Rise, Fall & (Possible) Return of Banana Republic!

Banana Republic was once the go-to brand of the fans of old-money style. Now, it is desperately trying to make a return to its glorious days. Do you think it is possible for Banana Republic to rise from its ashes?
#bananarepublic #oldmoney #fashionanalysis
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[@Mbennett007]

I don’t remember a lot about Banana Republic in the beginning but I do remember going into one of those safari looking stores. It looked the rich man’s version of an REI store. Later it became was of those lines for career professionals and young people with money when it when GAP took it over. At the time I didn’t feel comfortable shopping in there because of the size of my wallet and me. But I did shop with my best friend there and she bought certain items either at full price or on clearance and they were classic pieces. I didn’t start shopping there until I lost my “mommy “weight. It was still pricey but now I had the confidence to wear it. When they revitalized the brand and making it a life style store it became the brand it was before fast fashion and so did their prices 😮. So, I started shopping at the BR Factory Store. The Factory Store had BR’s style without the expensive price tag. I know it may not be on par with the regular stores, but when you are on a budget you watch your dollars. PS, I have enjoyed your videos and while I may not be able to afford most of the lines you talk about, I can appreciate your stories.

[@gunmetal2445]

Interesting. My only memory of Banana Republic was it seems like a casual clothing store..yikes! Interesting to see what the brand stood for in the past. The clothing looks really luxe in the adverts shown.

[@juliehanson1175]

I have enjoyed shopping at Banana Republic for years now. I think they did hit their stride 4 or 5+ years ago. The quality was amazing and styles were infinitely wearable. They lost people when they got a little too fashion forward and the prices went up quite a bit. You can still find some nice pieces on sale (which they have pretty often), so that's when I buy their beautiful classic but current pieces. Leave the younger customers to H&M - they will be happy with the fast fashion and low price points. Keep the older customers who can pay a little higher prices (but not too high or they are going to defect to Banana Republic Factory) These customers like something stylish yet classic with good quality. Problem solved. Oh, and don't bother with the "safari" look - its time has passed.