Reacting to Luxury Watch Brands Ads - Patek Philippe, Breitling, Rolex, IWC, Timex, and MORE

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A lot of times, the watch industry simply takes itself too seriously, especially in terms of advertising. In this video, I have some fun taking a look at watch ads from some major luxury brands to see whether or not they’re hitting the mark in terms of connecting with their consumers.
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[@chi-towncalifornia5916]

You never really own a Rolex. You store it in the safety deposit box for the next flipper.

[@karlsenula9495]

You never own a Rolex you merely take the place in line from your father.

[@yankeesandgiants1886]

You never really own a Rolex. It's most likely a super clone and no one will ever know the difference unless they take it off your wrist and examine it with a loupe for 5 minutes and then they may be able to tell but maybe not.

[@CFVkayvan]

@@yankeesandgiants1886 shut up!!! you're giving away our secrets

[@BobbyDazzler888]

@@yankeesandgiants1886 a persons character says a lot about a watch and often not the other way around.

[@LeathercraftMasterclass]

You never really own your place on a Rolex waitlist, you merely look after it for the next generation.

[@WristwatchAddiction]

I think Breitling thought it was making a beer commercial. 😂

[@Amphibax]

You just literally change the the endscreen to a pic of a bud light and would still make perfect sense

[@WristwatchAddiction]

@@Amphibax exactly what I was thinking. Lol 👍

[@CapitaineBleuten]

Plus, there was a kind of continuity error with the chick on the wing, you don’t see her climb down. I was expecting some plot twist like sh’s still on the wing or in the plane, but nothing

[@vaclav_fejt]

I could only see the P-51, with a glimpse of those red shorts. "Mustang: The American legend with a British heart. Because who said a long-range escort fighter can't look good as well?"

[@asdfjkl981]

I think they totally nailed it. Most people i´ve seen so far, wearing a breitling, are complete and utter douche bags.

[@upan3259]

The only memorable things from the Breitling AD: Butt

[@the_9ent]

Sure as hell wouldn’t be their fugly watches

[@WestCoastAce27]

He didn’t pick their best ad; remember one with dueling cleavage.

[@VVT4ME]

Buttling

[@SirWilliamTambourine]

@@WestCoastAce27 I need to see that ad now

[@Podcastage]

Bulova’s ad i the best ad of them all.

[@TeddyBaldassarre]

Hey man, big fan of your channel. You’re my place to go when getting new audio gear!

[@Podcastage]

@@TeddyBaldassarre Get outta town! You’re a regular go to for my watch watching. If I ever run out of stuff to review, it’s because I can’t afford it because I’m buying watches, and I blame you for that. You helped to rekindle my appreciation of watches last year. Thanks for that. PS: I may or may not have ordered a watch from you the other week. Quick shipping and arrival. Well done sir.

[@kaandassein]

THIS is so beautiful!

[@PrashantNeelam]

This bromance is interesting

[@yeetwchybaban]

@@PrashantNeelam lol

[@jackj2851]

‘Literally feeling like a peasant right now’ looooool

[@Podcastage]

Haha. I felt that too.

[@AV_8989]

Expensive watch for the bored white people. No life worries, not a care in the world!

[@katiewong2051]

**See Patek Commercial** Me: Sigh... Here we go again. It's probably gonna be rich people doing unrelatable stuff... Teddy: I already feel poor... Me: Yeah same...

[@valebliz]

That ad is the whitest cringiest thing I have ever seen tbh.

[@adamr9570]

EXACTLY, the commercials are just pure people flexing at us?.. what the fuck is that nonsense.

[@yifanpan2138]

Next time: Reacting to Submariner and Seamaster 300 commercials, goes on a to watch a dozen Bond films

[@Podcastage]

I think you mean, goes on to watch the same movie a dozen times, each with a different name.

[@Nerdhaunt]

@@Podcastage Aaah I see you are a man of culture as well

[@Podcastage]

@@Nerdhaunt yes and the super secret is, I love James Bond.

[@Nerdhaunt]

@@Podcastage So if I am not wrong this is how the list goes: Microphone Watches James Bond Guitar The rest

[@Podcastage]

@@Nerdhaunt bond is far down the list. But really enjoy it. Add exploration and horror films above the rest and add Bond after movies in general, and pizza. And you’re good.

[@WestCoastAce27]

Rolex: ‘let’s do ads for watches we don’t make enough of.’ Moser was epic. A gentle swipe at PP.

[@OuijTube]

The best part is that the biggest ad for the Daytona is actually the race itself--it's the Rolex 24 Hours of Daytona, after all. Pretty much the surest way to get a Daytona is to win the race...

[@ErikSWE]

IWC: No updates but a full $600 service every 5 years.

[@ghostxfairy]

If you can afford an IWC perpetual calendar then I think you can afford the service fees

[@ErikSWE]

@@ghostxfairy And if you get a smartwatch the occasional update won't be a problem. Besides, the "All updates included until 2499" slogan is just a blatant lie given the price of the service- Service being the equivalent of a software update.

[@daveausmunchen7787]

@@ErikSWE Well if the watch does miraculously work until then, it really needs no update. It probably won't, but it could very well be every 10/15 years, until then the smart watches battery is dead too and you'd need a new one (in percent of the price that might be even more expensive)

[@ErikSWE]

@@daveausmunchen7787 If we look at the Apple Watch SE as a standard smartwatch you’d get two brand new watches cheaper than the cost of one IWC service. By the time you’ve owned the IWC for 10 years you could get a new smartwatch every other year and still save money.

[@daveausmunchen7787]

@@ErikSWE Given my assumption of it only needing service every 10 years or so, you could maybe get a new Apple Watch twice. But that’s not even the point, the perpetual calendar is more beautiful to look at, will even without service last forever if not damaged (might not work, but lasts forever) and could be a family watch for generations. Yeah obviously an Apple Watch is much cheaper when regarding loss of value and such, however nobody should ever buy a luxury watch from a financial perspective anyway. It is luxury after all

[@bobking1977]

My wallet: You'll never own a Patek Philippe.

[@mellusse]

And neither you're son...

[@Kitten_Stomper]

😭😭😭😭😭😭😭

[@Alejosales]

🤣🤣🤣😭😭

[@kingjarif6822]

@@mellusse dawg

[@Lostcat777]

😂😂

[@dylanlamb8710]

I remember the Timex one from when I was a kid...but the Breitling one....its as confusing as trying to actually use a Navitimer in flight.

[@OuijTube]

Timex ads of the '80s and '90s were AMAZING. They did a great one advertising their Indiglo dials that featured a firefly...

[@ghostxfairy]

“You can’t have it” 😂

[@StuntpilootStef]

It's like that commercial Cartman did for his theme park. "And the best part is, you can't come!"

[@PrashantNeelam]

Grand Seiko's recent advertisement for their movement is such a romanticized way of showing what's inside the watch rather than the outside which everyone knows, is exceptional. I love that more than any of them from the video except for the Omega one. That was clever.

[@TeddyBaldassarre]

I will check out the GS ad! Thanks for watching!

[@Lavi-Aemilia-Astori]

I love grand seiko from the inside, the movement are fantastic, I hate the size, the case design, the bracelets and the most stupid complication: Tiny date window

[@PrashantNeelam]

@@Lavi-Aemilia-Astori they're changing that with the new GMTs with a much smaller case size. I hope they do the same revisions to other line ups too

[@Lavi-Aemilia-Astori]

@@PrashantNeelam if it has tiny date window, I hate it

[@cfcblue8]

Link?

[@karlsenula9495]

"Rolex - you can't have it" ... lol loved it.

[@Justin-ml8id]

Timex as luxury? I didn’t expect that ;-)

[@chad-park-]

06:45 "What the hell is happening, Im so confused" Me too Teddy, but now I want a Breitling

[@siddharthsethia5569]

same buddy

[@valebliz]

More like I want that girl’s ass.

[@howdepressing2495]

"I already feel poor" same 💀 lmao

[@davebudd1429]

That Patek ad? whose eyes did not roll about 10 times.

[@apowers7783]

You never actually own a Seiko, you merely look after it for the next generation.

[@brrepublic8174]

*The next guy on eBay

[@erikkalifornia5182]

@@brrepublic8174 Can't even get on board with a Grand Seiko. Still a Seiko. Imagine a Grand Timex, or Grand Casio. Eh, who are we kidding, Casio is already GRAND.

[@StuntpilootStef]

@@erikkalifornia5182 Grand Casio would be redundant

[@Lavi-Aemilia-Astori]

@@erikkalifornia5182 I love grand seiko from the inside, the movement are fantastic, I hate the size, the case design, the bracelets and the most stupid complication: Tiny date window

[@erikkalifornia5182]

@@Lavi-Aemilia-Astori Yeah, grand seiko is mechanically a great watch. But for me, it doesn't escape the Seiko brand. Just not a fan.

[@dparis2172]

That Breitling ad was literally something I would have come up with. Can I have a corner office on Madison Avenue?

[@PanzerLabs]

The Patek Philippe ad was unique in the way that I usually don't want to behead every last character I see in an ad, regardless of presented age. I mean... props for that I guess?

[@davidwarburton8890]

Oh the feeling. My kid didn't strike out in the game Saturday so I gave him my Patek.

[@TheDjdeaf]

I laughed for 2 minutes straight with the first comment "I already feel poor"!. Great video Teddy!

[@kaunas888]

Pateks last so long, because at those prices the owners will pay whatever it costs to keep them maintained and repaired. An orient Bambino could last forever too if maintenance and repair were guaranteed.

[@ConvoyGTR]

The Omega "ad" if it's official or not, is great. That sold me.

[@Hard_7_Iron]

The marketing ad using the Omega was AWESOME! I was laughing so hard. Creative folks!!!!

[@improvateur]

What fun! Teddy, I realize now one reason I enjoy your videos so much-you appreciate intelligent, good-humored communication. Additionally, while you clearly have affection for the unutterably-beautiful time pieces (which few of us can hope to own), for you it's doesn't trigger that potentially-insane ego-trip, which some watch aficionados fall pray to. Your honesty, humanity, and sense of humor shine through in this episode. Finally, as one who appreciates historical perspective, thanks for that Bulova ad. We *have* come a long way, eh!

[@ShawnKim111]

Man, what a way to start the morning. Thanks Teddy for fresh content!! Perfect with my coffee :)

[@TeddyBaldassarre]

Happy to help Shawn!

[@dinispaulino7512]

That was a lot of fun to watch!!! I'm liking the diverse content!

[@Ashfielder]

Someone remind me in 2499 to check on those IWC perpetual calendars.

[@stefv.w.1177]

Good content. I also love the little shade thrown at Rolex here haha

[@ejames6431]

Awesome Teddy! Loved watching you react to the ads but now I feel I want more watches I can not afford! LOL

[@stevenv.surawski1178]

Hey Teddy, I hope you do more of these Video's, they are lots of fun.

[@janosrozgonyi889]

Awesome stuff! Well done, Teddy!

[@almoscola8684]

Absolutely loved the IWC commercial , priceless!!!!

[@markusfelchner3553]

Thanks for that one! The PP ad reflects their present buyer - new money creating monsters .. Moser&Cie as well as Timex are great, the last one very cool - wish these guys good luck for their mission !

[@jdslfc]

I think you have the wrong idea of what new money looks like

[@AnindaCBR1k]

There's an ad that omega made that sent shivers down my spine the first time I saw it. I probably re-watched that ad about 20 times

[@balesjo]

Loved the selection of ads, but that one at the end with the Omega was one hell of an ad by an agency for their services. Extremely creative thinking.

[@KirksDrumRoom]

So entertaining! Love it!

[@chomar97]

The first radio commercial was from Bulova also. Great video keep up the good work 👍.

[@abrahamflannigan8427]

teddy jamming to the Rolex ad music someone make that a gif

[@FabienTeulieres93]

I’m totally blown away by that Bulova ad 😂. I also happen to own a Bulova watch that I really love (a gold-tone Rolex Date-Just homage from 2010, with a Miyota quartz movement). Quite a workhorse of a watch!

[@sumanbasnet1919]

loved them all..so true for the Rolex ad. Can we expect part 2 of the ad review?

[@angrybanana6223]

Did Tom Hiddelston do the voice over for the Omega ad?

[@halebopp5332]

Excellent show! Lots of fun.

[@michaelfierman3256]

The Patek ad made me want to storm the Bastille. Loved the IWC, Bulova and those brilliant marketeers trying to win clients with the Omega. But c'mon...the Timex ad campaigns will live forever. really fun episode!

[@jorgedelarosa7550]

Storm the bastille XD hahahahahaha

[@celticsftw90]

Great content as always, Teddy! My mid-video ad after the IWC was an Apple Watch...funny timing

[@kalebflowers3044]

Rolex: "oh, you like our watch? Thats too damn bad."

[@skchoyee]

Great vid as usual. LOL'd so hard at "You can't have it" (Rolex)

[@ChrysalixDotOrg]

That commercial says to me: "Breitling, the watch for d*bags"

[@tricky92x]

Made me feel proud for owning a Navitimer! Haha

[@dmv3373]

ya lol Michael Bay made it XD

[@nkoonkukoo]

The guy was playing both chicks, the ad was trying to show how cool he is

[@alphacause]

Many watch commercials, much like cologne commercials, appeal to the mystique, long standing pedigree and prestige of the brand more than the actual craftsmanship, because the average consumer just sees watches as fashionable accessories with status attached to them. For people who are into the technical aspects of horology, it would be good to remember that most casual consumers could care less about the various technological marvels that go into watch making.

[@renaud_]

The IWC one is so good 😂 Cool video Teddy!

[@henrycollins2478]

These reaction videos are great!

[@henrycollins2478]

The omega ad is great

[@Scorpio_-ri2iz]

Very funny Teddy. Great video. More!!!

[@aidengonzalez615]

I'm just sitting here, thinking about how that dude in the Patek commercial was driving on the left side of the road. In LA!

[@stickshifter8]

...the next generation (not in the car) will inherit the watch faster!

[@samuelball8775]

Great video Teddy 👍

[@LJ-wo1wf]

3:50 I like how the "ad agency" has a poster of Rapper's Delight lyrics ;-D

[@f1greenflags86]

The race circuit in the Daytona ad is the Yas Marina Circuit

[@Bemjji]

Great Video! Very interesting!

[@riesvanwijngaarden3417]

I know Rolex were going for the whole 'connection to racing' thing with that Daytona commercial. But to me the first part at 10:18 felt just like Star Wars when an Imperial Dreadnaught suddenly appears, with all the ominous music and black/red lighting. Which is quite fitting for Rolex to be honest.

[@Nightmark2]

Need a Part 2!

[@yankeesandgiants1886]

The Patek ad makes me want to Occupy Wall Street.

[@kraneotribe4315]

I lost It at the "you can't have It" bit 🤣

[@terryc6420]

My favorite is the Moser ad. Funny and relatable.

[@FRENETIC11]

I like the one Omega made with the Co-Axial Movement, is very beautiful.

[@christopheroberge4866]

Damn Teddy how are your videos so crispppp!

[@tomatoxfairy]

I don't distinctly remember the Patek ad, but once the music started I was like... ah, I've definitely watched it before. Memorable ad.

[@davidc5191]

I've never seen any of these digital ads, but as a subscriber to the Wall St. Journal I see at least one watch ad in the print edition every day. For example, today, Feb. 23, there are 2 ads: A Rolex Daytona featured in a Wempe ad (a Rolex Boutique) and a Sternglas ad, from the watchmaker itself.

[@erikkalifornia5182]

I hope that Breitling ad was a specific target ad not meant for the general population, because what the actual fuck?

[@ademyers2741]

Sadly, this ad was typical of the style used by Breitling about 5 years ago. Thankfully, the new CEO,George Kern, put a stop to it.

[@danielhopkins2277]

@@ademyers2741 Sadly also to the wings on a pilot watch too...

[@theshadowman1398]

@@danielhopkins2277 He killed colt line just when I was planning to buy one

[@alextomlinson1725]

Excellent and entertaining video. Moser ad excellent, Patek nauseating. Rolex getting too big for their boots - I wonder what Hans Wilsdorf would have made of that ad?

[@tyroneearnest4513]

Excellent Teddy, Rolex flame was inspired!

[@mirceacostin1935]

"...I already feel poor...a little bit like a peasant..." 😂😂😂😂😂

[@anthonystevens8683]

A brilliant selection Teddy, I've ordered a couple of Bulova watches before the video even finished. Seriously though the best were IWC and Omega. For a strange reason that I can't quite put my finger on I like the Breitling ad although for I didn't recall any watches in it which is odd, I guess I must have been distracted........... probably buying a Bulova. No watches were harmed during the making of this comment.

[@lemmontree1]

Haha that Moser ad is sick XD

[@chriswatchreviews4752]

I thoroughly enjoyed that IWC ad.

[@NickyAztec]

I just laughed so hard at the bulova ad lmfao

[@HellhoundX90]

That Breitling commercial was the most stupid thing I have ever seen. And I love it!

[@jean4j_]

Right? Right?

[@matthewhill3996]

The Omega ad was literally talking about the Rolex ad. Timex and omega had my favorites.

[@AndrewJYoung-zu5ny]

I loved the Patek ad as it made you feel like a you’re in a time capsule, taking you back to the 60’s when inheriting the watch from your relatives.

[@erebus79]

Yeah it's a good ad

[@tri7661]

1:12 “I already feel poor.” 🤣🤣🤣

[@pianofry1138]

I don't think I could ever afford H Moser but I absolutely love them from their designs to their marketing.

[@panxeta]

The omega add is a little piece of art...

[@riccardogazzoli8697]

11:20 Omega for Full Metal Jacket: "THIS IS MY WATCH! THERE ARE MANY LIKE IT BUT THIS ONE IS MINE!"

[@korien8976]

That Omega commercial is genuinely good.

[@rasmusblomberg7373]

the 'you never actually own...' phrase is so memeable i once analysed the advert for an english essay lmao

[@benficaM8888]

love that h moser ad..

[@SwissWatchGang]

Hell yea, another one! :)

[@TeddyBaldassarre]

Thanks brother!

[@denisdaly1708]

After seeing the Breitling add I'm going to buy a plane. The point Teddy was to associate excitement, with wanting to impress the lady. We know from social psychology that men pursue status to impress and attract mates. Having a good watch is one way to display status. It works.

[@DoctorJ1337]

The ad is so shamelessly cliche and lacking in subtlety , that it almost appears to be a parody. It was, in my opinion, the laziest of all the ads shown in the video. And that is saying a lot considering the Rolex and Bulova commercials.

[@xcidgaf]

@@DoctorJ1337 But it sells, so what do you know? Teddy uses his girlfriend in thumbnails to draw in viewers.

[@DoctorJ1337]

@@xcidgaf I would imagine the Breitling sells well regardless of the ad. And I have no problem with Teddy using his girlfriend to draw viewers. At least she has class and isn't sticking her ass in the air while she drools over the immense status of Teddy's Rolex.

[@nkoonkukoo]

@@DoctorJ1337 Sex sells, oldest trick in the book

[@DoctorJ1337]

@@nkoonkukoo Yes

[@johnseeger9083]

Teddy, Another great piece. As a geezer, I prefer the print ads of yore including the Bulova print ad for the Oceanographer with the hammerheads and the Hamilton Thin-o-matic with the trench coat and Luger. Totally bizarre, but they definitely capture your attention.

[@Rev1RN2]

The single best watch ad ever IMO was Rolex ‘It tells history.’ They hit it out of the park with it. They cemented their brand with legendary accomplishments in golf of their brand ambassadors Nicklaus, Woods, Spieth.. Nicklaus has since auctioned his gold Rolex fir charity. Oh the history in that watch! Great content as always Teddy. Stay at it. Thank you.

[@ikonane]

Which Omega Seamaster was that at the end?

[@chuckmcclune7170]

Funny does make it more memorable, and yes throw in some polo fields, maybe some crew on a Boston river, just loving my Chevy!

[@mathiaspelo6460]

Teddy what hair product do you use on your hair?

[@Wevaah]

10:50 that's a great Zenith homage

[@rickcroucher]

Great post

[@davidbundesen5867]

That pioneer ad is hilarious

[@kylenicholas6362]

“I already feel poor” LOL. Same man, same.

[@SevGW]

Love the Bulova one hahaha

[@ThroatSore]

The last one is brilliant. Omega need to hire them 🙂🙂🙂

[@KoleLliaban]

"Sorry for the pump fake there" LMAO