’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars B. Petersen, Founder of Uniform, Ex VP of Sitecore

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, the Agency Altola and Ex VP of Business Optimization at Sitecore.
Lars is a published author within personalization and was one of the pioneers within onsite personalization when he was at the Nordic CMS / DXP Sitecore.
In the episode we cover the following points:
Lars' career path and his work at Sitecore, Altola and Uniform
How marketers can create the most value from doing onsite personalization
How fast webpage load time and personalization can be each other's enemies
How the Bowtie of Personalization fits with Lars's view on the topic
How simple 'My Page' personalization ranges into Product Recommendations
How hiding elements can be a part of a personalized customer experience
Which types of value that can be created with onsite personalization and what it takes to unlock that value
Lars's own favourite example of personalization that he's experienced personally.
Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’
The book is available in print and kindle and can be bought here:
amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)
A written abstract of the book can be downloaded here:
bit.ly/HFN-abs...
All models and illustrations from the book can be downloaded here:
bit.ly/HFN-Ill...
Visit your favourite podcast service for the audio chapters, e.g. Spotify:
spoti.fi/3Ri97xx