Panel: Designing Loyalty Experiences that Cultivate Customer Devotion

Loyalty is more than a loyalty program. That is the central theme behind this discussion, which will delve into the strategies brands can use to keep profitable customers coming back and telling their friends and family how much they love your brand. What kind of technology and resources are required to do this right? How do you benchmark loyalty and get started with a plan to improve over time? A panel of loyalty experts will cover loyalty from all angles, including loyalty programs, loyalty cards and a lot more.
Angela Clark
VP of Digital Studio, Patagonia
Nadina Guglielmetti
Chief Customer Officer, Vitamin Shoppe
Derek Yarbrough
Frmr Chief Marketing Officer, J.Crew
Jessica Dennis-Capiraso
SVP of Marketing, Victoria’s Secret
Moderator
Jon Mandell
Frmr Chief Customer and Marketing Officer, Cooper’s Hawk
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: commercenext.com