How Antisocial Social Club Became Antisocial Social Club (The Real Story) 2018

In 2014, a Korean girl left Neek with a bad taste in his mouth. Their relationship ended with pain, negativity, and an idea for a T-shirt.
Anti Social Social Club is a clothing company founded by Neek Lurk in 2015. Their clothing contains messages that reflect a depressed mental state. Because of this, they have made a connection with a growing youthful audience.
There are many apparel companies that are promoting ideas of hustling and success, but Anti Social Social Club is not one of them. Neek’s brand constantly speaks of isolation and loneliness.
The success of Anti Social Social Club can be traced back to Neek’s origins in the streetwear community. He’s worked for/with Stussy, The Hundreds, Undefeated, Fruition, and Supreme. Neek has been behind the scenes of streetwear and car tuner communities for years.
With this established network of fashion influencers, Neek was able to market his first designs. After selling 12 Anti Social Social Club t-shirts, Neek decided to build on his small success. He launched a series of shirts and hats that found their way onto Kanye West, Kim Kardashian, and G Dragon. These celebrity endorsements took the brand to the next level. Anti Social Social Club has partnered with Bape, Neighborhood, Gran Turismo, and even Playboy.
Even though Neek is on the upswing, he has had a few setbacks. He is the sole person operating Anti Social Social Club- leading to logistical issues with shipping. The brand is notorious for botching orders and not having a customer support system. Despite all the backlash and mistakes, Neek manages to use these problems as inspiration for Anti Social Social Club’s message.
Neek continues to produce controversial items and messages that gets his fans excited. This can be seen as making the brand more authentic. When it comes to streetwear, staying true is something that many brands work hard to achieve- and Neek is unafraid to keep it real. As the popularity of Anti Social Social Club continues to grow, many expect bigger and more exciting collaborations to happen.
Perhaps Neek is headed for large scale success like Virgil Abloh; streetwear’s current savant designer. Or maybe Neek is going to take Anti Social Social Club into unexpected directions. Whatever the next move is, we can all agree that he is driven to express himself as openly as possible.
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[@liujackson7793]

Neek is just a genius. Think about it. We all know that ASSC never ship their product, and now it is stated on their website that it takes 30 to 90 BUSINESS DAYS to ship, which is ridiculous. Me personally purchased 1 time but I will never purchase it again. 30 to 90 shipment days give them plenty time to fabricate the product. They open up the web site with 0 cloth produced and then close webisye after a very limited time. Basically they open up the web and see how many orders will be ordered for this drop. Get the amount and then go to frabricate.THIS WAY THEY WILL NOT FABRICATE ANY REDUNDANT CLOTH, making the profit at the MAX. Later on they open up and mark everything as sold out. This is just simply for the hype. It makes you like If you missed it you will never get it. Just like when you were in love with someone but he/she never give you what u want, which simply makes you became thirsty. This type of torture is what Neek is looking for. I would say NEEK is a genius. He combined what he got tortured in love with his marketing skills.

[@jonathanroche4592]

Damn, good insight

[@dylanpaiva8082]

i ordered stuff and got it in 2 weeks

[@scuffedrickjames3210]

reddit fashionreps my niggas fuck retail GANG GANG

[@steson8074]

IsakRags or another genius 🤔

[@starylize]

here’s the key: buying it for resale on grailed of any other secondhand market instead of fabricating a story to make ASSC’s poor shipping and customer service seem purposeful.

[@lili2213]

Anti Shipping Shipping Club

[@LouisD99]

Yeah, f*ck the post office!

[@FelipeMartinez-bd8zr]

I think Neek is very smart but he has no idea how to run a business

[@RadicalKomics]

Felipe Martinez just give it some time .

[@soccerrules4017]

Ronny draws bruh it shouldn’t take 7 months to ship a damn hoodie

[@gomlbondoc]

He got your money. People are still ordering.Pretty sure he knows what he’s doing

[@gracecollins3149]

I was surprised when I saw you only have 23 subscribers. This is hella great work!!

[@push_product]

thanks man, we just started. we are working on more content right now.

[@thefbi2890]

*now has 59.5k subs*

[@norscors6016]

the FBI ayyyy u j watched it too 😂😂

[@alkidshuli]

Now it has 66.4k

[@Zechkim]

Can’t wait to receive my order!!! I ordered it July 4th 2017 should I be worried yet? I heard it takes a few years to ship.

[@leovincent7417]

Haha you got played!!

[@avabaumann3250]

Oof

[@willdg8108]

Leo Vincent that’s the joke

[@danielchung2633]

Zachariah Kim respect

[@user-kz3sb1ns9z]

Zachariah Kim oh hel no

[@nickarsenault3932]

Yeah but it could be so much bigger if he actually shipped this shit

[@zannconsortium8620]

Nah you simply don’t understand the business module ASSC is using

[@Chrisaveri]

@@zannconsortium8620 yes he got max profits but could've max out the loyalty to his customers.

[@vincent779]

How anti social social club became anti shipping shipping club

[@aznmike2904]

A clothing brand of t-shirts with words on them.. yeah he was definitely innovative and creative such an icon in the fashion industry

[@vimos.9996]

Just another brand getting hype for not being creative

[@YiZongOng]

actually Gildan

[@nyclassic4ever130]

And the words are just sayings that we have heard before....part of the "anti-social..social club" and "bytch better have my money". Oh wow, genius!

[@hehexdhehexd]

Every brand is t-shirts with words and pictures on them, what are you talking about...

[@soccerrules4017]

hehe xd its just all hype

[@1ryanclarkson]

I got a shirt from the August 1st drop, and it came within a week. I ordered a jacket from the November drop and now it’s gonna take 30-90 days

[@dnkys]

Ryan exactly the same. Ordered from August and got it within a week to the UK. The November drop spent $300 and it’s still confirmed

[@Vstrum]

I’m not crazy about virgil but don’t compare them, Neek could never

[@Zesser6ixx]

Antisocial doesn't mean depressed.

[@spongebob-qu6sn]

Yea Antisocial means when you didn’t have a good childhood or something bad has happened to you and you start committing crimes and other illegal stuff, at least what I think it means

[@MOE-Music]

Dragon basically depression 💀💀

[@spongebob-qu6sn]

GamingGA8 No, not really, people who are depressed don’t commit a lot of crimes. They’re just sad about their life and sometimes they’re suicidal but, they’re not a criminal. No hate tho, because, I’m not too sure about what I’m saying.

[@griffin_kith6214]

Dragon uh no anti social means you don’t like going out and meeting new people you just stay with the people you’ve been close to forever lmao

[@napkinhoarder21]

@@spongebob-qu6sn wtf no LMAO

[@kellenmedia774]

I could’ve told this story in one word “Hypebeasts”

[@kellenmedia774]

Technopancakez ahh now I’ve triggered one

[@vimos.9996]

ASSC is trash

[@sealbeats3464]

"kanye wore it"

[@HookLineReel]

The Hype Type stfu fake Gucci, supreme literally sucks.

[@babolat1979]

$150 for Gilden tho? ASS Club....it would be much cooler if the price point was like Pleasures....

[@royalty694]

Your video quality is insane how do you only have 600 subs?

[@yasha42oth]

The quality of this video is genuinely amazing. 949 subscribers as of right now, but you're going to blow up. Good luck, preps for the creative and original delivery.

[@markross6785]

Something that I hate about assc is that the people that wear it at school are always the ones that have a shit tone of friends and get all the girls while the people who are actually antisocial just sit in the corner quietly

[@brutherhood]

the effort u put into saying louis vuitton is what made me like this video

[@venechiaboy]

Shipping and quality of the product..... I’m more depressed.

[@bondom3755]

This video 2 years too late.

[@pokadot]

So Neek is an Ex sneakerhead turned Emo. Wow.

[@Maxx995]

assc is the worst and most basic brand of all time. Its more basic then urban outfitters Stussy LMFAO

[@silverfascia]

Maxx's World u can’t shit on stussy mane they got history

[@Maxx995]

@@silverfascia nah nah i love stussy i love the pants i live by them im just saying the iconi white shirt with the the stussy logo is basic asf

[@silverfascia]

Maxx's World for sure i agree

[@Maxx995]

@Gully Boy every basic white girl has one and their ugg slippers thats why

[@octaviaaan2300]

Maxx's World all the boys wear it at my school ajhsje

[@daberooski1570]

I’ve been getting ASSC since 2016. The thing people don’t realize about the drops is it’s not stated how or when your product will be shipped. With some items they keep stock because they are able to predict how many of that item will be sold. With other items they are basically a preorder, they have to get them made and then send them out. I’ve had direct confirmation from a rep at ASSC that that’s the way things are handled. This means if you have a large order with a wide variety of items ranging from popular sweaters and tee’s to small accessory’s they will put your order together until it is completed. The accessory’s take a while in my opinion. I generally order 5-8 things per drop and it takes about three months. I just ordered from the recent drop and it’ll probably ship around late November.

[@Hakunamutata916]

Grant Kaiser u sound like an idiot

[@zackarydostie9598]

Did u get your shit

[@calebelley4274]

Lol imagine buying from a shitty, basic, over hyped brand that doesn’t ship their orders

[@hernonelystar]

Bro keep this video up forever please this is my inspiration to start my clothing brand

[@miguelbarrios7081]

Been ordering ASSC for the past 6 years ! They quality of the brand is only getting better and the shipping is too ! Got the latest Canes and anti social social club and it shipped within a week and a half

[@foranescape3084]

Nice video. Gave me some motivation to continue working on starting my brand and pursuing my vision. Keep up the videos #foranescape❤️👊🏽

[@OmarOmarOmar]

lol i bought a knock off version in London for like $20. Didn't have to wait 90 business days

[@rifzzz5948]

I mean, it is said that Neek uses Gildan

[@nickm4974]

Rifzzz I mena if you buy this for the quality then you are an idiot lol

[@iii3370]

Yea same I bought a shirt off assc and then made my own to see if there was a difference, and guess there wasn't neek used gildan and scrern prints it hahhaha

[@davidsuruga7123]

I love the story of anti social social club and neek i just wish he would have executed his brand better so anti social social club will have a better reputation and be more reputable.

[@mauriceothieno8127]

the urge of wanting and waiting so long is one of the best pains one can overcome

[@fujidrank]

I feel like the shipping issue is a marketing thing, its sorta like a supply and demand thing but very weird. Anti Social Social Club used to be cool but now I just consider it fast fashion like stussy and supreme

[@jamescedillo4356]

Dude, you deserve so many more subscribers! Great vid

[@lukeevergreen4776]

just found your youtube and i really like it. usually when people do videos in the genre/format you have chosen they turn out like shit, cant say the same for yours. keep up the content!

[@TeHwArGoD]

Awesome work brother, keep pushing man, surprised you only have 2.3k! You earned another with this vid!

[@bigben1986]

I remember driving him all over new york like 15 yrs ago. ive known him since Nike Talk lol

[@deadsoulartist809]

Lol ! dope

[@kx6los]

Lmao I’m blessed. I’m kinda late on this comment but i ordered a hoodie from the latest drop this August and i got comfirmation emails right away. The next day it says it’s already on the way. It’ll be here on the 13th (next Monday)

[@tanacondom3339]

xEnigma where do you buy one?

[@kx6los]

Low-Life Pepe You buy them on the Anti Social Social Club website. Right now everything is sold out but what I did and I recommend you to do, is follow their Instagram and turn on post notifications. They always post whenever the next drop on the website is.

[@jimothypersson8306]

xEnigma I got a confirmation email directly after but I ordered a lot so it hasn’t shipped yet

[@kx6los]

?räh ted asäl ud naK ahh really ? hopefully you get it soon ! i got my stuff the saturday after i ordered on monday

[@jimothypersson8306]

xEnigma jeez, I live in Sweden tho so I don’t have high hopes, but thanks anyway!

[@JaydiousGlobal]

You gotta do Marino Infantry, I have yet to receive my clothes since May and I always have to dm them a lot before they respond and act like they’re looking into finally shipping my stuff while most people that cops the new drop get their stuff on time. PS: great job on this btw you definitely need more subs.

[@marleyabstract9263]

Great video/editing could definitely see your channel blowing up

[@enz0327]

Wtf u need more subs man

[@push_product]

thanks man, we just started, more content coming soon

[@enz0327]

PUSH PRODUCT just know I was here from the start 😘 good luck, 1 mil will come in no time

[@CatIndustrialComplex]

He blocked me on twitter and Instagram because i dared to dislike his shipping methods smh

[@ImagzSniping]

Actual quality content, continue doing KZbin and you will succeed

[@LuisCarino323]

PUSH PRODUCT IS THE NEXT WAVE! LOVE THIS CHANNEL! Keep pushing y’all! I really do see this page growing over 100k+ subscribers

[@Cxxdvo]

Yo never knew this stuff about the brand! NIce video! Keep this up!!!

[@trismus1]

How has this channel not huge yet

[@henryquirino4450]

You definitely deserve more subs vro. Just subscribed rn 🤟🏻

[@push_product]

thanks man, we just started!

[@albertabramchuk4719]

Love the graphics on your videos dude

[@SnowWhiteMR2]

I don't care what some say, Neek is a real one. The brand is more authentic than most, and honestly people who complain need to check themselves and ask what they expected from a brand literally called Anti Social. Some recent releases have been kinda trash, but I look forward to more drops. Quality is super basic, but the brand and look is dope. Would be cool if he did an actual cut and sew but I kinda doubt it

[@datboi4411]

This is well done and you deserve more subscribers

[@flexaleo]

Great video

[@herman3985]

Ordered a windbreaker and a hat March 10th, hasn't shipped yet :)

[@richardappoh5700]

Ooh I got home not so new news for u bro

[@vimos.9996]

Anti shipping shipping club

[@aarondavis2256]

Fake news

[@ReecytheRapper]

Killswitch GO WATCH MY NIKE AIR MAX SHOE review 🔥🕺🏽👟

[@edwinhernandez-mayen9514]

How would an anti social club exist if club is meant to socialized

[@reeffle]

I ordered a bt21 x assc hoodie yesterday but never knew this was the story behind assc itself :0

[@dylanskier]

Damn this is a great video. Good job with all the research.

[@miguelcelis1709]

Thats crazy u only have a little bit of subs but the video is good asf

[@justinbiddy7034]

Do SUPREME and BAPE and DSQUARED2. Idk if the Dsq is really Hypebeast streetwear although I’ve seen it worn in streetwear photos plenty, but I’ve always loved Dsquared for their jeans...gonna subscribe now- hope you do any of those or more streetwear/fashion videos!

[@andrewjacoblayton]

Great vid bro very informative

[@Kyrovirasha]

2021 and I got Neek's shirt shipped on my door house

[@zakcary.1771]

Anyone else got this thing recommended

[@bunnyxsoap]

This video was well done ^^

[@elizabethxfranco]

Antisocial isn’t sadness

[@conke7765]

I ordered 2 tshirts, a hoodie, 3 hats, a windbreaker, a caramel machiatio, a big mac, and 2 dozen eggs from ASSC back in March 2018. And it still hasn't shipped yes.

[@onsight1318]

this channel is awesome

[@ascnd]

anti social social club is the type of shet a hot topic *quirky* girl who self diagnosed herself with anxiety would wear it makes social anxiety feel like a quirky cool personality trait

[@cloverpothead6230]

Dis video makes me anxious

[@mnunezhk]

so is no one gonna mention that’s antisocial doesn’t mean what they want it to mean? it’s ASOCIAL

[@lordofolimpia1]

back in 2016-2017 a lot of teenagers wear fake Antisocial Social Club shirts and build their own group who don't even know the meaning behind the shirt.

[@Roilyy]

He’s my girlfriends cousin lol he don’t care about his family

[@jacksperling1320]

Riley S lemme get a shirt

[@michaelkostiw1479]

Really?

[@jacksperling1320]

michael kostiw yeah

[@vimos.9996]

Tell him his clothing sucks

[@LuckyClipsLC]

Imagine

[@TheTacticalMess]

The current anti social social club design was also not the original. Neek had been sitting on the “anti social social club” idea for quite some time before actually executing it.

[@Luluconz]

Neek makes me more depressed than that Korean chick because I will never receive my shipment P.S. I don't think Neek is the next Virgil. Virgil is one of the most creative minds of our time

[@vimos.9996]

Lol, Virgil steals his designs

[@fucky889]

The Hype Type who doesn't

[@mikejones3769]

No he's probably just the most creative person you know about, which is sad lmao

[@Mocy.]

Great video !!!

[@KhmerL0VEKhmer]

Hello Kitty has now collaborated

[@samnene]

I just like the acronym from the name Anti Social Social Club - A.S.S. Club

[@lil_schub]

high quality vid :)

[@ignatiusjohn_]

Nice vid. Well made and concise. Great Job! 🖖🏼

[@hellno8120]

super well made

[@helgenx]

Lol I remember that dude used to post on HB back in the day. And as far as I knew him through online, I think he was doing this shit for fun, but other people blew it out because there's so many herbs these days that rock anything other people wear, even if it has a stupid message.

[@jennalvifaverus3177]

All a marketing strategy couldn't be something else

[@bakkieboy]

Their shipping is 100% a marketing trick, their quality is below other streetwear brands and their designs are alright but nothing special. That they ship after such a long time makes them mysterious and I even think that it's totally random, they don't ship out as soon as they receive their orders (although a lot will be made to order) but they will just sit on stock and ship out whenever they feel like it. Although this will hold back a lot of potential buyers, it is the thing that created a lot of hype around the brand because you may have to wait ages for it.

[@animestreetz]

Good video!!

[@jimmyvictor13]

Turning a broken heart into art

[@vimos.9996]

Bruh, ASSC isn’t art lmao

[@williamnguyen7622]

great video

[@shanesilva86]

Do more of these videos

[@diegohossain6839]

You need to do either Rhude or Amiri

[@jacksperling1320]

Great video, your channel is sick. Keep it up

[@1cryptocartel]

This chanel is amazing

[@babiesmoove]

I want an Anti social social club hoodie but then my friends are going to tell me so you are not social but I am social

[@AssaelNunez]

U need more subs man

[@TheRealHJC1]

Fuck that mastermind collab 😒 waited 12 hours just for ppl to cut in line

[@deartragedy6746]

This brand imo has potential

[@Official_MikeyT]

Founded in 2015 and still doesn't have a viable business model. They can't ship product if their life depended on it and realistically the only thing keeping Ass club in business is hypebeasts.

[@Squig7744]

Please start a podcast. I will 100% produce it for you guys.

[@TheBlackNightSighs]

No wonder she left him.

[@jonathansanchez5397]

I’ve wanted to get a hoodie for a while now but there always out of stock

[@chocolateinsectentertainme2699]

Don’t hate on the homie FRUGAL AESTHETIC bro

[@ahbao4126]

Is the quality really bad?

[@manem6659]

I always buy something when it drops, but quality compared to the cost is garbage, T-shirts are the lowest quality you can find. and yes shipping takes no less then one month. I understand he is maximizing profits but change it up

[@zabadabadoo]

The idea of it is great just that I think its kinda dumb how young teens like to use it because of the hype and how much it cost but don't get the background story behind it. Also why was it exactly called anti social social club after that happened with his relationship?

[@ogfire6]

I’m still waiting for my order I made since March 4th, 2017

[@nappy_hair_chris4205]

Did u get it yet 😂?

[@nadeemm429]

I just spent $250 on the new collection and now I’m seeing all this shit about the quality. I thought I was gonna get some high quality luxury cotton hoodie

[@tim0339]

0:58 is why I don’t like this brand

[@grantmilller]

only 12 subs? Make that 13

[@push_product]

thank you :)

[@MonaLisa-cu8er]

My medium came in as a kids small. Super thin material too