Optimizing images and type on the web by Lara Hogan

You already care about performance and speed’s place in the design workflow. This deep-dive session will take the next steps, focusing on hands-on performance techniques. You’ll learn the following:
* Nuances of each image file format used on the Web: where they came from, when to use each, and how to optimize JPEGs, GIFs, PNGs, and WebP
* Font file character subsetting to reduce file size, and how Etsy tested different typography across platforms to unify branding and simplify our font kit
* Proven techniques to help others in your organization care about performance so you can get to business fixing your site’s speed
Join the author of “Designing for Performance” as she gets into the nitty-gritty of image formats, font files, and crafting a culture of your performance so that you can actually implement the new techniques you’ll learn.