Quibi - Why It Failed

[@goclips83]

A free Quibi already existed. I’m on it right now. On My lunch break. Watching a 12 minute video on why Quibi failed.

[@mmmghool]

what came first? the 10 minute youtube video to increase ad revenue, or the people who want to watch longer than 10 minute youtube videos?

[@wildmonkeymc2380]

@@mmmghool come again I'm dumb

[@bodaciousdoggo8971]

I mean you’re not wrong or just listen to music

[@sundayspecial6939]

Their idea was that it would be "premium content" that would be better than KZbin. Of course, the content sucked so it didn't matter.

[@SD-tl4wf]

A 12 minute video that I can watch at 1.5x and make that 10 minute window

[@Randystudio217]

You forgot the biggest one: THE ADS. They broke rule no. 1 of advertising: the ads told you nothing about the service. I didn’t even know what quibi’s main idea was until I watched your video

[@andrewbuhman1066]

Yup, same here.

[@alexd7420]

Same I didint know they were less then 10 min crazy!!

[@XiaoFury]

Ditto.

[@jakezepeda1267]

I thought it was some sort of new smart pay type app 🤦‍♂️

[@seazein]

I thought it was one of those shitty text story apps like Yarn or Hooked 😒

[@absolutelybagel2218]

They thought their competitors were streaming services like Netflix and Hulu, in reality it was KZbin, Snapchat, and Instagram. These services are free, Quibi isn't. There's the reason.

[@destroyerofeps2714]

FUCKING EXACTLY

[@geleneceline2310]

Agree they should have just made it free and have the really really good shows in subscriptions it would have been a success

[@npcimknot958]

Yup.

[@GwyndolinOwO]

@Frog yeah i feel that. I don't really go out often since i'm an introvert but when i do usually the last thing i do is watch videos in public. My ears hate earphones and i don't like wearing headphones in public lmao (plus they are annoying to drag around) . so i''d rather just use twitter or play a quick game.

[@vim-arie]

Quickest most concise recap ever

[@christophergumbs7102]

I feel like Quibi would work as a KZbin channel that produced original content and not so much as a standalone app.

[@tomcorwine3091]

Damn that’s insightful.

[@npcimknot958]

But there is kinda proof that episodic stuff isn't popular for short viewing.

[@AntonKruchkin]

exactly, if quibi was a youtube channel that had short episodes i bet it would do at least better than the actual streaming service

[@ya9ya10]

It wouldn't be worth the 1.7 billion they put into it. in the early 2010's youtube gave 100 million to youtubers to make high quality content and they got no returns from it. I think the thing is that the content just wasn't good enough to justify the cost. a court show with Chrissy Teigen? A punk'd reboot with by-then thoroughly disgraced Chance the Rapper? Anna Kendrick talking to a real doll? who would want to pay almost as much as netflix subscription for that?

[@herrabanani]

there's no way that would be close to profitable. you can make money on youtube but you'd never make a billion+ investment back

[@CZsWorld]

There's too much amazing content available for free on KZbin for something like Quibi to win... Like Company Man videos!

[@chuguvsme]

Hey, look is the guy that somehow manages a successful horror channel despite having so much competition.

[@choronos]

That's exactly what it is. KZbin offers endless hours of quality entertainment for free, and you can pick and choose video length based on how much time you have quite easily. I wish I'd been hired as a consultant, because I could have told them that their idea sucks. Why did they get a couple dinosaurs like Katzenberg and that Ebay CEO to run Quibi? Neither of them are a good fit. Katzenberg can run a studio, but he doesn't know fuck-all about social media and what people like about it/why they use it. Ebay lady is clearly not a good fit either, she also has 0 social media experience. I can't say I'm surprised though. Corporate America is perpetually out of touch with WHY their companies are successful. For example, streaming services are increasingly just becoming normal cable TV. You have Hulu? Awesome. Let's watch this movie that google says is on Hulu. Oh sorry, you need the Starz addon for that. Ok let's watch this other movie. Nope, you need Cinemax. Ok...how about this one? Nope. HBO. If you want to watch everything Hulu has to offer you end up spending like 30-35 bucks a month. People left cable TV specifically to escape ads and this type of channel package nonsense. If things keep moving in this direction, the streaming bubble is going to burst. It's so irritating. Any time a good idea that sells comes around (Netflix), a million other aholes come out of the woodwork to try and replicate that success. This is also why we have a million reboots, sequels, and remakes that no one asked for coming out of Hollywood, and an endless stream of bland, paint-by-numbers "AAA" franchises releasing "new" titles every year in the video game industry-usually riddled with micro transactions. American Brand Capitalism­™ sucks the life out of everything it touches.

[@ThePortal101]

@@choronos your statement about streaming platforms becoming like the cable TV services we tried to escape is SPOT ON. Only thing I'll say is that cable packages were more restrictive in that you had to pay for more than you needed in order to get a couple good channels beyond basic TV stations.

[@zekewalker1350]

literally if I want to watch a "quick bite" of content to watch in a short amount of downtime, I'm looking on youtube for it because its free and has content much more suited to my direct interests.

[@tolust]

@@zekewalker1350 bingo !!!

[@Paco1337]

Probably biggest mistake was not making it free,most people won't buy it and that's simply it

[@ranii7895]

So how will they make money back from being free it’s not like with video games I do agree that’s the reason why nobody bought it majority of people share Netflix these days

[@jake3736]

@@ranii7895 ads lots of ads

[@mchenrynick]

@@ranii7895 Remember that the $5/month was WITH ads. They should've made the ad service free, and only pay for the no-ads service. This model works for Spotify and KZbin.

[@ronielalado3868]

@@ranii7895 KZbin gets money even though it's free, with ads.

[@wunwwins]

@@ranii7895 adds like hulu

[@peterevensen]

They tried to solve a problem no one had with something no one wanted.

[@thebestcentaur]

Prophetic words.

[@henrys5291]

Its an idea any normal person could have told you is absolutely terrible and it raised a billion dollars from a bunch of dumb investors somehow

[@letfreedomring7684]

Good point. Sounds like they were targeting the same demographic as Netflix and Hulu, but with a weaker and less developed product. In the end it was just a novelty.

[@Katzelle3]

"solve a problem no one had" I dislike the notion that a product is always supposed a problem that people have, because some of the most iconic products became successful by creating demand where demand previously did not exist.

[@laurendoe168]

@@Katzelle3 I agree, except this was not a problem that people could be convinced they had but didn't realize.

[@ryanfzed6758]

The problem with Quibi is their idea of replacing the time people spend on instagram or twitter etc during their break time was inherently flawed. People on average don't want to spend that time watching an engrossing tv show. They actively want to spend that time on social media or watching a silly youtube video they don't have to pay a lot of attention to.

[@robertj5208]

Exactly!!

[@Kruppt808]

another great comment, Company man really needs to do a follow up video and sticky some of the best comments from his vids.

[@ctrl_x1770]

Yes, people would rather give high quality shows their full attention during free-time, while letting expendable, insignificant shows fill the short breaks from work.

[@shr1mpsush1]

In essence, Quibi taught us that including the option to cast to your TV is basically a must-have.

[@MrTrombonebandgeek]

And screen shots as well

[@grandolddrummer]

For the longest time, the Amazon/Google feud prevented casting to a Chromecast. I'm so glad they fixed that.

[@jacobbaker4695]

Looks at disney plus

[@mmmghool]

@@jacobbaker4695 Don't know much about casting, but I got my first roku tv recently and was surprised to find a disney plus app on it, but it's there

[@zabrak999]

it reminded us that a lame product is still a lame product, despite the funding (from sheltered douche bags)

[@schnode8367]

My experience with Quibi consists of seeing an ad for a show and thinking “I might watch that. Oh it’s on Quibi? Never mind.”

[@brandonw6139]

Basically yeah

[@helloits_morgan]

Same

[@rayelgatubelo]

Most of the trailers for shows on Quibi looked like the fake trailers in the animated show The Critic.

[@brandonw6139]

@@rayelgatubelo fax

[@rubybros9697]

Frt

[@BagMonster]

If they were trying to cater to young people, why advertise at the Oscar's? Over half of their viewerbase is over 50...

[@oreokitty333]

That's exactly what I was thinking. I didn't even know they advertised with the Oscars, because as a 25-year-old who isn't super interested in the movie industry, the Oscars aren't super relevant to me. I don't even care about the Webby Awards that much and I actually spend a huge amount of free time watching online content. My 65-year-old mother, though, is all about the Oscars. So good work, guys, advertising to an old woman who doesn't know how to type a URL let alone work a smartphone.

[@EpicB]

@@oreokitty333 I barely heard of Quibi either and I'm ostentibly in their target demographic. I only knew of it because I saw a video of someone (I think Jenny Nicholson) talking about the service in the middle of its implosion. I don't know if my parents heard about it either. They don't seem to care much about the Oscars though; they're younger than that and we don't even have cable.

[@kevinm.8682]

@@oreokitty333 The Oscars is for old people? That's a surprise. I don't watch because I hate how political it's become. I pay a mechanic to fix my car, a dentist to fix my teeth, and a plumber to fix my plumbing. I don't care what their political views are. Until these self-absorbed actors realize this, the Oscars will continue to draw fewer and fewer viewers.

[@HellecticMojo]

@@kevinm.8682 Seems hypocritical of you to lambast people for political views being shown while showing your own.

[@reggieangus5325]

cause Meg and company (CEO+ help) are boomers. That's what boomers do. Talk to other boomers about what they think they can tell GenX, Millenials, Y's what to do and what we like lol. Other boomers hired their old boomer friends to talk about boomer useless ideas to us LOL. They STILL DON'T GET IT. WE DON'T THINK, ACT, LIKE OR DO WHAT boomers do! Straight boomer mindset

[@francescagolden1061]

I was part of the free trial. I ended up forgetting about it after a few weeks. I think the biggest issue for me was how episodes released daily or weekly, especially at the start of the service. Especially when you’re running about, let’s say you have 15 minutes to spare. That gives you time for about 2 episodes of a show. Well, since the episodes were so short you would be left with having to watch the latest episode and then just... waiting. They couldn’t get away with that type of scheduling the way longer shows can, because the long shows are long enough to pull you in. The short ones did their best to have each episode be equally enticing, but it was very static in a sense. I mean if the entire premise of this service was constantly availability and “quick bites”, it made no sense that anything you were lightly interested in and casually watching, you actually had to WAIT for. I think it would have been way more successful if they had just released entire shows at a time. The whole selling point was how the shows would fit around your schedule, but I found myself working around theirs...😕

[@YaBoiDoi]

ooh. Nice point. So they basically tried to pull a disney plus

[@sprint429]

Quibi was selling a product that KZbin was already offering for free. That’s why it didn’t last long.

[@rebeccasmith3837]

if it's free, you know ads will be involved, it's a no-brainer. But paying a subscription like Netflix, you expect no ads.... that's the whole point, your subscription is covering that cost

[@Davtwan]

Scott Lang - Were they really expecting the consumers to make up for the lack of a strong financial capital base? If a business is entering a competitive market without enough funds to sustain itself for a while in case of slow periods, then it's dead on arrival more often than not.

[@sprint429]

Quibi most likely had unrealistic expectations on their customer base. It’s pretty obvious that they didn’t thoroughly evaluate their product formula before they threw a lot of money at promoting it. Most of their viewers didn’t find any lasting appeal to their media offerings and that’s why they weren’t buying it.

[@kingdarius5252]

Yes, this precisely. Short form was already in existence. The term itself is really just a marketing gimmick. I am still amazed but not altogether surprised that they were able to pull off that keynote address at CES last yr. Quibi was a joke from the very beginning...

[@experticus227]

@@rebeccasmith3837 Hulu

[@TecnoTyler]

Quibi’s story is basically like going through a side passage to avoid a tough enemy, but accidentally running into a secret boss instead.

[@thineevee7345]

Lol

[@mariomario9209]

So true

[@grammysworld5449]

Playing fallout 3 at level 1 and running into a deathclaw

[@joyscd]

Fact

[@vouvusbovus9100]

So hollow knight?

[@samtherandom3275]

I got the $7.99 option watched 5 episodes of a random show, then I forgot about it, This video reminded me to cancel my subscription

[@adrianliberman9863]

Well they no longer exist so...

[@thespeciamone1133]

@@adrianliberman9863 no they still exist

[@EpicB]

@@thespeciamone1133 No, they just down on December 1.

[@USA-qm2bk]

It’s free for T-Mobile users and I still didn’t get it

[@adrianliberman9863]

@@USA-qm2bk funnily enough, the free trial for quibi that they gave t mobile users lasted as long as quibi itself.

[@maddexotic4933]

The fact that 90 percent of the users cancelled their subscription after 90 days is just hilarious😭

[@frozenturbo8623]

The 10 percent are regreting their life choices

[@geleneceline2310]

Who the heck would pay for 10 minute or less videos tbh I think that's why it failed it had big names but the shows were basically KZbin shows you have here and bigger budget tik toks

[@richardhenry5858]

Could you imagine being an executive in the company and hearing that news or reading that data? I'd definitely lock the doors, and pour a stiff drink after that one.

[@midzycase4003]

LMAO

[@abathtub1411]

@@frozenturbo8623 the 10% are ppl with enough money to not remeber to cancel lol

[@NolePTR]

No screenshots = No memes = No free advertising = No success.

[@icanflyfaraway]

Chinese-like suspicious App Name = No Success.

[@andrewsmithphoto]

I have to wonder if they blocked screen shots because they were embarrassed by the low quality? I have heard that many of their series were leftovers that even netflix passed on.

[@NolePTR]

@@andrewsmithphoto and netflix doesn't really have that high of standards

[@polipix_]

it really doesn’t matter, the memes that come from screenshotting tv shows are shit anyway

[@crawfishdig]

@@polipix_ reddit loves that shit, so there would definitely be free advertising there

[@davec8921]

No free version and $5/mo still having ads is a pretty predictable failure

[@yumri4]

Well if you don't know how the internet works and only look at older business models it has worked in the past. Cable TV is a big one then you have news papers almost right after that. Both of them are still going probably until the generation that grew up without internet dies.

[@sambradley9091]

@@yumri4 Well, cable and newspapers may last as long as older generations exist, but Quibi was targeted towards a younger generation. Why pay $5 when you can get the same thing free on KZbin? Older models may be surviving, but they aren't thriving, and you need to start out thriving to really make it as a streaming service.

[@yumri4]

@@sambradley9091 I agree also it is A LOT MORE then 5USD for cable. You are looking at 25USD minimums in the USA if you go to the cheapest place for cable and get the cheapest tier of cable in it. For my parents right now they pay 200USD for cable for like 5 channels on it. CNN,MSNBC, BBC, STARS, and HBO. Some times Fox News pretty sure they never watch anything but those 6 channels but pay 200USD for it as HBO is on the highest tier with the BBC up there to now. The main issue with it is Comcast is virtual a monopoly and old ppl the 60+ crowd haven't gotten used to streaming yet as streaming some times buffers. Streaming buffers while with cable how they get around it is you are sent everything but see it 3 to 5 seconds later so the buffering doesn't happen.

[@antonioakiki3716]

@@yumri4 but there other services like netflix and hbo that cost a little more but offer alot of content, no ads and smart tv integration. Netflix in the future will be seen as old news but today its thriving and similar concepts without full backing from billion dollar corporations will fail

[@suppdah7498]

What about Hulu?

[@thehansolo0513]

It comes down to the subscription part. Establishing a streaming service rooted in casual viewing yet giving it a commital monthly subscription is counterintuitive.

[@timmoe3370]

Exactly

[@okaysoanyways2645]

Right who tf is gonna pay monthly and STILL have ads? Can you imagine if netflix made you pay month and you still get ADS?!?!

[@fe3cf]

@@okaysoanyways2645 I mean Hulu does that...

[@cschmelzer83]

As a former HP employee, Meg Whitman is the kind of leader who on a sinking cruise ship is still at the buffet talking about how great the boat is

[@dchawk81]

Agreed, as a former eBay seller.

[@donaldpero2]

I never worked with her but it seems like she got lucky with her ebay success

[@Joey856721]

Yea plus guys can’t we all admit their advertising was so annoyingly cheesy

[@alphabulblax1649]

There was one where a girl got into a taxi and asks how long it'll take and the driver says "about 10 minutes." And then in the most smug-ass tone she says "Oh! You could've just said a Quibi!" and I immediately wanted to smack her in the face. That commercial is the entire reason I was happy they shut down.

[@knfzn]

Also, I saw plenty of their ads and never really understood what they were supposed to be or why I should want it. I never understood Quibi until this video

[@Soggy-Soy-Toy]

@@alphabulblax1649 I remember seeing that and just “wtf”

[@TimAllen624]

I really enjoyed how cringe they were.

[@redpup6931]

@@knfzn Yeah, how am I meant to know how long "a Quibi" is? If someone says "about 10 minutes," I think "probably anywhere from 8 to 12 minutes," not "10 minutes."

[@MikeyDayz]

Once I saw the ads of Quibi showing actors forcing themselves to laugh at a meme is where I knew this company isn't going anywhere.

[@dacypher22]

I try not to be pessimistic about things, but watching the stuffy suits of Hollywood flail around trying to figure out online media is just so hard to watch.

[@velvetpilot2008]

I thought the same thing!!!

[@Alice-od3bw]

Honestly their ads just made me cringe so that just automatically turned me off.

[@auliamate]

Yeah, I was legit saying "NOBODY CARES ABOUT YOUR GENEROUSITY JENNIFER!!!!" any time that one GOD DAMNED ad about giving money and stuff came up

[@alisa9040]

@Edward Lee Miller legit, same thing. Too cringe.

[@punkrockprincess7815]

Per your request: I had Quibi. I got it for The Dangerous Game, and the Reno 911 revival. The shows themselves were quality productions, the same level you'd get in a Netflix original. The Reno revival was spot on exactly like the show and didn't seem like Quibi stood in the way of what they wanted to do. The problem was with the run time. It was too gimmicky and extended watch sessions were annoying due to interruptions every 10ish minutes. In a world of binge watching, 10 min shows don't really fit.If I want quick content, youtube or tiktok gets it done, not professionally produced media.

[@bobbystrong6849]

Why would I pay money to watch short 10 minute videos on my phone when I literally just watched a short 10 minute video on my phone for free.

[@elizabethashley42]

That's basically what I said. KZbin is a thing and that's what I watch when I'm in "waiting" situations or just need something playing in the background. Quibi offered me nothing I didn't already have, and far less of even that.

[@IsaSensei]

Oh and don’t forget that you still pay for the “ad-supported version”. They should’ve made it free with ads, and only pay for the ad-free version.

[@kindasomeviews]

"Pay 5$ for 10 minute videos" *_looks at my long Watch Later list of 1hr+ long videos, realizing im also watching a 12 minute video_*

[@Timothee_Chalamet_CMBYN]

Different content.

[@Peaserist]

Damn, I remember saying "I hope your business fails" when I saw a very shit-timed quibi ad interrupt a video I was watching, sucks to suck

[@aansherina4536]

Not really Quibi's fault tho? Aren't the creators in charge of where they put the ads?

[@gigagrenade7249]

@@kp1x tf is a "sub30"

[@gigagrenade7249]

bro same those ads were repetitive and annoying asf rip bozo 😂👎👎

[@Peaserist]

@Uncreative With Names imagine feeling bad for billionaires 😂

[@CoasterRoaster]

When I first saw an ad for the site, I thought it was supposed to be parodying a movie trailer, but no. It was actually their campaign

[@peterevensen]

Exactly!!!

[@Rhewin]

I couldn’t figure out exactly what it was, but the ads weren’t interesting enough for me to look further

[@Rozdlc]

I remember seeing quibi ads and couldn't figure out what it even supposed to be. My sister thought it was something like Uber or Lyft because the ads were all like "oh it'll just be in a quibi!"

[@ryanjohnson4565]

You and your sister… two silly geeses.

[@wideawake4981]

The Quibi idea worked great. It’s called “KZbin.”

[@aname959]

Or tiktok

[@ZiRR0]

You mean KZbin stories? Since KZbin only is a bad conparison

[@reptilianstudios8994]

@@ZiRR0 yeah, some of these videos measure in the hours

[@BitchChill]

What is youtube?

[@tomrobbins5242]

True but KZbin is messy and political. The censorship is too obvious. Entice the masses to a pre sanitized platform. Founded by katzenberg, and run by various other bergs.

[@ThePadillaFilms]

I also believe there’s just a saturation of streaming services. People look at it like, “why do I need this other streaming service when I already have five others?”

[@TomikaKelly]

Agreed. In a pandemic when people are already paying for Hulu, Netflix, Disney Plus, ect, why pay for one more especially when KZbin is free?

[@csanton3946]

they think our disposable income is unlimited AF, they dont realize that no matter how many streaming services there is, our budget would be the same and its a matter of choosing whch streaming services is worth this budget

[@JoebDragon]

and this one is phone only???

[@ronielalado3868]

Also the fact that there's also music streaming services and niche subscription services that requires a monthly payment so it's not only video streaming services that you have to pay a month for.

[@MichaelRainey]

Each different streaming service becomes just another cable channel. If I wanted dozens of channels with nothing to watch I wouldn't have cut the cord over a decade ago.

[@lawrence142002]

It failed because they were charging money for something that was essentially KZbin. This show right here is a reason Quibi failed. Every KZbin and TikTok creator is a reason it failed.

[@BirbBoiYT]

Even the small ones like me? ;-;

[@BirbBoiYT]

@@ImperfectVoid8479 Sorry, I didn't mean to sound like that. I know that I shouldn't self promote.

[@HDTomo]

@@BirbBoiYT I'd think you would be more like micro

[@gigagrenade7249]

@@BirbBoiYT nope your channel is completely dead

[@BirbBoiYT]

@@gigagrenade7249 🤣

[@BerylWalubengoAnyitiNanyama]

The leaders were old, I am sure they weren't using Quibi themselves.But I like that they ended it quickly when they saw it wont work

[@thatrandomperson9521]

I can never escape Quibi ads, like they are everywhere😭 honestly by the fifth ad I saw for it I knew it wasn't going anywhere.

[@CardsTricks42]

I knew it wasn't going anywhere when I saw the Super Bowl ad.

[@FavOnIcon]

Quibi.... oh advertised as "FREE" somehow ended up being a subscription service...

[@escotanner]

And it cost as much as Netflix for shows that are only a few minutes.

[@BigCleverName]

@@escotanner and not that many

[@neoasura]

If Quibi was a service that offered ALL the old deleted and banned KZbin videos, I would've totally signed up and payed for it.

[@jakezepeda1267]

Now THAT is a business idea. BannedTube

[@hellomine2849]

flashbacks from Leafy lol

[@ihatecandy02]

Use Bitchute, much knowledge to be aquired there.

[@cruzgomes5660]

You said ALL so... that probably means the app would be illegal

[@vizthex]

*paid

[@Sara-sh3ge]

The only thing I knew about Quibi was they had a show where Anna Kendrick takes a road trip with her ex boyfriend's sex doll or something and it looked really weird

[@emojis_withlove6219]

wait what 😱

[@richardsanchez9190]

I'm glad it failed just to get that show canceled

[@XSlimSxadyX]

omfg i remember that

[@nerdyandnatural]

I feel like they were banking on "celebrity appeal" to lure in the younger crowd which is a huge mistake and shows how out of touch the leadership is. Millennials and Gen Z don't idolize celebrities that way anymore. They don't watch shows because a celebrity is in it, they watch it because it looks appealing. If they had gave the option for content creators and influencers to use the platform to post content it probably would still be around today.

[@andrewsmithphoto]

I agree with you opinion, and more over Hollywood celebrities don't come cheap. How much of that $1.7 billion budget went to making millionaires a bit richer?

[@sirk603]

Yeah, gen Z (specifically teenagers) tend to idolize influencers, but honestly that’s a minority (or maybe my experience is just skewed) I couldn’t name 10 celebrities if I tried, my friends probably could, but they don’t really care about the celebrity at all.

[@escotanner]

I mean if it's a celebrity I like, I would consider watching it. Then again, I haven't watched any of Daniel Radcliffe's movies other than Harry Potter so...

[@krombopulos_michael]

Yeah, the traditional celebrities aren't as appealing to younger viewers as online influences.

[@heyheyitsjae2475]

I'd always assumed I was alone in the boat of "I don't care if it's got a famous person, just that it's good." Glad to know I'm not the only one!

[@SdoubleA]

I feel like the 2 CEOs are going to blame the pandemic for the failure more often than admitting they simply weren't good enough to rival netflix.

[@TomikaKelly]

Quibi was unnecessary. Netflix is an already existing giant and KZbin is free. In a pandemic, who is going to pay for another streaming service? The idea was not strong enough to stand on its own and the content was not exclusive and alluring enough to make someone put out more money or abandon one of the current streaming services.

[@71.218-westshed]

They already did.

[@lukewithanr8291]

If anything the pandemic should have helped since everyone was at home

[@71.218-westshed]

@@lukewithanr8291 They actually did say that the pandemic would help them earlier around March I think. They obviously stopped thinking that a few months later.

[@harrisd1983]

@@lukewithanr8291 it would have helped if they would have had a TV option. Who wants to watch a show on their phone when they are sitting at home?

[@kahristah]

$5 a month with ads for a new service is way too expensive. At least for me

[@elizabethashley42]

My philosophy is that if the service is free, I'm willing to watch ads. But I sure as hell am not PAYING to watch ads (looking at you, cable and Hulu).

[@officialnotesonlifepodcast]

Like, the whole point of paying is to remove the ads so...??

[@Raskolnikov70]

I haven't paid to watch TV or movies at home for over a decade. There's already so much free stuff to watch online, and 99% of what gets released in theaters or on cable or streaming services is utter garbage not worth watching much less paying for. There's going to be a wash-out in the industry eventually - way too many pay-to-view channels and services and far too few people willing to pay for it.

[@kahristah]

@@Raskolnikov70 I got an air cable antenna or something like that from Walmart for like $20 that gives me ABC, NBC, CNN etc and it was well worth it since I pay once and I’m done. I don’t get the fun channels but that’s what I have KZbin for

[@CommodoreFan64]

@@kahristah You can't get CNN via OTA(Over the Air) with an Antenna. 🤦

[@gibberconfirm425]

Ahahaha I remember writing on Reddit "the most entertaining 10 minute film Quibi will produce is 'Why Quibi Failed' on somebody's KZbin channel in a couple years" and I bet this indeed did better than any Quibi original.

[@geofferypmeyers]

They tried to make KZbin and charge $5 a month for it. Do they not know how much FREE content is already available online?

[@bryku]

Even if you assume youtube is $5 a month... youtube has billions of videos... vs 100.

[@austinm.9832]

It wasn't really designed like KZbin.

[@classicallemur1190]

Idk why do people watch cable?

[@keijijohnson9754]

A lot of the content is more cringy and either too low budgeted or are too overly produced. At least Quibi had a balance between the two.

[@Tomboyspleaseheadpatme]

Quibi should've have just been a yt channel lol

[@MaggieD0123]

Honestly, they just didnt offer a good product. None of their content looked interesting or even entertaining. When Chrissy Tiegen is one of your flagship "stars", you really need to reevaluate what you're doing.

[@HplusG]

For real 😂

[@isaiahsspontaneouscontent9111]

😅👍👍

[@nala6846]

The look on my face when he announced Quibi's "stars" 😐

[@AntoinetteChanel]

💯💯💯 especially about Teigen

[@amorg85]

Yea, there was just no way for it to succeed, the product didn't do anything to compete. When you're going to launch a product, 2 very important Q's that have to be asked are: 'Who is my market?', and 'Who are my competitors?' and while they answered the first one with "people with smartphones" it looked like they never bothered to ask the second one and give the product enough reasons for people to prioritize it over other apps. There are millions of hours of free content out there already, did Quibi do anything better beyond offering me some different movies and shows, or anything else that makes it worth the money? The functionality of Quibi leads me to think that they never thought I would ask myself that question before just signing up for it. They just kind of arrogantly assumed that if they dangled any kind of content at all in front of us we'd open up our wallets for them. Except as you said, the content wasn't up to par. In fact, the content was so unexciting that I never even bothered to get the free trial; I looked at the lineup once and never bothered again. So they had: mediocre content that was locked behind a mobile-only app that you had to pay for.... Quibi was destined to fail.

[@CoobyPls]

Company Man: "who wants to watch shows in portrait mode" *me slowly turning my phone to landscape* Me: "Yeah who the hell would something so stupid?"

[@wildmonkeymc2380]

Yaaaaaa 😕

[@LEThavFUNnSMILE]

Typically it's still horizontal but smaller screen, however i did the same thing

[@mikewheeler9011]

Watching videos and scrolling through comments 😅

[@CalmClamFam]

At least you can still see most of the video and not have 2/3 of the screen cropped out

[@Raskolnikov70]

"Hey, you know what would make this show that Quibi spent $1,000,000 per episode to produce so much better? Watching it on a 3" screen and getting eyestrain while not being able to make out any details." - Literally Nobody Ever

[@YouCallThataKnife253]

You're too kind. Quibi failed because it was a bad idea from the start. Everyone I know who saw the commercials before it launched said the exact same thing, "Who is this for?"

[@yellowstarproductions6743]

I disagree

[@benjaminwainer5358]

Calling a business ‘the Arby’s of their industry’ says it all

[@pvsurferdude3335]

A fantastic point my dear friend

[@sticks4632]

Except arbys is made money so it's still not a good comparison.

[@themightycongueror8383]

I love Arby's though.

[@Davidjon1946]

they got the quibs !

[@deepaksanaka]

Uploading all of Quibi content in a KZbin channel would make them more money than all that Quibi subscription revenue.

[@olandir]

This comment is so underrated. They have all the content, they could just create a channel on KZbin, upload all of it and get money from ads.

[@electricpurple4112]

@@olandir They're all so dense. It's true. They should just do that now.

[@varsityathlete9927]

@@electricpurple4112 there are probably contractual reasons to prevent this.

[@SeenGod]

and yet, they spent millions of dollars to advertise Quibi on KZbin 😂

[@AnnaMorgause]

I think Quibi’s real mistake wasn’t realizing who their real competitors were. If I only have a few minutes to watch like on a break from work, I’d pick KZbin or increasingly tiktok to watch something. When I’m waiting in line I usually open tiktok. Quibi was right in assuming that I, a millennial, would prefer to watch something I didn’t have to pause and finish later if I didn’t have much time. But that’s about all they were right about. They thought they were competing with Netflix for paid subscribers but their model put them against free services with vastly greater amounts of content. I don’t need big budget productions if I’m killing time, I just want to be entertained. They spent their money assuming I wanted and was willing to pay for “shorter Netflix” when I already had what I needed for free.

[@heroe1486]

Well you have low quality, mostly brainless content for free, that's a bit different. But their content must have been crap too tho. And watching different kinds of ads isn't what I call free tbh, most people don't use Vanced/Ublock.

[@lorddrayvon1426]

@@heroe1486 wasn't so much crap content as it was derivative and unremarkable. Not offensively bad like Megaforce or the Emoji Movie but just so unremarkable that you wouldn't give it a second look. Combine that with the misunderstanding of thier real competition and the fact that they were an independent company taking on massive platforms with even bigger parent companies and that is why Quibi failed.

[@raze2012_]

@@heroe1486 the gap to get from "free" to "not free" is immense. especially as mobile only. You effectively paywall out all the teenagers, and you make people think twice because you need at least 2-3 screens between them and gratification. Websites lose so much traffic just form introducing an extra link of friction (which is free to press), introducing a paywall for something is almost insurmountable without truly godly content.

[@midwesternrail4729]

A year ago: hundreds of ads of quibi. Now: *I haven't heard that name in years.*

[@mechajay3358]

A Service like Qubi just wasn't made to complete with Platforms like Netflix, Hulu and Amazon Prime.

[@MrTrombonebandgeek]

As well as youtube, tik tok and social media at large

[@nitehawk86]

But it did anyhow because their management was badly out of touch.

[@bensvideo]

maybe amazon prime but definitely not netflix and hulu

[@TheBaldr]

@@bensvideo Prime has been on fire lately with great original content.

[@Rhino8315]

I was wondering why i stopped seeing quibi ads 💀

[@geleneceline2310]

Same lol😂 I remember seeing those ads during commercial brakes and one month they stopped showing them and I completely forgot about them

[@lunahetfield]

i never saw a quibi ad on tv/yt even tho quibi was out i never saw any ads for it

[@coolguy91975]

It was a streaming platform made for urban commuters, to be watched in a location with little or no signal.

[@TheRogueRockhound]

good call

[@comettamer]

It sounds like Quibi was little more than white noise in a sea of competition. The pandemic only reinforced this point. Every major streaming service (and there are plenty) saw an uptick in subscriptions (and money) during the lockdowns. Quibi lived and died without a ton of fanfare in that same space, being little more than a curious novelty that wore off very quickly.

[@NPAMike]

Tried to start a streaming company going after Netflix, Hulu and Prime but instead you inadvertently challenge KZbin and even bigger behemoth.

[@Vizivirag]

This aspect is not talked about that much, but is so true. The didn't knew whom they are competing against.

[@twinkiebandit0933]

I hope "Why it Failed" becomes a segment on this channel.

[@LukeLeonettiYouTube]

"I remember going in for a meeting at Quibi and the guy who ran Comedy Central into the ground did not react well to my idea for a show where we "arrest the Quibi executives at their homes for an obvious scam""-Tim Dillon

[@cruzgomes5660]

Who was that guy

[@thineevee7345]

Ok

[@GeorgiaOverdrive]

@@cruzgomes5660 Doug Herzog is his name.

[@DavidLLambertmobile]

TD for the win 🏆....

[@TheChrisJaynes]

I'm surprised to learn that Quibi spent $63 million on advertising. I saw not one commercial for it. I did here of it on a tech podcast, where it was given negative reviews, so I never tried it myself.

[@Harv72b]

Quibi: We've invented this round, rubbery thing that you can put on cars to make them roll across roads. For only $5 per month, we'll allow you to put Queels on your own vehicle to make your commute easier. Or $8 per month if you don't want them pausing for 30 seconds every so often.

[@sbrazenor2]

And imagine the queels only drive you to off-brand stores and neighborhoods you don't want to go to. They had Liam Hemsworth... also known as, the lesser Hemsworth. 🤣

[@tegantalks9612]

If you haven’t seen it yet, @swell entertainment has a series where she tries Quibi and critiques it. One of the points she makes is the 90 day free trial they offered and how herself, as well as a large portion of the Quibi audiences left after that because a lot of the content was good but wasn’t worth paying for. Another point she made is that they went after all these a-list celebrities when they could have gotten more independent content creators with possibly better ideas at a fraction of the price. I also think the ages of Meg and Jeff may have played a role in the failure too; I think they played to a stereotype of the Gen Z/Millennial demographic rather than talking to actual people in the demographic they were targeting (16-30).

[@poolkennedy7611]

More like 21 to 44 and 16 and 20 is still a adolescents

[@sambradley9091]

@@poolkennedy7611 16 year olds can still watch shows and pay money, and 19-20 year olds especially can as legal adults, thus yes, they are the target demographic, not 44 year olds.

[@TheRoadhammer379]

@@poolkennedy7611 41 and older would be gen X, you dolt

[@pickledgarf]

Tomorrow: Trends, why it failed

[@velvetpilot2008]

You got it!

[@raritania7581]

What even is a trends.

[@NeXMaX]

IMO, I think the crux of why Quibi failed was that they fundamentally misunderstood the market they were competing in. Nevermind the fact that Quibi is like Hulu/Netflix/Disney+ in the sense that it requires a subscription to access its library of content (albeit unlike those, Quibi's were exclusively short-form), but Quibi may have actually fundamentally misunderstood the audience in which they tried to capture. As much as I hate it, TikTok is successful for a reason. It really looks like the younger demographics are more into user-created content rather than content created by big-name celebrities, who are usually part of a large, well-known studio. Add in the fact that it was only limited to mobile in the beginning (in which the global pandemic basically made pointless) and how you needed a $5-8 monthly fee to access it, and it becomes clear why Quibi was essentially DOA. In essence, why would I spend $5-8 on Quibi for short-form content made by people who I may not be very interested in, when I can pay $7.99 a month for a Disney+ subscription that's far more likely to contain the content that I may actually want? And if I want short-form content, I'm far more likely to watch it on a platform like KZbin, with a mix of quality content by well-known content creators alongside ones just made by an average person, without needing to pay an additional fee albeit with the obvious annoyance of KZbin's onslaught of ads. Some brilliant minds may have ran the company, but they really were barking up the wrong tree with this one.

[@raze2012_]

TBF, Disney+ launched only 4 months before Quibi, and it had a pretty rough start. It was hard to even sign up for D+. So ofc Quibi had no foresight to know that they launched during the time where everyone and their mother made their own streaming service.

[@DATAN420]

They made a show about a sex doll with CGI that looks like a Snapchat filter, I'm not surprised it failed

[@anthonypritchard2798]

As and ad for their atrocious app, of all their terrible shows they had to pick that one.

[@marshallgreen4227]

kzbin.info/www/bejne/npSmo6OZqamYfas

[@jayyyzeee6409]

Actually that show is why I tried Quibi in the first place. It was actually funny as hell! Watching on my phone was a pain though. I'd watch it again if they ever license it to another provider.

[@KhoiVball]

@@marshallgreen4227 0 to 100

[@Lycaon1765]

@@jayyyzeee6409 I hope pirates catalog these shows, cuz I don't have the ability to actually buy a subscription and I think plenty of these shows look fun or interesting. I think they had one about this couple who was into home renovation, and then they renovated a house in which they found tons of money in. Then they used all the money and the mob came after them and forced them to work for the mob.

[@Aci_yt]

Never heard of this app, I would've definetly liked to check it out

[@cruzgomes5660]

Lol yeah I regret not doing the free trial

[@sahave5042]

@@LukePlayz-gf2is Oh no the humanity people, kissing, in a show, jesus I hope you can recover from that scarring experience

[@lmao9526]

@@LukePlayz-gf2is fr it was disgusting

[@dvorak826]

@@LukePlayz-gf2is You’re either 10 or get way too grossed out easily. I do agree it was a garbage looking show, but you’re complaining ‘bout the wrong things here, bud.

[@ledzeppelinfan1001]

@@LukePlayz-gf2is clown

[@mallorymaybe666]

The only thing intriguing about Quibi was the turn style watching aspect. I honestly hope that more ppl toy around with its application.

[@kittymlp]

Same

[@thineevee7345]

Yea

[@randombrokeperson]

What do you mean by that? I've never used Quibi so idk if you're talking about them having some sort of design for browsing content or if it's a specific feature.

[@tylerleggett5088]

@@randombrokeperson turnstile more means you can watch a show vertically or horizontally and have the same quality and switch seamlessly between portrait and landscape. for a show called wireless, the position of your phone dictated what you saw on screen. If the phone was horizontal, you saw the world through the main characters eyes. It it was vertical, you'd see what he was doing on his phone. Both modes were pivotal to understanding the whole story. It was a very cool idea that really enhanced the show.

[@cheeseboi588]

@@randombrokeperson Did you not watch the video?

[@asajjad4542]

The second I saw Quibi's ad, I knew I'd never be using it, let alone ever paying for it.

[@CloudsOfDespair]

I remember my uncle trying to convince me quibi was a great idea. I couldn't understand why i would watch quibi when i could just pause a youtube or netflix video. Quibi was a bad idea from the jump.

[@TheNameisPlissken1981]

is your uncle Jeffrey Katzenberg?

[@taydrabrookshire347]

I think Quibi should’ve just been a platform where up and coming artists submit short animations. It would’ve been familiar territory for Mr. Katzenburg.

[@DarkPhoenixSaga]

Oh that would of been a great idea.

[@TimAllen624]

They're like the Poochy of streaming services. Quibi always seemed like an idea that came purely out of marketing data. No one was asking or wanted a service like this and yet somehow it was willed into being because "millenials love to stream, love their phones, and don't have attention for anything longer than 10 minutes."

[@WitherVideos]

P.S. Poochie died on the way back to his home planet

[@Raskolnikov70]

Bingo. It was a gimmick, not any kind of innovative improvement on what was already out there.

[@pronkb000]

That's the problem: the name "Quibi" just wasn't proactive enough.

[@kanna-san.]

Not enough kungfu hippies from gangsta cities

[@snowmoutain01]

@@pronkb000 They should have rastified it by 20%.

[@amberb9701]

IMO it would have succeeded if the $4.99 per month plan was free and the ad free version costed like $2.99 per month (maybe the free version would be 480p only as well, which doesn't matter much on small screens). Also the lack of screenshots was a really bad idea. Memes would be free advertising for the platform. Overall this is seems like a case of being out-of-touch with their target market and not really testing the waters on the best payment model. Why would I pay $4.99 a month for ten minute content? I can understand that it was intended to be watched on-the-go, but watching stuff on-the-go can be inconvenient and isn't an option for people with limited data plans. It's especially an issue when the content isn't free.

[@raze2012_]

@@IcyTorment yup, they couldn't close the gap between youtubers who make maybe average wages when they get really successful (like Company Man levels of success. Not 10m+ levels) and professional content who probably made better produced content but cost 10x as much. If it was going to succeed, they needed to either dig into the independent talent or simply hire some youtubers. But that loses a lot of their advertising power. It's rough.

[@jacobcoburn3269]

The only thing I know about this service is that there was a show about a talking blow-up doll. Yep, no wonder it flopped.

[@Lovin_NY93]

That sounds like something TLC would have

[@discomacabre1]

Oh, that’s what that was

[@chonkyhotdog]

Wait I remember this

[@allaboutmika]

something vice would document-

[@UNICORNRAINBOWSUNSHINE311]

Most dangerous game was good and the doll show was kinda funny

[@nordy259]

Chrissy's Court was enough reason for me to never consider buying their service

[@LewisPalmer1234]

The name drives me away

[@enderkatze6129]

Was the Show that Bad?

[@nordy259]

@@enderkatze6129 No clue. I just can't stand the women

[@enderkatze6129]

@@nordy259 what kinda "can't stand", Like trisha paytas can't stand or "Teams of 1 personality Type each and one of Them Is Just 'girl' " can't stand

[@zoyasexycool]

@@enderkatze6129 huh

[@russianbot8576]

>aim an app at gen z >charge $5/mo to an intended audience with unreliable income wow i wonder why it failed

[@Dat-Doomba]

Little o' me treats $5 like gold and I call it a successful day if I earn $1. Quibi's failure will forever remain a mystery.

[@mrbigrig171]

Also it was aimed at millennials, who (according to them) have short attention spans, which is a perfect example of not understanding your target audience

[@Muychachocolate]

And that 5 dollars a month still had ads... no thank you!

[@npcimknot958]

Well people rather spend that money on something else lol.

[@ketaminepoptarts]

and also a lot of gen z are still kids/teens who cant even work at anything more important than a lemonade stand yet

[@teku69420]

*When you didn't know Quibi existed until it didn't*

[@AverytheCubanAmerican]

The employees lost their jobs and their CEO told them to listen to a song from TROLLS! Bruh, smh

[@salina_mohammed]

I see you everywhere.

[@aquamarinetangerine]

Yes, they are everywhere

[@wtvv.]

@@salina_mohammed sameeeew

[@hudson19]

AVERY YOUR HERE AGAIN

[@pineapplefresh4752]

My film teacher said this would fundamentally change the entire entertainment industry... well damn

[@pineapplefresh4752]

@Strigorvious Dregorous No doubt

[@VaunShiz]

Sounds like something a fake academic (liberal arts) teacher would say lol

[@n3v3rg01ngback]

That’s why he’s a film teacher and not a film maker.

[@TRJ2241987]

I would have loved to listen to his views 35 years ago on the subject of 'Claymation'

[@ken-yv3id]

Possible, if they focused on building the service first by having high quality free content with ads and work on building a steady customer base then go premium only after capitalizing on it

[@marten2857]

“Talk about a failure” *Conveniently gets a Google Stadia midroll ad*

[@keijijohnson9754]

Hey at least Stadia is still going strong. It’s at least still around!

[@johnmarte679]

@@keijijohnson9754 there’s like 2 people using it

[@AutonomyCentral]

@@johnmarte679 The amount of members in their discord server says otherwise...

[@johnmarte679]

@@AutonomyCentral that means nothing

[@AutonomyCentral]

@@johnmarte679 Most are stadia players 🙂 I have 20 of my friends on my friends list on Stadia. Most people who hate stadia have never tried it.

[@lupusmalum6103]

It failed because NO ONE was going to pay for it. You nailed it with all the other apps Quibi wanted to replace "time consuming" wise ARE FREE. Quibi would also have to be CONSISTENTLY pumping out content in order to justify paying for it. There have been other projects that had promising content that you had to pay for but had maybe one or two things that left you paying for essentially nothing (looking at you, Hooked). Quibi was destined to sink. Short form content is absolutely the way to go in media today. Instagram Reels, KZbin Shorts, Tiktok, and Snapchat Spotlight to name a few. However all of those are FREE and CHOKED with content worth coming back for. Quibi had little to offer at a PRICE. That was what killed it.

[@tibblez]

I saw so many TV commercials for Quibi in early 2020, and from the marketing, I really never understood what it was.

[@lanes-world]

It's also hard to target kids with a product you have to pay monthly for. Also, the ad version should've been free/cheaper.

[@jamreviews9547]

When I saw ads for Quibi on KZbin I knew they weren't going to succeed.

[@N0_FvTvR3]

I love how your videos are popping uo now that I started my entrepreneurship course in high-school

[@ChrisCataluna]

Having Chrissy Tiegan as the spokesperson is why I didn't even bother to download Quibi.

[@sledzeppelin]

Congratulations. Thanks for letting us know.

[@Arikaiden]

From the beginning, Quibi sounded like that Steve Buscemi meme, it tried to be hip with the kids, “how do you do, fellow kids?” 😂😂😂

[@epicrotfl7017]

There ads made no attempt to establish what it actually was. They just said “that’s almost a Quibi,” as if that means anything.

[@DSan-kl2yc]

And the name is so generic. It could have been a gopuff type service.

[@UltimateNachos]

You’re so right. I just learned today that they were ten minute shows.

[@enderkatze6129]

Katzenberg looked so sad in that short interview clip you showed :(

[@kathrynradonich3982]

So that explains the disappearance of their ads. Was never interested since KZbin works just fine for me

[@trabertgraneau3323]

Out of touch? That’s an understatement to describe the failure of Quibi.

[@Xedlord]

Their ads were so stupid

[@SKitty1732]

It's Demo Day!

[@edwinsandra5904]

World literally going to shit should watch a video

[@gameskyjumper1721]

I thought Quibi is just another snapchat. lol

[@DSan-kl2yc]

I remember that they said their name alot. And didn't even explain what it was. One had some british girl

[@Corkoth55]

all i remember was one annoying commercial with extemely loud detailed kissing right at the start that grossed me out every time lol.

[@tylerleggett5088]

I got the free trial just to watch Wireless. I loved how the position of your phone dictated what you saw on screen and how both modes were vital to understanding the story. Otherwise, not enough content intrigued me to the point of paying for it.

[@insufferablecrab]

When I saw the adds I thought quibi was a food delivery service.

[@AndrewAMartin]

@Stella Hohenheim Maybe Quibi will be reborn as a recipe/cooking app LOL!

[@Daily_Funnies_]

Fun fact: my older sister worked on Quibi so yea I was kinda hoping it would work out

[@surf124]

aww that's sad :( i hope she's doing well

[@Daily_Funnies_]

@@surf124 don’t worry, she’s fine

[@PickleRicksFATASSCOUSIN]

Holy crap

[@lividman2372]

PickleBetard A.K.A Pickle Rick's Fatass Cousin nice name

[@PickleRicksFATASSCOUSIN]

@@lividman2372 thanks

[@Markimark151]

Quibi was dead on arrival, even the concept was laughable, Jeffrey Katzenberg was trying to make the Netflix equivalent to TikTok, he doesn’t understand content creators, he just thinks high profile celebrities can make another stupid streaming service when we don’t want another Netflix!

[@CommodoreFan64]

Plus It's a time when many people like myself have gotten sick of Pedowood, and celebs who who talk down us like plebs, and think we should worship the ground they walk on, and have dumped Netflix like the hot garbage it is!!!

[@jonnyleeconway]

Okay but Reno 911 was pretty funny

[@Markimark151]

@@CommodoreFan64 celebrities are so out of touch with the online community. Chrissy Teigen’s Court like WTF! I can’t stand that narcissist! We watch KZbin because of fun channels and we get away from narcissistic celebs. We get informative videos like this on KZbin!

[@universalperson]

@@CommodoreFan64 I think arguments can be made a sufficient part of the nation are plebs, should be eating boots, and will *enjoy* eating boots.

[@stopgenduh1690]

@@jonnyleeconway yeah but Reno already existed and they just brought it back

[@garethbaus5471]

Part of the problem is I didn't understand what they were from the ads, it looked like quibi was just showing 10 minute movie summaries which is a concept that is even worse than what they actually did.

[@AGhostintheHouse]

I associate quibi with that frequent ad about a talking sex doll.

[@shanonfree8210]

Why did you remind me....

[@rockoorbe2002]

Bad enough that I'm not a big fan of Anna Kendrick. She strikes me as an overrated Zooey Deschanel ripoff. But those ads of her with a talking feminist love doll?

[@Suggestivebanana]

GDI...I looked it up. that was disturbing and cringey af. now when I hear quibi, it's gonna be like a 'nam flashback.

[@flashhobbies]

When you want a quickie. “Hey girl, let’s quibi and chill.”

[@zippinghen]

lmao

[@chestbumphero]

Oof

[@EspeciallyWesley]

@Kid From 21 Jump Street I mean quibi does mean quick bites soo

[@JennaLeigh]

Quibi and ad lib-i

[@grabberorange]

When I saw Chrissy Teigen being a judge I said hell no.

[@deebsooreal]

😂

[@paulsontag9233]

The promo with her was so cringey I thought it was a parody.

[@EverettBurger]

Did anyone record that pitch meeting?

[@erics.czernecki7333]

Probably followed the Netflix method- "Welcome to Netflix, you're greenlit."

[@JoelGarcia]

The sad part is that was one of their better shows.

[@adamabou-nasr1130]

I was surprised you didn't mention the explosion of TikTok right when Quibi launched

[@Instamine]

this proves that in the modern day if you build it, they won’t always come.

[@MrIrrationalSmith]

It was already built.

[@BirdOPrey5]

"Mobile Only" - Would have called it there.

[@michaeliskakapo]

Well that was the point of it. You weren’t meant to watch those short shows on your computer

[@TheM4Gamerz]

I've been writing a blog post about why Quibi's failure was in largely due to its branding and marketing. It tried to position itself as both a social media and streaming service with Katzenberg saying that they weren't competing in the stream wars because while all the social medias do have content they have no idea how to make quality content. That was the reason Katzenberg gave to justify Quibi's existence. Even the marketing team at Quibi couldn't explain what its value was and hardly showed the product in advertisements. They even made a god awful ad where they had all the stars trying to 'guess' what quibi meant and then didn't follow up with an explanation of what it actually was.... I can't believe investors weren't pulling their money out after that hot mess of an ad.

[@vomitinggnome]

I actually liked Quibi, I loved their stalker series. During my school days, I would allocate my break time (which occurred every 50 minutes and lasted for 10 minutes) to watch Quibi, granting me the perfect opportunity to indulge in those captivating 10-minute episodes.