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Ubreathe story gets featured with India today group - as the story goes, this startup develops plant-based smart air purifier: Indian startup Urban Air Laboratory has developed a plant-based smart air purifier that can improve the air quality of a room within just 20 minutes. Their smart air purifier is called ‘Ubreathe Life’ and it works by simply amplifying the bio-filtration process that takes place in plants to release Oxygen at a quicker pace.