ProTalks - Episode 7 - Heather Heydet

In this episode of ProTalks , Danielle Basch sits down with Heather Heydet, Founder and CEO of Marketeks.
Together, they discuss the importance of brand marketing for home improvement businesses, value-based selling, and how to align your team around your brand promise to deliver a better customer experience.
In This Episode:
-How to give customers a clear reason to choose you over your competitors.
-How to avoid the trap of price competition.
-Why a powerful brand story can lessen marketing costs over time.
-Ways to get buy-in from your team on your brand promise.
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