Best LinkedIn "how to" I've ever seen. Great content, great advice.

One thing about the Hormozi's they are eloquent AF, love then

This guy is just marketing you don't even teach nothing valued sorry

Yay!! Michelle J Raymond!!

In a hurry, yesterday I quickly pulled out a top, perfect fit, unique material, and I thought: why does this terrible UA logo has to be on it?🤣 I really like this format and I also enjoy the discussion it sparks!

More of this please ❤

You should do on the Jaguar rebranding it's perfect for the algorithm and I wanted to know your take

should i give up if i only have 2 clients after w motnhs of freelance?

I always thought their logo was a dumbell whenever i see it, but it could just be me

When can we cop those TheFutur shoes?! 🔥

Hey Chris, can you please do a video on Jaguar rebranding.

I remember when Under Armour started to gain traction, the logo bothered me. Maybe it was because I didn't fully understand the brand at the time, but I couldn't grasp why an X would be prominent for a brand called Under Armour. Yes, I saw the U and A in the logo but aesthetically the X stood out and it felt "cheap". I'm not sure if it was because I have always gravitated and appreciated minimalist graphic design, so from a design perspective the UA logo didn't sit well with me as it's bulky and almost playful for being an athletic brand. It's know they're a billion dollar company so my opinion doesn't matter. I'm one of those people that will dig deeper into a company or brand that I don't know about if I see simple and clean design. For example, I didn't know what the GIAD brand was until I saw your hat. The minimalist typography design resonated with me, so I dug deeper into the brand and the brand spoke to me, so they gained a customer. On a side note, I know a lot of businesses lead with a value proposition but I've seen some strong value propositions but when I see the product it's terrible so I drop. I like to balance leading with design and value. I think they both support and need each other. I wrote a blog about this very topic on my site. Anyway, I agree with you on this one Chris.

I get the logo, it just doesn't jump out at me like other logos do. I can miss it very easily

my brain

Fast food systems help people thrive. SYSTEMS sell to the masses. SPECIALIZING attracts money.

I can't stand the Hyundai logo

you gave the right formula but came to the wrong conclusion with the under armour logo. it might not be a stellar logo but it is definitely not poop

The way Chris spoke about UA logo made me reconsider whether I just don’t see that this logo is somehow bad 😂 But I never had a problem with it. It’s simple, clever, looks kinda sexy, confident and sporty. It gives me this aggressive vibe. I like it, even though I don’t own any products by them. Remember, just because Chris says it’s butt doesn’t mean you can’t like it

I thought for sure this was going to be about Jaguar

I thought I was the only one who hated that logo.

Great insight on the fact that not having a process affects design work and strains the brain of thinking it's doing something new. Personally have no problem with the UA logo as design is subjective. Thank you sir for all you do

Bald guys are so smart.

Very bulletize stuff here. Just the crust on how to get to the bread and butter. Can you give us some good and bad examples for visual learners?

Would have loved more of a breakdown about why the Under armour doesn't work and maybe your take on what would make it better. Probably this element I noticed the most is the harshness of the curve to a straight line (boning effect) in the arches of the shapes. Which does throw me off. Also potentially feels too bulky for something that is thin and light under your clothes.

Under Armour logo is the ugliest logo ever! The logo alone stops me from buying their clothes.

Thank you guys!

I think it easier to tell stories if you achieved a lot already like you did. But if you are just starting your business and learning a lot of stuff, I feel like you cant tell many stories. The only thing these people can do is provide value. What do you think?

Liked it and would watch more videos with this format. Also, came across you video on personal style some months ago and it was an eye opener - have started changing my wardrobe. Thanks, Chris.

The logos' mood board comparison with our logo, it's an interesting approach! Thank you, Chris.

I sent Chris a DM on IG back in 2021 asking about our logo for our baseball/softball bat bag product. Someone liked a logo that more or less showed what the bag could do, but I liked the more abstract "athletic" feeling logo that I ended up choosing. My question to Chris back in 21 was, do you need to design a logo that describes what your product or service does? He was gracious enough to respond by saying: "Logos do not describe the product or service. They're about a feeling or idea." and thus, his statement/affirmation of how I was feeling towards our logo decision was validated. So, thank you for your kindness in responding to a random stranger back in 2021 :-) All the Blessings, Jeremy

The UA logo seems to past the test of all the things tha you mentioned so in that sense it is a very good logo. It is a logo I like by the way even though I would not say I am a big fan of the brand. It it one thing to just not personally like a logo and that is fine, and I can respect that and your opinion. In this video though you never really get to what it is you do not like about it other then you just don't like it. I do like this quick 10 minute take on a logo video though.

Awesome information I really needed to hear it.

You're also missing the genius in this design that it's part of 2 interlocking chain mail pieces that make up armor.

This idea really does make sense. People rarely appreciate critical feedback and telling them to pay for it is a good way to save your time.

I loved this vid. It stood out to me because I got used to the conversational content 👍🏼

Chris's comments about the Under Armour logo in the video really resonated with me, as I've always had mixed feelings about it. While some people may appreciate the design, I find its execution amateurish. Whenever I see it in shops or on people in the street, it gives off a distinctly cheap impression. As brand expert Marty Neumeier says, 'A brand is people's gut feeling about a company'-and my gut feeling about Under Armour's visual identity has always been underwhelming.

Trends vs fads, good point 🤘🏽♥️

Ur systemically true, Chris Do. Thanks.

Thanks again, Chris. Love listening to you while I work...

I don't know what to do, I like the UA logo. I think the designer got it right.

This post is great timing with the recent launch of Jaguar's horrible new identity lmao

I actually like the UA logo, it is memorable and unique. I'm curious how would you do it differently though. Perhaps your version or remedy to it.

Thank you for mentioning the AI solution or option that people are considering. Many startups are doing this these days. They actually believe that AI gets the job done and don’t understand what goes behind branding. Perhaps you could make another video that really explores this problem further. Also I completely agree with the aesthetics of Under Armour. Compared to other sports brands I have never looked at Under Armour’s logo and thought, that’s a beautiful logo mark.

I would’ve liked to see Chris’s interpretation of the Under Armour logo

I like the Under Armour logo

I don't get meaning a big deal out of a logo. How many customers have stopped using a company's service/products because they changed the logo?

Ok so let's see - the Under Armor logo: 1. Harmony, Balance, Ratio etc. - yes, it's symmetric and balanced 2. Looks good when scaled down - yes, i've seen it multiple times scaled down, looks good, clear and readable 3. Not overly complicated - some logos can be complicated so i don't see that as a must have, but whatever - yes, it is not complicated 4. Very versatile - yes, like gucci logo can be used as a pattern and on different aplications. Not sure where does this come from, seems like a troll ai generated video to get people to comment (you got me lol)

❤

Great informative video Thank you!!

Would love to hear your thoughts on the trainwreck of a re-design Jaguar just did