How to Pick a Niche For Your Private Practice

How to Pick a Niche For Your Private Practice
⏩⏩⏩From John's live teaching inside his mastermind group.
“The riches are in the niches...sometimes…”
Why niche at all?
Specificity = clarity.
Specializing indicates elevated expertise.
Creates a more affirmative (and enthusiastic) experience between consumers and your marketing collateral.
Growing your skills and your expertise clinically and personally.
You just need to be niched down enough to get results.
Supply and demand for your market.
Example: a generalist practice may thrive in a small town, but fail in an urban market. Can you make up for this by having a killer brand? Probably not.
Your niche should feel like a natural intersection of your interests, passions, skills, and market opportunities.
Evaluating niche opportunities: use search traffic tools like Google Keyword Planner, Uber Suggest, etc. Look for medium to high volume + low to medium difficulty score.
Types of niches.
Demographic (men, women, pregnant women, teen girls, LGBTQ, geriatrics, etc.)
Clinical issues (anxiety, depression, trauma, addiction, couples, etc.)
Modality (CBT, DBT, EMDR, EFT, etc.)
Some combination of the three (e.g., “We specialize in EMDR for female veterans with PTSD”).
How to brand as both a generalist and a specialist with multiple niches.
✅www.calmagaincounseling.com/
✅www.emdrsanfrancisco.com/
✅www.centerforteentherapy.com/
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⏩⏩⏩John's all-time favorite business books:
✅The Personal MBA amzn.to/2Lfbx07
✅Blue Ocean Strategy amzn.to/2Lbc6YN
✅Building a Storybrand amzn.to/3nn1jYE
✅Clockwork amzn.to/3nr2Nlf
✅Profit First amzn.to/2JutWVV
✅Entreleadership amzn.to/3q0w5rO
✅The Big Leap amzn.to/2XkXWXrl
#niche #nicheideas #privatepractice

[@amandaw5090]

John! you are such a gift to us! Know that you were changing the lives of so many with your positive energy and free resources! Thanks for being a friend in this world!!

[@grumpyschnauzer]

Definitely dislike niches (although I can acknowledge their usefulness). The population I’ve attracted is totally not what I would have sought out as my niche. I was not interested in working with neurodivergent folks and couples as well as some of the heavier diagnosis my clients present with. They chose to work with me based on our similar or complimentary personality which provided a richer connection increasing the likelihood of a productive outcome. If I advertised that I primarily work with EMDR and complex trauma for example (I do not), I might attract those who are of the somatic variety which is really not something I am attune to. I also tend to attract teens and have good success with maintaining a productive therapeutic relationship and was even pushed into working with them by demand even though it’s not my preferred demographic. The work calls us and if we paint ourselves in a corner we might weed out true enjoyment of our work for those who want it. The greatest influence in clients progress begins with the connection and does not begin with a niche, but the compatibility of therapist to client.