The Future of CRM: Engineering Better Experiences

Learn more: www.oracle.com/fusion-marketing/
Larry Ellison, Rob Tarkoff, and leaders from Aon and Accenture discuss the next generation of CRM and how integrating marketing and sales will help your business increase efficiency and drive growth.
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00:00 Introduction
00:40 Changing the game for CRM to engineer better experiences
17:48 What if CRM systems focused on marketers and sellers working together?
28:15 Aon drives digital transformation across their sales team
33:51 Oracle Implementation of Fusion Marketing
39:41 Product demonstration: The future of CRM for marketers and sellers
49:27 Accenture and Oracle confront CRM implementation challenges head-on
55:38 Red Bull Racing Honda and Oracle CX: Driving the fan experience

[@vitorlucio1195]

77 years old... but looks like 50!!!

[@MarkyGoldstein]

Market data automation (markets, industries, companies, people, trends, etc.) is also still a large gap. Most companies marketing and sales organisations focus on the wrong audiences and wrong prospects related to their strategic goals.

[@alicestewart5453]

Wonderful speech😊

[@mariagomesdesouzasilvagome3420]

Parabéns Larry Elison pelo dia dos pais. Um abraço

[@ParagShah1979]

Hope Oracle Fusion Marketing becomes hot unlike CX Unity and Sales Cloud

[@sumitpatnaik7057]

Oracle has no 1 crm i.e siebel but oracle is not ready to sell at High proportional. Hope they work on it

[@shaileshch7837]

Feedback: I hope industry wise customer stories will help for qualify lead.

[@nesdi6653]

data