Publicity Stunts in 2021 | Mark Borkowski

What is a publicity stunt in 2021?
Some say that in a social media age, every tweet, post and vlog is a publicity stunt. To be a mover and shaker in industries that traditionally wouldn’t need notoriety now requires hundreds of thousands of followers just to be respected.
So what can we learn today from a bow tie-wearing maverick responsible for famous PR stunts like chainsaw juggling, or flying Nando’s chicken in helium balloons over London?
Mark Borkowski is a notorious British PR Agent known for ruffling the feathers of the established class back in the 80’s. He’s pulled some of the most ingenious publicity stunts. He holds - for example - the World Record for the number of people involved in a custard pie fight - which promoted the opening of London’s Millenium Dome in 2000.
He’s also the author of a number of acclaimed books including The Fame Formula, and Improperganda: The Art of Publicity Stunts.
TOPICS
[00:00] Intro
[01:10] Who is Mark Borkowski?
[05:53] Ego and passion in PR
[08:03] Mark Borkowski's best publicity stunts
[14:00] Epic publicity stunt FAIL
[18:00] How to be good at PR
[21:28] What is a publicity stunt?
[31:48] Are publicity stunts a good idea today?
[46:40] What not to do in PR
[48:29] What does Mark Borkowski look for in a PR expert?
[53:31] Crisis management in PR
[56:32] You sent what to a journalist?!
[59:46] Creative process behind PR
[01:05:21] Audiences are everywhere today
[1:10:08] Final thoughts on publicity stunts
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ℹ️ ABOUT the hosts:
🎵Jax Jones is an internationally renowned artist, music producer & DJ, having sold over 40MM records across pop, house and dance genres, as well as receiving multiple Grammy, Brit & Ivor Novello nominations for his work.
💰Martin Warner is a serial entrepreneur, inventor, educator, investor & film producer. He is recognized as a global thought leader on the subject of entrepreneurship & innovation. Among his accomplishments, Martin achieved the holy grail exit of $50MM in a record 17 months, he was the first British pioneer to enter the race to build an electric air taxi, he also co-invented full-colour 3D desktop printing, and the very first corporate news ticker and holds 120+patents for his innovations.
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