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All proceeds for this product line will be donated to the BeaYOUtiful Foundation, a Canadian charity dedicated to inspiring positivity, confidence, and connection in young women. This product line is available online and in-store now!
In 2023, we hosted a BeaYOUtiful Foundation workshop at our design studio in Burnaby, BC. The event was led by a league of extraordinary women: from those who run the initiative, to our very own Gen & Heike who added to the magic of the day by sharing their product design and styling expertise, to the girls themselves who demonstrate the inspiring potential of the next generation to make an impact.
The visual mood boards and affirmations created by participants inspired the creation of this vibrant product line as well as a series of affirmation cards, which were included in our annual mass blanket donation last November, via our 10,000 Dreams initiative.
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