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Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
Featuring:
Steven Heller, www.hellerbooks...
Sagi Haviv, sagihaviv.com/
Kelli Anderson, kellianderson.com/
Gerard Huerta, www.gerardhuert...
Music:
Mindthings: www.mindthings....
Hogan Grip: freemusicarchiv...
Diamos Roll: / diamos-roll
Junior85: freemusicarchiv...
Statue of Diveo: www.jamendo.com...
More Off Book:
Our last video on slow-motion, time-lapse, photo micrography, and astrophotography: • Seeing Beyond the Huma...
A sweet piece on The Evolution of 8-Bit Art: • The Evolution of 8-Bit...
Our short documentary on The Culture of Reddit: • The Culture Of Reddit ...
We took a look at the amazing world of LEGO art: • Lego Art | Off Book | ...
Follow Off Book:
Twitter: @pbsoffbook
Tumblr: / pbsarts
Produced by Kornhaber Brown: www.kornhaberbr...