Paulo Costa: UFC's Wasted Potential

Paulo Costa rose to the top as an undefeated powerhouse. A wrecking ball of pure destruction. But he would fall short at a pivatol moment. What followed was a downfall for the ages, a social media masterpiece, and a ressurection to match.
This is the story of the Costa we all know and love.
Thanks for joining me on another one my friends,
Love Always,
The Academic.
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[@spoonfulofforks5047]

I believe Paulo to be an expert level troll. No delusion at all, just a man with a sense of humor relatable to so many of us on the internet.

[@angeltherealalpha6057]

You my friend are delusional and have been sipping a little bit to much of Paulo’s secret juice 🥤

[@imageword5576]

He was delusional about not taking the blame for missing weight for the Vettori fight. Other than that, this video said he turned into a troll because he stopped taking the sport as seriously when he lost to Izzy. It didn't say he was a troll because of being delusional.

[@1.21gigawatts2]

@@imageword5576 How can you take it seriously when you're knocked unconscious and humped like a dog.

[@HanBowloOG]

He's definitely not funny and he's delusional

[@petrolclove6609]

@@HanBowloOG izzy fans ride more than lebron fans atp

[@ActAccordinglyNow]

Bodybuilder , comedian, GQ model = Paulo Costa. The hero we all wanted.

[@nevertakeadayoff]

lol, ya he's fun! his english has improved a lot, too

[@The_Capo671]

@@nevertakeadayoff I thank his fans

[@oldironsides4107]

It’s his coach alberacin. He did the same with Henry’s cringe gimmick. s he did with costs after his loss to adasanya In an interview he was asked about social media posts “ funny ones”. And admitted he didn’t do any on the list.

[@wasabi5338]

he was also an IT Teacher lmao

[@Pl4sm0]

not for me thanks, keep you steroid hero :P

[@landenx]

Paulo has actually blown up and gained the love of many more fans lately. He's not delusional, he's just a funny guy who likes to troll lol.

[@Team_Banchamek]

He doesn’t take the sport seriously anymore, he’s just a joker now

[@CarlWidegrip]

Perhaps not delusional; just another what if story.

[@JA-jx1hk]

Sup bro 🫡 yea you can tell this dude is just a delusional lib himself that’s mad at Paulo for being based and redpilled 😹

[@notgarybrown]

​@@CarlWidegrip So disrespectful. The man fought for the world title and went in guns blazin', erection raisin' against probably the most dangerous fighter ever in Romero. Real fans respect Borrachina's achivements there's no what if's.

[@ryanb8736]

@@notgarybrownCosta is gonna lose to a guy Khamzat beat. Costa will get wrecked by Aliskerov.

[@GoodCovfefe]

Secret Juice will always be number one in our hearts

[@MixedMartialAcademic]

Love secret 🥤

[@belikewater07]

@@MixedMartialAcademic Victoria?

[@TheMoinomedian]

Let's get jacket

[@notgarybrown]

I'm gonna be the guy buying full crates of Secret Juice when Borrachina finally decides to launch. If he doesn't change the label I'm buying two crates. Honestly, I trust Costa to make a good juice. Takes more than steroids to stay that lean.

[@snuglife599]

@@MixedMartialAcademicjust found your channel. Spectacular editing, commentary, content, etc👍👍👍

[@lucritous5380]

Paulo is literally the funniest character in MMA currently.

[@stevencoardvenice]

Needs to fight chenchen

[@jc-kj2on]

I like what your doing here but lets not forget about strickland

[@sueleegiou3785]

Henry Cejudo. Pure cringe..same level. Paulo brought white belt. Henry brought 🐍 😂😂😂😂

[@joshuaip4004]

he may have had a downfall on a competitive level, but it seems like Costa's the happiest and content he's ever been now. Running his own gym, being a businessman, training fighters, at peace with himself. Paulo understands and accepts humility in a game where minor setbacks can cost guys their sanity and peace of mind.

[@notgarybrown]

Agreed! He's got nothing to prove on a fighting level (After Romero) and seemingly lots of ways to make money without destroying those looks.

[@appelflapdrol]

Well said

[@Realhater1352]

As a fighter he’s a lot worse tho and that sucks

[@aslanlovett4059]

In what world was Costa v Rockhold a good fight. Both gassed after the first and got supper sloppy

[@joshuaip4004]

@@aslanlovett4059 it was a good fight because it made the company money a lot of money and gave both guys more notoriety and the opportunity to make more money in the industry.

[@ortem000]

I love how his personality is coming out now. I think he's hilarious and I'll always tune in to his fights because he's extremely talented and exciting to watch. Just because one doesn't get the belt, does not mean that one won't reach a level of greatness.

[@bigtuss7482]

Very true .. Ernie shavers comes to mind

[@CalvinCandieMO]

Why are you speaking like Shakespeare? "One would say" Weird

[@dankganja]

This guy never had a boring fight

[@Youpeeipay]

Guess u didn’t see adasanya fight . Not a fan of him myself but it was a massive one sided affair

[@Poatan.chama.]

@@Youpeeipay even tho he lost the fight was not boring

[@surfbored.]

@@Youpeeipay a loss = boring fight. excellent logic buddy

[@ParzivalVulpine]

​@@Youpeeipay 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊

[@SuperBlingCowboy]

@@Youpeeipay yeah the fight were Izzy came in with a breast how could anyone forget

[@GalactusOG]

I actually think he is doing better and is happier than ever. Also i am a bigger fan of his and always read his Tweets than any other UFC fighter. It's weird. But props to him. Happy for him.

[@reiner164]

The man, the myth the legend, Paulo Costa.

[@bobbylasagna]

Delusional? If anything Paulo has more fans than ever right now and that’s mostly due to his social media game. He shows up in every fight, (minus adesanya) and is always entertaining and hilarious, with minimal English I might add. If anything it speaks to his star power to see him take huge missteps in the eyes of the fans, yet redeem himself so quickly. I don’t care if Paulo even comes close to a title again, I’m tuning in every time.

[@imageword5576]

He was delusional about missing weight for the Vettori fight.

[@bobbylasagna]

@@imageword5576 yeah, that was a pretty major f up. But he put on a decent performance, and rebounded pretty quickly In terms of popularity.

[@EugeakaEugene]

He shows up every fight? He was offered Whittaker and didn't want to take that fight. Blachowicz and other fighters were offered and calling him out. The guy has skills, but wasting his prime. He fought 5 times in last 5 years.

[@bobbylasagna]

@@EugeakaEugene I think you misunderstood what I meant. He “shows up” meaning he turns in good performances. I do agree about the lack of activity, he definitely should have cashed in and fought multiple times a year, definitely wasted some potential. The only point I’m making is that the dude has a massive fan base, regardless of any fuckups, lack of activity, or not taking specific matchups. The guy has some real star power, even if he somewhat squandered it.

[@stepheojohnsen9928]

Adesanya says hi! 😂😂

[@lycanz3tearz628]

Sober Costa is still undefeated and his Twitter forever undisputed❤

[@mattshort4001]

He's not delusional or having a downfall at all. He's trolling and getting more popular because of it. His last fight was crazy good too.

[@Mmabasedgoddess]

There's nothing delusional about him, he's hilarious and being himself now.. a loss is what he needed and no slander will be tolerated on our king of memes.

[@gamebred6995]

A loss? 3 Ls in a row

[@ALLTimeGamerTroll]

@@gamebred6995his point still stands

[@leftnutlarry24]

@@gamebred6995 masvidal fanboy talking about L’s

[@cattlecumwewlad6941]

​@@gamebred69953 Ls what is bro waffling about

[@marinmarinhola]

​@@gamebred6995 2. No, Luke wasn't robbed

[@louitomlinson6360]

Paulos a good guy, funny and entertaining the fact he went out of his way to learn better English just to up his trolling game is legendary

[@jedikye]

I'm glad you called out Izzy's behavior. It's kinda ridiculous the shit you can get away with if you win. They just become immune to criticism because any at all is considered people being jealous.

[@ZacharyDarkes]

He did the same with Alex and his son. He really needs to grow up.

[@ThaTruth223]

@@ZacharyDarkes Alex should’ve handled that after the first fight, now his son knows better

[@1incher...]

​@@ThaTruth223 he did 🤦‍♂️

[@BiggieTrismegistus]

Totally agree. I understand the need to sell a fight but afterwards fighters should show respect to one another. Not saying they have to hug and be best friends but there's no need to rub it in either.

[@ThaTruth223]

@@1incher... when ? because i remember seeing not too long ago Alex along with his son reenacting the knock out for his youtube channel. he didn’t have a problem with his child’s behavior then, sucks someone had to do his work for him

[@jameshughes525]

Izzy is a child in a man's body in the worst way possible, Costa is a child in a man's body in the best way possible

[@jameshughes525]

@@productionleaned8141 Izzy is immature and a cringy Petty negative way, Costa is immature in the wholesome goofy class clown way. That is only my opinion. Doesn't make me right, just how I view it

[@jameshughes525]

@@productionleaned8141 nor am I wrong, you have selective memory, now go away

[@javilo2797]

True

[@paulvicks1336]

Costa's a child in a steroids body. Doesn't make me right, just how I view it

[@jameshughes525]

@@paulvicks1336 USADA and anyone who lifts says your wrong.

[@drdyer23]

andre agassi said "the truth that no one talks about, the truth of elite sport that nobody tells you, is that the wins don't feel as good as the losses feel bad." i never forgot that.

[@Day-ZDuke]

Just imagine how much that is amplified today, where everyone and their mother has a voice through social media. Guys lose, then get hated on from every angle

[@ryanb8736]

Costa is going for another loss in July against Aliskerov.

[@GhostGum]

He’s on my Mount Rushmore of MMA Goats for his twitter alone

[@intergalacticimperialist9670]

Had no clue you were an mma fan, that's dope love your videos

[@alphacraig2001]

I saw Romero vs Costa live and I can’t begin to tell you how fucking chaotic it felt watching two gladiators tear each other apart in there. The crowd was electric as hell the entire time.

[@smoker2k_]

I would love to see a video about "The Soldier of God" Yoel Romero He’s got a quite interesting story.

[@saljewsteinbergowitz]

The fact that Izzy called Costa "cringey" is the literal definition of the pot calling the kettle black

[@MmaSmarty87]

1:47 "Paulo, Paulo, go check on him, make some fans" Costa: "I dissprove one hundred percent"

[@rjamesyork]

Costa fans are clearly special.

[@MixedMartialAcademic]

Extremely

[@MrNuts70]

Big Costa fan! He is sooo funny and fun to watch! Hope he turns things around! Great video as always!

[@abrahamcooke802]

Your documentaries are always so shockingly stunning.

[@redveinborneo4673]

He keeps getting better at editing these videos. This was phenomenal.

[@TroyRobert]

I've been waiting for this for so long. All hail the academic

[@akindtroll28]

Oh this is gonna be a good one!

[@anthonyciccone7894]

Always that laid-back, smooth, very clear voice…great job dude, love ur vids👌🎯💯

[@georgecoull1883]

I actually believed him about the wine because I had just gone through something similar and when you train hard and eat right then over drink sugary wine it makes you feel like you're dying sapped of energy and no strength. He was fucking smashing everyone in the division until Izzy did him dirt nasty in the octagon like a professional but I get it, nervous and stressed he's human

[@TheUltimateWriterNZ]

That's a hangover

[@georgecoull1883]

@@TheUltimateWriterNZ indeed but with heavy training you're dehydrated even more and makes it much worse

[@lavenderpants8695]

YES! New video can't wait to get time to sit and watch this. Putting it on the big screen.

[@MixedMartialAcademic]

Appreciate you as always tuning in my friend! Got a load videos in the pipe line so hopefully you’ll see weekly videos for a while in a month or so!

[@Wombola]

Ayyy, thanks for the new vid!

[@UnusualElan]

fantastic documentary as always, love your ending to it, very thought provoking

[@MixedMartialAcademic]

Thanks so much my friend appreciate you!

[@georgecoull1883]

Amazing work as always sir and getting better 💯 thanks for quality content 🙏

[@o.j7408]

Damn.. this guy makes the dopest mini docs consistently

[@MixedMartialAcademic]

Appreciate you brother!

[@kyliesmith7903]

Another beautiful documentary!!

[@m0rdue]

You do not miss bro. my biggest inspiration 🙏

[@disciples1782]

Another great video as always costa had such a career turnaround without needing to do anything crazy in the octagon

[@ActAccordinglyNow]

Bodybuilder , comedian, GQ model = Paulo Costa. The hero we unknowingly got.

[@PhdMusic03]

Awesome video!

[@Juel92]

Great documentary. Good job.

[@taytay19111]

Going straight to fight pass to watch the Romero fight! Fantastic video, love the slow mo edits. Thanks man!

[@hans_du_plessis]

.....idk if you're trolling. Costa usually is.

[@GalactusOG]

And we love it :)

[@lloydkenny3320]

watching this on my tv. paused it to come to my laptop and say that the editing is phenomenal at the start. bravo sir

[@chrisjackson9626]

Another high quality offering from the Mixed Martial Academic. This fella can put together an engrossing yarn.

[@Lex-up6mg]

Great video

[@Nateshearon]

Paulo is amazing. We need characters like Paulo.

[@berniemacdonald8026]

THAT MUSIC AND FREEZE FRAME ACTION SHOTS AT 1:20 ARE INSANE. LOVE THE QUALITY GROWTH ACADEMIC

[@jimh.412]

Paulo=Legend! 💪💪

[@pmelsner]

Awesome Video

[@Sayishere]

God i love your videos so much man :D

[@inshallah4280]

Loved the vid

[@kenmken]

Lol get ready for the wave of costa's edgelord squad bombarding you for even mentioning him in a negative light

[@MixedMartialAcademic]

Yeah it’s already begun even though I love him 😂

[@Todaymma]

If someone says something stupid, and you correct them, then that doesn’t make them little followers of whoever they are defending. I’m not Costas biggest fan, but I have great respect for him

[@pugmaster7247]

This has to be the absolute best KZbin channel ever 🎉 JHC you rock my friend

[@rickyrich799]

Such a great and charismatic man , And a powerhouse of a fighter.

[@knoname7778]

Man, Costa was a beast in his day. Hope he can get it back together and make another run at the belt. At this point tho, it might be wishful thinking 🤔

[@ehwhynot7631]

How? He literally has lost two fights

[@javilo2797]

​@@ehwhynot7631how as in he is still in the game?

[@ryanb8736]

His next fight is in July with Aliskerov. Costa is gonna get wrecked. By a guy who Khamzat beat.

[@hagridsdisappointingson769]

Costa trolled this man so hard he spent several hours making this😂😂😂

[@X9Z17]

Glad to see this video be retitled.

[@matthewr8294]

This made me a huge fan

[@alexandrostheodorou8387]

I think after Costa lost, he stopped caring about being the greatest. He looked at and said “I wanna get paid screw this whole goat stuff.”

[@bigzubber]

I love Paulo, the man is the definition of twitter but actually shows his face, bro knows the troll game and it’s pure entertainment😂

[@theknightking4379]

I've never been a bigger fan of anyone like the super fan that I've become of Costa lately. Dude just grew on me like anything and I absolutely love everything that he's been doing like trolling on the internet like he's some reincarnated troll god to fighting inside the Cage like an absolute bull dog. He seems to have gained some Midas touch sorta thing after his losses like suddenly whatever he touches turns into Gold.

[@ryanb8736]

He’s gonna get beat in July against Aliskerov. A guy Khamzat beat.

[@CalvinCandieMO]

​@@ryanb8736 No

[@ryanb8736]

@@CalvinCandieMO How is Costa gonna win? If Aliskerov takes him to the ground, it’s over for Costa. Costa gassed out in last 3 fights.

[@CalvinCandieMO]

@@ryanb8736 Won't happen. Aliskerov is harmless

[@ryanb8736]

@@CalvinCandieMO You obviously don’t know him. He’s a 4x combat Sambo champ from Dagestan, who’s trained by Abdulmanap Nurmogomedovand Khabib camp. He’s also the only guy to beat Amosov in Sambo, not once, but twice. Amasov is undefeated in mma at 28-0. So let that sink in. Khabib and Islam are only 1x sambo champs. Aliskerov is 4x. His do you think Khamzat got noticed. He beat one of the best.

[@thereignofdando]

I started as a Costa hater (probably envy that it’s possible to be that handsome and ripped, tbh) but I’ve grown to love him and his character. I hope he continues to have success in the UFC. Glad he’s making some money now (not enough, like 95% of UFC fighters).

[@ryanb8736]

He’s gotta start winning, that’s his problem. His next fight in July is against Aliskerov. Aliskerov is gonna wreck him. Costa took the fight thinking it would be easy because Khamzat beat him. Costa is in for a huge shocker. Aliskerov is one of the best trained by the best.

[@lovinit637]

Fantastic video, as always

[@thestonedgeologist3]

amazing video my brother hope you and your fam have a beautiful mothers day!

[@supaflymicros]

Bravo, from a fan of Costa before and after the Izzy fight. 👏

[@karsam7751]

Good documentary

[@jazzyfizzle2204]

That was very well written.

[@itsoccamsrazor]

That was incredible …bravo! And now he fights Chamaev

[@scottieeasley4907]

Once he learned English he could not be denied.. Especially when he did those videos like he was a teacher. listening to his accent while he politely berated other FIGHTERS lol😂😂

[@theconsensualgamer]

I watched the arial hair cut interview live. It was pure gold.

[@DaSlowMotionPimpSlap]

I love your vids there so motivation to a guy down on his luck and like u mentioned in the vid rudderless, Seeing guys I admire going through hardship and recovering from them make me hopeful for myself. Thanks for everything you do and the hard work you put in to make these vids.

[@MixedMartialAcademic]

The world often doesn’t make any sense and so it’s no wonder we lose our selves in its complexity sometimes. Just know that a path forward always appears, just keep taking steps forward. You got it my friend!

[@hans_du_plessis]

Mom always told me, "all you can do is the next thing, just do the next thing." It's rough out here, man. Don't quit, though. That's not allowed.

[@fezii9043]

We all know what changed... Secret juice saved him and made him strong and jacket

[@brentheymans1362]

Brother, I don't think you've written a more powerful line than the one at the end 😮 OMF, the realist shit I've heard in a long time! 👏🔥

[@andyhoughtaling6319]

Look at how huge Paulo is as a middleweight while still retaining that explosiveness. Now imagine him as a welterweight. Yes.

[@macisin7729]

Yeah let him just chop a leg off😭

[@imageword5576]

I'm imagining a skinny and weak version of him at 170.

[@kylemang7821]

He’d die trying to make weight

[@cattlecumwewlad6941]

He'd have to stop the weights and eat one meal a day for like a year to get to that

[@SuperSayajim]

That sounds like a canceled bout to me lol.

[@pigsquealingcore]

dude knows how to use the internet/social media and through memes and humor built his star up, gotta respect that, his stock is an all time high and you know people are gonna tune in to watch him fight regardless of opponent or even results now, we know he's an elite talent, performances like he had against Romero and Rockhold prove it, and on top of that, now we also know that no matter what, he's going to make the build up and the aftermath of the fight entertaining, can't wait for him to fight Gourmet Chen Chen, that press conference is gonna be one for the ages 😂😂😂

[@ryanb8736]

Costa is set to fight Aliskerov in July. Aliskerov is gonna wreck Costa. By a guy who Khamzat beat.

[@KIMkardashi-un]

He has the funniest social media game in the ufc 🤣

[@andyhoughtaling6319]

Seeing Paulo with his black roots and bleached tips reminds me of being in the fifth grade and seeing white kids dye their hair black, then dye the tips bleach blonde to simulate that they originally had black hair, bleached their head blonde, and then their hair grew out exposing their black roots. People are weird.

[@marcoaureliorodriguesdevas135]

Paulo is of portuguese and native descent, bro...

[@andyhoughtaling6319]

@@marcoaureliorodriguesdevas135 I'm not sure how that is in any way relevant.

[@marcoaureliorodriguesdevas135]

@@andyhoughtaling6319 now i get it. Black root means "hair roots" right? My bad!

[@andyhoughtaling6319]

@@marcoaureliorodriguesdevas135 ohhh i see haha yeah my bad

[@Ziostorm]

All the homies love Paulo

[@mitweakz866]

Paulo is world's treasure, we must protect him

[@paulvicks1336]

🤡

[@fearlv1rattata]

Costa is absolutely hilarious. He's a damn legend.

[@harryattwood2110]

i love paulo costa

[@bayarea_pyro4159]

This is my favorite rise to stardom. I hated Paulo and now he makes me smile whenever I see him pop up. He’s truly become an entertainer

[@GalactusOG]

Can you do a direct comparison between ONE FC and UFC cards this weekend? One was a Pride esq awesome show with almost all finishes and spectacular fighting ability. The other was mostly frustrating decisions and robberies and low level fighting skills.

[@JarlBorg93]

Kron Gracie was atrocious and embarresing

[@monaco0042]

I always see this but I think it's unfair to compare cards, seeing as One has had crappy cards and the ufc has had bangers. It's just the nature of the sport. Not every card is going to be good and that's for both promotions.

[@CapybaraMMA]

@@monaco0042p4p no one is putting out more exciting cards than ONE right now tho. Still can’t touch UFC in terms of talent though

[@urmom-_]

from eraser to erased.... excited for another awesome vid, expect nothing less than the best from the best! thanks as always - ur mom

[@brettmiller9155]

Good ass short documentary, mate.

[@patricknez7258]

Costa is funny ah. Tbh I was really disappointed when Whittaker fight didn't happen, I was so excited for that.

[@IndreadColde]

top quality, sick writing and great music choice. I don't know if you've ever heard of Porsalin but your guys' dry wit have a similar bite

[@MixedMartialAcademic]

Thanks so much! I’m actually gunna go check him out right now!

[@brycep7958]

Delete this, Paulo is the meme god and will smesh khamzat and that’s all that matters

[@MixedMartialAcademic]

Costa took my wife, this is personal

[@HoraceKock]

@@MixedMartialAcademic “i’m gonna make him my wife” energy

[@raidenblizzygaming9702]

cant wait for costas big comeback

[@drsamuelteye9006]

This is a good and very entertaining guy

[@homo-stonersapien6310]

What happened to your video on rodtang and stamp? That was such a good video!

[@clipclips3945]

downfall? I'm always excited for his posts

[@johnbutler7567]

You stirred up the secret juice

[@The_Derelict]

That clip of him saying “you have problem with weight? Is okay scared.” I haven’t seen before. I’m glad he lost.

[@MixedMartialAcademic]

I put a lot of it down to a lack of good English, and if you watch the full interview I think he was kind if scared Marvin wasn’t going to fight him and was kind of trying to egg him on to take a catch weight fight by calling him a puss 🐈 weird tactic but that’s the sense I got

[@BJJ_UK]

Great video Dude, I still don't like Costa but i do have a lot more respect for him after watching this. 🤜🏻OSU🤛🏻

[@tenkmusou542]

I hope that’s a clickbait.

[@Headshot47_]

The gyno in Izzy is insane looking back

[@Barock.Johnson]

I just turned or tweet notifications only for Paulo Costa 😂