Redesigning The Worst Olympic Logos!

[@zimrimayfield]

Hey Champos! Here’s a few notes I cut out of the video cause I don’t like to talk too much. 1. Barcelona logo - I changed the Yellow to a more orange, because that particular shape in that color looks a bit like a banana - I recognize that those are the colors of the flag of Catalonia. So In retrospect, I could have just switched which shapes were yellow and which were red, and not had to change any colors : ) 2. Atlanta - I would have liked to keep at least one more color - the blue, the magenta etc, but it feels more powerful without those colors. 3. Paris - I think with the new design we get the idea of the flame, and also have the hair in one shape - we actually don’t lose any “creative” elements and we can reduce the brain-workout people have to do to understand the icon. Also, we strengthen the idea of Marianne by bringing the idea to full fruition, which in my opinion, brings back the Grandeur to the games. Finally I would have liked to do a subtle indication of a head piece which might have been worn by a woman in the 1920’s to further integrate the icon with the Art Deco inspired Typography. 4. Los Angeles - This one was tricky to make simple enough while still capturing the same level of movement from the first design. 5. London - I think it was simplified which moves it away from having some of the negative connotation that is attached it, which is an improvement - but I think the entire idea would have to change to make something really cool and lovable - something that shouts out to the games and the history of the city or the country. Thanks for being here awesome possums, make sure to keep moving forward on your projects! Catch you tomorrow : )

[@filipfilip4143]

can you send your work to you?

[@jontyking7620]

Hi Zimri, What programs do you use or recommend to beginners in graphic design?

[@MrDownRater]

Atalanta is an interesting thing, because at that time pins and badges were really popular so the main merchandise were pins. They used gold bases and painted them, so they choose green to help the gold color pop. Google: olympics atlanta 1996 pins Quality content as always! Keep up the good work! ;)

[@salatkiel]

The Atlanta one is weird because the original one is too busy and the recreated one doesn’t flow right. I would’ve kept the 100 and the rings where they were at for aesthetics sake. For color, I either would’ve changed the rings to their original colors or changed the fire and stars to match the Olympic logo colors.

[@aronaronaronaronaronaronaronar]

Please upgrade Hungarian logos. No one talks about Hungary.

[@coolguybrian]

if london (somehow) host an olympic s event in 2102 i’m blaming zimri

[@EVILBUNNY28]

numberjacks stan account unfortunately 2102 isn’t a leap year, so unfortunately it’s not possible for any country to host an Olympics then.

[@JosephEntin]

winterolmpics

[@HyperManic1000]

EVILBUNNY28 Unless they change the tradition 🤔

[@user-up6ri5rp7w]

you mean *bless* zimri?

[@Nitlda]

@@EVILBUNNY28 winter olympics exist tho

[@IPv6Freely]

I'm shocked there was no font change on the 92 logo.

[@uhhhbobo]

same, i thought it would be the first thing he'll change

[@ProWeAreSo]

He was off his game

[@pixienay2497]

Ye the font was horrible

[@boogie_harrison]

Serif typefaces were popular at that time, same with drop shadow. It was a logo designed according to the 90s trends.

[@mmazz414]

I think it works just fine!

[@coolguybrian]

London: 2102

[@beutiful019]

cracks me up everytime i remember

[@hampshirewanderer5078]

I can't wait.

[@sundalongpatpat]

In Atlanta '96, you forgot that the uppermost star represents perfection. That's why it's in the center and in the right orientation.

[@jaredhtaylor]

Here's my thing about the older logos: by today's standards they're certainly bad, but they represent ideas in design from the time they come from. The LA logo is SO 80s, Barcelona and Atlanta are super 90s. They don't work now but I bet they worked well then

[@bryanwarman]

Yeah, there's little consideration to the fact that these logos were made based on what was popular at the time. 10-20 years from now all of these logo redesigns that Zimri is doing could easily be ripped apart by someone else, because they won't fit with the style of the times.

[@replicantMK2]

thats true

[@dongholio707]

Color palette aside, the Atlanta one is actually pretty good.

[@dumi4688]

True

[@wotchermystic2335]

All I could think of when I looked at the Atlanta logo was McMansion Hell making fun of the 90s' obsession with forest green.

[@Tigermania08]

I was hating the Paris design as you drew it, but my jaw literally dropped when you revealed it.

[@mjrmls]

6:31 Zimri bro what the hell are you doing 6:40 HOLY SHIT THAT'S SO COOL

[@pinkythepigoverlord]

Loool ikrrr

[@PuraCiensualidad]

That's exactly what happened in my mind!

[@davidkonevky7372]

When he started the paris redesign: dude wtf you ruined it When he finished: IT'S LITERALLY PERFECT

[@geovannydelacruz605]

Same! Different, but same!

[@ecannon9507]

It’s okay. It loses the gold medal symbolism. The original logo is a bit whack but it grew on me. Woman (Marianne), flame and gold medal in a logo is actually kinda cool.

[@dannyr2976]

The re-imagined 2024 logo is trying too hard to make a point of showing a face compared to the subtleness of the original, which isn't the point. It's lost the whole Art Deco influence and the double-function of the flame encapsulated in a circle, doubling as a vintage hairstyle.

[@simonbone]

Paris 2024: Bad Hair Day.

[@_baert]

3:37 Completely DISAGREE. The rings' original placement was to look like the design at the top of a Corinthian or Ionic column. And the 100 looks like the ribbing down the column shaft.

[@user-cj4dp1vm2g]

That's what I was thinking too lol

[@likeavirshin]

The Atlanta logo is trying to represent a doric column style from ancient Greek! Without the Olympic logo there it lost its meaning. The rest is horrible but that's why the did the column part like in that manner.

[@amadeus2166]

yeah i thought it was pretty obvious that a column would need a capital on top

[@moshka92]

Yeah, and he made it look like a trash bin

[@medici__]

@@moshka92 😭😭💀

[@VolvagiasBlaze]

technically it'd be a corinthian logo with the olympics logo at the top. yes this is very nitpicky and insignificant, but i'm still glad to know someone else knows what a doric column is XD

[@ashye5390]

Yeah, my eyes are seeing the rings as a stand in for the floraly bits of a Corinthian column, but I agree, they were part of a capital.

[@crystalwaters2244]

The Paris redesign was alright , but I prefer what they already had honestly . It does a good job of working with negative and positive space while showing the woman and the torch. The redesign is just too detailed and when it shrinks down the detail will be lost. This is a big reason logos have become way more simplified .

[@nanarts]

Damn I got the chills with the redesign of the Paris one

[@lyssdeline4178]

Felt a lot weaker to me tbh

[@nanarts]

@@lyssdeline4178 how dare you XD

[@lyssdeline4178]

@@nanarts design is subjective?

[@nanarts]

@@lyssdeline4178 omg chill grl I was just joking 😂

[@lyssdeline4178]

@@nanarts i wasnt not "chill" dude. Calm down

[@cinematix2988]

Only true design champos carry backpacks while improving Olympic logos

[@Alex-hongry]

Cinematix backpacks. Packages that go on your back. 🙃😝

[@unclemonty9506]

2012 logo was a laughing stock when it was unveiled, I grew to appreciate it as time went on and in hindsight I think it was genius - totally summed up the energy and vibrancy of the games and had a real 'punk' attitude. Everyone though our olympics would be crap but it ended up being one of the best in recent memory. The opening ceremony was one of the best live spectacles I've ever seen on TV

[@SwimmerPrince]

I agree.. the visual identity really elevated the event as a whole package

[@youknow7822]

Love the energy of London 2012

[@RaymondHng]

“The Queen” parachuting into the stadium was the best surprise. The lighting of the cauldron and the flames coming together was the most meaningful.

[@JediMindG]

It was supposed to look like the islands as well

[@akqa8186]

That Paris one was amazing!

[@ExplosiveLemonz]

I personally feel the original gets the message across fine and is more subtle and powerful.

[@AKagNA]

@@ExplosiveLemonz i think second one was better but the first one is definitely cool aswell, i just didn't like the color since it looks faded little bit.

[@louxy2961]

@@AKagNA The second one just kind of gets rid of some of the main ideas of the paris logos, the color and the round aspect of it represent the gold medal which is an iconic part of the olympics, the flame, well you guest it and the woman is supposed to be Marianne who is basically "if France was a person", I just don't think this redesign captures these ideas as well as the original

[@AKagNA]

@@louxy2961 the golden medal thing sounds too tryhard "in my opinion" since you try to squeeze too much detail in one shape but if it does represent Marienne then hell yes it has more meaning and changing the logo would make it lose that meaning but i bet Zimri didn't know it so i can't blame nor him nor the people who liked it. :)

[@louxy2961]

@@AKagNA yeah sure, Given the infos that he knew he did an awesome job for sure

[@Daddsch]

I guess I would have changed Barcelonas font

[@iamvain]

Daddsch There wasn’t as great amount of fonts then, though I agree

[@faolan2831]

I tottally agree on that point

[@LawlietKM]

omg your version of the London logo is PERFECT

[@myozzio5025]

The Paris one, at one stage, looked like "Basket Case" in drag lol what a giggle love all your adventures have a great 2022.

[@ivovanderknaap4616]

I held the actual Olympic torch of Tokyo 2020!

[@HBDiniz10]

That's sick!

[@gabrielnara9202]

Wowww.... really??

[@ivovanderknaap4616]

@@gabrielnara9202 Yes! extremely epic

[@MRmigeek]

i held the 2000

[@remigiochilaule1961]

And then covid came 😂

[@duckspatesh202]

2:42 I guess there are 5 stars because of the 5 rings in the logo

[@florenceguinguyon8845]

Yes. And I am not agree to get rid one of the 🌟

[@philippemerle4761]

Paris 2024 logo, represent the Marianne, the Flame and the Gold medal

[@PatrickAnibalDill]

Frederik List It looks better than what he did

[@alexandercalderon6025]

5:42

[@G31plus]

@@frederiklist4265 he made the Marianne look like vegeta

[@Crocodebil]

Still should have kept the candidate logo

[@polarisation]

french mad franch mad x24

[@omxkik6987]

9:49 MIND BLOWING I didnt notice that it was 2012. I just thought it was some random shapes.

[@job9650]

Also its in the shape of gb

[@marcod.643]

It's also the word LONDON

[@energiabryanlustralmachado2716]

When you were making the Paris one I was so disappointed in the begging and couldn’t stop laughing but I actually loved the end result!

[@Alex-dn7jq]

The whole Los Angeles lines idea should have been scrapped.

[@zimrimayfield]

Hey Alex, yeah man that's what I wanted to do and just keep stars - but I don't like to remove too much if it can be helped - but I agree man : )

[@leahvolak]

They look like piano keys in the redesign

[@milk0r87]

it would be weird to not have the lines. it could be somehow reimagined in a vapourware or whatnot aesthetic, but the stars being red white and blue combined with it being stars and stripes... it would be a war crime to remove them :)

[@leahvolak]

@@milk0r87 I agree!

[@tynebaker]

Pretty sure the lines were very of the time. For some reason back then if you wanted something to look ‘sporty’ you’d add a million lines to it.

[@princegoatcheese9379]

Literally any change to the London 2012 logo is infinitely better than the original. Also, your Paris 2024 logo redesign is fantastic!

[@rooneye]

You totally missed the fact the the LA 1986 one, the stars formed an “A’ shape with wings. Which is TOTALLY L.A.! It’s fucking awesome. And you didn’t see it and then destroyed it.

[@haniapopowska8966]

Love your concept of the Atlanta one, but prefer with the rings in the column :)

[@SZebS]

"I don't know why they made it texturized" A designer that has never heard about Miró

[@victoriarebello3499]

Omg IKR

[@Jelkeludo]

Hmm, I have to say that I think having a yellow in the barcelona logo worked quite well. Making it orange removes some contrast with the red I feel.

[@MRmigeek]

no, he needs to do his research because the red and yellow represent the spanish flag and the blue the ocean!

[@playswithsquirrels3799]

The original colors of the Barcelona one are to reflect the Spanish flag I think. I've learned so much in just 3 of your videos. Thanks

[@twalton]

Thank you! I was one of the people in your last video requesting a logo redesign, so thanks! I know you were pressed for time, but I would have loved to see you do a more creative take on each one. For example, what sucks about the original London logo is that it has nothing to do with London. It's almost insulting that for a city so rich in culture and iconography, that the logo is literally just the year of the olympics. I wish you had taken something iconic from London (even at the risk of being cliché) and made an entirely new logo rather than sticking to the original idea of writing 2012. But overall I still really enjoyed your redesigns and thankful you listen to your fans. :)

[@jontyking7620]

London 2012 looks amazing before and after!!!

[@AlexeBriand2002]

Jonty King hell no it’s the worst

[@sinve__]

petition to make his paris 2024 logo change the official one

[@jasontvelez]

dude hell ya lol

[@Mikiko_Satoska]

Bruna Mascotte absolutely

[@guillaumep.7206]

I disagree. The original is much smarter. His is pretty but way too obvious

[@li.nasian]

Guillaume P. isn't that his intention? He mentions in the video that if they want a feminine theme, they should just own it. In fact, that seems to be the trend in his redesigns-bringing the important themes and elements to the forefront of the logo

[@sinve__]

@@li.nasian boring. i was just saying that i like it so much that i would sign a petition to make this the official one

[@rickleow736]

Oh wow the Paris one really improved!! That's genius!!

[@mauriciocamarena1138]

When you get the woman picture of the Paris logo, it really hits hard

[@Noruego]

I think the Paris logo was not just randomly incorporating a woman, but rather making a reference to the Bob hairstyle, one of France’s most iconic fashion contributions. That logo is perfection.

[@tynebaker]

Next video: Zimri designs a logo for the 2102 Olympics hosted by the moon.

[@maxzett]

kinda destroyed the Atlanta 96 logo IMO. Dislike how u got rid of the "torchy" thing

[@JamesWelbes]

LA: one blue star with red lines.

[@jellogirl2010]

I was 6 in 1996 and I distinctly remember being allowed to stay up to watch swimming and gymnastics. I can't decide what I liked more back in the day.

[@kyudibles]

the atlanta star was meant to be at the center as a symbol of perfection lmao

[@victora.3131]

The redesigned Paris 2024 logo looks so cool. The ear actually looks like the eye and eyebrow of an upside down face so it looks like the logo has two faces. I don’t know if that was on purpose but I love it!

[@halebrown8126]

Oh my god, please make a Skillshare course!!

[@LordDavid04]

So you removed the green background in Atlanta's logo. Well there you have just one of the variants of the official logo! The Atlanta 1996 Olympic logo was flexible in it's design so that it didn't require the green background on certain applications. In addition to this, it can be displayed in simple black and white or that gold tone colour they chose. It was one of the few aspects of their Olympics they managed to get right.

[@RaymondHng]

The green represents laurel branches worn by winners in ancient times, as well as Atlanta's reputation as the City of Trees.

[@paullloydjohnson7719]

This shows how design is about more than just visuals and that design should be backed up with research too.

[@seankelly1708]

Deborah Sussman designed the 1984 Los Angeles logo and was a pioneer in the field. Granted, at the time the logo worked better than it would today. To watch you yank it apart was unsettling at first, but I give you credit for trying to improve it. Would you consider giving credit and saying a brief word or two about the original designer when you do these redesign videos? I love it that you do these, I just think the young talented designers and curious folks watching could benefit from some context.

[@greenatom]

No improvements, except the first step of taking away the green background for Atlanta.

[@meowlsable]

The London 2012 logo is in the shape of the UK. That’s why it’s not all on the same level. But I do prefer yours

[@Hopeisall]

LOL, just about to write the same...

[@leeneedsfriends6750]

im a brit and really confused as to how it looks like the shape of the UK... i don't get it :/

[@95Coaster]

@@leeneedsfriends6750 yeah me too

[@the.wildlife.wizard]

I thought it was meant to be a person carrying the torch...

[@Anonyme09865]

before messing up with the logos, I would recommend you to read their rationals. There's an important reason that the golden star is placed that way and it is "golden"!!

[@SolarFilms]

The biggest problem I have this this video is that he does not understand the original logos, so changing the colors in the Barcelona logo looses the idea of the Spanish Flag, the Atlanta looses the idea idea of the colum and the golden star you mentioned, the Paris 2024 regardless of how it looks to him has a lot of symbolism that got lost in his idea of the redesign and I think that's the big issue, he didn't go into why they were designed that way before changing them

[@sugarrushaandc]

That Paris one blew my mind. Great work!

[@mm.maxmartin]

Lol, i never knew the london logo was a 2012. I always thougt it‘s an athlete right before a 100m run. The 12 are the legs, the 2 the arm and the 0 the head. Please tell me I‘m not alone

[@zimrimayfield]

Yeah man, no one really knows - lots of people say it’s the English isles, while others say it’s the continents of the globe - at this point it could be anything : p hope you’ve had an awesome day Max!

[@alexandredesouza3692]

I think you made the Montreal one worse. All you has to do was take away the green and give the flame the orange color. After that, you basically undid the pillar for no reason which made it lose it's charm. Paris and L.A. too. You took away the Gold Medal color, Art Deco inspiration and the use of negative space from the former to make a generic fire woman drawing with no cultural significance. And you just decided the U.S. should just be Red and Blue without the white star. I mean, obviously, we shouldn't judge you by the same standard as Olympic tier graphic designers. But you kinda put yourself in that position by assuming you could do better.

[@Yusef.Yarmohamed]

That Paris redesign was stunning

[@KawaiiCat2]

6:44 omgsh, you’re resign has got to be the coolest thing ever!!!! The flare it has, I’m lost for words. 👏🏻 👏🏻 👏🏻

[@jersey282]

I laughed when he jumped to the southern accent when talking to Georgia about his changes 😜 I loved gymnastics in ATL, it was the first Olympics I remember watching.

[@siriusmg]

I agree that the Paris one looks off. It's supposed to represent 3 things : - The olympic flame, obviously - Marianne, female symbol of liberty and democracy - An olympic medal (hence the round shape and the golden color) I guess they messed up trying to mix so many symbols into one logo. Yours doesn't incorporate the medal part, and I think it's one of the many directions we could take from the original by trying to simplify it. Good job Zimri !

[@florenceguinguyon8845]

His version is like vegeta

[@rizzouh]

Last video I was totally cinic regarding the Paris logo, but only seeing todays video that I understood the logo's message was for the circle to be the head. Anyway, your redesign looks really empowering for women. Reminds me of X-Men'x Phoenix.

[@kioku119]

Great job on the Paris one! Also, lol the LA ones look like the Olympics are being hosted in the basement of an 80s tech startup's office building (though yours does a lot less than the original but still has a tiny bit of that feel).

[@ay571]

Your Paris 2024 redesign is brilliant.

[@jeanieinabottlex]

We had a discussion about the London 2012 logo in one of my classes and the tutor made quite an interesting point where he said the design seems to also be inspired by the album covers of the S*x Pistols, they are incredibly iconic to the UK and formed in London in 1975. Apparently they were even invited to perform at the opening ceremony of the 2012 games but declined the offer. I just find this quite interesting when I look at the logo now but they really could have made it better while incorporating a slight nod to the band. I always thought the shapes were just abstracts of various parts of the UK, I genuinely never saw the 2012 until you pointed it out 😂😂

[@david_walker_esq]

The Olympic rings act as the capitol of the column in the Atlanta logo. They need to be up top for it to make sense architecturally. The original Paris logo was so elegant. :(

[@johnschmidt1049]

The column with the rings was perfect.

[@James68W]

Your hat and backpack makes me feel anxious because it's like you're ready to leave at a moment's notice lol

[@calebvaughan587]

The changes to the atlanta logo were so good but it looked better with the rings in the handle

[@larissamendes8774]

i love it that you explain why you're changing things this or that way (like the hierarchy and so) that's v important for us mere design studants lol but seriously keep doing it. also great work with the paris logo!!

[@jupitertheplanet2030]

Rate winter olympics logos next

[@Jacobhutch]

Altlanta have the 4 stars and flame so there are 5 aspects to it like the five rings, I would have recoloured them the ring colours, making the 100 bigger was great tho!

[@LordDavid04]

They deliberately decided to make the rings in Atlanta's logo one colour end emphasize on the vibrant colours in the stars to showcase the hospitality and warmth of the South.

[@karthurh]

"It's not bad I just need a little... shaping, to the redesign"😂😂😂

[@maz4725]

Damn! You actualledy nailed that paris 2024 logo Zimri!!!?

[@susanna9310]

i also think just making the lip red on the paris one would’ve helped it a lot

[@MRmigeek]

the logo actually looks better on a black bkg

[@minateh6331]

With the Los Angeles one maybe you could just keep one star but make the stripes one level behind it red? So you still get the red blue combo but a lot simpler! I love your redesigns though there's something soo satisfying about it and I love love the Paris one!!

[@anttongm9217]

I’m just guessing but, I think that colours in Barcelona ‘92 are attached to the coastline of Barcelona, and that’s why the arms-line was made yellow and not orange It’s just a theory, idk :-)

[@ishmaelclaude]

you really made the Paris 2024 logo better. it's what it should be. Looks much more stronger and powerful.

[@Kelsey.K]

The name Aaron Draploff has gotten the "Clap on, clap off" song stuck in my head

[@thomasblack2907]

Never noticed that Zimiri has Heterochromia, so cool

[@jfcarrier9352]

You are late to the party !! 🤣

[@kieferlayne]

Not gonna lie, your Paris 2024 redesign is... fire... pun intended

[@esc_stan]

To help you understand, the 2012 logo is inspired by 80s pop culture in the UK which was energetic, bright and youthful which is also the case with the Olympics, and considering the slogan was to “Inspire a Generation”, it makes sense, the IOC should have a better explanation

[@wzwzwz]

Redesigned Paris looks like a logo of the rival salon of the original

[@FreyasArts]

With Paris 2024 I was the whole time wondering why the Olympic Flame has a kissy mouth😂 thank you for clearing that up

[@draganescuconstantin2380]

ahh for the atlanta logo having the 5 flames makes sense since there's 5 rings in the logo of the Olympics. what you could have done is color the flames with the colors of the original olympic logo, and maybe change the size a bit. other than that yours looks nice

[@CaptainNim]

Oh my word you NAILED the Paris logo. Soooo much better my man! Amazing job.

[@chickletpudding]

2012 logo is meant to be a someone holding a torch

[@Playfulpat]

1412IN I literally can’t see it

[@Epicmikey9]

Isn't it like parts of United Kingdom or something ?

[@annelorraine9529]

The Atlanta logo without the teal background was perfect. You could have stopped there

[@hatz91]

On the star logo I see piano keys really strongly. That would be a cool logo for something musical.

[@funkyabba]

Yes me too! Would be cool to implement that idea to a jazz club logo or something.

[@garrywallace1007]

Interesting as they had 84 Grand pianos a the Opening Ceremony??? Coincidence!

[@vijostgo986]

I really liked the London 2012 version with the Olympic colors

[@primaroxas]

Damn that Paris olympic redesign are lit!

[@alan6dB]

Is it just me or the original London 2012 logo is an athlete in lane waiting for the gunshot to start running?

[@lilycollens]

WOW I was thinking yesterday like wow I miss ZIMRI I need some wholesome design content to soothe my brain AND TODAY I GO TO KZbin N THERES TWO NEW VIDEOS !!! godBLESS

[@PhenMas]

Fun. You could go even further with Atlanta and remove the other two small stars. Love the Paris adjustment.

[@JoeyXSmith]

The font on Barcelona logo is what I would have changed on that logo. It looks basic, like its a placeholder for what should have gone there.

[@ub-4630]

I laughed so hard when this guy draw a lady.

[@PorteiroDoPlat]

Not gonna lie, but the Paris logo got like 100x better

[@midulfrombd]

6:50 female version of Goku but ur drawing was awesome.

[@TornaitSuperBird]

Tanvir Ahmed Midul Literally Caulifla.

[@bee0000]

the original london 2012 is horrendous imo even separating like you did looks way better

[@Vagabondgone]

Boi is in a rush! Sporting a combat ready backback 😂

[@lukepasca9765]

Zimri, if you jumped off a cliff into an underwater civilization of capybara, I would jump too

[@Sim0n98]

Roller Hockey was in the Barca Olympics, automatically making it the best Olympics ever

[@zimrimayfield]

Oh snap! That would be awesome! Did you watch is Simon?

[@vain.design]

Didn't watch yet but just seen the title and as a french person I was thinking "PLEASE put Paris 2024 in this list" That's all now I will watch. Edit: The problem with the logo in France is that it really reminds the extreme right party which the logo design is a flame, kind of similar. Also you did great with the Marianne making her look more mature and not too girly and anachronic with those small lipsticked lips looking like a cheap hairdresser logo. The idea of a gold medal was too much, (gold medal + marianne + flame were too much signs for one logo indeed..) You could have inverted the whole face/flame so she would kind of look to the future : )

[@davidferguson6507]

It seems to me that the "100" in the Atlanta Olympic logo is meant to illustrate the Ionic order of columns in Greek architecture (Ionic, Corinthian and Doric).