Poor Data Quality : The Hidden Virus that Infects Most Companies

Companies want all of the glamorous data projects like SEO Analytics ; 360 degree view of customer ; Big Data; and of course Mobile Analytics. None are possible with bad data. It’s like trying to be a gold medal Olympic athlete with an unhealthy body.
In our latest Data Management Moment, David Marco of EWSolutions (https:/www.ewsolutions.com) discusses the impacts of poor data quality on an organization and solutions for "healthy data".
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