman of the Board, Selvel One Group; Jahan Mehta - Chief Growth Officer; Oap Mediatech; Darshana Shah - Head - Marketing & Customer Experience, Aditya Birla Capital. Moderated by Sam Balsara, Founder, Chairman & MD, Madison World & Madison Communications, this session dives into how OOH advertising is adapting to meet new demands for accountability, measurement, and transparency in a digital-driven world.
#Goafest2024 #OOHAdvertising #Accountability #MarketingInnovation #OutdoorAdvertising