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Producing quality products on a farm or ranch is only part of the equation for financial success in Agriculture. Business transactions don’t happen without customers, but attracting customers can be a challenge, especially for seedstock ranching operations. Twenty-five years ago, Rachel Cutrer of Wharton, Texas took up the challenge of helping businesses succeed in rural America, and with deep roots in the cattle industry, her company is an exact fit for agriculture, an industry that other marketing firms have a hard time understanding.
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