Pidilite History,Products & Marketing Strategies "Fevicol ka mazboot jod hai Tootega nahi"

Pidilite History,Products & Marketing Strategies "Fevicol ka mazboot jod hai Tootega nahi" #FEVICOL
Pidilite Industries Limited is an Indian adhesives manufacturing company founded in 1959 By Balwant Parekh. It is a consumer centric company committed to quality and innovation. For decades, we have been pioneering products for small to large applications, at home and industry, which have forged strong bonds with people from all walks of life.​
From adhesives, sealants, waterproofing solutions and construction chemicals to arts & crafts, industrial resins, polymers and more, our product portfolio is as diverse as it is ever-evolving. Today, our brands are trusted household and industrial names, and they are the market leader in adhesives.A robust and growing network makes our products accessible across demographics and geographies.​
Pidilite markets the Fevicol range of adhesives. Its other brands are FeviKwik, Dr. Fixit, Roff, Cyclo, Ranipal, Hobby Ideas, M-seal and Acron.​
The company has global presence in 14 countries across the globe. In Bangladesh and Egypt, the company has manufacturing facilities. There has been a significant increase in exports of consumer and craftsmen products in order to achieve sustained growth. ​
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To facilitate better global networking, Pidilite has established offices/subsidiaries in several countries, including Singapore, USA, Brazil, UAE, Indonesia, Egypt, Bangladesh, Kenya, Sri Lanka, Thailand, Ethiopia, Myanmar, and Ghana. Most of their products are manufactured in-house with the help of a strong, research-driven innovation overlaid with consumer insights. ​
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