Panera Bread Campaign | Lamar Advertising Company

Billboards are already impossible to miss - even more so when they have hot steam emanating from an oversized bowl of soup. Catching the attention of drivers and inspiring consumers to visit their local Panera Bread to warm up with a bowl of soup was the objective of a creative and innovative billboard campaign recently created by Lamar Advertising Company in partnership with Outdoor Nation. Using extensions and a smoke machine, we converted Lamar bulletins in Chicago, Green Bay, Detroit, Nashville, Kansas City and Cleveland into an inviting, steaming hot bowl of soup perfect for that cold winter day. For more information, please visit: www.lamar.com/A....