Peter Jones Confuses Entrepreneur With Product Comparisons | Dragons' Den

Paola Farino is next into The Den with her luggage brand, Farino. The carrier is designed with 360 rollerblade spinner wheels and was borne out of Paola's own. She's seeking a £75,000 investment for a 15% stake in her company. Will The Dragons send her packing or will she bag an investment?
Season 20, Episode 1.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Travel

[@Global-flyer]

Ive seen people rolling bags like that in and out of supermarkets for 20 years. Peter was spot on 😂

[@scienceevolves4417]

Nahhhh we never had that! Peter is suffering from a Mandela's effect.😢

[@tedcrilly46]

this one has wheels.

[@flyingscotsman7457]

No he isnt. I just googled, loads of trolleys with wheels 😂. ​@@scienceevolves4417

[@AdamBechtol]

I think he was too, my grandma had a floral print one here in the USA,but it didn't have castor wheels made from rollerblade wheels. It was very much a pull behind.@@scienceevolves4417

[@pnklady3788]

so have I. My gran had a 4 wheeled shopping trolley that was top loading... which is effectively the same thing.

[@lousifer4584]

this makes me wonder if she did absolutely any market research or even bothered to open her eyes in public

[@TheManInBlueFlames]

She probably did but not enough.

[@nessthecat]

There's no way she's serious about this, right? Like... I've DEFINITELY seen suitcases that have full 360 degree swivel for under £100... Why is she trying to claim this is a new thing?

[@ajhxz3446]

ITS NOT A SUIT CASE! It's more one of those old lady shopping bags with wheels.. just a fancy, easier to pull and push version.

[@nessthecat]

Sure, but it's still something that's been done before@@ajhxz3446

[@scienceevolves4417]

​​@@ajhxz3446 One could use a suitcase for identical purposes... 😉😁

[@barteatmyshorts8252]

True 🎉

[@appleratpipe]

Woman approach to business

[@Alan37129]

Peter is right. Been around for 50 years plus already.

[@mcfcguvnors]

easy ive seen the 4 wheelers & that whole thing should not cost best part of 250 , more like 45

[@scienceevolves4417]

20-30 quid at the likes of b and q, b and m, home bargains...

[@39zack]

I also seen something similar that was from 60/70s, they was more flowery :D

[@marchumphreys3865]

Her ignorance to him exposing that fact was shocking

[@suedenim]

I think the argument (that went unmade) is that having rollerblade wheels offers a tangible benefit over the wheels normally used for this sort of thing. Seems unlikely that there's enough of a difference to be worth the price, though.

[@Technicallyimright]

7:40 I certainly wasn’t expecting Touker to hit on a woman this episode….

[@sigma_z]

I've never in my life a bag on wheels. This is revolutionary. Like how has no one ever done this before. So simple but amazing.

[@rafeikasratali213]

Oh my gosh I'm so in awe .that's a really good product 😂😮

[@rs_99_]

I see wot u did there...

[@Mus-Doc]

Where are you living?

[@brian177]

Wheels? What is wheels? This idea is going to be HUGE.

[@eluspets]

My grandma literally has one that is even better. She can drag it up the stairs without having to lift it. This is a nice bag sure, but the pitch was a joke.

[@marthastewwart]

I'd actually argue that nothing about the bag is good

[@darryljones8369]

I thought they were harsh, it's clearly got modern rollerwheels. This lady did an inconsistent job of defending the product. She should have said the bag separates from the frame for cleaning. She should have talked about theamount of money people spend on bags can be very high. Stephen said it was cool, she should have said she's looking for influencers for legal community etc etc... too much time building rapport with dragons, not enough defence.

[@zydhas2838]

£234 for a bag with wheels on it? You could get the exact same bag for less than 50 quid. Also an average revenue of like £10k with an average profit of -£12k but valued at half a million? Girl wanted to go in at 50x revenue and -42× profit for a bag that can be replicated by virtually any retailer in existence.

[@sigma_z]

Shut up, you can't get that for 50 squids. You can get it for £1 at the pound store. 🤣😅

[@pinball2k6]

No sorry, but she said they don't exist. She said so. You've never seen them before. They are absolutely from the year 3000 built with undiscovered alien technology. Bags on wheels have never been created by anyone.

[@BDogs10]

Oh Lord: 1.She doesn’t listen too well 2. the size? It’s tiny 3. the price 🤦‍♂️,holy smokes

[@seanjosephhayes]

Remortgaged the house for that. Christ.

[@tedcrilly46]

How do they get this far?

[@seanjosephhayes]

@@tedcrilly46 I couldn’t tell ya Ted!

[@whoever_81]

Yup. A very wise decision lol

[@BenjaminGoose]

8:41 Sara: "It smells like my wetsuit" Peter "I like the smell!"

[@stevesalt9005]

😂

[@stanthemafia]

😂😂😂

[@NameJeff21]

She fumbled the bag.

[@colmwhateveryoulike3240]

BUY the bag Stephen!!

[@user-io2et5bv2s]

40kgs of shopping! 🤦🏻‍♂️🤷🏼‍♂️🤦🏻‍♂️

[@alib1919]

Peter was great in this pitch, I love it!! He's like a dog with a bone!

[@MF_JONES]

How do u know he had a boner

[@Nonegiven14582]

I had a trolley when doing 355 local papers a week on a Thursday and in 1987 it cost me £6. One of the reasons I quit that schoolboy job was I didn't want to spend another weeks wages on another one when it wore out. Even at todays prices. £100 is a lot, too much for most for this kind of thing. And doing a paper round. I would never afford one of these.

[@Disco-Terry]

My nan had one of these donkeys ago, she got i for a tenner from the market. Peter is right on this one.

[@4olufade]

Peter is a menace 😂😂😂

[@sigma_z]

Peter is 100% right though this time. He remembers his nans shopping cart with 4 wheels. 💪🏼

[@TheEsotericProgrammer]

You could see the rage build when she denied his memory

[@lukerinderknecht2982]

She really thought she had this in the bag 😂

[@colmwhateveryoulike3240]

Deborah hijacked a good segue there. How dare Touker!

[@kellingtonlink956]

Obviously she hasn’t visited a city very often. Neat ‘suitcase’/shopping cart, though awfully pricey.

[@tedcrilly46]

Ok hear me out. Bread, right. But ... already sliced.

[@TheManInBlueFlames]

Not in England.

[@akanate4587]

@@tedcrilly46 Jenny: “Thats a great idea” Jenny: “Im out”

[@tonytoonstours]

How often does Deborah have ago at Tukar for butting in....now she does it but he isn't ignorant and rude and stayed quiet

[@00Kuja00]

Agree. She is so full of herself it's painful to watch.

[@AdamBechtol]

She also said she had a question, and flat out did not have a question, just talked then went out.

[@pinball2k6]

I question whether or not this woman has ever left the house. I used one of these for my Sat/Sun paper rounds 25 years ago :/ It's literally a shopping trolley but they replaced castor wheels with rollerblade wheels. It's exactly the same thing except it might have a rollerblade brand attached haha. WHY?

[@ThichabodCrane]

Telling Peter he';s lying when every single one of us has seen the same invention for decades is BOLD

[@R103G]

Haven't seen dragon's den for like, a year. Daym, Sarah's looking more beautiful with her hair!!!

[@RealKennyGTV]

That’d be a nice little suitcase to use when it’s time to roll out

[@anubusx]

Jenny will be riding one out the den.

[@americanmobilepower4079]

Lol, I see what you did there @@anubusx

[@its9333]

Roll out like the transformers

[@techtitanuk5609]

Peter is right iv seen what he said that she said didn't exist

[@JudeDylan]

Imagine the Dragon's Den channel used funny titles like the Hell's Kitchen / Kitchen Nightmares ones do. Would be hilarious considering how serious the show is.

[@anubusx]

What song would they choose to play?

[@AdamBechtol]

Latest season doesn't seem serious.

[@Karl-gx7rz]

You're not wrong, the person that runs the Kitchen Nightmare's channel has got it locked down.

[@Karl-gx7rz]

Latest season has Gary Neville in it, I don't see the latest seasons getting posted@@AdamBechtol

[@AdamBechtol]

Deborah gets all bent out of shape interrupting Touker, lying saying she has a question, proceeds to ask no such question and goes out. Not her best episode.

[@bartbounce7205]

I kinda liked Touker didn t answer the toxic respawns and just let it go.😂

[@mauharley]

There is no benefit in a top loading case. It actually takes more effort to unpack.

[@whoever_81]

...but less effort to pack! Grocery shopping/Supermarket. Top loading certainly a benefit there.

[@bjornlangoren3002]

​​@@whoever_81That's s very good point. Someone could make a mint on inventing carts that customers could bring into the store, and roll out again to load into carriaged. All top loaded. Stores would go bananas over that because it would let the customers buy and carry vast amounts of product. Problem might be theft. So someone should invent wheels that lock up if the cart leaves the store parking perimeter. Someone also should invent self-driving carriages to vastly cut down cost of feeding and caring for horse trains.

[@Adam23200]

I’ve had one of these at home for years nothing new 🤣🤣

[@bryancronbaugh4265]

I just did some traveling and have a bag like that but far better. You can strap a backpack on top of the suitcase to the handles. It has way more pockets. I opens from all angles and the wheels are not roller blade wheels they are far sturdier and don’t get caught on anything. It was 80$. Idk who would buy this.

[@thegiantpumpkin5903]

Did anyone else clock that she said she often comes home with 40 kilos of shopping?! What is she buying?

[@whoever_81]

Rocks! 😄

[@AveragePicker]

Wheels and bearings

[@meganlewis2424]

I love when she scolded Peter for taking it off the frame XD

[@Pobsta-de7hb]

You can take it off to clean it, swap it for others but ive seen these bags for over 30 years lol

[@digital.olimon]

It 100% existed for a very very long time 😅

[@rs_99_]

Woman mortgaged her house on a roller bag...

[@BinaryFreak]

I bought a trolley a week ago, where is the difference?

[@kd3446]

Roller blades or skates bearings are higher quality smoother ride and rubber wheels, same would be for suit case to make it run Better

[@SL.89]

Love Debras surprise 😂

[@andrealaforgia]

I don’t understand what’s to like about this bag on wheels. She says it’s also for travelling, but how is that different from any cabin luggage on 4 wheels? There are rucksacks that go on wheels. A quick “4-wheel shopping bag” shows thousands of results, so I really don’t understand why this product would ever be successful… 🤷

[@whoever_81]

Especially at that price!

[@johnhewett9483]

£234 pounds, oh my god. For fifty quid could be a good product but no way at this ridiculous price

[@JL-gf3yc]

8:22 she’s just saying that for television

[@Erik_Danley]

After Steven said that I’m thinking wow must be nice to be on there and get all the freebies. Some people have a tough life

[@jessbarnes8521]

I suppose you might take the bag off to bring it in the house and unpack groceries.

[@teresawallace1130]

My wheels on my car turn 360 without me asking but its each to there own 😮

[@DaveAppleton]

She went on the shopping channel selling at a big loss, what if they'd had a run on them and sold 1000's

[@swift2765]

£99 is still far too high

[@thabomphuthi9739]

When they say, Dragons were free to wear what they wanted. Bro took it too far with his pants😂😂😂😂

[@nicolepretorius1178]

What do you mean? That don't seem very unusual

[@lakojake4215]

The only thing unique about her product is using inline skate wheels. They're a slight upgrade to the normal caster wheels other bags use.

[@UpRisingDown]

These wheels wouldnt work at all on the pavement, gravel or in snow. Thats why my granny had 2 pairs of big wheels and 2 smaller and yes...she dragged it behind coz its the easiest way to do if its full of milk.

[@dimitar4y]

hope those wheels are better than the ones most bags have.

[@user2kffs]

Funniest episode ever, good bag though

[@topsecret_gtr3741]

She’s dead serious about her product she remortgaged her property 😮 wish her the best of luck sticky situation

[@brothermorena4898]

This is like a copy and paste product

[@jimbabwe3246]

Peter's nan was a genius. My nan also had a pushy wheely bag.

[@HXCVII]

What it costs her to make it is about how much it should retail at. 200+ for a bag on wheels is ridiculous. Having said that if the dragons saw a good opportunity im sure they’d be able to keep the costs down to make the product but they just didn’t believe in it.

[@Starlight-iw9gx]

Sorry but there are plenty of other products like this - but even stronger and sturdier frames, wheels and fabric. The key is in the wheels. The wheels need to be much bigger and thicker. I know from experiencing buying multiple products like these that simply break. I now have one which is perfect, stronger and bigger than what we see in this episode.

[@Alphamask978]

I’ve seen similar suitcases like this year out there with the rotating wheels & common issues with the wheels needing to be replaced or coming off easily, the consumer needs a reliable suitcase and there’s too many poor ones out there. I think the look of the product gives a luxurious vibe to it, but the only great potential I see in that bag is that frame if it was able to be moulded to create other potential designs.

[@dannyquillan4961]

We sell in China and they walk on wheels so we have to renew their feet sometimes when they DON;T wear their dancing shoes

[@mcfcguvnors]

234 quid from a 50 quid buy ? SUNAKS BRITAIN - you have to double up n then some just to make money

[@BenjaminGoose]

Some people will "invent" a product without bothering to do research to see if it already exists.

[@simonjohnson9055]

2:18 Pizza Jones

[@dimitar4y]

hmm if it was foldable, I'd pay 100 bucks for it. after having spent close to 300 in bags that essentially are disposable because of how garbage their wheels are...

[@wge621]

Wow she's so confrontational. Surprised they didn't just tell her off

[@1stPrinciples455]

Cost of goods in Europe is too expensive to make sense. How to compete with China or any country in asia? Its the Kryptonite of Europe economy 🏳

[@JosephFrain]

I remember when a guy called Deborah, Debs. He got a right ear full. 🤷🏻‍♂️

[@LuvableAF]

I almost bought a bag like this for groceries. God healed me though 🙏🏻🙏🏻

[@Yessirdo]

I mean if she gets the cost down and sells it for $100 on tv then it could work at 234$ it’s way to much

[@MusicalMemeology]

She says there’s a market when she’s losing money lol.

[@Beymaster7]

She was so rude

[@CGRealStudios]

She's made no money in 3 years, no one was going to make her an offer

[@davidbrian1556]

I’ve got 2 in my loft……… not new

[@RyanHorseHelmet]

This late Dragon's Den is light work to me and my food. When the early stuff comes on, I get aggressive with my suppers and find myself eating them rapidly with extreme feelings.

[@jessbarnes8521]

My mum and nan had those Peter. Tartan patterned. Why would anyone pay over $50 for one of these. No man would want to look like a grandma walking around with this bag.

[@amarniali2244]

A lady who refuses to leave her garden but claims to know everything about the rainforest..

[@TheManInBlueFlames]

Well she wasn't good at the start was she? Met and worked with old and middle aged women like Paola before who insist they are right about everything. She's probably done a LOT of research but hasn't seen the oversight Peter found but she didnt take it too humbly! At least she warmed to the Dragons by the end!

[@LunarEcho87]

I have something like this that cost me $30....

[@Marais-cu3vo]

I've had one of those suitcases, I got it in 2009. How can she claim she invented this...

[@KabbaModern03]

There's stuff like this already. She didn't do a "competitive audit" it seems.

[@Robinripley]

If the first guy just face planted in front of Peter...

[@whoever_81]

She is a very sweet lady but this is of course nothing new or innovative. Just more premium/expensive than the competition. The separating frame though is interesting.

[@Process_uk]

Awh this poor woman’s gonna lose her house 🏠

[@mary_syl]

I find the colors really depressing. She should sell these in some fun peppy hues so they also appeal to younger people and kids.

[@dimitar4y]

product's great, but overpriced, offers nothing new, and unfortunately ,there's very few places you can use it. If we had smooth roads and pavements, everyone'd be skating.

[@AdamBechtol]

Good poitn about the roads.

[@positivethinker9840]

Imagine working with this lady, she would just argue for the sake of it. Im Out.

[@user-gu6nv2im8e]

I agree that this product, and several variants have been around for a long time now. But the idea that the dragons can't invest because it is not original is crazy. Because how many coffee, or, second hand clothes sellers have there been now?

[@JOHNRGRAY]

What a sweet old lady, I wonder how she's getting on?

[@crusoe-2654]

Pray, permit me to confess my inclination towards siding with Peter in relation to this matter. Upon beholding the product, I am reminded of the trolley bags used by elderly women in the Baltic countries. This product here, it appears to be naught but a refurbishing or a mere alteration, transformed into an elegant looking product. Whosoever finds appeal in this, I venture to posit, is perchance of a more advanced age.

[@Paul-gu2lv]

40 pounds max

[@thomaslausen3249]

Its funny how everybody blames covid for low sales. Even though its online😂

[@Prophet_Google]

*Bring back Jenny... I miss the words: I'm Out!*

[@BenjaminGoose]

So you didn't watch the video? All 5 dragons said it.

[@emi62507]

Really not new. Even on the African continent we’ve owned these for decades.

[@bartbounce7205]

Terrible entrepreneur. Manufacturing costs are way to high, get your parts from Asia and drop the price. Selling your product on tv for a big loss, why?? And she could handle t Peters statement 10 times better. It showed clearly she is a delusional entrepreneur. The let her off easy.

[@magicemperor2420]

"No, no, no. Impossible, Mr. Jones. You never had a nan. And even if you did, she was wrong! ... WRONG!!!!"

[@originalunoriginal4055]

This is just a glorified old nans personal shopping buggie/trolley. 🤷🤷🤷😬😬😬😬🧐🧐🧐

[@craigpardy6204]

5 nose in a row?!

[@sp3ckedout224]

First

[@Firedancer100]

Ethereum 👍

[@BenjaminGoose]

It doesn't matter how many times you spam that comment here, no one wants to invest in your scamcoin.