Professor Scott Galloway: How to Be a Winning Brand in 2017

[@cooperlynch3623]

I am 13 years old and i still think this channel is super interesting. Nice job L2, you deserve more

[@mistaskidda]

This channel deserves so many more subscribers.

[@JohnBonini]

Many, many, _many_ more subscribers...

[@quanghuyqldt]

Cameron Skidmore y. need

[@1221-o2n]

just got one more here:)

[@KnuckleUpFightClub]

Cameron Skidmore this is a channel based on what's working ... not some idiot doing prank tricks or talking smack . I agree this channel should have mega subscribers.

[@benjaminsambol]

Skidmore Productions true

[@xxGiantsxx56]

This channel has so much to offer to a variety of people! Whether you're an investor, a business student or teacher, a startup (like myself), or just someone interested in general business trends, there is something for everyone.

[@TomboyCEO]

This is the only professor I would actually enjoy going to lectures for

[@Enyonam214]

This is the most underrated channel on KZbin. My portfolio thanks you!

[@amg27700]

Hey Scott..was in the audience in Toronto when you spoke at the London Drugs "thingster" a few days ago. Towards the end of your time on stage I started hearing "hissing sounds" coming from all around me which I can only surmise was the cerebral cortexes of the "sales dudes" in the audience deflating rapidly. Great speech/subject matter that was lost unfortunately on most of the audience who's idea of analytics and data science is a constant contact email DB report. You nailed what I've believed in for most of my career in marketing and eloquently delivered some nasty realities again to a group of mainly sales guys sporting white shoes and matching belts. You should open an office in Toronto, (4th largest city in N.America)...I'd line up to be a part of it. All the best and thanks again.

[@bongaisimba]

Shocking that this content is free, so so good!

[@paulgomez3815]

You guys are great, thanks for making seemingly complex marketing data seem completely logical and simple.

[@JoshPeterson]

This channel is the real deal. Love it. Thank you. I'm glad we found each other.

[@richard9332]

man this channel has such good content, as a recent graduate this is some really helpful stuff

[@richard9332]

Scott Galloway Cornell Engineering

[@keylandcurtis2042]

I just subscribed per a youtube commercial I saw you in.... it was for the winners and losers. I like when intelligent people curse without being vulgar... I'm hooked

[@RachellGrace95]

Thank you for continually providing valuable, concise, visually appealing information! I am a big fan of L2 and frequently use your material in my graduate courses.

[@tBMW36]

This is pure gold.... how have I not heard of them before... incredible

[@martynassiaurusevicius312]

When you think about it, receptors and the information you gather with it, as well as intelligence of how to use that information for innovation, always were the key factors for success. The change we are seeing comes from the gap which opened up in quality of receptors and intelligence between the good and the very great brands.

[@nardogrecords]

Great presentation Scott!

[@funny-video-YouTube-channel]

The smartest thing that Amazon did is to allow people to sell on Amazon. eBay kind of forced them to do so, but still it was a smart move. It's also great that you can sell used products on Amazon, so that people can save money and protect nature too.

[@Wintie]

was this lecture given in Mannes?

[@ColinandSamir]

So so good

[@KnownNever]

I love Winners and Losers

[@daisypizarro6218]

KnownNever ×

[@NapkinFinance]

Absolutely loved this video and sharing with my network. Would love to hear your thoughts on financial services and the future of banking and money.

[@diracsea2774]

Scott this is a great presentation thanks again!

[@jonahcait]

This should be a prime-plus-plus channel. They will announce it and they will have over a trillion subscribers.

[@devinbeverage5199]

This is so interesting. Funnily enough, today I listened to a podcast (Pat Flynn with SPI interviewing Gary Vanderchuk AKA Gary Vee) talking about how SnapChat is the next boom in social media - not understanding Snapchat myself I wondered about it - I'll be very interested to see what happens. As it stands they are quietly going for IPO and they have their glasses thing coming out... Huh.

[@mrkz8864]

Very interesting take, I've just found out L2 and I really dig it. If I may I'd have one question for Scott Galloway, as here and in other videos you often speak to the shareholders and the entrepeneurs. I'd really like to know what you'd say to the content creators instead, what would be the smart move to do for them. I'm a digital journalist myself, and founder. In your speech you also include BuzzFeed, HuffPo and generally ad-supported media. It's interesting, imho, how we can consider BuzzFeed such a winner compared to bothother digital and legacy media, and still how much weaker it seems if put in the same box of Facebook and Snapchat. This has probably been due to the company, that has described itself often as a tech company, but isn't it a bit OT anyway? But I know, you're considering the market valuation, so you're reflecting on this is going up, this one down, for these reasons. I'd just like to know what would you think the content creators should do in this tech environment we're living in. Scale won't be enough, intelligence won't be enough, quality content won't be enough. So what? Thanks!

[@PPCCO.]

what companies does he consult from?

[@jasonkanoff9780]

Great piece and I love the insight. I'm closely aligned with your thinking. However, would have liked to have seen some more highlights around what Netflix is doing on the intelligence end. Netflix has vast amounts of data on consumer viewing habits, trends etc. and they are using that data to both support user search and inform decisions on content investments. They have a very intense data practice and some of the best data scientists in the world working for them. The content they produce is very strategic and they have been highly successful at producing original content. I wonder if there are some metrics on the content investment success rate over other more traditional content producers (e.g., Lionsgate, Sony Pictures, Pixar, Fox). Essentially content producers are just investors and this if why there are so many sequels, as they are considered "safe" investments.

[@PrometheusEd]

Great Video. Excellent content like always!

[@nodusk]

man these videos are great

[@RowanGontier]

Scott, I don't think 0-click is as you think. Instead of goods arriving, and people sending back unnwanted stuff, I think we will get a notification with suggested orders...then we will de-select stuff we don't want, and avoid having to send back stuff.

[@MariaPetrovaNYC]

Gold. Thanks.

[@nohemialvarez1645]

Maria Petrova

[@crangel2183]

Hey L2 I need to ask: does Uber have a unsustainable business model? If not, why are they loosing so much money? thanks!

[@thySerge]

Scott, do you believe that the Perry Marshall model of building an audience and then pushing ads/products is a declining model? Just curious, because I've been following Perry and he swears by it, but it does sound stale and outdated.

[@randomdad985]

Looking at what has been going on with Uber lately, still think they are a winner?

[@jordanjackson7171]

ground truth - thanks scott!

[@michaelwu8153]

Why would live sports be a loser? It has gained tremendously in the last few years as television becomes ever more reliant on live sports to battle the likes of Netflix. Surely this will continue.

[@michaelwu8153]

Scott Galloway we shall see. You seem to hate Twitter. I agree that it will prob never rival Facebook. But with 300 million monthly active users and a valuation of around 10 billion USD, its probably not a bad investment.

[@michaelwu8153]

미스테리시네마 what's KZbin gaming?

[@Eeehhh_NANI]

What about youtube?

[@kudota6732]

Gerrymie Ilan KZbin belongs to Google

[@JBulsa]

interesting, "receptors" on the first cell, "biology of Perception"

[@Icynova]

how quickly Snapchat flips from a winner to a loser.

[@bedroom7653]

Scott Galloway Snapchat, the world's first A.R. social media, uses Vuforia SDK (PTC) which makes the outside world 'clickable'. PokemonGo (vuforia) jumped a value of 7 billion dollars within its first weeks of operation. >>Is it possible L2 could be overlooking the potential receptor value of Snap Inc's use of the Augmented World? (Snap Inc. announced this last November around the same time this video was posted so I wasn't sure if L2 got the snap inc. update.) Facebook and IG are cemented into their non AR/immersive ways. Facebook is def. going virtual but not augmented. Which is a SHAME, because now Snap will be the first streamliner through this "augmentable/clickable" world. -- a receding Millennial -- who would love to intern with L2. Cheers!

[@kpimkpim349]

+Scott Galloway Snapchat is running a different race than FB and Instagram. Snapchat isn't social media, it's a tool for creating social media and defines it's self as a camera company. This means they'll continue to excel in areas FB and Co can't reach like hardware (wearables, drones etc)

[@intelligent_agents]

Instead, focus on your talent. "Find out what you're good at and then invest 10,000 hours in it - and become great at it.

[@ryanstucke7811]

google then amazon then facebook then netflix then apple

[@haynescharles50]

I subscride 🚶🏾🎥

[@jmart855]

snapchat and bitcoin finna go ham

[@dylanmartinez2860]

So basically if u got a business: people are lazy, work on sistems that allow you to make them lifes easier

[@monkeyboywynnsr]

Can't spell Google without OG, Original Gangster...

[@goforsteve3042]

No Tesla? That's because they don't do advertising, hence no money for the company.

[@mouthpiece200]

ff