The Psychology of Selling - 7 Keys to Sales and Business Development

Learn the 7 secrets to the psychology of selling for sales and business development. Join the Ultimate Online Sales Masterclass Sales Legacy or Watch our Free 1-Hour Training: www.saleslegacy.com/
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00:00 Intro to The Psychology of Selling
01:28 The Psychology of Selling Key #1: People Can Sense Your Intention
03:06 The Psychology of Selling Key #2: Let People Feel Like They Are In Control
04:47 The Psychology of Selling Key #3: Focus On Helping Instead of Selling
06:11 The Psychology of Selling Key #4: Dive Deep Into Prospects' Pain
07:51 The Psychology of Selling Key #5: Listen
09:31 The Psychology of Selling Key #6: Only Pitch Once You Understand Prospects' Pain
10:47 The Psychology of Selling Key #7: Look For A Natural Fit
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Intro to The Psychology of Selling
If you're a sales development rep or business development rep, some days you might feel like you're on fire and everything's going well. You're saying all the right things in the right moment, and closings deals feel so easy.
The Psychology of Selling Key #1: People Can Sense Your Intention
In sales, your sales prospects will make a split-second decision on whether to trust you or not in the first 5 seconds of meeting you in person or over the phone. People will also use their subconscious to get a feel of your intention.
The Psychology of Selling Key #2: Let People Feel Like They Are In Control
A typical mistake salespeople make is pitching too early. Instead of trying to pitch your products and services to anyone who will listen, you need to change your business development strategy so that you listen much more than you speak.
The Psychology of Selling Key #3: Focus On Helping Instead of Selling
During your business development and sales meeting, you should avoid pretending to listen. You should be listening intently and hear what the prospect is saying.
The Psychology of Selling Key #4: Dive Deep Into Prospects' Pain
If there's no pain, there is no sale. You need first to uncover the prospecs' problems. When you find these problems and demonstrate you can solve these problems, this makes buying your product or service a no brainer for your prospects.
The Psychology of Selling Key #5: Listen
When asking your pain question, make sure to listen to the prospects' pain and make your prospect feel like you're listening. You have to make sure people know you're listening. You can use techniques like repeating what the prospect says to you and verbal cues.
The Psychology of Selling Key #6: Only Pitch Once You Understand Prospects' Pain
Once you understand the prospect's pain, you're ready to pitch your product or service. Only when you've qualified the prospect, and it's clear they should buy your product or service then you've earned the permission to pitch.
The Psychology of Selling Key #7: Look For A Natural Fit
Instead of forcing a sale and trying to close at all costs, look for a natural fit. The prospect should not feel pressured into buying something they don't actually. Make sure they genuinely should buy your product or service. And once they've checked off all your qualifications to buy, you can go all out because you know the prospects' business or personal life will be improved just from deciding to work with you."
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
Connect With Patrick Dang
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#sales #businessdevelopment #psychology

[@patrickdang]

Ready to start and accelerate your sales career? Join the Ultimate Online Sales Masterclass Sales Legacy OR Watch our Free 1-Hour Training: www.saleslegacy.com/

[@connormarcus1714]

This video is gold, If you are in sales these things actually work

[@felipefelix6535]

Focus on helping not selling !!! Great advice !! Your channel is awesome !! I’m hoping to break into SaaS sales soon

[@the_pivot_point]

As a Professional Speaker I never thought I would need to research selling the way I am now, your videos have been a major benefit when trying to improve lead generation and closing deals in between content creation and all the usual business aspects... Thank you for making this as easy as possible. Will be doing the course once I have 2 hours available...

[@patrickdang]

Great to hear

[@andrehnguyen]

the most successful sales people are the one who are willing to help others, then the sales will come. Don't stuff products or services down prospects' throat. Take the time to understand your prospects and go the extra miles for them. This simple mind set alone serves me well for many years.

[@nzindiano]

So many learnings, no one buys anything that doesn't solve a problem, active listening, acknowledgement makes for an engaged conversation.

[@JaneStoller]

I love being the problem solver!

[@katieleikin6010]

Your videos are the best!

[@chinelojoan3045]

interesting video, i have learnt to focus on solving the prospect problems before presenting my product or service.

[@patrickdang]

Awesome to hear. Thanks for sharing that

[@jessicamccloud4532]

Thank you for all these tips! You are definitely giving me the confidence I need in this new job. Thank you! I really enjoy your videos :)

[@keysministry9583]

I learned that I must try to help the prospect instead of trying to sell because we must try to learn what the customer needs to be able to know if we have meet what the customer wants

[@AnnaRChilli]

Hey, I just started to watch your videos. What I got, is that from each reviewing video I always got a new couple helpful things for me. So, thanks for that Patrick!

[@fatigued6546]

That’s right what you’ve told here - help, not sell: that’s the way to go

[@roncarp]

Great Prresentation.

[@patrickdang]

Let me know what you guys thought of the video in the comments!

[@junedqureshi5284]

It was a really good....ur tips help me a lot......If you can make a video to generate leads apart from Linkedln that would be really awsome Thanks

[@patrickdang]

@@junedqureshi5284 Already got a video about LinkedIn lead generation, check it out kzbin.info/www/bejne/hKCnm4aYrdB7d8k

[@junedqureshi5284]

Thanks Patrick.....Plus there is a new feature on Linkedln for stories so something I can put on it on a daily basis to get more clients as i being a BDE in IT Sales

[@jayrandhawa8548]

Your hook is too long. Plus with intro it took 1:21 secs. Take care

[@vladyslavdiumin4124]

Great video, Patrick! I have learned that I always need to dig deeper into the customers problem in order to solve it and look for a good fit rather than pitch or sell the product. Great advices and a piece of motivation to do better and better each and every day!

[@memelord152]

I got a lot of value, simply it's consistency alongside consideration and persuasiveness. Danko sir, you are a star.

[@carlangelotardecilla8675]

This video taught me a lot about a topic I had never considered before: sales! thank you!

[@x.dchannel9387]

thanks for vidio this is very help me!!

[@Femina_Jain]

Thanks for this

[@christiansuniula7000]

Love your work keep it up 👍 Patrick

[@danielschoenbohm]

Wow, you totally blew my mind 😅 I made like everything wrong when I started out a few weeks ago. Mostly because I was trying to hard to sell instead of caring. Thanks man!

[@caitlink9374]

I feel like I'm going to suck at sales because I care TOO much about people and I'm TOO honest :(

[@aaaroncrosss]

Thanks for these videos. I'm lost interning within business development. Your advice is like a lantern within the darkness. :)

[@patrickdang]

Awesome to hear

[@chinelojoan3045]

thank you

[@EPYFC]

Excellent Video :)

[@hahahaha3729]

Hey Patrick, Im from Singapore and In Dec 2021, I joined a tech company and started my sales career for the first time in my life. I was doing inbound sales and was still finding my footing while not converting as much as I'd liked in the first month. Zero sales experience. Then i starting researching and stumbled upon your videos. I rmb the days where i would ignore your more advance videos and just watch the "how to do cold calling" ones because i couldnt even pitch. Fast forward today, I am #2 in the whole company and the quality of my life has improve so much in a year. I am still coming back to your channel to take notes and will continue to do so. Just want to say thanks man, and i really mean it. You deserve good karma

[@philipbowe6252]

Dang, this 🔥

[@rodr.j5513]

Hey do you have a video about what sale words not to involve into your vocabulary

[@marifecacas6128]

Engagement !

[@aprildamski8365]

What is a good exit strategy if it's not a good fit?

[@skarzimabedi100]

I am already HOoked! thnanks man

[@patrickdang]

Glad you liked it.

[@jwm66]

Repeat what they said....with empathy.

[@clashon9940]

Hey sir, You have already put so much content on channel. Taking your sales course now , will it be worthwhile after watching all your videos ?

[@mikevg5200]

thank you Patrick! Your example dialogue is amazing and has really given me the groundwork of mindset of business meetings. Do you have any tips on becoming more confident and smooth during the meeting?

[@patrickdang]

Yup I got you right there How To Gain Confidence In Sales & Become A Confident Sales Person - kzbin.info/www/bejne/sITIqpWKaNaroac

[@priscillamarcossi1971]

Hey Patrick, thanks for the video! Always very helpful! But I have a consideration to make... What if instead of a problem/pain the prospect wants a opportunity for increasing revenue or efficiency? That's still something to be aware while actively listening the prospect, isn't it?

[@Renj2b]

For me, it's still a pain. Because they lack revenue. I know companies that don't need to improve their revenue but want to control expenses.

[@dominikbecker4169]

Hi Patrick - great videos and super valueable content ! Keep it up :) Also like the quality of your videos which leads me to the question, which camera equipment you use?

[@patrickdang]

Thanks appreciate that. My main camera is the sony a6400 and 1.8 aperture prime lens.

[@dominikbecker4169]

@@patrickdang thanks! :)

[@Ehib_realty]

Thank you so Patrick for the Video...My Question is, what if you want to sell A PROPERTY to an investor or potential buyer that has lots of properties already, he's not experiencing any pain at that time..you just want to convince him to buy bcos your products or services is of great value...I don't think there has to be a pain before sales takes place...please throw more light to this..Thank you

[@bilalsiddeeq4771]

Hi Patrick I learn how to intiate the sales call but what are the effective question you asked from customer to evaluate their need

[@patrickdang]

Look up sales prospecting videos on my channel and you should find some questions. Cheers.

[@anubhutisharma3031]

Hey, Patrick Dang Need your help. I have a 9-year of experience in Sales and soft skill training. But unfortunately, I don't have any certification can you help me to choose one for me.

[@topiyokii1956]

4:05

[@adrianawithlove8288]

I see people watching more motivation videos and fewer sales videos. I wonder how they will make sales without mastering it.

[@TheToptate66]

Should be titled basic rules of sales. Looking for something advanced

[@Ivan-vt9qs]

You're cute 😳😳... thanks for this uwu

[@patrickdang]

❤️

[@Frederick0220]

Great advice but beyond ridiculous haircut.