Predictive Media Training: How to Dodge a Question and Not Sound Evasive

Sometimes you can't or don't want to answer questions in media interviews or any Q&A exchange. Transitioning away from "no win" questions is often referred to as "bridging." In this video, Media Trainer Russ Rhea with the Predictive Media Network has some tips on how on how to not come across like you are blatantly dodging a question when you don't have a good answer. Russ shows some examples of good bridging and bad bridging.