Pitch This! How To Talk About Design Like a Pro!

[@sumeetgupta77]

I m blown away the way Mathew describes it. It was Bang WOW. Describing an abstract art to a masterpiece. You guys are the gurus of everything.

[@sumeetgupta77]

Can you suggest some books where I can learn design terms and how to look at things differently. I guess Chris has suggested few books but which link was that I don't remember.

[@asarmorris5132]

Matt is ridiculously good, good job hiring this guy! WOW is there a course on pitching like this?

[@TyrantTitan.]

~My pitches~ Me: So, this is the design...? Client: Okay? Me: Okay. I'll go ahead and send the invoice as well. thx '-'

[@asarmorris5132]

This hits a little too close to home lol

[@aal-lg7pp]

That's why they play in the big league, we need to improve our sales skills

[@IndrajaSalunkhe]

Haaa haaa true...

[@raymondchee]

Smooth, until the client can't fight back in time lol

[@rohitashsingh1295]

LOL

[@micahhansen]

Holy crap... Mathew SLAYED this. Props man.

[@soumyamondal0626]

Thefutur is really helping creatives to be more confident and dare to go out of their comfortzone

[@D3adKruzer]

If there ever was a freestyle rap battle for designers this is it.

[@AlexArias2]

So beautifully demonstrated by Matt. Critical thinking done on the fly. As a design student at university, I am gearing up to begin working with clients and this was an immensely beneficial video for me to see at this point of transition in my career. Really great content. Thanks Futur.

[@thefutur]

Alex Arias great to hear.

[@AlexArias2]

Well you did it very articulately! You sold me regardless if it was the subject matter or not. Taking notes and cues from this for sure!

[@arthill9026]

My Favorite Segment! I watched the last one over and over before my big pitch last week and.....you guessed it. I nailed it. Mr. Ben Burns and Mr. Matt are both great delivering in your own styles. Great job guys. Keep up the great work. I loved the futur.

[@thefutur]

art hill 👏👏

[@paweonorin2978]

Matt is awesome we need him more!

[@thefutur]

Paweł Onorin he's great.

[@HaiDuong-fl3um]

Agree! He's the calm version of Chris.

[@cvpourani]

I struggle talking about design too. I agree that for self-taught is kind of harder to learn the formal language of design, cause Ben´s right! At school you can learn it from your teachers so easy. To discover such terms by your own is more difficult. All we agree that we designers can´t refer to work as everyone else. We must show some professionalism.I like Mathew´s descriptive narrative, so rich. Talking about the details, the frame by frame after the general overview, so cool. The use of rhetoric figures is a valuable tool of analysis and reflexion of the design. When pitching we look at all the key elements and have to base decision making. Elements such as structure, composition, form & content, typography, color, etc form the whole expression speech. (Did I say it well??) We are talking of about more than 300 design terms!!I´ve made a little list of books that are useful for learning the basic design terms: *Wassily Kandinsky - Point and line to plane, 1926 *Donis A. Dondis - La sintaxis de la imagen, 1972 *Wucius Wong - Principles of three-dimensional design, 1977 *Rudolf Arnheim - Art and visual perception, 1954 *Gaetano Kanizsa - Grammar of Vision: Perception and Thought, 1987 *Rosa Puente - Dibujo y comunicación gráfica, 1997 Hum, did I get it right? Wow, I didn’t even remember I knew this things! ^-^ Thank you for letting us participate, I´m learning so much! Great video! Best regards!

[@thefutur]

Cvpo Urani thanks for the references.

[@cvpourani]

Wow, thanks for that Matthew!!! XD I´m in. Keep rocking it!!!! ;D

[@annagiersz3314]

Fantastic short vid. Thanks for this. Only wanted to say that it is those moments where studying at fine art/design universities come in handy; when you need to describe your work to tutors and other students in a more complex manner using a particular language.

[@danielrobles2586]

I'm shocked. I've got so much to learn. You guys are awesome!!

[@ElkcreativeAu]

More of this & more of Matt, he killed that. I'd love to see a pitch with something that the designers have developed or worked on. Where the presenter has a deep understanding of the desired outcomes and the reasons behind the decisions made in the concepts. In reality, you'd almost always have insight into what your presenting, although this "on the fly" stuff is still great.

[@thefutur]

Elk Creative we can do that.

[@ElkcreativeAu]

Amazing, I think that would be invaluable to a lot of people.

[@davidgonzalez965]

You have such a good visual vocabulary Matt, WTG!

[@RamadhanPutraAndila]

i didnt expect before.... pitching design is important.. never know that.. but when i see this videos like.. "ooooww... thats why pro designer geting pay more" thankyou the futur

[@great567]

I had the opposit eexperience, talking design bores people. Yes, you can use a few words here and there, but over the years I've had to learn business lingo in order to sell my work

Beautiful Matthew great story teller

[@oliverkillian]

This is great, really helpful, I'm in awe at how natural Matt was. Would love to see a take on how you guys walk a client through a website design comp (high-fidelity), maybe something like a fashion site. It'd be interesting to see how you pitch a design that's a little less artful and abstract, and that conforms to a more branded e-commerce experience, why certain design features were implemented, and how you avoid friction or counter on feedback that would undermine a good design decision, e.g. a client wanting to do something that breaks layout, or not understanding the use of whitespace to lead users through the site.

[@thefutur]

noted.

[@jonasarleth]

It's hard to present something without knowing the goals of the client. But this is a good training.

[@thefutur]

Jonas Arleth it's practice.

[@koyejojoshua2824]

Beautiful pitch by Matty!🤩

[@lynnalbrink-witt1372]

He is amazing! Would love to see him present more pieces, a brochure perhaps? What I am paying attention to in particular is the way he is phrasing his sentences... Such as: "we started to introduce" "as we progress through the spot" and even something like "I want guy guys to know" - that may just be regular English, but sometimes I can't think of that stuff and just use my same old 3 sentences, ha.

[@ThePaintitblak]

Mathew you rock man...what did you eat in breakfast...always a learning experience 🙏🙂

[@mindfulmagician7550]

Wow, loved watching that. Came here through the email and now I feel inspired to revisit the Styleframes course! If I didn't know any better, it was as if Matthew designed that piece!

[@thefutur]

that's the secret.

[@blubberdiblubb2055]

Очень приятно видеть российские работы у The Futur. Мэт отлично владеет сторителлингом.

[@neutralface]

Asia kunnossa.

[@vladk5321]

На превью написано Росия вместо Россия

[@wise_nut]

Mathew Nailed it!!!!! Love this video so much, Thanks futur!

[@stzlys]

This is some really good stuff here. Not a creative person myself but an account servicing person. Really helpful!

[@bridge_studio]

I would love to see a bullet point breakdown on how to present something like this.

[@thefutur]

James Eccleston you just watched it. What more are you looking for?

[@bridge_studio]

The Futur maybe a summary so I can refer back to it quickly rather than watching it again. Perhaps I should make some notes myself and store them in an app for future reference.

[@bridge_studio]

So this is my super condensed takeaway from Matthews fantastic presentation: 1. Explain what we are seeing - set the context 2. Introduce the big ideas 3. Use interesting, relevant adjectives to describe the work (Tactile, Warm, Unexpected, Beautiful, Celebratory) 4. Weave in the big ideas to explain the details throughout the presentation - (tell a story) 5. Explain the parts that aren’t obvious from the visuals. 6. End on why it’s all important Maybe I missed some other important takeaways?

[@thefutur]

that's pretty good James.

[@xtriple000x]

Love this one. I loved the comparison of peoples different backgrounds and experience all trying to do the same thing.

[@louwaars]

I just realised I need to step up my game

[@Poster4me]

Ого! Но на третьем слайде "Россия" с одной "с" =) Nice to see some Russian works) But on third slide "россия" miss one letter "c" =))

[@mvf136]

Matt, thank you.

[@jeffpunz5337]

Great video, guys! Good job on the pitches, Matt killed it!

[@AL.N-music]

The design, it being Russian, kinda pays homage to Kandinsky. Or maybe it's just me and my painting background. That's just my off the bat impression.

[@fayyazb]

WOW! AWESOME! I was looking forward to something like this, Pitching Design, from #thefutur team and thrilled to find this was already made years ago! Looking forward from #ChrisDo too!

[@2herzog]

those shapes and compositions really remind me of russian avantgarde art from 1920s or earlier , it was constructivism if I remember correctly

[@danielhincapie1807]

Matt Killed it...

[@thefutur]

yes he did.

[@jeffreyyoungblood7438]

Everything seems to be about WHY and focus on the overall STORY.

[@equus123]

Slayed. 👌👏👏👏👏

[@bilalash2405]

I feel like there's more story than what Matt had just described .

[@thefutur]

it's just an example of how to talk about work. think of this more as a template. you can fill in the blanks your own way. btw, are you good at pitching work? we can have you on the show and you can give it a spin.

[@mashable8759]

Wow, they must invite you to the show man WOULD LOVE YOU HEAR WHAT YOU say. Maybe you can enlighten us here on comments??

[@smotabata]

thank you!

[@annas8079]

Gold!

[@wr5023]

AHHHHH this is so good

[@gilbert9086]

That value though

[@NicoleGraphix]

Love it~!

[@cvpourani]

& about struggle!! yei! : "Except in struggle, there is no more beauty. No work without an aggressive character can be a masterpiece. Poetry must be conceived as a violent attack on unknown forces, to reduce and prostrate them before man." MANIFESTO OF FUTURISM - Le Figaro, Paris, February 20, 1909 - Filippo Tommaso Marinetti

[@cvpourani]

cool coincidences... xP

[@tsvetomiraivanova294]

Where is the whole live video? cannot find it.. :)

[@thefutur]

kzbin.info/www/bejne/lWqti4idobpksM0

[@Kamisama2be]

F word! Brilliant!

[@killaTking]

Freaking Mathew killed it!

[@ItsJustMeStevie]

ME: 5 second pitch.. Him: 1 Hour pitch... I got so much to learn. Replayed many times.

[@viruudakhe5846]

which font used in the intro of a video.

[@mostafaa.5271]

Awwwesome

[@mickeylu2001]

damn, Mathew kill it....

[@thefutur]

yes he did.

[@mustaphanail2005]

Pitching is so hard

[@insane2857]

haha nice

[@pablocanepa6604]

damn. shut up and take my money!

[@jackfran2188]

1st dood reach'n

[@thepresence2095]

Asians are awesome!

[@thefutur]

The Presence uh yes. But anyone who does a good job is awesome.

[@thepresence2095]

Very true.

[@l.m.carbos9893]

666th like lol :>

[@thefutur]

L.M. Carbos well done.

[@Jdonovanford]

What's the deal with the North Corean in a military suit? LOL