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In less than 2 years, Rema's branding has continuously gotten darker and darker.
The Afrobeats superstar seems to be embracing darker imagery in his branding and art which is a huge contrast from the soft and bright imagery he used to use when he broke into the music industry 4 years ago.
Watch the video to learn some of the symbolism he used in his artworks like "Raves and roses", "Ravage" and in his general branding.
Like and subcribe.
Timestamps
00:00 - Intro
01:37 - Growing up in Benin
03:26 - When Rema started infusing darker imagery in his art
07:35 - RAVES AND ROSES artwork symbolism
17:13 - RAVAGE artwork symbolism breakdown
22:28 - What caused the change?
24:01 - Why no one can stop him
24:53 - How are the mainstream audience taking this change in branding
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