Психология бизнеса. Психология личности. Предназначение, миссия, ценности, этика в бизнесе.

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Дополнительная литература по теме. Campbell, A. and Towadey, K. (1990) Mission and Business Philosophy: winning employee commitment, Heinemann, Oxford. Campbell, A. and Yeung, S. (1990) Do You Need a Mission Statement?, Special Report No. 1208, The Economist Publications Management Guides, London. Jack Pearce II and F. R. David, 'Corporate mission statements: the bottom line', Academy of Management Executive, 1 (1987); D. Cochran and F. R. David, 'The communication effectiveness of organizational mission statements', Journal of Applied Communication Research (1987); F. R. David, 'How companies define their mission', Long Range Planning, Vol. 22, No. 1 (1989)). Thomas J. Watson Jr. A Business and Its Beliefs, McGraw-Hill, New York (1963)