(Pt. 1) How to Mark Up Automotive Parts - Expert Strategies with Cecil Bullard of The Institute

In this webinar with Cecil Bullard, CEO & Founder of The Institute for Automotive Business Excellence, walks through proven tips for creating a successful parts markup strategy. With years of experience coaching auto repair shops, Cecil Bullard will share insights and strategy techniques that have led countless auto repair businesses to achieve greater profitability and success.
In this webinar, you will learn:
The Importance of Markup Strategies: Understand why a tailored parts markup strategy is crucial for controlling your profit margins and why relying solely on manufacturers' list pricing and a single markup percentage can hinder your profit potential.
Benchmarks for Success in Parts Markup: Discover the essential benchmark numbers for costs and margins in parts markup.
The Role of Parts Matrices: Hear how shops have seen a 14% increase in parts markup after receiving professional guidance.
Parts Markup Strategies: Learn strategic methods to elevate your parts margin for optimal profitability and gain insights into creating and continuously adjusting your markup strategy monthly to better financial control.
Watch Part 2 here: • (Pt. 2) How to Mark Up...

[@Craigs_car_care]

Great information and Cecil is an amazing coach!!!!

[@Viewer899]

Our shop rate was $75/hr I increased to $100-120/hr and none of my customers have complained or even noticed. Don’t be afraid to raise your labor rates to match industry standards.