Peter Had Other Ideas For This Product | Dragons' Den

Roomii Toys Husband and wife duo Filip Devogleer and Jessica Wang created the Roomii Monster, a ride-on toy box for children. However, this product reminded The Dragons of a hugely successful brand that they let go of, so will it make the Dragons more likely to invest?
Season 11, Episode 10
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #ChildrensToys #RoomiiMonsters

[@kaj661]

This is such a good idea. Making kids "feed a monster" while cleaning up. And kids love monsters, doesn't have to be a tiger or hippo

[@Erik_Danley]

Yeah i agree. The design is sort of minimalistic, i don’t get the criticism from the dragons. I think the design is really cool

[@jcaesar19871]

I feel like they were missing the point with Roomii Monster. Saying that "it looks weird", but like, they're supposed to be monsters. lol

[@Uvray]

Deborah is looking at it from the point of view of an adult. Children use their imaginations to make it anything they want. When I was a child a cardboard box was a tank, or a cardboard box with some wings stuck on the side was an aeroplane.

[@1physics]

Not so much now, where kids have VR headsets and play hyper realistic games on tablets - I don't think they expect to have to use their imaginations when it comes to toys

[@RockyDave]

'Deborah is looking at it from the point of view of an adult.' Good point.

[@Uvray]

@@1physics Funny that your name is BS.

[@oliprj8676]

Because she has no kids and doesn't have a maternal bone in her body.

[@stevesalt8003]

The cardboard box was the key that opened the realm of limitless imagination. It still is, the only problem is we learn to forget.

[@shamteddy659]

I can see toddlers loving this! Zooming around the house room to room and taking their little monster full of their toys with them. I like it

[@randomchannel5686]

Kelly makes Jenny look good. The jokes are always about Jenny but in all honesty I can’t remember Kelly ever making an investment 😅

[@oliprj8676]

Exactly. Jenny made 4 investments ffs

[@RockyDave]

The idea of a joke is that it shouldn't be taken too seriously. And the idea of an ongoing joke is... well...

[@rhys_parsons3292]

Agreed

[@randomchannel5686]

@@RockyDave No I understand that, I never took it seriously, I found it funny too. I just wanted to point this out

[@benardjohnson8863]

I can't remember too honestly

[@TheCSWong]

The product seemed very ahead of its time

[@iranicus3393]

When Peter spoke out at the start I was afraid he was going to destroy them :o

[@Erik_Danley]

Darn it all. What a neat endearing couple. I wish them success

[@imkassidey]

I love this product I wish they had support! I’d 100% get this for my little cousin and I wouldn’t change the design it’s soooo cute!

[@b-dogs1038]

feel sorry for this couple. That would have been the saddest lift ride down 😢

[@ellessandraramsay1841]

Jessica: "Hmm. Maybe I shouldn't have sold my property in China."

[@jack-a-lopium]

You'd be better off selling your business and using that money to invest in property in China :D

[@tonytoonstours]

If Deborah had offered half Peter would have accepted

[@JonasHamill]

Peter was definitely not sober here

[@funlovincriminal89]

😂

[@realestudergroundsou]

😂😂😂

[@johnb6477]

Gone from watching these at lunch time to tea time 😁

[@Jack_Gretchen]

I do both 😉

[@anubusx]

Jenny: "Not enough room. I'm out."

[@hamedamini2519]

Omg 😭😭🤣🤣🤣

[@hugoschkiglitz]

Some of the dragons in the history of this show I wonder why they ever got started considering they almost never invest. Kelly hoppins, Piers and Jenny all fall in that category. Look mom, I’m on tv!

[@TheKatraponga]

Jenny is still part of the show, but she´s out before cameras start rollin´ 🤣

[@davicool9958]

@@TheKatraponga -she's out while the limousine is pulling up to the studio gates

[@hugoschkiglitz]

@@TheKatraponga 😂😂😂😂😂

[@ObjectiveObserver]

I don't know why Jenny's got that reputation, honestly. She's been on the show for two seasons, and in her first season she invested in 9 pitches, which was more than any other dragon that season. In her second season, that dropped to only 3 investments, but that's still only one less than Peter Jones in the same season.

[@Locutus]

@@hugoschkiglitz Why don't you apply to be a dragon, on Dragons' Den? I'm sure with your years of business experience, and your millions from running multimillion pound companies, you would be the top dragon in terms of investments.

[@gamewithadam7235]

Peter just didn't want to work with Duncan.

[@halfvolley11]

​@Travel Crawl Yellow FEVER

[@sharpeillusions]

The seat should be detachable then they can see attachable options like a potty lid and same with the face, you could have upsell different designs and heads that are interchangeable for extra rev

[@MsLittleChristine]

Exactly my thought.

[@PotentiallyAndy]

I had to stop the video to roll around on the floor laughing at Peters joke.

[@perhennung]

lovely couple

[@jcaesar19871]

I would have liked to invest in this. Electronics are taking over, but that doesn't mean we should stop selling toys. This would be neat for toddlers.

[@rosezielinski5750]

Add lights and sound. Big hit

[@edwindsouza8816]

There was an opportunity there to buy 'add-ons e.g. 'faces' of different animals, characters e.g. Shrek, etc....

[@adamlacey81]

Time to find out which joke is being repeated in the comments section today.

[@RockyDave]

I can only give this comment one 'like'. Sorry.

[@RudraKrishna]

Where's Touker when you need him to sit on a kids' product?!?! 😞

[@Jack_Gretchen]

He didn't get out of bed for this one.

[@devicebackup664]

He’s in central London

[@namnack]

Dissolved on 23 February 2016

[@Oliver-wv4bd]

:(

[@Farquad76.547]

Dissolved in a vat of acid?

[@ifwecouldvote]

the marriage?

[@dac8939]

@@ifwecouldvote still going

[@dac8939]

What was company called at companies house

[@piguversity]

I've learnt and still learning all my pitches from the dragons den...

[@TheeGlocktopus]

Duncan after turning it into an ottoman and everyone says good idea: "Get your own."

[@AngMortem]

2:03 I'm boutta BUST

[@capecodcorporate]

10/10

[@prizma45]

don't blame ya

[@BenjaminGoose]

Bust? You mean go bankrupt? What?

[@TomNook.]

He already got a good deal with his wife!

[@dac8939]

Maybe she got a good deal - his education, smarts etc

[@ThePrimeMinisterOfTheBlock]

Agree, she'd be worth "investing" in

[@kokoBuSiLiCa]

Here's how you safe and sell this product: they are right about the toy looking headless, so why not introduce different type of wear-on funny animal-themed toy heads that can be put on the body of the toy? Then, your creativity about coming up with new head ideas is practically unlimited, which allows you to market the new head designs that you come up with, while kids tend to like what's new and interesting, even more if they can use it on a toy that they already own. So there you go, you create a whole different idea about this product just by introducing what's missing on the toy - the head.

[@TravelChimp]

id be terrified at 3 years old if i seen that in my room in the dark 😅😂😂

[@adammawer91]

8stone!!!

[@gordonbennet1094]

Why is Deborah wearing a blue snow scoop ... ?

[@Hutchyy]

They kept speaking at the same time

[@LS-bw7jt]

My man did well to get her. He's definitely punching above his weight

[@digital_dan]

Peter said with the margin (£10) they have to sell 100,000 of the toy to make any money. How did he come about that number?

[@wokebear7797]

He meant to generate at least a million in revenue from the venture he would have to sell 100,000 units

[@digital_dan]

@@wokebear7797 right. I never knew that was part of his metric for investment.

[@keglenico]

25£ landet cost, selling to retailer at £35. So £10 profit/unit. Theo already ned to sell 17k unit to recoup the original prod. Dev cost. Add a couple of salaries, business cost, Investor return, it s impossible to make anything if it doesnt get to 100k units sold

[@FishFishTank]

2:00 to 2:24 is gold

[@hayleymarie5976]

Does anyone know what happened to this business?

[@Sb-er6bs]

Nothing for Jenny to sample so she's out

[@turnermark0608]

Having Kelly on the show, is essentially like pitching to 4 Dragons. So glad she’s no longer on the show. What a waste of pixels.

[@Locutus]

Why don't you apply to be a dragon, on Dragons' Den? I'm sure with your years of business experience, and your millions from running multimillion pound companies, you would be the top dragon in terms of investments. You can show Kelly how to make money.

[@higherfrequencies4656]

11:30 I find Duncon to be so emotionless and cruel. What was the need of asking them if they would have accepted an offer from 2 dragons for 40% equity after everyone had declared themselves out? Immediately after that he told them that he would only put in half the money and is out. I find him very disrespectful in general.

[@ruthsmith2367]

Has Kelly invested in anything 🤷🏻‍♀️

[@dac8939]

A silly hair

[@Jack_Gretchen]

She should invest in a personality

[@realestudergroundsou]

@@Jack_Gretchen 😂😂😂

[@realestudergroundsou]

@@dac8939 😂😂😂

[@TheRehabClinic256]

Do we have support group dragons den addicts ???😊

[@mizhomesiq]

The company was unfortunately dissolved in 2016.

[@oliprj8676]

Well there's a suprise

[@TheZerok666]

What Duncan did at the end was impolite at best, imo.

[@dac8939]

Agree. He should have offered all the money

[@b-dogs1038]

It was a bit uncomfortable

[@chillired5389]

Aww I love Kelly😊x

[@Blightyboys]

Pure shithousery from Duncan at the end there 😂

[@harlen07]

Trunky

[@danielbriggs7110]

I think this is going to be another they regret not investing in 😬

[@billybollockhead5628]

it needs a motor

[@khaderabdi5574]

Tht is why I love this show 😅

[@chrisperry5244]

A bit cruel frol Duncan at the end there!

[@harbert4672]

Had Kelly ever invested?🤔

[@annasid9025]

They only did it so that the dragons could refuse a similar product, so that they didn't look like losers for refusing the Trunki!!🤣

[@braydauman1254]

Passport

[@pattipeters9861]

Why would Duncan ask them if someone had matched his offer would they have given away 40% then not offer the full amount? He got their hopes up only to crush them a few seconds later. 👎🏻

[@ceedub619cameraman3]

Great product

[@moogleking]

Happy Halloween

[@anubusx]

Same to you.

[@anubusx]

Same to you.

[@accadia_YT]

🎃

[@Oliver-wv4bd]

@@anubusx Same to you

[@Oliver-wv4bd]

@@accadia_YT 👻

[@RockyDave]

12:05 'They walk away with nothing.' Well... they did have a Roomii Toy.

[@mycroftsanchez901]

It's NOTHING like trunki!

[@benardjohnson8863]

When will this lady Kelly invest🤣🤣😔😔

[@bornslippy9208]

That's his wife?? That guy has hit the jackpot already! Talk about punching above your weight 🙈😂

[@BenjaminGoose]

Once you've had your first girlfriend you'll realise there's far more to a relationship than just looks.

[@jackdaniels7653]

Weeb

[@dac8939]

He may have multiple degrees, etc

[@likeasambud9817]

She got her passport

[@oliprj8676]

He's her passport. Thai bride

[@Firedancer100]

Ethereum 👍

[@youngma5296]

mail order bride 😅

[@royfr8136]

I guess she wanted a passport.

[@dac8939]

China is successful nation. Hardly. She could make the product back in China

[@michaelmattingley5117]

I'm Kelly I'm out

[@Nevergiveuponyourself]

wait, so the wife didn't take his last name, someone found a wife site.

[@peterreber7671]

Chinese don't automatically take the partner's name.

[@ianoliver7271]

Talking about rooms. Deborah recently went to her local chapel and replaced all the incense in the vicar's room with marijuana. Guess what? He's now a High Priest!😁!!

[@doggy13]

I wouldn’t mind Kelly riding my monster.

[@lancelaws6128]

Lol

[@1yearago491]

Hoppon and hop off

[@LivingOnaPrayer123]

And judging by your name, theres no prizes for guessing which position Kelly wud be in wen riding your monster

[@boxbin4319]

@@LivingOnaPrayer123 and judging by your name...it would be cowgirl?

[@LivingOnaPrayer123]

@@boxbin4319 yep, you got it in one 😏

[@halfvolley11]

​ Yellow FEVER