Pop-Up Sales: Flower Farmer Makes $4.5k+ in 3 months

Robyn is a microgrower in MA. She took The Tulip Workshop to maximize her indoor growing space where she was able to grow over 5000 stems this winter. Without a website or a traditional sales outlet, she was able to move a majority of these stems through pop ups! We talk in detail about how she approaches pop ups, realistic expectations and how a "hustle" mentality has led to a successful second season.
I loved this conversation because Robyn has stayed true to herself - she leans into her strengths and does what works for HER. I hope you enjoy this interview as much as I enjoyed interviewing Robyn.
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[@mhubertcfi]

What a fun and inspiring interview. Total energy kick❤

[@bareflowerfarm]

Right?! I think so many people are at a stage where they could totally not have to commit to something like a market or CSA and be like Robyn where a pop up gives them so much more flexibility (and fun)!

[@mhubertcfi]

Hearing success stories helps people be brave too. Last Minute Larry was the best!!!🤣

[@3kidmama]

Such a great interview! Thank you for bringing these interviews to us, Jessie. Robyn, I love your energy and your message of just learning to do what works for YOU. Amazing life advice - not just flower farming! ♥

[@bareflowerfarm]

Thank you for your kind words! I'm glad you enjoyed the interview.

[@blairhouseblooms]

Thank you so much!! ❤

[@valerieoster8049]

I want to be Robin’s friend! I so appreciate her ADD hustle!! Thank you for sharing this interview with all of us, Jesse. 😊

[@bareflowerfarm]

Yes!! She’s the best and cracks me up. Message her on Instagram ☺️

[@blairhouseblooms]

Woohoo for the hustlers!!

[@eunicelunsted]

Thank you Jess and Robyn! Robyn you are so inspiring and a hoot! 😊

[@blairhouseblooms]

Aww thanks so much!

[@Liz514]

This was great! I am also a run and gun person so I really like her text me about flowers. That’s how my brain operates too. 😅 thanks Jessie!

[@bareflowerfarm]

It's awesome to find someone similar in nature and know that non traditional routes can work :)

[@blairhouseblooms]

“Run and gun” .. I love it! 😂

[@jeffcady284]

Rockin’ Robyn! Enthusiasm is a great sales strategy. Sounds like it comes naturally for you. I use a pop-up like technique selling wholesale to florists. Doesn’t always work, but I don’t have time to always announce my arrival. Having flexibility also alleviates stress. Never had a website for 27 years now. Several times I have saved a florist by popping in the shop with just what they were looking for!

[@bareflowerfarm]

Bucket run approach! That's awesome that it works. And to your point, plenty of people have been able to run great businesses without a website- sometimes it just takes someone putting it out there for the rest of the world to realize this too. It's not one size fits all!

[@blairhouseblooms]

I love this approach…

[@tiffanyhayden-yx8ip]

Thanks ladies! Great show!!! Yay Robin!

[@bareflowerfarm]

Glad you enjoyed it!

[@blairhouseblooms]

Thanks!

[@mimlauj6869]

Thank you for the great interview 😊

[@bareflowerfarm]

☺☺☺

[@blairhouseblooms]

Thanks for your kind comment! We had fun for sure.

[@marianquigley4978]

I feel the same!! Thank you, Jessie, for all the information you share and definitely thank you for interviewing Robyn. Such enthusiasm and your beautiful smile. Love your energy and confidence to deal with your fears!! Thank you both so much!!

[@bareflowerfarm]

Awesome! I'm so glad this resonated with you!

[@bethf5374]

Enjoyed this interview so much. Some of the large flower farms seem so overwhelming to me. I love how Robyn made it work for her.

[@bareflowerfarm]

Yay! I totally hear you. I think there are so many of us who have no desire to take this completely full time (myself included) but want to still have a profitable side hustle that can provide some decent cashflow. I love Robyn and her "get it" mentality while breaking the mold of what businesses "should have" to be "successful". So aspirational!

[@margarethatton2965]

Ooh I love this interview, it's given me lots of ideas thank you so much ladies

[@bareflowerfarm]

Yay! So glad to hear this ☺️

[@cbak1819]

😂totally agree with the recipe comment. Great energy! Thanks for sharing. Yes know your boundaries. 🎉💜 thanks Jessie

[@cherichung6280]

I love Robyn! And this video! So many valuable little nuggets 🌻🌻🌻

[@bareflowerfarm]

Thank you! Glad you found it helpful 🤗

[@user-sd9sm5mg5r]

Love her .....great interview

[@bareflowerfarm]

Totally! Thank you ☺️

[@blairhouseblooms]

Thanks so much! 😊

[@kimlanyon8064]

This is so great! As a first yr flower farmer I don't know which flowers I will be successful at growing or not. So pre orders?? But this would be an option( I've got one farm store partnered) Really good information QR codes, tools to bring, setting boundaries and being flexible. YESSS to pockets!! Thank you Jess for bringing us Robyn and her vibrance.

[@blairhouseblooms]

Glad you found it helpful!!😊

[@bareflowerfarm]

Hi! Growing in year one can be so challenging to churn out consistent quality stems and is exactly the reason why I struggled at a farmers market. I had to buy stems from a local grower. Pre orders could potentially work but you’d still need to know roughly when you’ll have stems. Hopefully you feel you have more options after hearing from Robyn ☺️

[@darcydignan]

Great interview! My tulips bloom 3-8 weeks before our first market (my primary selling avenue) Implementing a pop up at our local diner this weekend from this video!!! If it goes well, I might increase my tulip order this next year. Thanks Jess! Love all these interviews! I always get something out of them 😊

[@bareflowerfarm]

Oh yay!! This makes me so happy to hear! I hope the pop up goes well, please do let us know how it goes!!

[@darcydignan]

@bareflowerfarm just following up! Had enough for 20 bouquets and sold out in 2 1/2 hours! Will definitely be utilizing pop ups for next season!!! Now- to just triple my tulip order 😂

[@VeronicaBetty]

oh mah gah - so inspiring Thank you🌷🌷🌷

[@bareflowerfarm]

She is, isn't she?? 😊

[@cbak1819]

A mentor of mine put it this way when I was selling Norwex.. selling is like asking someone if they want vanilla ice cream.. not everyone wants it or likes it or needs it.. but keep on asking. Para phrased.. 😉💜

[@bareflowerfarm]

Hahaha love it!

[@rachelleighwilliams]

She is my new favorite human!! Thanks for normalizing raging ADHD! haha you're blowing my mind with the vest idea and that's EXACTLY what I need!! 🎉❤

[@bareflowerfarm]

Right?! I need this vest too. I forgot my snips at my last pop up and could have been prevented if I had a vest 😅

[@bethhubbs9937]

Robin is adorable. Delightful. I love her outlook. What an extrovert! Great convo. It got my wheels turning.

[@bareflowerfarm]

💯! Glad it got you thinking!

[@TheGardenFolksTV]

Cool

[@sallyazzato3481]

Jesse, id live to see a video on social media ads tips!

[@bareflowerfarm]

I’ve been working on one. Perpetually 😅. I wasn’t sure how much of an interest people have but I’ll poll folks

[@sallyazzato3481]

@bareflowerfarm awesome! I still think all sides Business is where we creative get stuck. I think all kinds of small businesses would benefit from following your lead on this. Our record keeping stinks, we hate ads, all the not fun stuff we put off bc we're a one woman show and we get tired 😆😄 I'd also be interested in how to direct wholesaler buyers to a more professional means of doing business than just a FB message. Like how do we set that up within our retail website? 🌷💗

[@bareflowerfarm]

Thanks for elaborating on this!

[@jordonsflowerfarm]

I alsooooo want this!

[@Karen-iw4qj]

With being a pop up or how ever you sell your flowers have you gone as far as having a tax number and all the stuff that is needed in a regular business?

[@bareflowerfarm]

Hi Karen, I can’t speak for Robyn but absolutely. There are a few advantages including write offs and protecting your personal assets in event of a lawsuit. The best advice is from a lawyer but here is a short video to explain some more kzbin.info/www/bejne/iYPKq4yYi8SMjM0si=OdWi6bQNbPO5MVTn

[@blairhouseblooms]

Oh yes-all needs to be legitimate. Laws and regulations vary from state to state.

[@ruralangwin]

So with the bagged bulb sales, you are buying bulbs wholesale, bagging and labeling and selling retail?

[@bareflowerfarm]

Yup, that's correct!

[@TheGardenFolksTV]

🎉❤❤❤

[@Karen-iw4qj]

Just curious are you a registered business in the states in which you live in?

[@bareflowerfarm]

I am personally registered in the state I operate in.

[@donnabauerofbrilliancebyde1178]

Oh geez, ya lost me at the ignorant excuse of add or adhd…. Change your diet, deal with your hormones via saliva testing, supplement and

[@bareflowerfarm]

I’m sorry?

[@jesi89]

I don't see how someone figuring out a set of systems that allows them success in a part time side hustle on top of work is an excuse.

[@chatugespringsflowerfarm]

I heard, nor saw anything ignorant in this video, except when I started reading comments. Be nice honey, it costs nothing!