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In this episode, we dive into the world of deep tech with Sally-Ann Williams, CEO of Cicada Innovations. Supported by four universities as its founding shareholders - ANU, UNSW, USYD and UTS -, Cicada Innovations is bridging lab-to-market gaps and helping shape Australia as a global leader in deep tech. Sally shares the common pitfalls deep tech founders face and how a pragmatic commercial mindset can make all the difference.