Quality Score & Ad Rank *DETAILED* Explanation - How My CPC Is HALF of My Competitors'

[@luiz4430]

By far the best explanation on QS and Ad Rank (and inspiring too)! Thanks a lot!

[@IvanMana]

Thank you so much Luiz!

[@Lyfhealthfitness]

Broh. Hands off. Literally I have to admitt this. I haven't seen explaination of such a complex topic in such a sinple, easy and extremely organised manner. It's excellent

[@IvanMana]

Thank you bro!!

[@IvanMana]

EXCEL SHEET FOR ANYONE WHO WANTS TO PLAY AROUND WITH THE NUMBERS: docs.google.com/spreadsheets/d/1oLB3_aEbvTwEPCKwsCpBj3B8xc7mlCa6_lvcZZz7Etw/edit?usp=sharing MAKE SURE TO CLICK ON FILE > DOWNLOAD, DO NOT TRY TO EDIT ANYTHING BEFORE YOU DOWNLOAD!

[@HZGamingVR]

This man has made me such a Beast at Google Ads, that I plan to Run Ad Campaigns during the Zombie Apocalypses and take their Money too lol :)

[@IvanMana]

hahaha

[@tj_bowman]

Awesome content as usual, AND this video came from a request from viewers in comments on prior videos only a couple weeks ago. A++

[@IvanMana]

Hahahah yes, you noticed!! Thanks man, glad you found value!

[@girishinamdar4656]

This Brings me more clarity on the terms like Quality score, Ad Rank , 'RELEVANCY", ThanXs

[@nreidbr]

thank you so much, this is the first time i ever heard about quality score.

[@michaelaugustine192]

What a piece of information, a great and high quality knowledge over the Domain Thanks @Ivan Mana for sharing such a kind of knowledge with us!!!!!!

[@IvanMana]

Thank you man!!

[@HellHappens]

Wow the effort in this video is awesome, my teacher linked this video lol. I think putting in this much effort also helps reinforce what you know via the Feynman technique.

[@makehimobsessedwithyou6412]

No questions for this video! Merry Christmas Ivan!

[@IvanMana]

Hahahahaha that's awesome, Merry Christmas to you as well, thank you!

[@lrc.axelmurcia2349]

Woow, such a great explanation, I did understand everything and clearly, thank you.

[@IvanMana]

Thank you, happy to hear it helped!

[@ivanong9648]

Bro you deliver a great deal of value in this video, thanks for sharing the logic behind these bidding things.... on that basis, I have subscribed!

[@usmanaslam7110]

Always the best mentor the best teacher the best friend merry Christmas to you and your family keep rocking bro..

[@IvanMana]

Thanks so much Usman, Merry Christmas and Happy New Years to you too!

[@MoneyOnlineSimple]

Great video, Ivan! :) Thank you for all the great tutorials! :)

[@IvanMana]

Should hopefully give you a better idea of the inner workings of our favorite paid ad networks!

[@GatesLyrics]

High quality content ! Thank you very much Ivan

[@Hscenes]

Appreciate it, so much informative content! you always ROCK Ivan

[@IvanMana]

Thank you Kaima!

[@xingchenluo5695]

Thank you for sharing, I learned a lot about Google Ads.

[@funnellsites1557]

🤯🤯🤯🤯🤯🤯 is LITERALLY the reaction I am having to this video right now.... Wow I learned so much in 22:53 minutes 😂😂😂 Thank you! You can literally save MILLIONS of dollars in ad spend by knowing this!

[@IvanMana]

Hahaha indeed thank you Funnell Sites, that's exactly what allows me to save so much on every click!! Happy to help, glad you found value :)

[@rubenhauser]

Great content. Congrats and thanks 👏👏👏

[@oanat8509]

3:39: I see that the cpc for one of the words with a quality score of 6 is less than all the other words’s avg cpcs. Why is it less than the keywords with a quality score of 10?

[@knockmusicgaming5044]

This is best explanation I ever heard..

[@IvanMana]

thank you very much!

[@ManishPerfectTech]

Wow ❤️❤️❤️ Amazing video 🤝

[@klopmarch]

this is a very good advanced content I hope you make a playlist only for PPC case study

[@IvanMana]

Thank you, I'll take a look no promises

[@CoachJayCFitness]

best tutorial sir. excellent explanation..more power sir..

[@IvanMana]

ty man!

[@chrissmith4568]

Thank you for the excellent information!

[@JamesLee-wz4ob]

Thx for always replying

[@IvanMana]

hahaha of course!

[@simplifycoinmarket]

Hey my card payment failed for clickmagic and now they are not allowing me to create new account or pay on the old account

[@IvanMana]

Hey man sorry to hear that.. is that a VCC you're using or what?

[@simplifycoinmarket]

@@IvanMana no the credit card I even completed their verification with Card image and photo ID

[@IvanMana]

@@simplifycoinmarket Hm odd, maybe the info didn't match on the card, ID, and the name you signed up with? Maybe that could be it. What I would do is send them an email and explain your situation, why you signed up with a different name/names don't match, etc... if the names match then there should be no reason why they didn't approve, but maybe they have more access to the account and have more details than I do

[@simplifycoinmarket]

@@IvanMana they are saying we don't want you as a clickmagic user

[@simplifycoinmarket]

@@IvanMana any alternative

[@JamesLee-wz4ob]

Thanks for helping

[@IvanMana]

You bet!

[@tempuslogix]

Does keyword number(Quantity) matters? for example, it is good to have 100 or more keywords or 50 keywords is okey?

[@IvanMana]

quality over quantity one good relevant keyword is better than 100 irrelevant ones..

[@tempuslogix]

@@IvanMana Thank you for your answer))

[@xscyxo]

I feel like I'm spamming your comments lol, but I just wanted to say, your videos are amazing and has helped me a lot. Thank you! Happy New Year! 😊

[@IvanMana]

No problem lol. Thank you very much, happy to hear that and Happy New Years to you as well!!

[@sandeepsingh-bq5pp]

then do i have to create a different landing pages for different ad groups. like one ad groups target diabetes treatment and another target blood suger, but the product is same. then what i can do to increase my quality scores.

[@imperiorelojes476]

Love your videos, very useful content.

[@siyarisik1836]

Very informative! Great job thank you!

[@ajaybhardwaj1869]

If we put some of the keywords while setting the ad so then how we can create one keyword ad group as you mentioned in this video. Please elaborate on this point.

[@reshadamiry8639]

what if the max cpc is more than just a few dollars. around 30$ to 50$?

[@FC-py6xk]

Great Vid!! If you're using placements as your only targeting option, where the ad campaign is targeting only KZbin channels - Is there a way to see the Qaulity score when it comes to your placements??

[@kaijinzens]

My all ad group quality score is 9 in bing ads but still I have to pay high CPC for weight loss offers

[@abdiqaniaden4976]

Thanks for this man 🙏

[@bluecavemen]

i have a kw that was set at .10cent and when i got a click i got charge 3.74 ? my quality score was 8/10? i had 5 impression and 1 click? still confuse how this happen

[@AaronYoungGoogleAds]

Hey Bluecavemen, Even with a high quality score it is important to remember that is just one of factors that effect your CPC as the factor that you can’t control is the number of other competitors that are bidding on the same keyword. Even with a great quality score and high CTR the CPC will still rise when more people bid on your terms.

[@joshuaannor9430]

I had 2 ads group both were 8 quality score but no sale

[@AaronYoungGoogleAds]

Hi Joshua, annoying hopefully you have started to get some sales 🤑 If you have your Google Ads & Analytics linked you can head over to analytics and then look at the bounce rate and time on page for users who came to your site by using the keywords with 8/10 quality score. Also while in analytics you can check the behaviour flow so you can see if they got to the ‘add to cart’ stage or just dropped out completely.

[@zetandpeligaming]

Ok so this is the best video I've seen on this. Very focussed on the topic. I have a question around Competition Rates. I've checked the Google Ads Keyword Planner which has higher CPC values for Keywords with lower competition. This doesnt really make sense to me Surely if the competition is lower then the cost should be lower? Unless those competing have just set their bids really high?

[@prolanzdigital]

I cant find my quality score on my Google ads account

[@AaronYoungGoogleAds]

Hi Prolanz, when you are looking at your keywords if you don’t see quality score, go to: > Columns: which is on the right side straight above the keywords table > this lets you select new columns, where you can search for quality score to add that column Hope that helps

[@youcefembarek1585]

Hey Ivan, thx for this great video, do u have good video about clickmagick, I know u have already but some of em are old, and other video are with different tricks , so I'm confused about it.

[@IvanMana]

Hey Youcef! I have a ClickMagick course that I released a few months ago and that's fairly updated... what specifically were you looking for?

[@hayetgmei9820]

Very helpful and amazing content Can u send me this schedules ?? That u use to calculate??

[@IvanMana]

Thank you, happy to help Dani! Yes, good idea.... here is the link: docs.google.com/spreadsheets/d/1oLB3_aEbvTwEPCKwsCpBj3B8xc7mlCa6_lvcZZz7Etw/edit?usp=sharing I will also pin a comment for anyone who wants this as well, thanks for the idea. **MAKE SURE TO CLICK FILE > DOWNLOAD TO DOWNLOAD THIS, don't try editing anything in the actual document, so others can use it!

[@hayetgmei9820]

@@IvanMana Thank you Ivan❤❤

[@IvanMana]

@@hayetgmei9820 no problem Dani!

[@onlineeducation6821]

Can u plz share these templates

[@zachoryjohnson6665]

Amazing vid

[@aluminiumkaca3208]

awesome bro

[@AirsoftGamesPH]

thanks for making it easy to understand. I just have a question, what if you max bid is lower than the number you'll get from quality score divided by the next lower ad rank? How much will you need to pay?

[@amilav.5694]

Hey Ivan, is it possible to rank with the high-difficulty keywords with this method? In my niche, there are some excellent keywords, but KD is like 60%, 80%, or 100% ?

[@supriyadas6484]

It's could be better and practical if you make a separate case study on your running google campaign ads...please Ivan

[@IvanMana]

I can look into it but no promises. From what I know they don't allow a 2nd account, and I don't want to make a case study on my personal account because then I'll have to edit and blur like everything out so you don't see personal campaigns... easier to just do Microsoft and you can just use everything I show in microsoft on Google

[@manusibralful]

Ivan the Magnificent!

[@IvanMana]

Hehehe thank you Ibral!

[@vimalkantverma]

Do you have any paid service to google and bing?

[@IvanMana]

no just trainig courses

[@benturner8641]

Thanks! When I use long tail keywords, the expected CTR is always below average, thus affecting my QS. Any tips on this? Cheers!

[@yuriykabanets7665]

Thank You!

[@royal7558]

Hi Ivan, thanks for your video! Since months I'm trying to improve landing page experience, but I'm not able to get it to average or above average across all my campaigns and keywords. It's always below average. I spend a lot of time on landing page optimization and the offer is what the visitors are searching for. I'm getting a good amount of conversions. I'm doing google ads for my e-commerce store with Shopify. So I even switched from a default product page to a custom designed landing page, very visual, keywords in the titles and text, keywords in the alt text, etc. but it's still below average. Do you have any advise? What I thought about that the bounce rate might be the problem. But as it's e-commerce, I don't think it's quite the right measurement factor. On a blog a person might read another article. But on a store this would be an add to cart. I think there are very rare cases where a store manages to get 80-90% of the visitors to add the product to the cart, even with very hot search traffic, buying intent keywords and relevant offer.

[@royal7558]

This is especially annoying because landing page experience is the only factor holding the keywords back to get a 8-10. Most of my keywords have 7/10, so the other factors are optimized.

[@wagminagmishagmiragmihagmi4341]

This video should have 1mio plus views

[@IvanMana]

Hehe thank you Beautiful Relaxing, we'll get there!!

[@sillytechy]

Hi Ivan. Quick question. Do you buy a domain for each product you sell, to increase the quality score?

[@JamesLee-wz4ob]

btw, Do you know Suev? He says you're the world best brother:D

[@IvanMana]

Hey James! I know Suev, but he lies, because HE is the world's best brother! How do you know Suev?

[@JamesLee-wz4ob]

@@IvanMana I just find him on youtube, because of him I saw your channel

[@IvanMana]

@@JamesLee-wz4ob Ahhh ok I see haha

[@JamesLee-wz4ob]

True?

[@IvanMana]

yes why?

[@JamesLee-wz4ob]

@@IvanMana just wondering

[@borissurov4909]

very good

[@Anityam1]

How is the possible way to connect you in person, may I get your Email, Linkedin, Telegram, Discord anything that you have?

[@JamesLee-wz4ob]

pls reply

[@IvanMana]

did!

[@JamesLee-wz4ob]

:D

[@Emrysrind]

Hi Ivan, Can I contact you somewhere? My ads CPC related to my work is costing me much these days its good few days .. average business but not always. Would be glad if I can contact you somewhere and show you some screenshots inorder to get best cpc. super appreciate it.