Pro Logo Designer Rebrands The LA Clippers

[@NorthofAnywhere867]

Bring this guy back. Different teams, different sports, different sports icon logos.

[@LowtoneLu]

FACTS!

[@MrPunchthru2dub]

I’d love him to take on the Memphis grizz logo

[@milesaw4yy]

@@MrPunchthru2dubgrizzlies have great logos but they’ve only had like 3 different logos in their history

[@pangoytalala4886]

​@@MrPunchthru2dubDon't touch the Grizz logo. It's perfect as it is. I think it's the Jazz he had to change or make improvements because it looks so simple.

[@clfranchise1261]

Take on the Rockets logo

[@BoneRazrK]

I actually enjoy this design and I appreciate Justin's ability to communicate his reasoning behind his deign choices. Honestly, I'm curious as to how the Sonics will look and feel like when they return to Seattle.

[@westonflus15]

im hoping they hire this guy! lol

[@Erik-co6lz]

Yes Seattle

[@radkomutafchiyski]

Sonics is what came to my mind while watching. There is a lot to play with

[@RC-ro4gq]

no those diamonds look terrible

[@Jeremy-ot6pb]

lol the sonics returning to seattle? not happening its gonna be vegas instead

[@nelmur]

I don't think I've ever thought about the Clippers for 3 minutes, let alone 18. But what GQ Sports did here with Justin was so enjoyable. Very cool way of capturing a little of the design process in general. Hope they'll do more of these!

[@kylestakes1439]

As a design student, i need more of these videos 👌👌

[@music_by_carlos]

as a regular stoner . me 2

[@rg1649]

KZbin response template: Start with an unnecessary statement about who you are: * "As a _____" , or * "As someone who______", or * "As a ____, who has ____, I can confirm ____"

[@dwaynekeenum1916]

@@rg1649shut up pretending to be everyone loves Raymond

[@Carbine64]

​@@rg1649this isn't even unnecessary. It shows exactly what purpose the video is being used for by the original commenter.

[@grezzzo_]

I’m looking to go bro, how’s your experience so far, If you don’t mind me asking

[@TheMarslMcFly]

The real new Logo looks awful. It looks like a Cruise Ship, not a Clipper. They should've hired this Guy.

[@christhewolf4246]

Still,the other clipper logos don't even have a ship and were worse than this.

[@wiktork]

You wanna tell me what he did is better? C'mon.

[@dmillsjr1]

@@wiktorkthis logo is better but i dont hate the new clips logo

[@wiktork]

​@@dmillsjr1 it's not better. Basketball lines are so random and doesn't make any corelation with the sails which in that colors doesn't even reminds of sails. And what about thoes diamonds? so much dead space below them. Such a lack of balance on the outer circle.

[@fanda6122]

they literally could have just gone retro and people would have loved it lol. nuggets should do similar thing w rainbow, Celtics with 3 tone logo etc. graphic design is one of the biggest rip offs in history. here's a squiggle that took me a week that'll be 100,000 dollars please

[@Daniel-om4ce]

The ship is a cruise, and the C stands for Cancun, where the clippers will end up this season. Truly genius.

[@RealUnc]

and they will be using the cruise ship to get there too

[@RABIDM0NKY]

😂😂😂👏👏👏

[@baaasti]

Bayern Munich: hmm… looks familiar 🤨🧐

[@gpinuk]

Haha, I had the same thought!

[@xDirkandLisa]

Those Sales are a bit too abstract and the composition looks a bit like Bayern Munich. I would make the type larger. The Jersey type is 🔥

[@kacangajaib1563]

Should they pop the navy color more?😂

[@starmorpheus]

Hmm maybe he should do one that looks like Bayern’s in the 1940s 😂

[@bloupinho]

What an original joke​@@starmorpheus

[@rubne]

the jazz's rebrand (and then rebrand again) in the last couple years is super interesting i'd love to hear what justin thinks of itttttt

[@revanminnam5512]

The new jazz rebrand sucks. Their jerseys look like practice jerseys, which is unfortunate because during the Donovan Mitchell era, I thought they found their identity and created some really cool designs and colors

[@lancechild4505]

the new ownership took a massive dump on it! They took something that wasn’t broken and Ryan Smith the owner crapped the bed there is no other way to put it! he wanted to make it his own and he f’d up! everything about that rebrand did not shout Utah Jazz Basketball. I know they rebranded again and it’s an improvement but I don’t like how all the jerseys say “Utah” on them I would have liked to have 1 or 2 them say “Jazz” on them It kinda feels like ownership is fazing out the Jazz name.

[@rubne]

@@revanminnam5512 oh yeah i 100% agree the yellow ones SUCKKKK but their new mountain jerseys with purple/light blue/white are INCREDIBLE

[@karringtonhickman62]

Worst rebrand ever

[@lakeshoresubtleties]

​@@revanminnam5512yeah, they look like summer league jerseys.

[@vrtillinfinity]

With Seattle potentially getting the SuperSonics back around 2027-28 when the league expands, I’d love to see a video where he modernizes the already existing logo and also makes a completely new one. 🙏🏽

[@Erik-co6lz]

Yes Seattle @gqsports

[@YouCanChangeYourWorldToday]

The mid late 90’s SuperSonics logo/uniforms 🔥🔥🔥🔥

[@guilhermegraca8211]

And a Vegas one too - but give them a cool name please.

[@miles6910]

funny you should mention it -- i keep thinking the new clippers logo gives space needle vibes.

[@skipbayless4375]

most nba logos in general are uninspiring and the circular/basketball element is the biggest reason why

[@chrischan6211]

I think the Wizards incorporated it into their logo pretty well.

[@skipbayless4375]

@ respectfully, the wizards logo is horrendous. One of the 3 worst brands in the NBA

[@allworksnew]

​@@skipbayless4375name the other 2?

[@skipbayless4375]

@ pelicans and grizzlies/nets

[@miztlivasquez8682]

Exactly, they are too heavily reliant on a basketball shape being the foundation of the logo which limits alot of the creativity

[@deesee6009]

Proportionately the new triangle grouping doesn't look like clipper ship sails anymore, just an odd geometric pattern shoehorned into a basketball. This is compounded by them no longer being white (sails) on a blue (sea) background (and without a sun) - now they're just odd navy triangles + a basketball ... not a great concept and doesn't have any of the nostalgia equity of the '78 design. The lack of contrast between the new red and navy also causes legibility issues with the forms themselves which would be worse on moving fabric. Nitpicking but the placement of the 'Los Angeles' is not centered in the housing circle and leaves a lot of negative space. I do like the new script though and could see its angles possibly incorporated better into the logo. Overall this seems like a strange side step at best, rather than an improvement: C-

[@llluka5965]

💯 🎯 finally someone with a 🧠 and an obvious response. 90% of the people are like “wooooow hire this guy for every team logo” 😬 for some random geometric pattern as an “improvement”

[@Fettclone1]

I'd argue that he sounds like an amateur who's doing his best smart impression. The opinion that it's not an upgrade is very questionable- it functions much better as an NBA logo.

[@deesee6009]

@@Fettclone1 Design critique is not about being ‘smart’, it’s about pointing out objectively problematic issues which impacts functionality. However subjectively giving an opinion that a design is an ‘upgrade’ without offering a rationale as to why, is just that - an opinion. Care to elaborate?

[@luisvinicius2325]

You took the words out of my mouth

[@jamespadilla7070]

⁠@@deesee6009Oh no someone is pretending to be smart! What ever will we do? Seriously tho…this logo is not an upgrade at all…and how is this more functional? Cause circle or cause you actually have a reason?

[@JesusTheRealOne]

Bro just made the clippers logo into FC Bayern Munichs logo lmaooooo

[@lakeshoresubtleties]

No one knows what that is in the US.

[@PokeChillYT]

Lol legit my thought as well and it also reminds me of the uefa logo

[@benjambreeg]

@@lakeshoresubtletiesno one knows the clippers logo in the us either lol

[@nndo6953]

rolling on the floor laughing

[@stopurcryin425]

@@lakeshoresubtletiestells me you’re uncultured without telling me you’re uncultured

[@ghostyyulikethis5389]

At first I got a little bit hesitation whether liking it or not but once it's on the court floor (17:14) yea bro you got it, that's so powerful. 👏👏

[@aricdenim5636]

PLEASE DO THE COMMANDERS! Such a controversial rebrand I’d be interested in seeing what GQ comes up with.

[@donlimon5429]

While i dont mind the logo you made (the wordmark is fantastic) i think i would have changed the sails color to white, as i dont totally get the correlation to a sail when its in that navy blue state.

[@JaySee5]

I wonder what that would look like. The basketball and white space being navy, with the ball stripes and sails white. I would also try swapping the red ring to navy and make the ball/deadspace red with white lines and sails. I wish we could get the digital file to swap the colors around.

[@whodont161]

I was thinking the same thing

[@ObiWanKenobi]

@@JaySee5what you described would look way better imo

[@Edwurrd_]

I wonder what it would look like with white sail, a light blue instead of the red and the navy in the inner circle to contrast the white sails

[@ralphcorneliuscastro]

Thank you Justin for making an awesome attempt in rebranding the Clippers logo! I see why some people in the comments compare the logo he did to the FC Bayern Munich logo and I can't unsee it. However, it still looks cool yet retro at the same time.

[@PhilLamX]

What's a little more interesting is that recently the Clippers' G-League Team moved to Oceanside (in San Diego County), and rebranded as the San Diego Clippers.

[@bigdawg256]

their logo kinda has qualities of this one too, that’s kinda crazy

[@partimeninja5388]

Yup and they wore the OG San Diego Clippers powered blue jerseys on their opening night to honor Bill Walton

[@joebenson528]

@@partimeninja5388 My favorite jersey alongside the Buffalo Braves Orange Jersey.

[@cg2907]

more of these needed

[@yannickjohn6930]

This reminds me of the FC Bayern logo a little too much. Maybe put the jersey font on the bottom of the logo to set itself apart?

[@nigelhill74]

At 6:00 it is definitely NOT Stahls'. The e is completely different, the lower case L in Stahls' does not have a loop, the top loop of the upper case L is completely different in size, etc.

[@carlosortega626]

Kind of a mix between the Nets and Raptors logo. Thank you for sharing. BTW, "Lakers" are also ships, the freighters that brought cargo thru the Great Lakes region of the United States.

[@Masterpsflood]

Looks alot like the Cleveland Guardians typeface

[@jimbo-john_1.21_1.5]

I thought the same thing. Especially the navy on red. Works better for basketball than baseball imo.

[@onmy88shit94]

It absolutely does but it all made sense once he mentioned working with Kimou Meyer at Doubleday - they did the Guardians branding!

[@chrislacy1990]

(14:57) “People don’t want perfect. People want something that feels real.” 🙌🏽

[@YoRAHeem]

Let’s continue this as a series across sports and bring more teams, maybe even other graphic artist. This was really well done.

[@Hndrxx19]

Do this with football clubs too

[@beam5655]

Juventus logo 🤢

[@davidblaire3623]

Clippers fan here, I wish you designed our new logo tbh. I love our new jerseys but the logo doesn't do much for me. I like yours better. Great video!

[@Garseeyuh]

I need more of these type of videos!! Hb break down each team! 1 Video at a time?

[@TheAllusionPictures]

The logo you mocked up was cool. But I feel like there were some missed opportunities to really modernize that retro take. For example: in stead of keeping the boxy style of the sails we could have reimagined them as waves 🌊 rippling through the water left if the wake of the clipper. In that way we then could’ve had the horizon line from the basketball 🏀 cut through/intersect with it. Keep in mind part of the Clippers legacy is that they’ve had 2 slam dunk champions in Brent Barry, who jumped from the free throw line, and Blake Griffin who jumped over a car. So when thinking of it as a medallion logo for center court you can imagine now how with curved triangles and a tapered horizon line cutting through it. It would give the illusion of someone jumping from half court towards the basket. Best way I could describe it is like the space rocket 🚀 that cuts through the NASA logo. I liked the idea of the sharper font, but I would have liked to see the diamond ♦️ elements you mentioned incorporated there. But still both of your logos in my opinion are better than the logo they have which feels like a rip off of the late Seattle Sonics logo. Would love to see if you draw the same comparison.

[@christianoster_sole]

Bayern Munich wants his logo back...

[@Himmyjewett]

You'll get when Kane wins something

[@christianoster_sole]

@@Himmyjewett He actually did already, he won best Scorer 2023/24

[@isaaclaughter]

I had to look that up. The logo looks nothing like this one. But we all see things differently.

[@fromrohnertpark]

Absolutely love this re-design, so much soul and analog feel calling back to the original Clippers logo. The wordmark is great also! Gives me big Cleveland Guardians vibes, which is another rebrand that I think was really well done (wordmark-wise, at least). Think I might mock this up on a jersey to really see how it hits.

[@triplebbb291]

Steve Balmer, hire this guy

[@musicartguy1]

At my first design job in the early 90s, I worked for a sports collectibles company. We had the printed style guides for each team, and they were even printed with the correct Pantone spots: the metallics, the whole thing. Every logotype, every uni, all the different treatments. They were amazing to look at.

[@NASCAR24FAN100]

That t-shirt test was the moment I realized, I kinda like the logo

[@Hetsfesta]

More of this please! Very interesting and satisfying. Would watch every episode.

[@zevigoldshmid9256]

Please do this with every team it was very interesting

[@TylorHuebner]

This actually lands really close to what their G league logo looks like but I do like where you landed with your version.

[@directedbyericsattler]

that script font is so fire!

[@anthonyrivera3139]

Such a well put together video and I really enjoyed Justin!

[@Smooth__JB]

I throughly enjoyed your process for re-creating their logo. I love everything that you created except for the triangle sails. Unfortunately when I see the triangles I do not think of boat sails. I think…Triangles. And then link them to sails. If you changed that look in your design to mimic real boat sails…then I think you would have a perfect logo. Why hide the sails…be proud of them. Just my thoughts.

[@misterandrew]

I think the triangles would be more apparent as sails if they were white on blue. Maybe white on the light blue

[@bentate5718]

Like the new look. It has a modern look while alluding to a classic design. Would love to see a Washington Wizards logo redesign, they’ve done a lot of rebranding over the years

[@davidjosh5640]

3:26 bro two Ts in basketball??😂

[@antoniomundell]

This is now my favourite series, please bring more!

[@quinnwegner8727]

As a clipper fan your logo is SO much better than the new one

[@RC-ro4gq]

nah dont lie. It's meh

[@therondellsheridan]

been a clippers season ticket holder since 97'. Nice job. Love both logos

[@TheHuskyK9]

I’d honestly flip the colors on the logo. Have the border as red, the outer circle as navy blue, the diamonds as red, and the inside lines as red, keep the text as white.

[@rinzu8737]

that’s why you’re not a graphic designer

[@eiighta5094]

Omg make more please! Love this kinda content

[@jermainebrown3125]

I know the Bulls logo is so iconic but i would love to see how you would rebrand the Bulls logo.

[@dwaynekeenum1916]

Upside down it’s a robot spreading cheeks

[@OLHA15]

This was so engaging! I hoped he would go for the 00’s colours with salmon and baby blue, but it turned out great!! Give us more!

[@geezerpleasers_OG]

Every designer, everywhere, thinks they can design a better logo than the guy who got the job instead of them.

[@JaeNiteTheVillain]

As a Clippers fan, watching this dude nerd out on my team’s logo history (due to his passion of graphic design ) makes this video extremely enjoyable.

[@Youngtre13]

dude mad talented, his logo design much better then the current one they decided to go with, Steve Balmer needs to hire him to change the logo asap

[@shuotan]

I've been a Clippers fan since 2006, and I LOVE what you're doing with our logo.

[@ASB.5]

His clippers redesign looks like a Bayern Munich logo 😂😂

[@W1LS]

The history elements and his design philosophy made this such an interesting watch. Would love to see a series with him doing this for other teams across different sports. That’d be 🔥

[@kalindrossel5322]

Looks like a soccer logo to me 11:48

[@wack1208]

zigzag within a circle that’s blue and red is just straight up bayern munich

[@goodfellaB]

Please keep doing videos like this!

[@jumelchristophervillariez7903]

You should have replaced the red with buffalo braves/san diego clippers orange. A lot of teams already rocking blue/navy and red.

[@yeezet4592]

Just pistons, really. Orange is a gross color

[@jumelchristophervillariez7903]

@ Orange looks fine IMO. Almost all teams has red and blue. Around 7 teams has both red and blue. 1. Wizards (navy blue/red) 2. Sixers (blue/red) 3. Pelicans (navy/red/gold) 4. Cavs (navy/gold/wine) 5. Nuggets (blue/yellow/red) 6. Thunder (blue/sunset) 7. Pistons (royal/red)

[@DavidZ7785]

​@@yeezet4592Wizards....76ers.... Pelicans....Pistons 😅

[@yeezet4592]

@DavidZ7785 ita about the amount of the red. Pistons use it on everything. Other team just have red as a little highlight color

[@LumaMoyareke-tv6ib]

No comments, its a 10/10... Clippers should pay him to use his design ✨💯👌

[@Skaijjeri]

2:58 Gasketball

[@Ksd08]

That logo is 🔥💯 love seeing the process and his thoughts behind each design choice. Would love to see more vids like this.

[@rileymcphee9429]

Please do the Trail Blazers next. They haven't changed their logo since their inception and are in desperate need of this guy's talents.

[@donaldorr932]

That Trail Blazers logo is timeless

[@rileymcphee9429]

@donaldorr932 Doesn't mean they can't at least make an upgrade. Kinda like the Playstation controller.

[@nickhopson]

The Blazers logo is perfection. Totally abstract and retro cool. Do not touch.

[@joaquinnolasco5210]

Please do more!!!! This was amazing!

[@JigsawBell]

Amazing how the Clippers logos have gotten worse over the years.

[@HadesRL]

As a graphic designer I’ve seen a lot of rebrands I thought were disgraceful like Pringle, Fanta, and now Clippers. You can’t fix something that isn’t broken.

[@miserycord0666]

Need a Lakers video next

[@clarkysparky]

make more of these! i could watch all day

[@KiwiKoNZ]

Just go back to the 2010-2015 logo! 😅

[@iankobe]

As a designer and Clipper fan myself, this video embodies everything about me. Thank you GQ. What a great video.

[@jaxz4986]

Your logo looks way better than the current one. The current logo looks too busy

[@rylandonline]

The design pull to grab a varsity grade script font is insane. I love it.

[@PlatinumState]

Thats not an improvement

[@georgenicholsiv9397]

yeaahh...lesgo ahead and make this a mainstay series on the channel

[@yms903]

All the yapping just to make the ugliest logo than the new one 😂

[@yeezet4592]

Nah it's gas

[@thomasnovak375]

The similarities of your take on the clippers logo to the Bayern Munich badge are uncanny, and I love it! Really great design.

[@david7800]

i feel like the width of the red band on the logo can be sized down a bit. otherwise its amazing🔥

[@tonloc371]

The 80s logo def was not a coincidence, it IS the lakers logo just with different colors and name. Love the break down!

[@PrinceMalachi7]

This was really dope. Definitely do more of this

[@iAmChristopherMunoz]

As an assistant director, LOVE THIS!

[@MoneyMoMedia]

Big fan of this type of content. That mockup was fire

[@Street_whys]

Really interesting to hear him talk us through the process and his reasoning. Thank you 🙏

[@davemorgang]

Amazing content! Please keep doing these type of videos, they're really interesting 🔥🔥⚡️⚡️

[@richardwhyte1210]

I think the sails motif on the layout to adhere to the circular shape of the ball so it looks unified and the center line for the sails could match the center line for ball

[@maxmaier2021]

Maybe it's me being a kid of the 90s, but I think most teams had their best logos during that period, and the 00s redesigns were massive steps back. I think most changes are nostalgic in a very flat way, without creating something of quality that will last long enough for people to grow nostalgic about it.

[@djexpo6655]

Don't typically say this about team rebrand attempts, but this is a definite upgrade. It's much better than what they have now and makes great use of some of the existing brand collateral, which I'm surprised the Clippers passed up on.

[@ConnorYoungberg]

i could watch this for hours, this was so dope

[@tatijaye173]

You referenced the iconicness of the Bulls and Celtics, maybe try those next as a challenge. Or the Spurs or Pelicans, places that are rooted in so much culture outside of basketball

[@matteagle42]

Looks like he designed the FC Bayern Munich logo by accident

[@TorresBoxing]

This was a great video! He's so talented and I love how he expresses his thoughts. More of these please!

[@CameronMcKee]

I'd love to see you tackle an alternate Bulls logo. The og is iconic for sure, but it would be cool to see how you'd go if they wanted something for a city edition or something

[@MrBobbyOcean]

This was awesome. More please GQ!

[@AntLucciii]

Great video, plzzz create more videos like this!!

[@xnaw8]

This is a great video! Can you please do this for other NBA teams?

[@angelnajera8946]

I would like to see a rebrand of 49ers or what the New A's in Vegas would look like. But this was cool to watch.

[@0xGramajo]

What an awesome video, need more of these! Also what bracelet is that? 👀

[@wuidzeit_simon]

Make use of those sails being full with fresh breeze as the metaphore for "carried", "elevated", "strong" - you know. Then you would've had yourself a winner! Thanks for breaking it down in English!

[@mbochum83]

I wish people would learn the difference between a rebrand and a redesign. The Washington Bulletts changing into the Washington Wizards was a rebrand. When the Wizards changed their colors and logo, that was the same brand (Wizards) with a redesign.

[@jamesjseattle]

This version is much better than what they introduced earlier this year. Would love to see a Sonics refresh.

[@ded4evrr]

I like your rebranding more than the actual one. Great job.

[@djprincecharles]

Amazing video Where can I see more of these?

[@tamasito1609]

This was amazing bro.