“Our Time” - Ford Returns to Formula 1 with Oracle Red Bull Racing

After more than 20 years, and as F1 transitions to a new and more electrified future, now is the time for Ford to make its long-awaited return to Formula 1.
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[@moldytexas]

When a 2min 45s video is better than the entire RB19 launch

[@dnevill]

Seriously! 😅

[@KingofFray]

I know

[@adamsvensson2035]

It is amazing how bad the launch was. I mean the “hosts”, who were they?

[@dnevill]

@@adamsvensson2035 I turned it on, immediately cringed, and turned it off. Popped in about 45 minutes later and Danny Ric was on, so watched 15 seconds of that and bailed. Why can't they just walk up, pull up a tarp, and then fuk off so we can see the car? Lol

[@i7ee334]

Ifkr

[@dhaddad12]

Never thought a Ford commercial would make me shed a tear.

[@arturivezicjunior7992]

2

[@maelgoumet5231]

Damn me too 😭

[@NomadJedi]

If you're European, watch the Fiesta farewell video and chalk up another one.

[@marcoloc2609]

Bro like me neither. When I saw the video popping out in my feed I was like wtf is this. But then I got emotional watching it. Congrats to the ford team and good luck for this new adventure!

[@adrianluna6043]

Same, what a way to announce a new beginning

[@SebastianVaca-pr4um]

Ford recognizing Hannah Schmitz its a great tribute for her fantastic job

[@CarsGarage]

This will be an epic comeback!

[@CarlG84mm]

The inclusion of Fisichella leading the 2003 Brazilian Grand Prix brought back memories. Crazy to think it’s been so long since Ford was in the sport

[@freakysquirrel7218]

tehnically they left in 2004 with jaguar

[@vortexflier]

@@freakysquirrel7218 Ford Cosworth Supplied engines until 2013

[@VinDieselS70]

At the same time Ford has been in WRC for years

[@jimmymyers]

@@freakysquirrel7218 Jordan raced Fords in 2004 too

[@jimmymyers]

@@vortexflier Cosworth was no longer owned by Ford after 2005

[@samuele64246]

this video is done better than the actual car presentation

[@JonBow_]

The presentation is more a shareholder thing

[@samuele64246]

@@JonBow_ *a disappointed shareholder thing... I was expecting a bit more even considering the new partnership and instead I had to see redbull stuff (brand related) more than f1 related stuff and I'm not even judging the car (livery side is literally the same except literally 6 different logos, chassis and performance side it's to early to speak but I'm disappointed)

[@edgarg208]

Cause they did it in America lol

[@BoleDaPole]

This video is cringy as hell, but that sort of stuff appeals to westerners.

[@samuele64246]

@@BoleDaPole i mean It has some cringe elements (the V8/10 under the 2022 cars cringed me hardly) but It was more enjoyable that many other things and actually, imo, a nice way to introduce a partnership and I'm not even American lmao

[@gsheist]

As a native Detroiter, this announcement was stunningly poignant. Proud and excited to see Ford back in the mix in F1.

[@GuloGulo420]

Yes!! Me too. And with the Power of RedBull. Ford's not here just for shits and giggles

[@Vinh616]

​@@GuloGulo420 not until 2026... Redbull is still using Honda engines, which won the last 2 titles

[@ruseboy]

@@Vinh616 Which makes this move a risky one but hopefully will make the competition more interesting.

[@ronniekoomba922]

@@Vinh616 What happens if they aren't ready for the switch and Redbull falls back on the grid. . . .

[@pedrooliveiraoliveirasimoe5478]

And so Its lights out And away We Go Holy cow, Ford. Gave me chills

[@austinhealthyhome]

“Lights out and away we go” was just an epic addition

[@iamsahilsuman6872]

A new age of Ford vs Ferrari 🎉🔥

[@GURken]

not on the same level

[@steve0szymanski]

nahhhh... Ford is just paying to put their name on a honda engine. I was really hoping for a Ford F1 team. instead we get this.

[@MrTweaksTV]

another age another set of pretenders ...but Ferrari is above.

[@johnnyquist8362]

@@GURken But possibly better.

[@khainh2901]

Ford vs Clown

[@stereotype.6377]

How is this absolute tearjerker of an emotional rollercoaster both 2:45 long and a commercial FROM FORD?

[@JF1J]

A Chevy AND Ferrari fan here. But guys... this is a love letter from and for motorsport fans. Bravo!

[@Red_Hammer]

Bravo, what an emotionally evoking commercial. Goosebumps at “away. We. Go.”

[@jayward8562]

Thank you.

[@DutchGamingPieces]

Instantly recognised the legend Hannah Schmitz at 2:12. Amazing they included her!

[@ChuyR.]

RB will definitely exploit her recently gained popularity, she is good at her job though.

[@tuna5618]

She is ferrari's worst nightmare, the strategy queen

[@WhiteHatH4x0r]

@@ChuyR. To be fair, it’s not like there aren’t any other F1 teams that care about popularity, marketing or publicity. Look how many videos James Vowles has been in for instance. I do agree that Hannah is pretty awesome though!

[@croydondebruyne9849]

@@tuna5618 Ferrari dumied her in Abu dabhi and a few races last season. No way did checo did a 2 stop when he tried getting 2nd place in drivers championship

[@unnamedunbekannt1691]

@@WhiteHatH4x0r and he is a team principal now, so who knows what position she will be in in 5-10 years.

[@FelipeLobo]

This is one of the most beautiful and moving videos I've seen about racing. Congratulations and good return to the pinnacle of motorsport! Bring it on!

[@proximacentauri3342]

No, Ford can keep their capitalism and f*ck off of F1. Honda > Ford

[@Pure_Racing_editz]

Bruh those last 10 seconds gave me chills…. Can’t wait!

[@FordNewsEurope]

'It's lights out and away... we... go.'

[@indominusrex1652]

If only modern F1 cars sounded like in this

[@scotto132]

I'm sure they'll engineer the sound a bit better in 2026 with the new regs, because that's one of the things F1 know people miss.

[@reneg8392]

Just history now sadly......

[@NotAcvp3lla]

@@scotto132 yeah, getting rid of the MGU-H should remove some of that muffled effect on the exhaust.

[@scotto132]

@@NotAcvp3lla here's hoping. The v10 sound was legendary.

[@unnamedunbekannt1691]

I am currently watching the 2017 season and I think the 2022 engines already improved a lot from that.

[@apexinstinct]

Gotta love the V8 engine sounds over last year's cars 🤣

[@BugattiONE666]

so pathetic isnt it

[@yannhayon2796]

As much as some brands like maybe ford would like to go back to V8 it isnt possible via FIA and general world interest. Its sad but we cant change it

[@shadowcrj6402]

Thats america right there....

[@jedispartancoolman]

@@shadowcrj6402 what

[@B__L]

@@shadowcrj6402 "That's america right there...." As if every single TV channel and advert in Europe doesn't do exactly the same.

[@williamiraheta3034]

I growed up with my dad’s 1968 Ford Mustang, years later I learned how to drive in it and it became my first car. Now I don't have them both but their memories are still present. Thank you Ford.

[@abelmatw]

They’ll always be in your heart! ❤

[@cars-ln8330]

Dang, that almost made me cry. That's definitely exciting. Ford runs deep in our family, while living in Europe and now the US. Even my 4 year old daughter is always excited to go out in our '62 T-Bird

[@iFlyiRideiRace]

I feel tears in my eyes. Welcome back Ford!

[@supmikpaddleboarding5871]

Ford sticker department... It's only gonna be a Ford badge on the red bull powertrain!

[@IronServerHK]

same here

[@marvinblackheart623]

I only feel tears in my eyes for Ken Miles RIP

[@chanulgamalath3452]

@@supmikpaddleboarding5871 The Hybrid parts of the engine would be done by Ford. The other parts are by Red Bull

[@turbo_marc]

@@supmikpaddleboarding5871 more like red bull sticker department

[@weesky2000]

Never thought a Ford commercial would be better than the entire redbull RB19 launch event.

[@Andi-ft5rt]

Since i can remember, their launch events have mostly been shitty. But i am still a fan.

[@dmarkj22]

Who else got goosebumps and tears in their eyes while watching this?

[@rajavijayach]

ONLY GOOSEBUMPS. What a great comeback video. There are many stories filled with grit and passion behind the tracks. We want to see this and thank you for highlighting the story from the other side.

[@BOABModels]

Love that Jordan's final win was in this video. No mention that Red Bull used to be Ford powered Stewart and Jaguar though!

[@aniketdubey8362]

Coz they dont own Jaguar anymore. That would create legal issues if they included that here.

[@BOABModels]

@@aniketdubey8362 they don't own Lotus either but they used archive footage of their cars. They didn't mention it because it didn't go to plan.

[@jimsmagnificentminiaturemo3235]

I think they wanted to highlight Ford’s last win in F1 above anything else. Jaguar’s 2000s stint in F1 was quite notably winless.

[@TheMrJourneyer]

They did briefly show the Stewart-Ford at 1:38. But yes, no mention of the RBR lineage.

[@rudrarakholia4521]

Adding sound of v10 in video of modern v6 cars just shows how much everyone ,even red bull, misses it

[@RobinP556]

The V6 hybrid era SUCKS!!!

[@AndorFazekas]

No! It's a fake propaganda used by Sky Sports and American YT video creators! And: this is a Ford video, not RedBull!

[@cesargabrielulloa6300]

One of the greatest introductions I've never seen. Good job 👏🏼

[@jayward8562]

Wow. Thank you so much for the feedback.

[@tomv1998]

One of the best commercials I have watched in a long time.

[@GeniusFinds]

I love how they added in Hannah Schmitz

[@ArjanRV24]

0:56 The nerve to remind us Kimi fans without any warning to this moment! :')

[@Coffee_N_Music]

I got the goosebumps. When Ford creates a movie instead of a commercial. 😮

[@francoisrivard893]

YEAH! Let's go for a redo on the Ford / Cosworth DFV: Most successful F1 engine ever. 17 years = 12 World Champion drivers and 10 constructors championships.

[@yayyo3226]

Christ, now that's what I call an announcement, amazing video.

[@propork]

need to air this on the super bowl

[@kasis.h1870]

I am in tears 😭❤️

[@robertroba5976]

This commercials had me in tears Definitely buying a Ford truck

[@jayward1848]

Thanks Robert - we would welcome you to the Ford family. Jay from Ford

[@chickenpit9991]

That "It's lights out and away we...go" is giving the same vibes as the Avengers Endgame "Avengers...Assemble" chills🥶

[@x340x]

chills all the way in that moment

[@jayward8562]

Amazing. Thank you. Jay.

[@joanlahoz5732]

Honestly, the quality of this is just amazing.

[@NorthLondonArtillery]

I was brought up on Fords. Anglia, Taurus, Transit, Zodiac, Zephyr, Escort, Sierra, Capris, Cosworth DFV and now live with a Mustang. This video was so evocative of that journey. Loved it. Also have a photo of me sitting in a Ford powered Jordan F1 somwhere

[@Maine-mail_]

Well, that hit all the right notes! Good luck to Ford in a new F1 chapter!

[@RollingzokuMR2]

Very smart decision to use old F1 sounds to draw the attention of old fans who remember the Ford-Cosworth DFV and subsequent successor engines.

[@carcrazyguysa4059]

Did they just overlay V10 sounds over the 2022 cars!?😆🤣 at 1:57

[@miguelangelback2047]

now yes! I will see the Formula 1 races on TV again, and I will also buy tickets again when the date comes in Mexico! just because Ford returned for the old glories!

[@hiramwillis]

Welcome back Ford! We’ve missed you!

[@FordNewsEurope]

Bring on 2026!

[@mohdsaifhussain]

This is how you tell a story ❤️

[@AbhiKohli]

Beautiful story. Welcome back, Ford.

[@scorg]

Who all remembers that crazy race in 2003, when Jordan took the win with Fisichella!

[@mariaandmichael2680]

Seeing Giancarlo Fisichella’s name in the commercial made shout, YES!!!! He has always been my favorite driver. Great commercial!! Thank you Ford and Red Bull for bringing back great memories!!!

[@DrWaltman]

I take my hat off for this video. Very well done and evoking emotion without being corny. Exceptional!

[@sound_design_AAA]

Let's s go Ford!

[@1989rs500]

I am in tears Ford Mo Co. I was disappointed that Ford lost the racing scene when I heard the Ford GT LM project is no more, with Chevy making the 5.5l LT6 sing glory at FIA and WT series, I thought Ford lost, when Ford officially left WRC, I thought Ford lost, when Ford left Dakar, BTCC, WTCC, I thought Ford is losing racing. It never matters if Ford Redbull lose or win. Never Give UP Ford. My eyes will always be tracking Fords position

[@DieselBear]

In the arms of the champions 😢 RedBull Ford has good ring to it.

[@envy1731]

Literally goosebumps🔥 welcome back kings 🐎 we missed you

[@johnlassiterjr.3431]

This might be the best car company commercial in decades

[@kashif30189]

This is such a great video. It is just much more than a comeback the story, sound everything was perfect. I hope their return is as awesome as the video

[@adamballweg]

I'm not crying, a little gas just splashed in my eyes!

[@TJagg]

...all of the modern V6 sounds were replaced with the old V8 sounds :') *Bring them back*

[@lagremitsake5049]

Reminiscent of the countdown thing from Forza Horizon 2. Goosebumps

[@KittyGotSued]

This might have been the only promotional video ever which gave me goosebumps. Uplifting and inspirational without getting cheesy, the makers deserve a prize for this.

[@ChrisR91]

I'm a huge Ford fan since I was a kid (31yo now) and I'm so happy ! I have been waiting for a very long time and even asked Ford for a comeback on its Twitter page. Thank you Ford 😀❤️🔥

[@baronvandedem3997]

That Hannah Schmitz Cameo did it all for me!!!!

[@vaishakkumarp]

Goosebumps literal goosebumps 🔥🔥

[@NAmania]

A loveletter to motorsport! Bravo!

[@JettroTjie]

This is what you call an announcement. It's lights out, and away, we, go! Chills!!

[@Ofitus21]

This gave me goosebumps all throughout. Wonderful

[@KruzAlonso]

One of the best commercials out there.

[@RadityaPramanaPutra2001]

Welcome Back To The FIA Formula One World Championship, Ford Motor Company! Greetings From Jakarta, Indonesia. 🏁🇮🇩🇺🇸 04/02/2023 16:00.

[@krzysztofwierzbowski5812]

This video made me excited about the new season!!! Amazing video

[@StephBates]

Love the Voiceover by Devika Bates Joshi! Brilliant execution, and great concept! 🌟🌟🌟🌟🌟

[@JosePortillo]

Outstanding voice!

[@nicopro3956]

This commercial brings back nostalgia

[@anshulsingh7663]

First time an ad brought me to tears

[@F1Breaking]

One of the most EPIC videos for the sport. Welcome!

[@jonathonedwards6741]

So we’ll get another legend like the DFV? I’m honestly stoked for it!

[@ChrisMotorsport]

I remember the glory days of msc and benetton ford, good luck

[@adityareds]

GOOSEBUMPS.. The Script.. The Visuals.. The inter cut with F1 Footage.. The god damn Music.. and the most important part for me was the beautiful voice over and the way the last line was delivered.. Just absolute perfection.. Instant Classic..

[@ericlewandowskivlogs]

Very Cool to see Ford in F1.

[@LouSassol69er]

Badge deal. Might as well just be Redbull supplying Redbull.

[@maxf117]

if at 1:57 it could be like that in real life with the sound of V8s instead of V6 hybrids, that would be so great!!!

[@jayloopgamingchannel4926]

Because it used to be so good, V12/V10/V8 sounded magnificent. These V6 sound ok I guess , but not emotional like the engines of the past . That's why Formula E never grew in popularity, not because of close racing (and it has plenty of that) , but because the cars "sound" utter garbage. The same principle applies in RC racing: when the Electric category runs , almost everybody feels bored or disconnected from the action, while when the nitro race starts, everyone on the track border to look what's happening. It's Motorsport, and its soul is made of sound other than competition and technological innovation.

[@northdakotaham1752]

@@jayloopgamingchannel4926 "Motorsports" as in NOT ELECTRIC.

[@jayloopgamingchannel4926]

@@northdakotaham1752 You can't deny that soundsl is part of the excitement for the fans. E-Motorsport is probably the future, but it will be almost soulless compared to actual and previous era's.

[@northdakotaham1752]

@@jayloopgamingchannel4926 I think it is more than just the sound. It's the sound PLUS the smells, vibration, dirt and grit. Making everything spotless, clean....will destroy racing. There will never be the excitement in it.

[@Shtevelhead]

@@northdakotaham1752 Motors ARE electric...internal combustion ENGINES are not.

[@BraisFernandez]

That was amazing ... what a great video 🤘... congrats to the filmmaking team

[@RajeshRadhakrishnan]

It was not the RB19 launch. It was more of the RBR - Ford strategic alliance announcement. Wait for pre season testing. Just imagine, a Bull and Mustang running together. What a sight it will be!

[@shonen84]

As a Honda fan - I wish Red Bull and Ford best of luck.

[@gpaje]

Well, this is Honda's fault, they weren't so wishy washy they would still be there for 2026. At least we have Redbull Honda until the end of 2025, that 3 more years for Honda to figure out what they will do in F1 in the future.

[@shonen84]

@@gpaje Max went over the finish line, became world champion, oversteering with HONDA on his rear wing in our last “official” race. It’s all good ❤️

[@jaymendes]

Beautiful piece. That's how you win fans

[@LouieLouie702]

I felt everyone of those lightning going through my spine.

[@Adama.1]

What a fantastic video Ford! Never thought I would cry over a commercial

[@Quedrodresan1235]

Beautiful ad, hope you guys bring interesting stuff to the sport again

[@NexuJin]

When F1 ads just can't let go of using F1 sound of the by-gone days. But I would have done the same. Including Hannah Schmitz was simply lovely.

[@nocompromesso]

Goosebumps and a little tear, when Sports, passion and story telling come together 2:45 can chance ones state of mind. Bravo.

[@GiovanniGamer345]

Best launch video I’ve seen in a pretty long time

[@ashishrao3069]

Staggering, just staggering. Goosebumps throughout

[@mattw5536]

Calling this a fabulous video isn't enough. This is 1st Class

[@jayward8562]

Thank you.

[@MisoElEven]

Yeah..finally an ad thats not total "woke" garbage to be honest :D

[@medinalban]

Just brutal... what a way to comeback. Best ad i've seen in a long time

[@Johns1]

What a fantastic video, thank you! This is a goosebumps video of high quality, WELCOME back Ford 🥰

[@Cabo_Primero]

Thrilling emotion!

[@Tomaszydelko1]

Who's the fit guy in the background wearing headphones??

[@robmortimer4150]

Welcome back. A great way to introduce your return

[@rosarioyeen1371]

Ford is returning home, and it's so beautiful to see them back.

[@at2596]

Dude this gave me chills!! Gave me vibes from Ford v Ferrari

[@OblivionXDDD]

This gave me chills

[@FlyWithAlexMora]

Well done!

[@matthalfremmbertohydrate1672]

I was not ready for these emotions. Insane.

[@Qielon]

Nice, you just gave me a reason to come back to follow Formula1. This spot gives me chills