Profit with Affiliate Marketing

In this episode, Charles sits down with Lee-Ann Johnston of Affiverse Media, a seasoned affiliate marketing expert with over 25 years of experience in the industry. Lee-Ann shares her invaluable insights on navigating the complex world of affiliate marketing and offers practical advice for businesses looking to scale their affiliate programs.
Discover the key differences between affiliate marketing and paid advertising, and learn why affiliate marketing is a powerful long-term strategy for sustainable growth. Lee-Ann breaks down the essential questions to ask before launching an affiliate program and reveals the critical components of a successful affiliate marketing campaign.
KEY POINTS:
0:24 What is affiliate marketing?
3:37 When is affiliate marketing right?
5:42 Questions before starting
12:02 Consideration phase leverage
13:44 Leveraging network for trust
23:55 Profitable affiliate programs
32:44 Affiliate managers as funds managers
36:08 Front end website visibility
37:40 Affiliate onboarding experience
39:44 Loyalty and retention
48:56 Long-term agency relationships
50:28 Authentic agency partnerships
52:21 Constantly evolving industry
RELATED LINKS/PRODUCTS MENTIONED:
Discover every step of how you can make money with affiliate marketing with our Companion Guide
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Start your Podcast with the Podcast Profit - and learn how to make a profitable business podcast www.podcasting... or contact Jason Allan Scott ( / jason-allan-scott ) who helped us do all the work for you - so you just host and boast.
KEY TAKEAWAYS:
• Uncover the little-known advantages of a marketing strategy that can outperform paid advertising in the long run
• Learn the crucial steps you must take before embarking on a campaign that could make or break your business
• Discover the surprising pitfalls that trip up even seasoned marketers, and find out how to steer clear of them
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Lee-Ann Johnston: / leeannjohnstone
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