Quality Control & Premiumization: Unlocking the True Potential of Ceylon Tea

"A Deep Dive into the market competitiveness of Ceylon Tea"
Quality Control & Premiumization: Unlocking the True Potential of Ceylon Tea
Join us for a dynamic panel discussion featuring key figures in Sri Lanka's tea sector: Niraj De Mel, Dasarath Dassanayake, and Dilhan Fernando.
Delve into the complexities of securing EU protection, optimizing production efficiency, and enhancing quality standards in Ceylon tea. Explore the implications of digitalization in the industry, and the importance of effective regulations in addressing industry hurdles. Gain valuable perspectives on meeting consumer demands for ethical production and sustainability, while carving out a unique market position for Ceylon tea. Uncover innovative strategies for navigating challenges faced by and within the industry.
Don't miss this opportunity to learn more about the potential for prosperity in Sri Lanka's esteemed tea industry.
0:00 - Presentation: Quality Control and Premiumisation
24:40 - Introduction to the Panelists
26:03 - GI for Ceylon Tea
32:40 - Premiumisation
36:40 - Decline in Quality
45:25 - Is the Auction System Still Relevant?
52:12 - Proliferation of Bought Leaf Factories
59:37 - Blending with Teas of Other Origins
1:05:40 - Pyramid Tea Bags
You can access the report on ‘Market Competitiveness of the Tea Industry of Sri Lanka’ here ↓
shorturl.at/rvLW8
This study was made possible through the generous contribution of
Nihal W. Goonewardene
Thank you for your commitment and belief in Advocata
#land #labour #reforms #tea #ceylontea #market #srilanka
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