Watch This Before You Buy An Electric Vehicle ft. Ather's Founder Tarun Mehta | FO 130 - Raj Shamani

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In this podcast, Raj engages in a conversation with Tarun Mehta, the Co-founder and CEO of Ather Energy. Tarun, with passion and conviction, shares the tale of Ather's journey, highlighting the development of a robust charging infrastructure with 1,500 stations across the country. Tarun proudly emphasizes that India leads the global electric scooter market, outpacing even China. The CEO reveals the unique selling points of Ather providing compelling reasons to choose electric vehicles (EVs).
The podcast pivots towards a discussion on the challenges faced by Indian companies in becoming global brands. Tarun sheds light on the historical context of India's economic and industrial development. He emphasizes the significance of building institutions and a long-term vision for sustainable success. They also discuss India's inclination towards imitation over innovation. Drawing parallels with global tech giants like Apple and HP, they explore why India lags in the creation of world-class products. Tarun and Raj examine the importance of thinking long-term & building institutions.
Tarun shares the intriguing story of Ather Energy's early investments, with angel investors and Sachin Bansal's pivotal role. He explains how Sachin Bansal's belief in the company translated into a substantial investment, defining Ather's growth trajectory. Tarun's narrative unfolds with Ather's journey from its initial funding stages to achieving gross margin profitability.Tarun also shares his approach to brand building. He emphasizes trust, quality, and a commitment to delivering on promises. Tarun endorses the importance of selling a dream that people can believe in and the value of a brand's consistency over time. Make sure you watch this podcast till the end for some brilliant insights!
Follow Tarun Mehta On
Instagram: / tarunsmehta
Linkedin: / tarunsmehta
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Timestamps:
00:00 - Introduction
2:36 - What does Ather do?
4:54 - His visit to France with the PM
6:59 - Tesla VS Ather & other Indian companies
8:58 - Top features of Ather scooter
13:13 - Why are EVs exploding?
16:47 - Why hasn't India made global brands in automobiles?
24:51 - Why didn't India learn how to lead?
27:48 - How to build institutions?
36:57 - How did Ather raise investment?
39:57 - How did Sachin Bansal invest 400crs in Ather?
44:40 - Ather's future revenue prediction
45:13 - How to win investors' trust?
51:56 - How Tesla & Microsoft built their brand?
57:18 - What is Ather selling?
58:40 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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Facebook @ShamaniRaj
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• • •
#Podcast #FiguringOut #RajShamani
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[@jaypatadia6424]

I have had the privilege of sharing classroom with Mr Tarun from grade 1 to grade 10. He was always gifted & I see no surprise today where he has reached.

[@swarupraiyan5630]

Please add more

[@dharms1513]

well, this interview shows his arrogance and self praise. Looks more self centered , arrogant and neither clear in his talks nor humble. whole interview was more like a advertising

[@akashkhati10]

⁠@@dharms1513 bhai ather se koi problem h toh wo likh. Jitni english vocab aati h sab likh di?

[@HEHEHENIGGA]

He seems so arrogant.... 😮

[@adrian_barreto]

​@@dharms1513.. I would second that.

[@electrikindia]

I have heard Tarun earlier and following Ather since last 5-6 Years. This was the best interview till date of Ather CEO..n I sincerely believe in his vision n know that in coming years Ather will beat Activa and other legacy players..They just need more relevant marketing and a 1-2 products below 1 lakh..Rest people of Bharat will take care..

[@pareek_editzz]

​@@rickflyer8369he is capturing the market of Two Wheeler EV at present He's concerned for the future because his company totally relies on the future (EV Vehicles ofc). It's hard to break the Activa legacy but surely Ather will grow at a good pace as he's totally ready with the future problems (His present is going well with no quality issues as such and good funding from investors)

[@priyanshuroy8830]

@@rickflyer8369 Yeah that's why I see more ola than ather in my city

[@chsk4119]

To correct you Indian 2 wheeler companies are global brands...TVs, hero, Bajaj, royal Enfield

[@gobogama]

2 wheelers are used only in poor countries. China and India have 90% of all the 2W in the world.

[@nathnagriniwasi]

Ev two vehicle ki baat ho rhi hai

[@somendrasarkar1653]

No Bhai , shok bhi EK Cheez hoti h...

[@theankushjain]

He also said the same

[@MandeepSingh-cf4zw]

​@@gobogamathoda dimaag bhi laga liya karo...yaha two wheeler isliye zyada hai kyuki climate allows...ab Canada or England me barf ya barish me bike chalaoge kya??

[@sakshamkhatri24]

I recently purchased one ather and absolutely satisfied with it, though didn't see any charging station here in faridabad, hope it develops soon.

[@techvlog2112]

3 station hai faridabad mai

[@sakshamkhatri24]

@@techvlog2112 where?

[@Nrp333]

Massive respect for Tarun Mehta 🫡 Proud Ather Owner ❤ Thankyou for bringing him!

[@shiven11]

Raj you actually are the right person, the right podcast at the right time for me!!! Thank you!

[@aditya.k.kochhar]

Hi Tarun, if you or your team is reading this, please look into enclosed reverse leaning trikes. Like the AKO Trike. A product like that is very much needed in the Indian market. It has environmental protection, improved safety over bikes, and more stable than bikes. More importantly, cars are getting expensive, and after COVID, not everyone is comfortable with public transport or riding a two wheeler. Thus, there is a need for a weather protected 2 seater vehicle within 3-5 lakh range for middle and upper middle class office goers. This is a much needed vehicle category, which no one significant is making in the Indian market.

[@ingoelectric]

Our CMVR rules do not allow such vehicles.

[@aditya.k.kochhar]

@@ingoelectric Thanks for informing me: Can you elaborate a bit more. Which specific rules do not allow such vehicles? Which rule numbers are there? Maybe we can get the rules changed.

[@bhaveshlodhirajput734]

Autorickshaw?

[@awadheshdubey4568]

Great conversation about building organization with vision of larger span. Tarun was talking about VSM i.e. value stream mapping which a part of Toyota Production system really helps in identifying & removing non value adding activities from system

[@tanmayyadav6827]

Raj's podcast is a great value addition to our lives.....GO AHEAD MANNN

[@rajshamani]

thank you bro for the support🙌

[@sahilzade1947]

This was I think one of the first kind of podcasts where an Indian automotive startup founder is called upon to share very insights on present ongoing EV revolution in India. I would like you to call upon the makers of Ultraviolette electric vehicle startup if possible and then many more founders who are working on one of many ways to tackle the ongoing and upcoming energy crises in our country and globally by progressing towards electric and future mobility. And huge respect to Tarun for sharing these insights and Raj for bringing these of people ❤😀

[@arnabmondal9231]

Great Work Raj! Extracting the knowledge, perception and vision of entrepreneurs and sharing with us. Thank you 🙏🏻

[@RakshitSatija]

Baht hi amazing podcast for Hardware startups, pls bring more such founders Raj!!!

[@shreyashpatel167]

Hey Raj, A huge shoutout for your awesome podcast! It’s been a game-changer for me and many others on this entrepreneurial path. For us, your channel is like the Bible of current generation businesses You’re absolutely killing it, man. No influencer out there is doing what you are-real, impactful stuff. The entrepreneurship community is definitely better off because of you. Keep it up!

[@ramboplaysbass6210]

What a podcast! Loved every part of this, Raj! Keep it up! ❤

[@santosh3892]

Huge respect for you and for Tarun. It was grate experience to watch this one.

[@shyamsoondurchadee2754]

Inspiring. Wish i was younger than 76. Hope my grandchildren will follow on.

[@hemchandbk4015]

This man is a library. Please bring him back again ❤

[@ankitostwal1]

Excellent podcast. First podcast where I didn't check the time. And at last i realised its over. Conversation could go on forever.. Building institution 👍😊

[@CivilandRuralEngineer]

One of my favourite interviews in the recent time. Thanks to both of you for your insights and your valuable time .

[@parikshithkanchan8155]

Loved this podcast..... thank you for this conversation.❤ It

[@rishupreneur]

Raj this podcast has deliver me tremendous value and very soon will get connected to you ❤️

[@bhaskar9824]

This edition is highly inspirational. Lot of key details to think big. This needs to be seeded in young aspirants. This is a high value conversation. Thanks!!

[@asraju999]

I have become a fan of Tarun Mehta, it was a fantastic discussion. I am very happy we have such people comeout and making something for the world.

[@krishnadhaware340]

This is realtime entrepreneurship learning!! Amazing content, knowledge and wisdom. Keep up the great work as always!

[@arungupta8007]

Bro whenever i see your podcast …i feel, I m getting more close to my goal of making a big organisation !..it is a tedious process ! and your podcasts make me feel to work much more harder…thanks!

[@rajshamani]

bro this comment made my day, keep working towards your goal and one day you will definitely achieve your goal❤️

[@abhishekulharia]

❤

[@manivarmansolai6866]

The podcast was fantastic and very informative thank you and all the best....

[@prasadkotian3686]

What a guy he izz💎 loaded with tones of knowledge and built a stunning beauty and now I'm thinking every team member of ather really proud of what they really are..

[@goldandsilverassociation2510]

स्किल डेवलपमेंट प्रोग्राम सबसे जरूरी बात यह है कि सबको सही दिशा में लाना जरूरी है सही सोच बनानी चाहिए बीजनेस के लिए विचार को वास्तविक रूप केसे दिया जाता है उसकी विधि क्या है। हर मेच्योर नागरिक को पता होना चाहिए विचार को आकार देने के लिए कागज़ पर उतारना सभी जरूरी चीजों कि गणना करना सब बातें स्पष्ट। होना अनिवार्य होता है। निर्णय में एक्युरेसी स्पष्टता चोकसाई से बातें समझना और आदत बनाना जरूरी है। सबकी यह सोच और आदत बने उस पर सरकार को काम करना है जय हिन्द जय भारत

[@Adityautane]

Milage of activa 55km/liter Ather is 30k more expensive plus 60k battery charges = 90k Iss se accha normal petrol wali gadi le lo

[@chiraggupta330]

Great podcast!!! Absolutely perfect questions been asked by @rajshamani and well answered by Tarun sir

[@arunbhargava2012]

Amazing talk Tarun. Gives me hope in our future generations.

[@shruthitdilip]

True visionary! The kind Indian needs!!

[@mnsexim]

अत्यंत आत्मीय चर्चा थी, 'orgs building' के महत्व को जाना। स्नेहाभिवादन!!

[@C04m1c]

Thank you Tarun Mehta, I've been taking notes. There were some great tricks/tips shared here. Very genuine, ambitious, very honest=makes sense

[@madhavdudhate5581]

I really proud of feel this person I hope Indian electric two-wheeler company grow up and getting the world class technology

[@parasjanpara]

Very inspiring podcast of Tarun! I have watched and listen Bhavish Agarwal many times but first time listened Tarun Mehta. Looks like Ola will be building mass product and Ather premium product for India. This is a must watch podcast for wannable entrepreneurs!❤❤❤👍👍👍

[@pareek_editzz]

This guy is a complete genius! I'm a car guy I've done quite research on his two wheeler EV work too This guy literally spent his so much time in the R&D of the scooter that it will actually sustain very well unlike Ola which is struggling for its quality issues, battery, braking and so on

[@RP-kr2mg]

And what do you think of TVS with the iQube and now the X?

[@pareek_editzz]

​@@RP-kr2mgTVS will most probably acquire some other Electric Brands and make them work for TVS. They are not being good in looks and pricing which is a concern for now but as I feel, TVS will go big (It will still take time)

[@siddankiumamaheshwar3034]

Nice time more valid Inputs.. Thank you 🙏💐

[@user-jw7fz6yt4h]

had a varied insight into varied topics. liked the podcast a lot. learned a lot

[@Carworldzz]

I think the way Raj sir is interviewing everyone is the next level of platform ........but someone should also make a podcast to Raj Shamani 💯♥️

[@nafeesahmed4494]

It was already done by Nikhil kamath

[@shrivatssingh4308]

As a consumer, my problem is not with ev technology, rather confidence in it- in 2 years, new ev tech might outdate the current one. What happens to my vehicle then..

[@ashwinkale6561]

Bro it will go to scrap.. jaise most of 2 stroke bikes gaye

[@Dhruv_Dogra]

This podcast is so one sided, this Shamani fool did not even discuss one critical feature of this market or this scooter. He did not question a single claim by the Ather guy. Ekdum chamcha bann ke baat kar raha hai mano jija ji ka interview ho.

[@ashwinkale6561]

@@Dhruv_Dogra Haa to sab discuss hua hota hee hai.. pyar se bula ke Gand Marne ka scene hoga to koi zaat nhi ayega.. Laal maarke marketing hoti hai iss liye to yaha aate hai sab.. Aur waise bhi.. market mein Jo cheez chal Rahi hai usme 20 takka to achaai hogi?? For example kee Mein podcast nikalta hoo jiska naam hee hoga "Zuko Mein Daalne Aya Hoo.." To bakwas randi ke alawa koi aur nahi ayega kabhi koi galti se aya toh aya

[@ankushpandey3654]

Amazing podcast! Learnt so much :)

[@lifegrowth6802]

This is a really bold man🙌❤ Nd thank you so much for the podcast...loved it ☺️

[@kartikagrawal3287]

16:32 well, being a mechanical engineer I can say that peteol ki bike bhagwan bharose toh nahi chalti.

[@krunalbhosale7003]

Yes he said right. Ather is building trust right now and they are much ahead of any other electric brand. The other brands like ola, simple one are playing glamour game.

[@amrishkulkarni8467]

Best podcast on your show.. awesome..loved every minute of it

[@gagans7180]

Such a insightful and great conversation. One of the most deep conversation about the people amd ideologies behind the glamourous ather.

[@cledwynfernandes9493]

Raj Shamani! I truly appreciate your podcast. I find so much value in the way you approach topics and break down complexities through thoughtful questioning. I have an interesting idea to explore. With your influential position, have you ever considered opening an online education platform? This platform could serve as a space where people, especially new founders, can post questions and receive answers from experts. It could be a fantastic resource to help aspiring entrepreneurs navigate the challenges they face. What do you think of this idea?

[@subhamjena6426]

Top chinese electric auto makers are competing with tesla..BYD has the finest battery in the world ..and he is saying ...china is no where in the world... ho gaya bhai... isi liye ethar ke numbers itne aache nhi hai...

[@gobogama]

correct

[@Dipps]

total ignorance and arrogance ka anokha mishran.

[@Rohit-ns5tt]

Ha Bhai, CATL Chinese company to TESLA ko battery supply karne vali hai.

[@AS_GAMER12]

Bhai bo 2 wheeler ki batt kar rahe hai

[@neetushrivastava3832]

​@@Dippshe is talking about 2 wheeler

[@manmohansharma4174]

Great work Tarun, love and proud upon you. Indian consumers must know it's facilities.

[@IndianMemory]

Very nice information & salute to Ather Founder for so innovative technology used in Ather. Pride for every Indian. Hats off for both of you . K S Poonia

[@SAROJJENAasync]

True Leader

[@Royalgirl_998]

Wow ......this is so amazing podcast....I am have enjoyed this podcast truly....

[@rajshamani]

glad you enjoyed the conversation

[@rohitsinha5733]

​@@rajshamaniplease bring Ms dhoni Sachin Virat Rohit Sharma yuvraj Sunil gavaskar kapildev zeroda founder Zomato founder

[@pannu4234]

The conversation was just awesome

[@prasadjadhav7187]

I have now started watching your videos regularly. This particular one was very interesting to watch because I could connect to it as I am working in some what similar industrie. The start of the video and through was good but the end why did you hurry and ended it in like few seconds. Your gust was a very knowledgeable and was giving such good inputs. I thank the end should have been more like thanking him and admiring his work and more....

[@tanmaybabbar]

Proud to be a ather scooty owner

[@arshnarula9032]

Still I would not buy Ather because 1. the extra amount you are charging , I can fill my Activa tank for like 7 years with that same money . 2. Long time to charge the vehicle , I am too lazy to charge my watch and to charge an electric vehicle is a hassle 3. If you are charging so much , why would I have mental pressure of finding charging station ( in case i travel long distance) 4. What if after 5 years my battery dies or goes to 50% (i dont trust your statement that it would fall to ~75%) , then i would still have to spend large amount . 5.If I sell my 2 wheeler or Activa , I get good resale , will any1 buy old Atger after 5-6 years from me All points can be debatable like reducing battery costs etc , but 1 st point holds a lot of importance .

[@siddhartha2801]

True

[@ayushtieari385]

All you said are incorrect you don't now real fact s who travel. Over 100 in Scouter

[@arshnarula9032]

@@ayushtieari385 bhai hindi main likh le

[@surjanarayangorai8241]

one more point.. battery scotty have no resale value.. after 3 yrs you to replace battery.. and huge problem of battery drainage

[@arshnarula9032]

@@ayushtieari385 these are real facts i mentioned

[@sridharrao6591]

This is a must view discussion! Lot of seminal ideas being put out.

[@bhaktishah8964]

One fo the best episodes of that i have come accross! Loved it ❤

[@HariPrasad-mn5vu]

By far one of the best indian podcast. This was so gooooooooooooood

[@UnexploredDistance]

Battery chinese use kr rhe why

[@adarshiyer7190]

Awesome really liked the whole podcast❤

[@cafinance29]

Raj bro loved the podcast. I had loved a like what Sir Tarun Mehta said you don't need to know everything when you are starting you must focus on end result what you want to deliver i Business is so dynamic any number can't fixed for everything

[@tradingview5456]

Two things ather should focus on is that 1) like activa has huge carrying capacity gas kaa cylinder activa pe leke jaate thei toh utni capacity honi chai e 2) battery cost kam ho utnaa achaa cost of battery= cost of new Activa toh sab log activa lege toh battery kaa price kam kiji e

[@ViralBeatsOfficial]

1. You can easily carry gas cylinder with Ather. 2. Battery cost is not in the hands of Ather. As it depends on total ecosystem.

[@surjanarayangorai8241]

@@ViralBeatsOfficial ek single chage mehh kaam se kaam 4 din chaal nii chaieaa

[@shubhamgeography530]

Ather has passed the phase 1 of building Trust. Tarun rightly said they are in the process of building trust in comparison of their competitors.

[@sunitization]

Yes thats where OLA failed

[@Anil.Kandula]

Really… Really cool podcast. Liked his confidence and articulation.

[@mokshranka]

Best interview!!

[@siddhantbose7085]

Raj sir, awsome content bang on everytime❤

[@rajshamani]

thanks man🙌

[@sachinpopat92]

Batteries aati hi China se hai. Aur yaha Atheer CEO bol rahe hai we are ahead in Battery tech.

[@niteshbehera1757]

Very much insightful ✨

[@AnamikaTiwari-mp4qt]

Thank You so much for this great conversation. Adding value to our life . thank God I found your channel. And I rarely comment on any one videos but when I saw your video then I don't. want to not comment on your videos. I hope that your channel grows quickly so that you can add even more value to the lives of others. "Thak you from the heart and best of luck from heart.

[@sarveshsoni2472]

Amazing podcast ✨, We need Bhavesh from Ola as well.

[@rajshamani]

will try to bring him🙌

[@sarveshsoni2472]

@@rajshamani Thanks bhaiya for bringing such a great quality content to inspire our youth. 🫶

[@nihaallegacy6441]

07:28 Ather Energy is a leading electric vehicle company in India with the largest R&D team and advanced technology. 14:56 Ather electric scooters have unique features like integrated Google Maps navigation, long-lasting batteries, and impressive acceleration. 22:24 Proper quality products generally will not catch fire 29:52 Building institutions and proper organizational structures is a challenge in India due to lack of training and knowledge. 37:20 Building long-term institutions requires a shift in thinking and a focus on org structure and system building. 44:48 The company received its first investment from an angel investor and later secured funding from Sachin Bansal 52:16 Prediction of year-over-year growth is challenging due to industry consolidation and changes in EV, but there is expected growth by next year. 59:37 Tesla's brand image has evolved over time, starting with a focus on innovative design and high performance, then shifting to emphasize self-driving technology, and now moving towards making affordable electric cars. Crafted by Merlin AI.

[@PropertypanditKushMishra]

यह वास्तव में एक महान प्रश्न और हमारे विचारों से परे एक खुला अंत वाला उत्तर था जो तरुण मेहता और राज शमानी दोनों ने पूछा था

[@ManojKumar-nu3dx]

Magical statements and catchy slogans make Podcast great. Keep it always.

[@619shaan]

Feels great when our home grown firm builds products which is best in world. Keep achieving greater highs.

[@rahulingle4590]

Thank you sirji.......🙏🙏🙏

[@vijaykalla]

Hello Raj, this is a great podcast learnt a different perspectives. Just a suggestion see if you can get Ultraviolet founders too and see how much they agree and their school of thoughts.

[@TMT8191]

I learn many things from this podcast... Thankuu Raj babaa

[@prakashkt3545]

Very inspiring.

[@shurathi17]

What a conversation it was!!!

[@Vik470]

Really smart and humble guy.

[@mbtax7389]

give a output socket so that it can power tools on the go. and vehicle can be used as a inverter and battery pack.

[@sachintyagi5887]

Tjanks for such a wonderful podcast .. @ 41:00 thats the actual revolution thinng he said .. Features dalo , technology do , looks do , log mahenga kharendege

[@rajpalsinghrana8762]

Simply beautiful presentation 👌

[@memoriesnow5334]

Love tarun's though for scooter and the company and obviously the quality product you made that's Bec i bought ather also suggest my family member to bought it and he also bought and loved it . ❤

[@ravikantmahto14]

Top notch podcast Raj sir keep doing such podcasts

[@jagadeeshprabhu9695]

Exactly it's not fair comparison. Yes

[@TundeEszlari]

Wonderful video.

[@dineshjadhav289]

Super cool conversation, I loved it

[@TusharAjmera17]

Informative

[@hiteshkhatri6300]

Raj Samani, you are doing a great job for today's youngsters

[@apmund4599]

Many new insights.

[@govindpathakwelcomeu]

first i watched you on podcast with nikhil kamath WTF along with myntra head and future group pioneer and after this one.loving it man.

[@muddaiahmb3209]

Excellent speach

[@bhagawatiprasadsuryawanshi6970]

It was worth watching yaar Banda bhohat jordar hai. Thanks

[@manishrai8407]

Because i try ro enhance listening skills via your video

[@rambajaj5273]

I'm seeing this podcast long time after it published . And honestly speeking I kept this podcast in watch list for 1 month that I will watch it once i get free. But but but this podcast really worth it and it gave me a lot of inspiration, knowledge and way to think differently. Thanks to you both and you entire team for this podcast.🎉🎉🎉

[@sksahoo6119]

Excellent

[@The_pranav_08]

Raj bhaiya i saw lot of your episodes but really this was one of the loveliest episodes ❤ thanks for this kind of content delivering to us as well for you ❤ thanks brother ❤