Rory Sutherland: Want Fewer People to go to A&E? Change the Name | Health | WIRED

If you want less people to go to A&E start calling it Accident and Emergency. That's the view of Rory Sutherland, vice-chairman of marketing group Oglivy & Mather. He argues that in health and all other walks of life people are forced to make bad choices.
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"A&E is like your best mate," Sutherland says at WIRED Health 2015. By rebranding it, people would stop putting unnecessary strain on the NHS.
These simple tricks could have a transformative effect on healthcare, Sutherland argues. He points to deferred prescriptions as an example of success. Rather than people going to see a GP and getting an immediate prescription for antibiotics, deferred prescriptions can be used to persuade people they don't need to take any medication.
Read The Full Story: wired.uk/pIbN9K
WIRED Health is a one-day summit designed to introduce, explain and predict the coming trends facing the medical and personal healthcare industries. This ambitious inaugural event was held on April 24 2015, at the home of the Royal College of General Practitioners, 30 Euston Square, London.
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Rory Sutherland: Want fewer people to go to A&E? Change the name | Health | WIRED
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[@strategysprints]

What a blessing to have Rory around us.

[@MrNickmi]

Rory is my favourite presenter by far. Thrilled to bits to discover I have read all the books in the list - except one. Going to order it right away. [And what a list it is! Favourites: 'Why Everyone (Else) is a Hypocrite' / 'The Righteous Mind' / 'Irrationality' / 'The Rational Animal'. Excellent.

[@ReadyWhenYouAre]

I love him. "just another minute..." X10

[@0wls2k]

😆 that was genius. He was the human equivalent of the Microsoft progress bar.

[@freeshipping9643]

"One of the things I didn't have to talk about" 😂. Rory is the secret ingredient in red bull. He could go forever & I could listen 😂

[@kenricnarbrough8191]

Thats it! Never ordering anything except for Gin ever again. An excellent speaker, I need to find more of his meanderings.

[@joongtreez9402]

I love this guy

[@dimitrap.670]

Thank you sir!

[@OrdnanceTV]

Excellent.

[@user-rf3kr3me5d]

Amazing

[@freeshipping9643]

This is the keys to door of life.

[@stableschippenham]

Rory on top form here, love it

[@sgordon8123]

Ah! Rory I have an extension lead permanently in my suitcase!!

[@sgordon8123]

Ah yes ... indeed if I see people smoking I always ask why they aren't vaping. (One reason is the abundance of cheap smuggled ciggies by the way). And I say one choice is DEFINITELY bad for you and the other might be but might not be. Go for that! Also I point out the value of a KNOWN dose of nicotine vs randomly spiked ciggies (soooo immoral). But people need a pocket stress reliever ... think of something???

[@jumpa654]

Oh that's why they changed the name of A&E to ED.....Erectile Dysfunction!