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At the end of the fourth day at Cannes Lions 2024, India won 14 medals with no Grand Prix, 2 Gold, 5 Silver and 7 Bronze Lions. Among 2 Gold Lions, one is from Health & Wellness while only one is from main categories.
It is not only disappointing but kind of outrageous as well. Creative gurus from India Prasoon Joshi from McCann Worldgroup and Josy Paul of BBDO India defend India's poor outing at the 2024 Cannes Lions International Festival of Creativity.
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