Create a KDP Author Brand to Increase Low Content Book Sales

[@foundx8426]

I learned a term for content marketing: COPE Create Once, Publish Everywhere. I think that is a great idea for artwork too.

[@paulmarles]

Definitely. Create digital assets that you can sell on other platforms and in different forms.

[@P-Funk69]

Paul - and you know what, you are really selling the "passive income lifestyle", with your super chill boat life in the background of your videos. It is motivating.

[@paulmarles]

Thank you 🙏

[@antoniatodinov980]

@@paulmarles Thank you for creating this useful content! I love your videos. I recently started my KDP adventure thanks to you. Looking for advice - I can't stick to / find cohesiveness in my designs as I get inspired and jump to creating. This leaves me with wide variety of styles and my work looks like it comes from at least 5 different individuals. Minimalistic, Goth, Kawaii, Vintage I got it all. I appreciate any inside you might have for me. I haven't created an author page because I assume people will be confused by the wide variety. Should I pick a genre and try to stick with it. In case you are able to answer me - and need a visual ( Paper People Publishing )

[@Mo-vo4vo]

@@antoniatodinov980 You definitely don't have to stick with one genre. You can create different pen names around the genres you do and create a brand around each. Dont do too much though. When creating these, think about the classifications - the user, and the purpose. Because it can be overwhelming, and they can overlap. So the brand u use for a particular book should be for the dominant group. For example colouring books - u can have a brand for horror colouring books that has books for both kids and adults or you can have a kids brand which features horror. Which is more dominant? Thats up to u. Also, u can create a social media following around these individual genres. One young woman also created an Amazon author central page, but when she wanted to give out her page url to friends and family, it was hard to remember. So she created a domain name and pionted that/each domain name(s) to her Author page(s). The domain was easier to remember. Long comment, I know, but good luck.

[@TheHomeBoss]

Really enjoyed this video. I love botanical art and have used lots of watercolour and botanical art on my books. I agree with everything you said about branding, it's a great way to take the business that much further.

[@paulmarles]

That’s great if you can create your own work like that. 👍

[@joannebolivar3987]

I too, live on a river in the states. Love the wild life and the simplicity of living in a floating home. We are stationery. Thanks for clearing up how to brand, just starting out.

[@paulmarles]

You’re welcome.

[@حسينحسين-س2م3ع]

Paul grooms you for success, much love and God bless you

[@jennynewberry4684]

Branding is a great way to get the most from your efforts. Just be careful to not go too many directions at once to avoid burn out.

[@P-Funk69]

Ya I'm kind of nutso with a million places I'm at, but I think its worth it. Although, to be fair, I worked in branding for 25 years...... so I am strategic, and I just like making all kinds of things with my designs. ;)

[@valerierichards7433]

Now this idea to do something more than relying on KDP books has me back in inspiration mode that I needed so badly, thank you so much Paul.

[@paulmarles]

Glad I could help!

[@BonnieLeeTexGirl]

Love your vids, man. I get more info from them than from some of the pricey courses I've purchased. Good on you for sharing.

[@paulmarles]

Thank you 😊

[@choicestuff6910]

Good video Paul. This is exactly what I am doing with my Brand. The primary use is Low Content but I am using those assets on tshirts etc. Still early days but have the foundations there just need to drive more traffic and exposure.

[@paulmarles]

That’s great. 👍👍👍

[@SylverZone]

Yes I set out to do this from the beginning albeit slightly less planned than it could have been. But now it all ties in much better. And is recognisable on each site. Nice to know I’m on the right lines ...

[@paulmarles]

That’s great 👍

[@mrleejones007]

1000 thousand of thumbs up.👍🤗♥️. Loved this video. Going to watch it again and again. Very helpful. Thank you for sharing. Blessings coming your way.

[@paulmarles]

Thank you 🙏

[@assanset3510]

Great video !! thank you Mr Paul for your valuable content.

[@paulmarles]

You're welcome. Glad you found it useful.

[@1GoodWoman]

I just visited your Gumroad shop. I had to check out Gumroad since you are the first I have heard of it. Love it and I’m trying the graph paper. Once I do that Journal I will be back for more. Thank you!

[@paulmarles]

Thank you too. 👍

[@pennz2354]

Love the boat

[@paulmarles]

Thank you although I don;t live on it anymore. ☹

[@LizDelaney3]

Wow...so much to think about. Thankyou.

[@paulmarles]

You're welcome. Thank you for watching.

[@melodeelucido1446]

FABULOUS video Paul. I love all the ideas and this is where my plan is heading. I will look thru your channel for vids about integrating thru SM. Much gratitude!!

[@ThatHolisticMom]

Thank you for your valuable videos and content. Thanks for introducing me to creative fabrica, just signed up under your name and looking forward to starting the journey

[@paulmarles]

That’s great. 👍 Good luck.

[@istrendynow-thebiggestdigi935]

thanks for sharing, great video

[@paulmarles]

You're welcome. Thank you for watching.

[@notwhereyouthink]

Paul, houseboat! Can we have a tour? It looks magnificent.

[@paulmarles]

At some point I will.

[@hp2412-m7o]

Thank you for the insight.

[@paulmarles]

You’re welcome 👍

[@peace.n.blessings5579]

Thank you

[@paulmarles]

You're welcome.

[@TheDesertSaige]

Another jam packed content video 🦆 🦆 🦆

[@apriltheInvincible]

Thank you!

[@LisaMeredithShahNoble]

Great looking boat! (England has heatwaves?? lol)

[@paulmarles]

Thank you. It does...occasionally!

[@janetpearson4332]

Paul, thank you for another great video. Zazzle.com is another place to sell things (clothing, mugs, etc) with your design.

[@paulmarles]

Thank you for that info. 👍

[@mydachshundfamily9784]

Thank you sir!

[@paulmarles]

You’re welcome.

[@Lambchop59]

Thank u Paul you are awesome! This was super duper video showing ONE niche and multiple sites example. Thank u for all u do for ur "students" :>)

[@paulmarles]

You're welcome. Glad it was helpful!

[@elmiloudsalhi8887]

Thanks a million. I have a question if I can create more than one author profiles on one account (Create a Multi-Author Profile), I mean each niche has its own profile??

[@paulmarles]

Yes, you can.

[@rejuvenatingsoul3498]

You cannot create more than 3 pen names.

[@katehall2027]

@@rejuvenatingsoul3498 I believe you can create more than 3 pen names but you can only have 3 author central pages

[@yumunnat6922]

Thanks a million

[@paulmarles]

You’re welcome.

[@xanimationsx454]

Stupendous!

[@paulmarles]

Thank you 🙏

[@FavoriteMusicSongs]

Quick question, I noticed how some of these publishers have logos on their amazon page, how do you add that foryou own brand?

[@TheJohnCooperShow]

anyone know if at some point you can merge your author brands at any point in time?

[@tnwtr7097]

This was a great video, quite eye-opening. Thanks for sharing.

[@paulmarles]

You’re welcome.

[@dellraefearn-lawrence2266]

Can you go back and change the name on old books?

[@paulmarles]

Do you mean the title?

[@nasronasser8934]

first like for best youtuber

[@samanthatassiker-dowson775]

Hi Paul, thanks for another useful and insightful video. I have a question around the subject. I’ve gotten myself in a bit of a muddle already I think. I have two ‘brand names’ (only 8 books) and one is simple to remember, whereas the other includes a fancy Latin word that I’ve realised is quite hard for people to remember! I’m a teacher and am making niche books for teachers as well as educational books for adults and children. I love the idea of building a brand (have tried and failed at a few different things before so have logos etc) but should I keep the two/ three niches separate? My feeling is that I’d like them all under one name but I’d value your thoughts before I go and unpublished half my books and have to re-create them!

[@paulmarles]

I think it’s better just to go with one brand name and put all your books under that.

[@samanthatassiker-dowson775]

Paul Marles Thanks. Gut instinct the way to go then. Cheers.

[@oliwiaoladigbolu6476]

How can I create a brand name on Amazon KDP? I can only see an option to put my personal name, I can't see anything like a user name or a shop name

[@b01lion79]

Paul, we want you to see us outside of your house

[@Od4n]

Bloody stalker! :) If you watch and listen closely you should already know. Have a sandwich, drink and a think.

[@alitao7160]

Hi Paul,I have a question about metadata policy: They said "we can't accept the following :Keywords, search phrases, genre descriptors, advertisements, promotions, physical properties (e.g., trim size) in the title, contributor, subtitle, or series fields."but in your tutorials you recommand to put the main keywords in title and subtitle.Isn't that against kdp policy ?I'm really confused

[@paulmarles]

Don’t put any old keyword in. Make it look and sound natural.

[@kadihech5257]

Thanks Captain 👮, i made a notebook as a gift to family members, is it ok to keep the same interior and cover and changing only family name on title and cover? Sister brother daughter etc

[@paulmarles]

Yes. That’s not a problem.

[@kadihech5257]

@@paulmarles thanks 👮

[@chariots8x230]

Would Amazon consider ‘Twig & Moth’ as using keywords in the author name, and could they end up saying that it’s against their terms of service? 9:40 It’s nice to have an interesting author name, but at the same time, it’s also very important to choose a safe author name that won’t cause any issues with Amazon later on. I’m trying to figure out what’s considered a safe author name on Amazon, for those of us who want to use a brand name for our books, instead of a person’s name.

[@paulmarles]

No, I don't think they would consider Twig & Moth an author name although it is the brand name of a publisher already on Amazon so I wouldn't use that.

[@jayanthstyle]

Why don't you show us the boats around you?

[@paulmarles]

I don't live on the boat anymore!

[@iturraldeluis]

Hi there, what type of information do you recommend we add on the front page? For example website address and or join our mail list for a special coupon at such and such? Thanks!

[@paulmarles]

Both of those ideas sound ok.

[@iturraldeluis]

Paul Marles thx for your reply

[@daniellysoares9266]

Great video

[@paulmarles]

Thank you.

[@tiffanydoris3]

I have multiple themes in mind to try to test out. Is there a good way to have multiple lines of books and be able to build a brand for each one so I can see which ones take off? Would it be best to have one over arching publishing name with different author names for the different niche? For example, I don't want my workbooks for kids to be under the same thing as my sketchbooks with more mature designs. I don't think Amazon allows multiple KDP accounts for the same person unless I go set up a business so I can have a separate tax number to use.

[@paulmarles]

You would have to group them under different author names.

[@ProfaneEgyptology]

'Alice Cantrell' ... Alice in Chains, and Jerry Cantrell?

[@P-Funk69]

Boat life looks awesome. I’m basically doing all that the illustrator you are showing does, ( and more actually!) as I am an illustrator and own a niche brand. I’m new to kdp, and one issue though I’m having is if I link from my site to my kdp listings then I’m directing customers off my site. I m fine with linking individual posts off Instagram, Pinterest etc to amazon pages, but feel like with my site I have to decide what’s most important to sell, either the items listed on the site, or redirect to amazon. Do you have any input? Thanks.

[@SylverZone]

If you use your Amazon affiliate links from your site for your books you will also get commission so worth it in my opinion.

[@P-Funk69]

@@SylverZone good point! its just that I sell lots of different items, and some are wayyyyy more profit than a KDP book plus commission, ie i sell apparel, jewelry etc. i will consider it.

[@P-Funk69]

​@@SylverZoneMy other sticking point with redirecting off my site is that isnt the point of having a site vs being on a marketplace to keep them on your site? If I redirect to Amazon, people can get distracted and then also buy "suggested items". It's the whole reason I built a site, and not just selling only on Etsy anymore. I have many customers that buy multiple items in one order, so I'm concerned that would go away if they jump off my site. But I do feel thats as I build a library of KDP I need to point to them somehow, though maybe a separate landing page is better than a full integration into the inventory of the site. Do you have experience there?

[@SylverZone]

P-Funk I tend to redirect to my author page which in turn can direct back to my website. Backlinks count for something there I feel. Likewise with my Etsy shop. Another guy I follow (Rob Cubbon) promotes building a good web presence all round which I lean towards. Tho I’m rubbish at maintaining a proper regime with it all! :-/

[@paulmarles]

If there’s more value to keeping customers on your site then I wouldn’t link out.

[@victoriarandazzo2462]

👍

[@impostervt]

I'm not sure I can trust a man who doesn't have air conditioning.

[@paulmarles]

😆

[@akkawowa]

Haha, well that's pretty much everyone in England written off then! ;)

[@kreion]

Is that a G-Shock GLX-5600-4 ? :D

[@paulmarles]

Yes, it is! It's my favorite watch, I love it!