"Do You Understand What Gross Profit Is?" | Dragons' Den

Chris and Forest are seeking 45,000 for 12% of their product Fixits.
Season 20, Episode 10.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Fixit

[@nmlking]

Honestly. If i was going onto dragons den i would watch so many episodes write down every single question asked and have an answer ready

[@stuartball913]

Honestly?

[@WattzOrJerk]

​@@stuartball913honestly is the best policy

[@thomasbelassie]

That requires work and humility

[@danielwalton555]

No way bro

[@Essex007]

Yep, and they’ll still ask you something you didn’t think of 😂

[@alexs9050]

Steven 🧠: Can I sell this on Tik Tok? Steven 💡: I'm in

[@hubbzyx]

Can't blame him at all but god it's boring

[@Private722]

​@@hubbzyxand then he proceeds to bully Touca

[@peauntbutterxboy93]

@@Private722shut up and cry

[@fosfeen]

​@@Private722lol, yes exactly

[@sparklingwater1430]

@@Private722oh give off touka is the bully in the den

[@techwiz81]

The whole time watching this I’ve been trying to think of a practical use for this stuff. They didn’t give a single specific example of what you could “fix” with it

[@esseven]

same it is literally useless to me

[@cindynewman902]

They did show some images, but not a lot.

[@thomasdalton1508]

They showed it being used for fixing glasses, which I'm not convinced by. That would only ever be a very temporary fix. I wouldn't spend £3 on a temporary fix that could be done with tape for pennies. I can't see anything that this would repair well enough to justify the price they are selling it at.

[@John.Asante]

This feels like a early 2000s product

[@Martin-bx1et]

It is!

[@mastergraphic9998]

Polymorph plastic.. had it years ago. Nothing new here

[@alanahr5]

Mighty Putty.....Billy Mays

[@dianefields6056]

Sugru? Or something like that. Except that once it was cured there was no turning back,which is what you want.

[@KemalAhmedIsAwesome]

I had sugru but they didn't say we could re mold it with hot water so I had to throw mine away

[@notme7728]

These would be perfect for holding up a Flow Signal

[@scootsmcgoots]

Hahaha. Well done.

[@amrani_art]

I miss the indepth questioning like in the past, which was always interesting and educational. They would question the durability of the product ( how sturdy is it, does it get affected by sunlight), practlcality ( once used, how to get it seperated from the broken product? Not all products can be put in hot water), the convenience of it vs alternatives (dependable of hot water, time to melt it, mold it, harden it), the protectibility (can you protect this product?), etc etc.

[@wge621]

It wasn't even worth getting to that stage imo. They clearly aren't making money and while it's possible to imagine some uses, it doesn't seem like a very useful product.

[@user-zp4hs9kn5s]

You need to watch the full programme for that

[@simonmcintosh6565]

Well question one shows it’s not protectable. It’s not a new material it’s just a new use they’ve identified.

[@TheManInBlueFlames]

They still do it but trim it down for TV, so like the best moments.

[@Rizwaan122]

Now it's just "is it instagrammable"

[@wezvandez]

"The hotter the temperature, the softer it becomes." Wow, such wisdom.

[@mad-cyantist3159]

So u can't wash it or leave it in the sun...

[@kingzippythethird]

It's the opposite for me though! LOL

[@DLE_R]

Sugru has been around since 2009

[@KimRSM]

My thoughts exactly

[@hearmenow909]

It's been more used in production by businesses, it's not been put into a form for the mass consumer market before.

[@SocialWorkProfessor]

I use Sugru all the time and I thought of it too.

[@ZonkedCompanion]

This is more like polymorph though and i started using that back in early 2000s. There are countless polymers like this which can be heated and reformed.

[@SirLawrenceBarrisclaw]

Update: their accounts for 2023 showed an overall debt of almost £100,000 (credits for £143,000 and assets amounting to £45,000)

[@markmccorrie3905]

What was the ltd? I couldnt find it. Their website doesnt have it

[@SirLawrenceBarrisclaw]

The company is called FIX-ITS (LONDON) LIMITED

[@sigma_z]

I thought Steven Bartlett was supposed to be able to sell anything, like isn't TikTok his domain and drop shipping? I suppose he doesn't know it all. Just got lucky once or twice. But even a broken clock is right twice a day 😎

[@Erickhetfield]

Sure, dude. Luck. If it makes you feel better about yourself. ​@@sigma_z

[@tuckedup]

@@SirLawrenceBarrisclaw probably now called F*K-IT

[@RealRushinRussian]

I miss the times when Steven was actually respectful to the fellow dragons. Which was like, one episode with him, maybe two at best. Imagine being this cocky because you run a podcast, a web3 scam, a tiktok account, and are younger than the other dragons. Christ.

[@markmccorrie3905]

Hes a fraud. He lied about social chain and built a whole career on it

[@RealRushinRussian]

​@@markmccorrie3905 he started "a web3 company", what else is there to know about him? web3 is a buzzword with no technical definition, incompatible with real world.

[@KaiTahan]

How did he lie​@@markmccorrie3905

[@kieranhill993]

@@markmccorrie3905 Yep. It merged with a much bigger company, and then the new entity kept the name of Stephens Company and later sold for hundreds of million. His company was worth less than 10 million when it merged, which is still a remarkable achievement, but a way off his claims.

[@MusicalMemeology]

Diversity quota.

[@BenjaminGoose]

Isn't this just polymorph plastic? Already sold by many companies.

[@DiamondCake2]

Yes I was using this 20 years ago lol, the only difference is it comes in little beads and not coloured strips.

[@menikmati789]

Any brand that focuses primarily on “building the story”, I have doubts about. If a chip tastes good, I buy it. I don’t buy it because of a paragraph about their story and values on the chip bag..

[@1337murk]

Something draws you to trying the chip in the first place. You might not think these things matter but you're unconsciously affected.

[@menikmati789]

@@1337murk ok Don Draper

[@Kobeemalonee]

@@1337murkYeah, it’s packaging and word of mouth. If I pick something new up, it’s what I’m looking for and it’s presented well then I MIGHT buy it. If it’s presented well and recommended by a friend, I’ll definitely buy it at least once. I’ve been eating Cadburys chocolate for years, and the only thing I could tell you about their history is the founders descendant was in an episode of Dragons Den.

[@1337murk]

@@Kobeemalonee You think you're above the influence of their marketing but you're not.

[@Nocturnalux]

@@1337murkSure but a lot of people do not even read the story. Or care.

[@johnmightymole2284]

They aren't inventors. The product already exists. Sugru. Sold in hardware stores.

[@jay-dubdubb2292]

I always love when a deal goes through and Debs giggles w/excitement during the closing! 😉🎉

[@kd3446]

There was something similar on a tv advert about 20- 25 years back…

[@Trigger_000]

Ok, grandad. 👴

[@anthosm]

"3 dragons down"... amazing band... love their song Krypronite...

[@photographylax]

Breaking fast and eating pasta while watching dragons den, can’t go wrong.

[@amrani_art]

Me too! 🍝

[@jaoued]

Bessaha ftorek ;) 🇲🇦

[@DealTank]

❤❤❤

[@blueapple2641]

same 😂

[@johnimg]

so many competitors in this space , seems like a hobby product not mainstream

[@A380_Flyer]

I wonder if DD will ever get cancelled. I hope not, but I can't imagine ratings going up any time soon.

[@WizzWins]

Why you saying that?

[@hotwheelshuntinguk]

They may not go up, but they sure won’t go down either.

[@Erickhetfield]

One day, of course it will.

[@crispypancetta681]

Are you suggesting the product is stagnant?

[@1fadf23f]

Sooo they re-discovered sugru?

[@freddie_mvp]

Steven should have asked for 40%. He would have got it too.

[@anthonybeaumont7740]

Stationery box sold this many years ago in 2003 😊

[@Lommy9999]

If it's wet when it's soft you can't really use it on electric appliances.

[@alvinmuth]

Good job Steven, I think you'll get this product moving

[@magickittenz]

What is the industry adhesive used, do you know? I'm a little curious.

[@GlennDeBacker]

Polymorph

[@GameoverUK-YouTube]

Me: My USB C charging cable is broke Product: £9.99 Amazon: £2.99

[@sebbepersson6819]

Honestly is there ANY use for this? I feel like even the nr 1 best use they themselves could think of and that they chose to put on the packaging (fixing a pair of broken glasses) would be better with both glue and tape. Who wants to go around with putty on their glasses anyways? And probably wont even hold for long

[@laois123x]

Sugru already exists

[@DanielCroninThePitchProfessor]

Most people only pitch the product and don't understand that is about being able to show their ability and vision to build a company that can actually execute the product.

[@kd3446]

Does it work on insulating hot pan handles or does it melt

[@DiamondCake2]

It melts.

[@paulflute]

the fact that it's reusable makes it useless. if it goes soft again when it gets warm and wet then all kitchen and bathroom repairs are out.. try SUGRU.. does the same thing but better already..

[@gregblake2764]

The company is operating on borrowed money with which these guys are paying themselves a salary. None of that was fleshed out and discussed in this clip. I would want to know how much they're paying themselves, the source of the borrowed money, how much debt the company has, and the plan for paying it back. I would make any buy in conditional on suspending their salaries until the business has enough turnover to cover costs. Their income should only come from a percent of net profits until the company's revenue grows enough to put them back on salary.

[@ses694]

What we see on the show is not the end of negotiations, details like this are handled later. Also, the show is dramatised in the editing and a lot of routine questions probably get cut.

[@christinedavis5813]

Looks Good I would buy it

[@user-fn9tm4os2z]

Steven class act

[@relaxedandlovingit]

New invention? What are these guys talking about? Does no one remember the SUGRU? The exact same product without the need of water and more neat to use. Been buying it for the past years

[@tf8187]

So sticky tac?????

[@HK_Musician]

I would definitely use that

[@PeterPanbe]

Amazing how the production team succeeds in building drama.

[@mrsilly6155]

"But will Deborah Meaden, who made her millions in the frowning industry, see an investment opportunity?"

[@brybry3633]

It's a cool fix it product!

[@ncnuggets]

My issue is the pitch being a product different from tape and glue when essentially it's both of those together. The difference is that it requires more proficiency and effort...and for that reason, I'm out.

[@jarnevanbec2886]

Unfortunate we don't get to know at what level the material is beginning to get soft.

[@jetsetjourneysofficial]

I live near the Forest in Radford, it is bizarre that his name is Forest Radford

[@samiromar7195]

You will make a lot of money with this product trust me! Imagine how many charging cables I could fix with that 😂

[@ackshayshukla]

Fractures in fingers, toes, wrists maybe can be helped with this molded putty. If there are chances of plastic irritation then use a finger condom or latex gloves over it.

[@lbjack7922]

46,980

[@whattheworldneedstoknow.]

They are concept and idea developers not mathematicians . I think that product is not a good investment

[@mcfcguvnors]

Charcoal & Superglue , not much ya cant fix with that

[@r19888]

This is a good idea

[@alanahr5]

We've already had it (Mighty Putty) spoiler alert it failed

[@alantheinquirer7658]

What ... like Araldite? Epoxy resin?

[@karlwilliamsart]

My nan bought me this off QVC 20 years ago to fix my BMX lol 😂

[@supanova187]

I'm only here for Deborah ❤

[@1998Matthias1998]

For how brash Peter can be at times, I think he showed a lot of class here.

[@bigiluma]

Your business is stagnant so the best advice I can give is for you to Fixit.

[@user-wm6bk3in3h]

i cant think of a practical use for the product that i would buy it for

[@dadbod7510]

Gaffer tape and cable ties, no putty needed

[@user-fi8lf8bs7p]

I can't believe anyone appears here without knowing their own numbers. Touker is right. This product is perfect for some home shopping network.

[@TheManInBlueFlames]

If you went on dragons den, you would have the same problem

[@Katie-xl8ep]

I don’t get Sara’s point (no disrespect). Yes the material is an existing one, but it’s used in industry. They’re not selling it to the industry experts Sara has in her contacts, they’re selling it to ‘every Tom, Dick & Harry’ - or should be if they’d like to make any money. Fab idea.

[@ddt6003]

i thought they say ifixit lol, but it's only fixit

[@rf159a]

They have a website and they are on Amazon so seems like they are doing okay.

[@thesadwolf]

LOL. I could set up both of those things in an hour. That's not a metric for success.

[@Nigelfarij]

@@thesadwolf If they've got a website, the people running it definitely have fingers. And a computer. Or at least the address of an internet cafe.

[@r19888]

@@thesadwolfgo and do it then lol

[@BoababTree]

Ayyo, brand new vid!

[@TMWNH]

Hasnt Formcard already done this?

[@adamkhan7234]

Better than sugru potentially. But that never made it big like I thought it would. Please don't sell it more expensive than it needs to be!

[@johnchapmonkey8933]

11.36 stephen cant tie his shoelaces.

[@Rusmiester]

Sugru?

[@AlessandroFilippiUX]

No patents? Really bizarre.

[@BenjaminGoose]

On what? It's a material that has existed for decades.

[@draculastraphouse7863]

These clowns really just stole something that someone else already invented and thought they'd get rich like that

[@Rusmiester]

They have licensed the base product and made it all about 'brand'... Everyone wants to be or own a brand and doesn't want to invest time in the fundamental boring stuff.

[@IAmTheJayster]

​@@Rusmiesterthey didn't licence anything, it's all off the shelf

[@jessbarnes8521]

Did the deal go through?

[@boltywolty123]

Yes, but both the guys were shot

[@kataminkaitin2844]

It's a terrrrrible deal though 😂😂😂😂😂😂😂

[@KimRSM]

Reinventing the wheel.

[@bsings7928]

Why is Sarah upset that didn’t create a new chemical compound-?

[@bacup27]

so its blue tac

[@karjuntsang6365]

Why is it that everytime I watch shark tank, the entrepreneurs know alot about their business and feel confident. But entrepreneurs here are not so smart

[@user-wm6bk3in3h]

cant believe they got an offer

[@thomasdalton1508]

He never actually invested, though.

[@_LilacRoses]

@@thomasdalton1508 how do you know?

[@notionbonsai]

Looks like thermoplastic

[@asoutoimporters8383]

Peter is amazing

[@user-zp4hs9kn5s]

Everyone has super glue in the draw . No need for this , lol boiling water

[@Lee-Wood-DK]

Why are they still in Corona mode? 😮 and still no handshakes

[@sephmne3645]

Because it’s a clip from an old episode. Damn why do I keep seeing comments on KZbin with people thinking every video upload is brand new content 💀

[@galisleo8737]

Anybody can copy this product so I don't think this is a good investment.

[@rumblerenekton5240]

anyone can copy making a burger. didnt stop mcdonalds. this is a marketing play.

[@jack-a-lopium]

Blu-Tac

[@lorddaem9641]

Steven is one of them only dragons I would turn down for ethical reasons. His podcast just gives a front for people giving health advice, but having no qualifications to back up what they’re saying

[@SalmanKhano0MSK0o]

this seems like btec sugru

[@alanahr5]

So its just a knock off of Mighty Putty ads known with Billy Mays???

[@AdamBechtol]

Nice. Normally despise Steven but he was fine here. I wouldn't Invest but meh,.

[@italothejunior]

Is Steven cabable of saying a sentence without mentioning tik tok?

[@cuzzman01]

This is not an original product, it's been around for years

[@thechanneloffun3760]

🤮🤮 Money for salary’s 🤮🤮

[@00Kuja00]

Haha "save the planet", so silly.

[@user-wm6bk3in3h]

this is nothing new similiar products out there

[@sascha8669]

But... theres already fimo being very present on tiktok, no need for that product...

[@aholguin618]

Honestly I feel like Steven Bartlett was the worst thing to ever happen to this show. It used to be insightful, now it's just: "cool, your product has a tiktok page, I'm gonna make you an offer". Super predictable and boring.

[@666JPF]

Sugru did it first and better

[@jamnoise72]

Superglue exists and is popular for a reason...

[@defundhollywood3259]

You can't mould superglue though. I would buy this product today if I saw it on the shelf. Strange they can't seem to market it.

[@jamnoise72]

@@defundhollywood3259 Not strange at all. It looked awful around the broken glasses...

[@draculastraphouse7863]

Tape and glue has worked just fine and these clowns think people will choose this over those 2 options

[@alanahr5]

​@@defundhollywood3259we had a similar product (Mighty Putty)

[@ianpatrickclarksr4074]

This time on the horse’s barn…

[@br2431]

This just shows how the older dragons are out of touch

[@asimwaqar]

Definitely a tiktok product and it's very effective

[@cartoonking1063]

This product isn’t unique. Sugru from ireland has been on the market years and unfortunately has lost millions, with sales shrinking, founder resigned

[@richf6111]

Stephen needs to make a hostile takeover of Tik Tok. Then he will rule the internet …forever….

[@NoNo-uy2bq]

Looks like green stuff to me

[@00Kuja00]

Yeah, me too. I use it a lot when fixing with my table top miniatures. :D

[@jonnyhawkins7744]

never invest in a man named after a woodland

[@TheManInBlueFlames]

Be honest: If you were on this programme, you wouldnt last a MINUTE compared to these guys. They shove you into a waiting room for more than 6 hours so that you are deliberately tired. Then, they bombard you with questions, many not seen on the show for around 2 hours and snip down your best and worst moments for TV. It's brutal. So dont go attacking these entrepreneurs without constructive feedback!

[@TboneSteak1992]

6 hours in a waiting room. Source?

[@purenrg4life]

I’ve been to the set (or at least the set they used about 10 years ago) at Pinewood studios… it’s not even upstairs! It’s a set .. the “waiting room” if it existed would be an area on the side of a tv production unit! 😊

[@jessbarnes8521]

I wouldn’t buy it. Glue is invisible and instantly useable.

[@UnknownUnrecognized]

steo knows nothing but tiktoc hahah