Building Fashion Brand, E Commerce & Indian Customers | Ft The Souled Store | FO 140 Raj Shamani

[@anubhavsolankey]

For the last 3 years, my entire wardrobe has been Souled Store! They have some really cool prints, keep updating their inventory, and the materials are also good!

[@Sourabh-1996]

First podcast in which I loved the founder answers. Relatable and absolute genuine guy.

[@AAKASHTHAKKAR5]

Very smart entrepreneur, very smart in everything he spoke. Honest, Respectful, and very smart about what he spoke of other clothing brands, and his own.

[@darshilshah1242]

00:03 Starting a t-shirt company based on pop culture 03:26 Started a t-shirt company with minimal investment 08:01 Different types of clothing brands - status driven, design driven, and use case driven. 10:05 Different brands cater to different consumer needs based on status, coolness, and convenience. 13:54 Building a fashion brand requires focusing on the product and its quality. 16:08 Building a successful fashion brand involves focusing on customer preferences and maintaining quality. 20:08 Having a good price, quality, and design is a no-brainer for customers to pick up products. 21:57 Fashion brands can be built in India 25:45 Building customer trust in a competitive business. 27:26 Consistency in branding and product quality is key to winning in the t-shirt industry. 31:32 Building a successful fashion brand in a short span of time requires a winning formula and great product-market fit. 33:28 Focus on fixing reasons why customers don't repeat purchases 37:06 Building a fashion brand on trend is not sustainable. 39:00 The speaker talks about a small brand called Census that he recently discovered and loves the quality of their clothes. 42:43 The importance of having the right people in a company's journey. 44:49 Building a fashion brand requires thinking about the bigger vision while also considering smaller details. 48:45 Stop seeking advice and focus on problem statements 50:39 Learning from others' approach to problem-solving

[@mayanknigam7422]

I worked at Planet Superheroes and saw the Souled store's growth. Cut to today no one knows Planet Superheroes and Souled Store is known by tier 3 cities people. Kudos to the Souled Army....

[@jonessaji2468]

Vedang is one of the smartest guest who can literally answer to Raj's questions wickedly

[@mayank1763]

I always hit like at your podcasts because I really think we as a country need more such content rather than a podcast where the host keeps on trying to show off his own knowledge. Keep up the good work! Your loyal subscriber.

[@RevolutionaryCult]

Bhai what is mott?

[@Nuacc]

Loved how calm & patience he is ( Founder)

[@anuragdubey163]

honestly the fashion keeps changing..just like how few years ago lot of teenagers/youngsters were wearing printed t-shirt from bewakoof or souled store or from somewhere else but now in 2023 I don't see many wearing those types of t-shirts or hoodies now the trend is too wear baggy or oversized clothes. Also what I think is in past few years fashion has changed a lot I can say it has become more calm or simple now people don't wanna wear flashy clothes now they want more simple looking clothes and that's what luxury brands are also doing. So I'm thinking to build a brand around the same fashion sense & ideology, basically clothes that will look good on any age group can wear. Lets see what future brings in for us.

[@dwanelkemprai4983]

You are on point bro, Indian brands are like those street food stalls that is on fire for few months and remain irrelevant after that. Both founders and consumers have the wrong ideology of "brand"

[@fridge_magnet]

Love "The Souled Store". They have very good quality clothes for reasonable prices. Love their supima cotton plain t shirts.

[@StoryTeller-th1rk]

The souled store brand is one of the best brands to come out of India and their quality is only getting better day by day.

[@prakharraval]

The quality he is talking about makes so much sense like i will forever be a souled store customer never ever received a compromised quality product. The feels the thickness very premium

[@fridge_magnet]

True. Big fan of their supima t shirts. Hope they don't hike prices further

[@musicinsechindi]

Easy to pick & Watch 00:00 - Introduction 02:27 - How did he start The Souled Store? 04:53 - Bewakoof Vs The Souled Store 08:02 - 3 types of clothing brands 12:36 - Great product beats Great service 14:02 - How to build a great product in fashion? 18:00 - First offline store 21:55 - Can you build a fashion brand in India now? 22:36 - How are Indian consumers different? 23:48 - Indians saving vs spending behaviour 27:11 - How to win in a competitive market? 31:22 - How did Minimalist thrash the market? 34:58 - How to increase customer retention? 35:51 - Is the fashion industry cluttered now? 37:46 - Current fashion trend 38:11 - Streetwear brands 40:47 - His collab to raise money for animals 42:40 - Nike's case study 49:35 - Don't seek advice 51:14 - Conclusion

[@MEB_KunalArya]

Hi Raj bhai, My pleasure to watch your podcast again. As always, your podcast looks appealing and I wish you would bring us these type of guests more often. These entrepreneurs are not only fantastic entrepreneurs, but also excellent at expressing entrepreneurship. Love you and love your guests too.......

[@rajshamani]

Hi Kunal bhai, thank you for your constant love & support. Also stay tuned for more such guests🙌

[@02-dnyanrajaher16]

Helo Raj I want to connect with you how can I do so?

[@TheRjmatt]

Big time Souled Store Loyalist ❤ love the podcast... Thanks Raj bhai 🙏✅

[@rajshamani]

thank you for watching the podcast🙌

[@TheRjmatt]

@@rajshamani it's the only podcast where I'm actually benefiting from every episode... Kudos !! Continue the great work 👍👍 would love a podcast on family, parenting & relationships etc.

[@sir_prize_ma_the_farcar4547]

Souled store isnt going anywhere anytime soon, their products are good quality for the price.

[@umeshgurung4402]

Really appreciated courageous people. Hats off

[@ManishKumar-iy4nv]

Really loved this conversation 💯👏🏻

[@thexposer9778]

Souled Store actually became my habit , whenever I buy clothes , it has to be souled Store , especially upperwears and sneakers.Keep It up ❤!

[@Letsunlearnandlearn]

Your podcasts are very insightful. The questions you ask the guest are really meaningful and we as budding entrepreneurs find them really helpful.

[@ashutoshguleria5968]

after 2 years i will be there on your podcast as your guest.. MARK MY WORDS

[@rahulchachra95]

All the best and podcast par bolna ek bande ne KZbin par all the best bola tha 😅

[@pallavi0]

this was such an insightful conversation!

[@akankshasharma1842]

This is just amazing. Your content is great Raj. Appreciate it

[@rajshamani]

Glad you enjoy it🙌

[@tanvimehta]

The Souled Store is one of my favourite brands, and I have followed their journey since very early on.

[@shanatmg8582]

Thank you for bringing fashion entrepreneur 👏🏻

[@suhanachowdhury5281]

Love love love this podcast .

[@yadhneshpathare1826]

Let's Go Vedang! Very Inspiring!

[@shreyashagarwal9673]

Heyy Raj, absolutely love your podcasts. If possible please bring in Rapido founders, would love to hear from them

[@rchisnag6300]

Raj ...what makes your podcast different from other is your simplicity of discussion...which is understood by maximum section of people....never complicated it......thanks for inspiring ❤

[@kabir_asani]

i haven’t been liking a lot of podcasts by raj recently, especially the political ones, but this one was a banger. large kudos to vedang for being so insightful. but kudos to raj too for finally “figuring himself out”.

[@shivamghai9215]

This was a great podcast and convo, loved the guest and his vibes. Please get more people from the fashion industry.

[@swastikgupta8966]

This podcast further validates my love for Souled store.

[@Akx-Yt]

Most honest founder I have ever heard 🤘👍

[@anav1347]

Great podcast. Excellent insights on how to build brands and experiences which last. 👍

[@mindstarbysandhyasurve5515]

Nice to see how proud an Indian he is!

[@sumitsssaluja]

Raj Brah, I am genuinely happy after watching your podcast. Esrtwhile I used to think otherwise that in India we don't make any good podcasts but you and a very few KZbinrs are making it through(Don't worry I won't shout out here 😂😂 even if I do as such it won't make any reach anyways) . There is word to summarise your work that is "LEARN". Good one mate!

[@rikhikhorana8617]

Get b2b experts and people who help small msme business as well on traditional businesses while start up advice is great but you need topush the old ones to get better at their business .You are doing a great job Raj .

[@Jack-av-trades]

Bhai inke prints wakai me bahaut achhe hai, they have caught the nerve of youth....graphical comic t shirts that are branded and affiliated by the creative company...bahaut achha startup

[@kamleshkumarsingh5140]

Proud consumer of Souled store

[@gopiraj5]

Finally watched this content.. just awesome one… so many take aways through this video, TSS have always been my inspiration.

[@kartikgajera8606]

Raj, how about bringing Sachin Bansal to your podcast? I'm sure majority of the viewers would love to know and learn from his thought process.

[@voiceofman622]

Please interview the owner of bewakoof. Would be really helpful for the new entrepreneurs in the clothing market... and thanks a lot for thsi podcast. It was really helpful. I shared it with my business partner. Waithing for this podcast 👆🏻. Best wishes for you.🎉

[@RahulSharma_64]

### Raj sir your podcast is very good and it gives a lot of knowledge but if it is in hindi then we can learn more from such podcast 🙂🙂

[@raghavsuneja4984]

You are Unbeatable Man when it comes to Business Podcasts. Right questions asked and you also try to ignite that spark of Entrepreneuship in every person who watches this. Truly Commendable. Can't get a better Online Mentor than you. More Power to you and Happy Diwali✨

[@shreyashjadhav8445]

Super informative 🔥💯

[@funfucus7817]

My all time fav Souled store❤❤

[@HumanSpider]

i got to know about the souled store back in 2020 after that to now my every cloth (99%) is from souled store!

[@thelearningcurvechannel]

Very interesting talk, manufacturing process is left out of the discussion

[@nagendersinghsodha1378]

you are doing great work keep posting Thank you

[@MerveMustafa-cr7sw]

Haan yaar 4RA ke welcome bonus ne toh pehli baar me hi maza de diya tha, bohot badiya 🤑🎉

[@Aarya-x6t]

I bougth goods on regular basis and this company will boom in future.

[@peopleofvolleyball]

Good job, raj shamani looks fine now.v

[@paperganeshrohit0278]

Raj Raj Raj Bhai pls consider my suggestion Dekho India ko business hub Banna hai right To pls comman language use kijiye Jo sab ke samaj me aaye AAP Jo itani mehanat kar rahe ho knowledge share kar rahe ho na salute to u Raj Bhai But aap ki is mehanat ka faida India ke har insaan ko mile isliye I am requesting pls aapke podcast Hindi me baniye Itane bade bade logo k anubhav vo bata rahe hai it is a treasure for every entrepreneur Lekin agar itana valuable knowledge aadha hamare sir ke upar se chale Jaye to ye to aapkibhi mehanat Jaya horahi hai It's not like jo English bolte hai vahi business bada karte hai .... Pls consider my point Thanks for all ur efforts

[@vatsalshah385]

Please make a video related to a solid business man and marketing legend apart from zomato and all!

[@praneethsurisetty]

One of the best podcasts Shamani 🙌

[@DineshKumarK-m2f]

Vedang is simply customer centric & simple philosophy of patience , perseverance,but all cannot be so lucky apart from hardwork, But also bootstrapped I suppose ,

[@aadarshagrawal2197]

Bro you got excellent content only editing is lacking.. love your work , an honest feedback ✌️

[@milanpatel986]

Hey Raj. Love your work man. I would like to see, MInimalist's Founder : Mohit Yadav on this series.

[@shivamkumarsingh8668]

Nice podcast shamani bhai

[@rajshamani]

thanks shivam bhai🙌

[@prachipatni29]

Loved this!!!! 👌🏼

[@trendhaibruh5887]

awesome, he deserves to be successful

[@lalendramandavi1058]

Now quality of their products are not like before getting worst and priced increased highly, once i was reegular customer of 'em😢

[@Morichan2512]

The bandra store is in front of our college, and he's very smart for investing in the store and at such a prime location

[@prigo333]

i have one humble request to you Raj Please increase time duration of your podcast approx 1 and half hour 2 hour..50 min 1 hr kaise khtm ho jata h pta hi nhi chlta...

[@ur7hell]

i just may be overthink but that soul store guy smiles & Expressions resembles a lot with Sushant Singh Rajput. :)

[@kalyanikulkarni5552]

What a well spoken man he is

[@DhairyaAndani-w8g]

Would love to see and hear from the Founders of "Damensch" and "Neeman's" on your Podcast sometime. These both fashion brands are not so big yet, but their products are something that people should buy and try

[@amitsachdeva]

Really Loyal to Souled Store been shopping with them for more than 7 years❤❤ loved the podcast

[@aashrithakari1315]

This was so good. All the answers and questions were so relatable.

[@luckytyagi1573]

Basically their initially journey and strategy that made them successfull and also their pain points when they just started

[@dysplasiaanaplasia4128]

Great products bro . Im a loyal buyer of this brand bro

[@DRCHETANR]

Please bring someone who is established in ethnic wears

[@vanshmittal]

Most awaited video 😊

[@rajshamani]

Hope you enjoyed it🙌

[@Shivam_Gupta.]

Learn a lot🙏

[@pspvtltd.6285]

I love the podcast and your work Mr. Raj shamani, you bring new stories. I must say it was very helpful to me as I find very few podcast around fashion commerce. Please bring more of such kind, related to fashion.

[@RobinGotamm]

another podcast i finish and learn form it. also make some good detailed notes thank you bro.

[@codelucky]

I ❤️ the designs of theSouledStore. It's better than Snitch, I feel.

[@ogjerry2903]

Amazing episode

[@DehliDevil]

Amazing guy, mostly founders boast a lot, but this guy talked only whats true and no bullshit

[@smedits2705]

I wish you asked him why they dropped their WWE liscencing deal... feel like merch culture is kinda dipping for the superhero genre and growing in for the anime/hip hop genre.

[@sportsytshorts4008]

Please make podcast with the founder's of BEYOUNG

[@blindaudio5586]

The podcast I am waiting for You got it right raj

[@Latenightchill09]

Raj we're waiting for podcast with ranveer ❤❤ that collaboration

[@surajsingh-ji5cw]

finally someone who is saying they started business because they wanted money.

[@samrruddhimurumkar_513]

More podcast on how to start buisness in fashion. What initail problems begginers should face. More detailed conservation about how to start from scratch.

[@rajshamani]

thanks for the suggestion, will try to cover all of these points in some other podcast🙌

[@sida344]

If u hv passion for fashion then u can do it Get some practical knowledge of garment making process Keep an eye on Fashion forecasting & trend research Marketing & branding If u wanna start we can help u...

[@asthaagrawal6060]

Make a video with an entrepreneur who has cracked the luxury market.

[@kunaljain3222]

Please bring GIVA or any jewelry brand founders

[@aishwaryadeogade8371]

Was looking forward to knowing about cracking merch licenses with the giants. Wish you had touched on that.

[@vidhijain9328]

Great

[@healthwithcare]

Love these kinds of podcast ❤

[@juristkeen]

Loved it.

[@mr.gentleman3595]

Love your podcast Bhaiya it helps us learn so much important things ❣️

[@ManishKumar-dl1np]

I was about to ask the brand of your tee…. It’s eye catching! And you named its brand Thanks Raj

[@Armaannk]

it will be appreciable if you talk more about the marketing and sales part too

[@rahmanshareef003]

Hello there 🤗👋🏻 Raj bhai thanks for bringing up my one of favourite ceo on table As if aap ne guest ke liye bola hai to please call up with the most famous blogger Mumbaikar nikhil.😊

[@rajjaiswal...]

Bhai i can understand in English, but my mother tongue is Hindi like 100 cores indian, if you make this podcast in hindi its easy to understand the deepest talk of this podcast so plz make it in hindi and you will high views on KZbin also bro. NAMASKAR 🙏

[@scizone7874]

Please call the founder of bonkers corner, the company is great need to know the insights

[@pankajkumarswain8279]

I want to see V Vaidyanathan with you Please if possible try to bring him

[@alwayscooking2472]

Superb podcast bro thnx

[@hiphopclothingindia]

Amazing podcast