Increase Profits with Your FIRST Amazon Ads for Low Content Books

Introduction to Amazon Ads Video: • Amazon Ads for KDP Aut...
Gumroad Shop for Keywords and Interiors: paulmarles.gumroad.com
One of the best ways to increase your KDP book sales and make more money online with Amazon is by creating Amazon Ads for your books. It can seem quite complicated and daunting at first to create your own ads and there is always the worry and risk of spending too much money on advertising. In this video I walk you through, as you watch over my shoulder, how to create your first advertising campaign for you books.
Two great books on Amazon Ads:
Beginner: amzn.to/2Q5xDBe
Advanced: amzn.to/2W3uRjN
Tools and Resources I use:
Creative Fabrica: bit.ly/3XLaKoc
Canva: bit.ly/paulcanva
Publisher Rocket: bit.ly/2ThC390
Helium 10 (50% off and 10% off Deals): bit.ly/334S3A3
Book Bolt (Use paul20 to get 20% OFF): bit.ly/3jY7K2L
Vecteezy: bit.ly/3z6AApA
Tubebuddy: www.Tubebuddy.com/paultube
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos. Thank you for the support! The examples in this video are for illustration purposes only. It is your responsibility to check the terms and conditions and license agreement of any software or graphical element you use or download from third party vendors.
EARNINGS DISCLAIMER: This video is for educational purposes only. There is no guarantee that you will earn money using the techniques and ideas in this video. This is not financial advice or investment advice. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments. Your level of success in attaining the results claimed in this video will require commitment, hard-work, experience and knowledge. We have taken reasonable steps to ensure that the information in this video is accurate but we cannot represent that the website(s) mentioned in this video are free from errors. You expressly agree not to rely upon any information contained in this video.
About this video - This video looks at Publisher Rocket for research into KDP low content books to see if it can help you make more money from your laptop at home.
Instagram: / paulmarles
Twitter: / paulmarles
Website: paulmarles.com

[@ComedorDelrico]

For the benefit of anyone who might be viewing this in 2022 - there is one piece of info in the video that I believe has changed since it was released. Around 6:20 Paul states that, with the dynamic bids up & down, you don't have any control over how high Amazon can go with the bid. He says you could bid $0.20 and wake to find that they've bid $1 on your behalf. The dynamic "up" bid is now limited to 100% increase (double your set bid). In other words, if you bid $0.20, the most Amazon will charge you is $0.40. Paul, thanks so much for breaking this down. Ads have been one of the most difficult parts of KDP for me so hearing from someone who's used them successfully is really helpful.

[@TheDesertSaige]

I can’t even count the ways your videos have helped me to understand the process. Your content is so valuable. Please keep them coming.

[@paulmarles]

Thank you 🙏

[@beatricebrown8221]

I just started publishing Low Content Books and I've watched several other videos produced by other people. I just want to say that your information is clear, direct, understandable and professional (not "sales-y"). I appreciate your style and approach to helping others. Thanks so much.

[@paulmarles]

Thank you too. Much appreciated.

[@katynazer]

Hi Paul. I just want to thank you for your videos. English actually is my third language, but I listen to your videos 3 or 4 times to understand… I’m learning to many things from you. Cheers from Italy

[@user-tm7nd6th4b]

Thank you so much for these great videos! I love the way you explain everything! I realized how many mistakes I’ve made, so I think I’ll pause my ads now and wait as you suggested for 3 months. And then maybe will start with manual targeting instead of auto. Will collect keywords meanwhile. One of my auto ads went crazy with thousands of impressions, 62 clicks and only 1 sale. I looked at that mess, paused it and went to watch your videos 😂 now I’ll go and pause the rest of them 🙈

[@NerineMartin]

Great advice, look forward to seeing more tips on how to do ads as this is something I haven't dived into yet.

[@EstherQuantum]

Thanks for your help Paul. Your videos are the best tutorials. Really appreciate your style of work.

[@KyraSimoneofficial]

I have so much respect for you. So many videos about creating content but they don’t let you know part of their success is placing ads. Thank you. Looking forward to watching this video and learning.

[@paulmarles]

Thank you too. 👍

[@judithskiba5520]

Yes this helped me a whole lot, I didn't even have a clue why my book was on the first page of book section, now I understand.

[@spottedraven9933]

This video and the previous video are definitely some of the best ad videos I have seen- thank you so much I’ve been avoiding looking at ad videos lol and this has helped me so much!

[@paulmarles]

That's very kind of you to say. Thank you 🙂

[@cadsen3d793]

Thanks Paul. Looking forward to your video with all the other Ad type's.

[@paulmarles]

Check out the amazon ads playlist. 👍

[@GoldenGate_Group]

I am from Tunisia and I just started publishing my book in 2022. Your videos are realistic and your style is very cool and honest. You are very professional. I just want to thank you

[@paulmarles]

Thank you. Glad you find the content useful.

[@toddfoster1949]

Hi Paul. I have watched various KZbinrs for Amazon KDP topics. However, I end up watching and coming back to yours time and time again (as I am new to all of this). Thank you for all of your detailed guidance and help. I just wanted to let you know, so keep up the great work! Blessings to you and yours!🙏

[@paulmarles]

Thank you. That's very much appreciated and thank you too for watching.

[@dr.patriciashaw8784]

Thanks so much for this series of videos. I'm new to advertising my books on Amazon.

[@paulmarles]

You're welcome. Thank you for watching.

[@AnnaPaccione]

That was very informative. Thank you.

[@awebbdigitals]

I just got my first ad approved, for my unicorn book... yeah! Thanks!

[@InsideTrueCrime]

I just launched my first ad campaign. They're going to let me know if it's approved within 72 hours. Thank you for your video. It was perfect. 👍🏼

[@minimo3634]

I'm a beginner and followed all your instructions and have published 6 books. Thank you for all the information🙏

[@paulmarles]

That's great! Good luck with sales.

[@Groovystudio101]

Thanku paul i have been watching your videos and they are a big help.!!!! God bless

[@ltetobago]

Can't wait to try this..TY🙏🏽

[@paulmarles]

You're welcome.

[@EniolaIjaduolagoodnews]

Thank you very much. I find your lecture on this subject of advert on Amazon very helpful. Much appreciated.

[@paulmarles]

You’re welcome. Glad you found it useful.

[@120paj]

This information is so relevant even in 2023. Please keep these types of videos running. I'm really happy that I came across these gems❤

[@paulmarles]

Thank you.

[@mokhtarbendaho1625]

Awesome as always , thank you

[@paulmarles]

You’re welcome 👍

[@poeticnation6251]

This was very helpful - Thank you for sharing.

[@paulmarles]

You're welcome. 👍

[@lifeumbrellarelaxation8699]

Very informative. Perfect for a KDP seller. Thanks for sharing and keep making more

[@paulmarles]

You're welcome. Thank you for watching.

[@alejandroinversor]

thanks Paul, very good video and well explained

[@philiplearner3224]

Great info, many thanks. 👍

[@danialnadeemzafar4829]

Was literally looking for an easy peasy tutorial lol thank u

[@paulmarles]

You’re welcome 👍👍

[@PakistanOnlineBusiness]

Thank you so much Paul for sharing very informative knowledge

[@BrainNuggets88]

Awesome as usual, Thanks a lot

[@paulmarles]

You’re welcome 👍

[@lancerooney1785]

Really useful for a newbie so thanks a lot Paul.

[@paulmarles]

Thank you. Glad you found it useful.

[@drrawlings]

Thanks for the knowledge packed content. I learnt a whole lot from it.

[@paulmarles]

You're welcome. Glad you found it useful.

[@cabbagedavidge]

Thank you Paul, really needed this, but for future video particulary need help with finding my way around the panel, and what information I get from where, and how to interpret and make adjustments. Thank you!

[@paulmarles]

That will be coming up in future videos.

[@TView-ew7hc]

Thanks for your advices.

[@paulmarles]

You’re welcome.

[@theinkpirate2710]

like the title, thank you so by the way, since I started watching you, I have 14 great books on Amazon

[@paulmarles]

That’s great news. Well done! Keep going.

[@clairecooper1754]

This is a brilliant series on ads, thank you.

[@paulmarles]

Thank you and thank you for watching.

[@t.j.scifiquest2331]

Very good, very instructive. Thank you.

[@paulmarles]

You're welcome. Glad you found it useful.

[@costo8779]

Thank you very much Paul, u really helping us

[@paulmarles]

You're welcome. Thank you for watching.

[@virtueottoh]

Thank you so much for sharing

[@paulmarles]

You're welcome. Thank you for watching.

[@audreyweigel4620]

My book was just uploaded to KDP. I jumped in to ads and needed a sorting out of the particulars. You did that very well. I did order the advanced book that you recommended. Cheers. Audrey Weigel

[@paulmarles]

Congratulations! That's great.

[@MzTeeL]

Did the ad help you?

[@technow80]

Video top. Thanks Paul

[@paulmarles]

You’re welcome.

[@johnsonjan]

Thank you. Your videos are so useful. And just the right length. Do you recommend an ad budget? A specific amount of %age to spend? Like a % of the price of the book?

[@paulmarles]

It’s not so much a budget but whether your campaign is profitable or breaking even. However, ad spend will vary depending on the popularity of the niche and the bid price.

[@god5535]

Really top notch content!!

[@paulmarles]

Thank you 🙏

[@jimraj68]

Another Quality Video from the captain with genuine useful info and not just a filler like others. Each and every video is a nugget of knowledge. A handful of genuine guys delivering KDP teaching and hes up there no doubt in such a short space of time .. No one else I have come across is able to deliver in such a unique way - clear transparent well-spoken and he is mentoring without even probably knowing it. - A natural!

[@paulmarles]

Thank you 🙏

[@abdelmoulapod7099]

thanks a lot sir i just run my first campaign I hope it will do well

[@paulmarles]

🤞🤞

[@sachin9597]

thanks paul

[@kzo69]

Great tips!

[@paulmarles]

Thank you 🙏

[@AnnaS1371]

Thank you for a great ad explanation! As far as when to end the ads, I’ve had sales appear 3-4 days later from when Sale was made. So, would you suggest restarting ads if you reach 10 clicks with no apparent initial sales but have one or two sales appear after turning off the ad?

[@paulmarles]

Yes, you could do that.

[@joannepane7693]

Thanks Paul! Great info. I followed along and launched my first book ad. Just and fyi: I also have an amazon marketplace account. I had to switch accounts in the ad manager when I launched this because when I tried it the way you showed amazon defaulted to my marketplace account and not my kdp account. It took me a few minutes to figure it out, but once I switched I could follow your directions. In other words, when I clicked on the book I wanted to run it did not show up in the ad to promote box. I had to go to the top of the page and switch accounts and then search for the book I wanted to promote. (sorry if that was confusing) But thanks so much because your directions were great. Joanne

[@paulmarles]

That’s useful to know. Thank you.

[@daniellycett8155]

Hi Paul, Just want to say a massive thank you for all the information you give to all the fellow viewers! Thanks to you i have no published my first KPD low content book, And currently working on a big project now that i have more knowledge from the videos you post. I have pretty much watched all your videos and its amazing the information you give out and don't ask for anything back. Is there anyway of sending you my book that i am working on once i have finished it for free? would really love some feedback from someone that has been in this kind of industry for some time now. If not then thank you once again and keep up the good work! Dan.

[@etalo834]

Another great videos series on your channel! Thank you! How many books have you created before you start your first ad campaign?

[@paulmarles]

About 2400

[@aifuture70]

😳😳

[@P-Funk69]

Very helpful thanks

[@paulmarles]

You’re welcome. 👍

[@rodsher]

Thanks you so much for information about ADS This is most important information ( I thing ), wait for your next videos about that :)

[@paulmarles]

Thank you 🙏

[@carianin5293]

Definitely a thumbs up👍

[@paulmarles]

Thank you.

[@GoAndStay]

I really learn a lot from you. Appreciate the "health warning."

[@paulmarles]

You're welcome. Thank you for watching.

[@themindunset]

First: Thank you for the incredible information. So helpful and clearly presented. Just to be clear, you say that you'll stop the ad after 10 clicks with no sales. That might be in less than 1/2 a day? Do you analyze the data from Amazon and tweak the ad for a relaunch? Thanks again.

[@paulmarles]

However long it takes to reach 10 clicks. I’ll use the data amazon ads provides. In my Amazon ads playlist I’ve done further videos on how I analyse the data.

[@Bonniebeebs]

thank you again

[@paulmarles]

You’re welcome. 👍

[@paulburgess4954]

Hi Paul, great vid, just watched this and the previous one and very informative and well explained so thank you. When you say you normally wait three months before running an ad with automatic targetting, I get that Amazon would need time to accumulate data beforehand (I assume for the keywords they would apply), but if you are running an ad with manual targetting would you still wait?

[@paulmarles]

Yes I would.

[@paulburgess4954]

@@paulmarles Thanks, I jumped in already to try it out with two specific books just to see. Done advertising before with automatic targetting with minimal success but wanted to try out manual this time using the AMS keywords fetched by Publisher Rocket. I'll just keep an eye out on them.

[@singingmorgan3458]

Thank you so much for this clear tutorial. I have a question, how do I pause, extend or edit a campaign? Do I do it in the KDP > Reports > ad campaign tab or is it somewhere on the stats table which I see when I log into Amazon Advertising? Some of my problem is that when I click Reports > ad campaign, it is blank! Even though I know my campaign is running. :(

[@paulmarles]

You log in directly to the Amazon ads campaign dashboard.

[@reve.lucide.blabla]

Damn I use tis video in 2022 thanks!

[@osemekejethro6341]

Thanks so much. i tried running ads but am unable to update my payment settings before creating a campaign. how can i go about? thanks

[@paulmarles]

I don’t know. You would have to contact support for issues of that nature.

[@rejuvenatingsoul3498]

Grid Paper Notebook for Math and Science. I tried this niche without ads, haven't really had much luck organically.

[@paulmarles]

Not all campaigns are successful. There are many factors that affect sales.

[@eloualielouali4949]

one of my notebook is selling good in the UK do you think i have to chose UK as a marketplace for the campaigne thanks alot

[@paulmarles]

You can choose uk or us or both.

[@oyukamongol8058]

Thank you from Mongolia!

[@paulmarles]

Wow! Welcome from Mongolia! 🙂

[@hateml7380]

Nice video 💐💐💐💐

[@paulmarles]

Thank you 🙏

[@mohamedbenhamdan3542]

Hey cap, sales showing in ad campaign but not in the sales dashboard?

[@paulbowering8521]

Is a sellers account required on top of advertising costs? I have a book that an “assisted publishing” company has listed on Amazon. I would like to advertise but technically they are the publisher. Can we both have access to manage this. I won’t work to tell them to do it either. They will not be daily monitoring like i would.

[@EM-qz8wj]

Great vid. Is there a particular day of the week that works best for starting a simple campaign? Like are weekends better than weekdays? Also does Amazon just take the money from your current royalties to cover the cost of the ad campaign? Thanks very much.

[@paulmarles]

No best day to start. It take time for a campaign to get traction. The money comes from credit card details you supply to Amazon.

[@EM-qz8wj]

@@paulmarles Great. Thanks Paul.

[@hussainbarakat9667]

Hi thanks for your video I have new books and I tried run Amazon ads campaign and I found the suggestion bid is high around $ 1 . And If I set my bid lower for example even $ 0.62 I got few impression and didn’t get any clicks , and if I set the bid high as suggested by Amazon or more , I got impression and clicks also , but no sales , and even if I will have sale with high bid I will be in lose because of bid cost

[@paulmarles]

Good work. So take what you’ve learned and improve on the next book.

[@justsayin644]

Thanks Paul for the useful video. So if you pull a campaign after 10 clicks then what? what can you do next to make sales with that particular title or is that it for it? Surely tweaking the keywords or something else would be the next step rather than ending the ad?

[@paulmarles]

That’s for the individual keywords not the whole campaign.

[@justsayin644]

@@paulmarles thanks

[@beckgreen7583]

Paul, thank you for the videos. I have an important question if you don’t mind. I feel as if I have created some high quality books. One has started to pick up more than others with sales. Should I promote a book that is gaining momentum, or a book that I think is good and needs a push. I understand you are busy but a response would be much appreciated. Thank You!

[@paulmarles]

Both strategies are equally applicable. If starting out I’d probably go for the one not selling as well to give it a push.

[@TaylorHaselton]

How quick do sales show up? I have 3 clicks right now and no sales, but wondering if it takes time for sales to populate?

[@calmit23]

Thanks Paul. So, as a newbie I should only start ads after my first book as been up on KDP after 90 days? did I hear that right? If so I can relax a bit then lol this ads is a lot to fathom.

[@paulmarles]

I don't think it matters so much. That's what I do but there is also an argument for running ads straight away.

[@brownsmith2558]

Cap do you recomend manual or automatic targeting

[@paulmarles]

Both

[@souadzaid4755]

Thanks for thinking about how to make a campaign So I just launched a campaign using a book instead of keywords. after 5 days the CTR is 1.87 the cliks 8 and sales 1 spend $ 2.87 ($ 3 per day) ACOS: 42 What should I do? Thank you

[@paulmarles]

Impossible for me to advise off the little information you have given me. But, it sounds like if your ACOS is 42 after 8 clicks and 1 conversion the ad spend per click is too high.

[@rejuvenatingsoul3498]

Description or cover isn't really pleasing.

[@missella7339]

Just started watching your great videos! My question is I heard that in the first 30 days will Amazon show my book to more shoppers even without an ad campaign, because they want to see how well it will do. Is this true?

[@paulmarles]

Yes, it is.

[@michaeltaylor8638]

Once i create the AD where do i go to check the progress or lack there of

[@paulmarles]

In your campaign dashboard.

[@NeetuBajpai7799]

Do you still suggest to wait 3 months to place ads?

[@kikir5652]

So , for how long do you run the ads for timewise, is it when its had for ex 10 clicks but no sales as you say then you shut off the add. BUt those 10 clicks can be in a day right? So there is not a time limit to let it run for weeks or a month. Hope that made sense

[@paulmarles]

I normally try and aim for 10 clicks and try to be disciplined about it as I often let them run longer 'just to see'! It's usually no the whole ad that I switch off but the individual keywords or, if it's an auto ad, I will put that keyword in the negative targeting list.

[@ArtandWellness]

Hi, thanks for this information. I have a doubt. Where I can see the royalties of Ads? I don't know if those royalties appear on the amazon KDP homepage (in the reports)... or those royalties are only for my organic profits? In that case, if they are different royalties, where can I see each one? I would be very grateful for your answer

[@paulmarles]

The royalties appear in your KDP dashboard.

[@ArtandWellness]

@@paulmarles Thank you. Then, both royalties (with Ads and without Ads) appear in the same KDP dashboard? Excuse me, I still don't understand much about it. Thanks again :D

[@marksteel9943]

Btw I noticed the guitar in the back round. I'm a musician/artist too.

[@paulmarles]

I wouldn’t call myself a musician but like to play every now and then.

[@johntheo4729]

If you weren't doing a coloring book would you recommend doing an ad to promote your ebook or print for a first time ad?? Middle grade fiction book.

[@paulmarles]

It’s worth giving it a try.

[@Abc75256]

PAUL - I followed your guidance and have already sold almost $90 worth of low content books using Amazon Ads!! (yay!) BUT I HAVE AN ISSUE!! how do I find my Amazon Ad royalties? How often will I be paid out? Is it the same as KDP (no ads)?

[@paulmarles]

It's the same as KDP. Sales are just counted as normal through the KDP platform.

[@losangchampa7160]

My product is prohibited from ad campaigns because of profanity on my product. But I do see other sellers getting away with it. Did they simply slip through the cracks? Any help would be much appreciated. Thanks!

[@paulmarles]

I don't know the naswer to that.

[@abdo_techm7940]

The third comment😪😪 I love you paul❤❤

[@paulmarles]

Thank you 🙏

[@johnalferio3146]

Just created my first ad, and submitted it for review. How long would you advise someone to run an ad for?

[@paulmarles]

Run it as long as it’s profitable and/or you get a high organic ranking without the ads running. Stop if it’s non profitable.

[@paulinaacosta8748]

Im running my first adds, and after 1 day it says “no data available”. Why? 🥺

[@paulmarles]

Maybe because it’s too early.

[@costo8779]

Hi mr Paul i run my first ad yesterday in easter niche 0.15 bid 1$ per day it's 24 hours now but there is no impressions what's happening ?

[@paulmarles]

You're bid amount is probably too low. If you;re bid amount is too low your ad won't get shown on the front pages.

[@imanealherchi4466]

Do you think that we can make sales on amazon without using ADS? because I am working on it for more than 2 months constantly but I don't get great results

[@paulmarles]

Absolutely you can.

[@SylverZone]

You maybe need to spend more time researching the best keywords, descriptions and titles. It helps to do some social media promotions (free) too, to encourage people to look and hopefully buy. I’ve been at it for four months and am making sales, but slowly. It is a long term business and a numbers game. I’m sure Paul will agree :-)

[@DavidGridley]

So, new KDPer.. three days into three separate ad campaigns, three different niches, 5 books each. So far, over 8000 impressions and almost $8 spent, no sales showing. One ad group is garnering almost 80-90% of the clicks. Should I pause the others and concentrate on the one getting the most clicks or stick it out a bit more as is?

[@paulmarles]

3 days is very early to get any meaningful information. You need to look at the keywords, analyse which ones are working and are relevant. Put keywords and products that aren’t relevant into the negative targeting section. 8000 impressions at 1% click through rate is 80 clicks. At 10% conversion thats 8 book sales. You’re not far off that. Monitor your ACOS for underperforming ads.

[@DavidGridley]

@@paulmarles Thanks much! I made one sale with a 13% ACOS but that was over shadowed by all the other clicks that didn't result in sales so no profit. I'll take a closer look at what I'm doing!

[@pauljohn3340]

Hi, i have a question, it most to do advertise for my first NO CONTENT books, i mean... to have sales, becouse at the moment i haven't made any sales and i think that is one of the reasones.

[@paulmarles]

You can do ads if you like but not always necessary.

[@pauljohn3340]

@@paulmarles thank you

[@musictorelaxandunwind]

How many books do we need to sell, to make profit in KDP ?

[@dragaodeluz9546]

Helo. If anybody can help, please I'd like to know if it is possible to pay for ads on amazon using other currency like GBP, BRL, EUR and so on. I have done some research but found nothing. Thanks!!

[@paulmarles]

I've always paid through a UK card.

[@lewis7315]

Ok so how do I pay Amazon ???

[@rainthemadocracy384]

I've been using Pinterest ads for about a month now with many clicks, but no sales. I tried Amazon ads last week and I already have 1 sale. Go figure.

[@marksteel9943]

Kdp martin Castillo books

[@ebookwriter3012]

Hi Paul, there's a bit of unmasked text showing at minute 7. Your privacy at risk.... :-(

[@jamesedwardpote3536]

Do I have to pay something from my pocket for these Amazon Ads?

[@MarinaArtDesign]

Yes.

[@iturraldeluis]

How much would you say you invested in ads before you noticed a profit?

[@paulmarles]

An ad can be profitable after spending 20 cents. You’ll have to be more specific what you mean. You don’t pay out money and then wait for income to come in.

[@iturraldeluis]

Thank you, i guess I’m comparing it to MF, I spent about $1,500 before I found good niches, profitable items but never spent anything on ads.

[@quarmouch1]

like Before Watching ;)