Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.
Qualitative vs Quantitative vs Mixed Methods Research: Overview
00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts
KEY RESOURCES
FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES
Research philosophy & paradigms - gradcoach.com/research-philos...
Qualitative vs quantitative approaches - gradcoach.com/choose-research...
Research design options (qualitative and quantitative) - gradcoach.com/research-design/
Sampling methods - gradcoach.com/sampling-methods/
Qualitative analysis methods - gradcoach.com/qualitative-dat...
Quantitative analysis methods - gradcoach.com/quantitative-da...
Descriptive statistics 101 - • Descriptive Statistics...
Inferential statistics 101 - • Inferential Statistics...
Saunder’s research onion - gradcoach.com/saunders-resear...
To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at gradcoach.com/blog/.
For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at gradcoach.com/.
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Thank you for your time in giving these jewels to the students out there!

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I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!

[@GradCoach]

Glad it was helpful!

[@GradCoach]

FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM 1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR

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Hello please which approach will I use for the following objectives The main aim of the study is to examine the various sources of energy that mining companies use and the corresponding cost implications to the operations of these companies. Objectives 1.To evaluate the perceived benefits of alternative energy sources at the Goldfields Tarkwa mines. 2.To determine the efficiency and cost of other energy sources used in production in Goldfields Mines. 3.To assess strategies that improve cost and efficient energy mixed for the Goldfields Mines.

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Thank you so much ! its so informative . my paper aims to test the knowledge and acceptance of continuous education but I'm not sure which is more suitable qualitative or quantitive 😭

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quantitative will hold

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Researching methods of research is intense… this is by far the hardest course I have ever taken

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Hang in there, you can do it :)

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Thank you!!

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Thank u ! But I have a question,in my dissertation which is about "challenges and effectiveness of E-learning during Covid-19 "I have used two questionnaires via Google forms, what methodology should it be here ?

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Please give broader details on educational research with examples 😢 am lost for the first time to do research, and I am only my nerves, not understanding anything .

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Thanks for the informative video. I just have a question. If I'm exploring types of tools used in a population and I want to explore how many people used tool A and how many people used tool B, should I use a qualitative or quantitative approach?

[@GradCoach]

Yes, this specific situation would require a quantitative approach. However, if you also wanted to explore the reasons why each person used each tool, you may consider a mixed method approach.

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Glad you liked it. Best of luck with your research!

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Very didactic videos, thank you! What are the original sources for the content you share in the videos (as it would be better to cite in an academic paper)?

[@GradCoach]

Thanks for the feedback. The content is developed by the team at Grad Coach, based on their combined decades of experience, but you should be able to find much the same core points made in most research methods textbooks.