Whole Foods vs. Trader Joe's Taste Test | FOOD FEUDS

Today, we're pinning two powerhoUse grocery stores against each other: Whole Foods vs. Trader Joe's. FOOD FEUDS!!! GMM # 2229
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[@emilylau9772]

I’m a Trader Joe’s employee watching this on my lunch break and this gave me the strength I needed to continue being overly nice and overbearing today!!

[@ashleyl7608]

I hope you bought plane tickets for customers and asked about their SS number. You know, in a friendly way.

[@rachelhanna5565]

Lmaooo as a former TJ member I feel you

[@Galactic123]

Bless you, Trader Joe's employee! I live in an apartment building that has a TJ's in the building and I love how helpful all the employees are.

[@meyouandsomesnacks]

the kindness is appreciated

[@celestinaanderson3979]

Believe me..your kindness is absolutely appreciated.

[@wia61899]

I bought a brownie mix at TJs this weekend and the cashier said “im so excited for you, these are soooo good”

[@helengrugett]

they really are scrumptious

[@xc7525]

@@helengrugett good 2 kno! thanks!

[@deprofundis3293]

I love TJs so much 😭

[@freedomcat]

Same , but at Aldi.

[@kinagrill]

and he just couldn't hide it? :p

[@mguidroz1]

With my Walmart budget, I feel fancy walking into either a Trader Joe’s or Whole Foods.

[@rettbull9100]

Never been in either. There is a whole food not to far from me, but yeah it seems like a fancy place.

[@GrieverSSBU]

Costco has your pizza cooked and ready at a steady $9 vs basically everything else. Kirkland pizza low-key slaps.

[@jacobalbasha5734]

Traders joes is surprisingly affordable, not many items are over 3 or 4 USD

[@jerrybeard8995]

@@rettbull9100 thought I was the only one to have never been in either

[@bcaye]

@@jerrybeard8995, nope, we don't have either where I live. We have Natural Grocers and Eatwell.

[@michellehang4384]

Now, we need a Sam’s club vs Costco food feud!!

[@jessicabruno1316]

Fit Frugal Mom does these every once in a while. xox

[@GBG585]

Costco wins everytime

[@internalerror00]

Should have given a final price comparison too. Would have been interesting to see how the ranked price wise along with your taste rankings.

[@merryberry6576]

Good point!

[@kkim5000]

whole foods is ridiculously overpriced; trader joe's is reasonable.

[@N.Y.B.]

Trader Joe’s pizza 4.99 vs Whole Foods 7.99 Trader Joe’s sausage 4.99 vs Whole Foods 7.99 Trader Joe’s Mac n cheese 3.99 vs Whole Foods Mac n cheese 6.99 Trader Joe Thai Veggies 4.79 vs Whole Foods thai veggies 7.79 Trader Joes Peanut butter cups 4.99 Vs Whole Food Peanut butter cups 7.99

[@KaterinaTalantliva]

thank you! finally somebody said it!

[@erikl85]

TJ's total: $23.75 3.03 points/dollar. Whole Foods total: $38.95 1.31 points/dollar. No contest.

[@Reshae]

I currently work at a TJs, this line cracked me up because it's SO true "The best part of going to Trader Joes is the going to the grocery store after it to get all the stuff you didn't get at Trader Joe's" - I get so many "Do you have (things normal stores have) questions?"

[@ridefree9160]

I work at TJs as well and yeah so true haha

[@erinvlogs5457]

I get asked almost twice a week if we have foil. I also work at TJs

[@rogergeyer9851]

So TJ's target audience is foodies? Or people who LIKE to shop? Because for me, grocery store food needs to be DAMN good to make me want to go an extra place (given the MASSIVE variety at regular grocery stores, and range of prices). And in fact, if I can, I'd rather get specialty food through internet with delivery, if I can get the brand I want at a reasonable price.

[@CCHAWC717]

Fully expecting Trader Joes to win by a lot, considering how much they've hated every 365 item in food ranking episodes

[@meyouandsomesnacks]

365 food is so bland🤐

[@oneblacksun]

@@meyouandsomesnacks It's those organic flavours of air and nothing.

[@erikl85]

TJ's total: $23.75 or 3.03 points/dollar. Whole Foods total: $38.95 or 1.31 points/dollar. No contest!

[@lucaslovejoy7963]

best comment

[@chuges]

Emily looked like she was having a blast with her character today. She was trying her best not to break.

[@michaeljones3974]

Every Whole Foods employee on the daily🤣

[@gilbertolopez2703]

foxy

[@sukai121]

Especially when she said the world is full of legs 😂

[@HeyyItsDaleVODS]

Emily nails all of her characters, always a blast to see her on.

[@wolfsajin]

@@michaeljones3974 as a former WF employee… ehh

[@aj32769]

Link calling Rhett sis in response to brother is hilarious

[@mattcottrell3286]

It feels like that meme “he’s a little confused, but he got the spirit”

[@Steve.._.]

​@@Scourge88Monastik14weird troll. Not under a bridge tho, under your mother's house?

[@Scourge88Monastik14]

Not a troll. Just telling the truth . Sorry you live in delulu land@@Steve.._.

[@Scourge88Monastik14]

AH is overweight periodtttt@@Steve.._.

[@Scourge88Monastik14]

Fr hit a gym

[@CGiles]

that green eyeshadow goes so well with emily's hair. love the look and glad to see emily again :)

[@246kisses]

I love her hair straightened!

[@mindom]

yes! she is rocking those bangs and smokey eyes!! this should be her new regular look.

[@CatsAndPokemon]

oh my god gorgeous!! i literally had to pause lol

[@arthos_live]

I agree. Emily looks beautiful in this episode...As she always does!

[@ashleybeck607]

Agreed! She looks stunning. 😍

[@mindom]

Emily is rocking this look, she needs these whispy bangs and smokey eyes 😍

[@redeye1016]

Think it might be a wig - she looks great, but she doesn’t “need” them, she is fine as she was.

[@deprofundis3293]

@@redeye1016 yes! She's already beautiful.

[@AlmightyXuligan]

Emily is so 🔥👀😍

[@forkingsandkeys]

It’s clip in bangs. They’re just *slightly* too red to match her actual hair. They matched them really really well though.

[@keanuweaves2209]

@@redeye1016 you don’t have to be so serious, nobody needs anything. She just looks so glam.

[@Cripplified]

7:28 nah Rhett you guys are in your 40s, been friends since you were what, 6? Stayed friends throughout school, college, then both of you decided to move across the country to pursue this dream that ended up being Mythical? You don't need blood relation to be family. Link is 100% your brother.

[@mandisharp]

Emily looks incredible this episode and cracked me up as always

[@yubilly8290]

Emily was so distracting the whole episode because of how gorgeous she looks 😩

[@ATaviaTatiana]

Agreeeeed. OMG.

[@Kcjo628]

always!

[@1waytickettopluto]

You ain't lyin'

[@amparent]

This episode really makes me want a “who’s your ancestor” episode where some genealogy person looks into the guys’ ancestors to see if they are really related. Might uncover some unfun ancestors but I feel like that then could make a great ear biscuit.

[@revan4130]

They aren't related

[@crazycarl00]

That could get real dark, real fast. They're from North Carolina.

[@nwerd7584]

@@revan4130 technically we're all related.

[@willess1310]

@@nwerd7584 Actually, we're all grown in test tubes by the lizard people that secretly run the planet. None of us are truly related, our DNA is all engineered.

[@deenakuhn7611]

Whole Foods = great for when you’re actually planning to cook before eating. Trader Joe’s = great for when you need a tasty, pre-prepared food you just want to warm up.

[@caseytilton2957]

All of this is true except insert any other grocery store where it says Whole Foods. Whole Foods isn't even good for planning to cook a meal.

[@thisnamewastaken413]

@@caseytilton2957 it's good for emptying your wallet

[@Alverant]

Whole Foods = when you want to look fancy while spending too much TJ = when you want something good without cratering your budget

[@kwhitley39]

This is the most accurate description I've ever heard lol

[@jazzy3120_]

Yes this is true

[@Kim_golden13]

They must do a Walmart vs Target food fued.

[@shashawol]

Trader Joes is way better than Wholefoods 👌 Also, Emily's hair looks amazing 😲!

[@larryepling]

Definitely. Loving Emily's hair today.

[@colinbanning9416]

@@larryepling To be fair, loving things about Emily is a full time job

[@greta6685]

It looks amazing I literally thought it was a wig!!!!

[@FalconOfStorms]

She's always been a good looking woman but it's crazy how a haircut can make her into someone you'd do a doubletake at.

[@FalconOfStorms]

It almost distracts from how funny she was, but she's always funny in these.

[@plaid11]

Rhett gave the Whole Foods potstickers a 6 and the Trader Joe’s a 7 and said there was two point difference for the 2% difference in sodium. Usually that’s a Link kinda thing to do

[@deprofundis3293]

Right??? He literally equated a 10% increase with a 2% one - he gave it a 5x or 500% bump. Come on, Rhett! You can do better.

[@slash196]

As a former TJ crew member, I knew from the start that 365 was going to get CRUSHED. Still surprised at the chicken sausage, that might be my favorite thing in the store.

[@nisnber5760]

Wasn't cooked as well as those of whole foods.

[@Nepomniachtchi_Austin]

The only thing I profoundly prefer over the usual store brands is the whole foods and sprouts deli for cold cuts.

[@ckboy221]

No doubt about it, I've shopped at both several times and I'm always let down by 365 brand items. I was actually eating the TJ's peanut butter cups at the start of the show and when I saw them on the episode I knew whole foods had no chance. They're better than Reese's IMO.

[@kimstolz8880]

@@ckboy221 well that’s just madness, they’re good, but they’re not Reese good.

[@jhb139]

@@ckboy221 I agree. Better than Reese's. But then again, my opinion is moot because I don't like Reese's. They have a bit of a chemically overly sweet taste to them.

[@nathanm8175]

I work at Whole Foods and immediately knew Trader Joe’s was taking the win. And our prices are just getting ridiculous (as if they weren’t already ridiculous)

[@hannahl.3858]

I also work at Whole Foods and totally agree lmao

[@ThoughtsFromMars]

*Amazon wants to know your location*

[@evan5796]

same here i work at whole foods also lmfao

[@deprofundis3293]

Yes....such a bummer since Whole Foods is a lot closer to me! Sigh.

[@NuNugirl]

I work the Bakery Department at Whole Foods, our stiff is GOOD 👍 stuff.

[@Leena79]

Emily looks extra pretty today, and I love Matt's shirt!

[@the_light_writer]

His shirt is the Trader Joe's signature Hawaiian shirt.

[@SonOfWat]

Emily is so versatile in her looks/characters but she is always breathtaking!

[@PrincessUnderneath]

How is no one talking about how glorious Emily’s hair is!!! GORGEOUS!

[@BDayGhostie]

It’s a wig

[@GiGi-dd5cr]

A wig but she is looking gorgeous!

[@BDayGhostie]

@@GiGi-dd5cr you got me there

[@xJessiGirlProx]

Dude fr

[@246kisses]

She’s not wearing a wig, that’s her actual hair she just straightened it

[@nicholevernon370]

Rhett’s reaction to Link saying they’re better than Reese’s is so hilarious please 😂

[@getskrunked]

Y’all totally missed the opportunity to say “which grocer is grosser?”

[@mdwrm]

obsessed with whole foods harlow. that sort of calm subdued energy really suits emily along with the hair/eyes combo.

[@rangishell]

Peanut butter chocolates from around the world is something your expertise needs to judge! Whittakers peanut butter chocolate in New Zealand has to be a top 3?

[@cloudsymph]

Ain't gonna like, it would be better they used fix and fogg peanut butter or or pics (like they did with their peanut butter jelly chocolate).

[@ellebentley1428]

Whittaker’s is number 1

[@ryanvanwag21]

Where in the world do these international peanut butter chocolates come from?

[@TheFinisher669]

Link would love that. I'd love that so I could order them all.

[@alannpayan3792]

Or just peanut dishes or deserts

[@rayvan1369]

"Yes, from over there...where our friendship thrives." 🤣 love Link

[@Karosing30]

Just started the episode. I can already tell you now Trader Joe's is going to win. Not even a competition!

[@redsoxgalhangout6113]

Compare walmart to target

[@lashedsuns4529]

@@redsoxgalhangout6113 Great Value has some sleeping bangers, though.

[@annemorgan3218]

Emily is hilarious as usual but this look is gorgeous!

[@dakotatracy1293]

I need to know what eyeshadow Emily is wearing, it's gorgeous

[@Weesouplover]

I also need the link for her wig I’m in awe

[@brendaowens2466]

Trader Joe’s does have a dark peanut butter cup that is just so good.😋

[@karenweiner1857]

It is! I do think it’s better than Reese’s tbh

[@jayleigh2021]

This has to be the longest mythical summer I’ve ever experienced

[@connartistt8]

It just doesn’t end!!!!!?

[@jayleigh2021]

@@connartistt8 I know right!!

[@brucebonner3491]

Sure does feel like it

[@1waytickettopluto]

A lot of their best episodes are from their Mythical Summers throughout the years in my opinion.

[@jayleigh2021]

@@1waytickettopluto I understand that, I have to disagree though hahahaha

[@Sophie-nz9fz]

as someone who works at trader joe's, I'm happy to see y'all giving it the love it deserves! I love pretty much all of our products and I especially love how affordable and delicious they are :)

[@deprofundis3293]

Tell me your favorite items! ❤️

[@CorvusCorone68]

i actually learned about the existence of Hatch chili peppers thru the frozen mac & cheese dinner TJ has that has Hatch chili peppers in it, so good; you guys also used to have a candy bar called a Quasar that was like a Milky Way Midnight: dark chocolate, nougat and caramel

[@rov7704]

Did they pay you to say that

[@janetmitchell4452]

I drive 1 hour through the mts of northern NM to shop at the Santa Fe TJ's. Worth the drive.

[@jakeyplayz5657]

Had fried rice from trader Joe's at a party the other day. I give it a 9/10 it was pretty good. First time I've ever had anything from trader Joe's

[@emilymulcahy]

Most of their food is pretty good, and it's decently priced, but TJ's is over an hour away or we'd shop there more

[@jakeswanson8579]

We love their fried rice!

[@RadSense]

been having trader joes ever since i was born, can say their food is always a 9/10

[@sugarbrutalsyd8303]

As a lover of both, I totally saw this coming. TJ's has the tastier items MOST of the time, but they also use a ton more salt and processed ingredients and that's why 😂 Side note, Emily is giving Nicole Kidman in Practical Magic and she's just SO BEAUTIFUL

[@ARMTOAST]

what processed ingredients? TJs has very few preservatives in their foods and all of them are naturally sourced to my knowledge

[@tacobell1299]

​@@ARMTOASTAlot of trader joes frozen foods are very processed. It's a hit or miss in their frozen foods. Though they definitely also have healthy options.

[@ZoeMurray]

I love Trader Joe’s! Won’t break the entire bank and their vibe is way better

[@joeseward9466]

Yeah probably because they aren't owned by Amazon lol.

[@thenonexistinghero]

Someone needs to tell Wholefoods that healthy food can be both delicious and budget-friendly. And healthy.

[@countgrogu1269]

Rhett: Are they Brothers? Also Rhett: Just think of us as partners.

[@rileyschultz5608]

Good reference.

[@stevefreese34]

“The world is full of legs” God, i love emily😂

[@7autumn5]

I love Emily. She is just the best.

[@bushidobrown9857]

Bigups, you have eyes ayyyy

[@amandadeforest7635]

And her hair was so gorgeous today!

[@jayrose2933]

Emily is awesome! She tweeted a while back about whether or not we’d be interested if she got her own show, so here’s hoping she gets one! I’d definitely watch anything she’s in!

[@vickietran6234]

I love Emily so much! She has voices so fitting for each of her characters 😁😆😍🤩

[@fredjiejones]

emily’s hair extensions are luxurious i gasped she looks so good

[@tippydaug525]

I always loved Trader Joe's and thought Whole Foods was an overrated store people pay more just to say they got Whole Foods and this confirms it 😂

[@emmanemz5824]

trader joes has a great selection but their prices aren't too bad. the danger comes when you leave with the whole store in your cart

[@MADblogVideo]

oh my god, emily is making me feel things today

[@OnyxTheGamingMachine]

I would of given an extra point for Emily's performance and awesome hair!

[@TheBestFoodieShow]

Mythical kitchen should make a cookbook with the crew’s favorite foods. I’d buy that 🤷🏻‍♀

[@edwardmclaughlin719]

no

[@Chris_Rybowski]

Don't forget a cookbook of all the "Will It" Yesses.

[@kellysueballard7654]

I would buy a 'will it...' cook book. I would love to know how they created the rootbeer chips.

[@aleksandrrozentsvit8390]

Trader Joe's crushes it. The prices are reasonable, items are always exciting to find new favorites weekly, and the employees are so helpful.

[@Rtcop]

Dear - जो लोग इस वक्त मेरे कॉमेंट को पढ़ रहे है हम सभी एक दूसरे से अनजान है फिर भी मैं भगवान से प्रार्थना करती हूँ कि आपके जीवन मे कोई टेंशन ना रहे और आप हमेशा खुश रहे ❤❤

[@elCapitanBombetaOG]

RICK BONIN! Loved to see Rhett so truly happy by saying Rick Bonin 😂😂😂

[@MonsterBurn74]

Good Mythical Summer beasts happy Monday everyone have a great week and stay safe yall. First like and comment

[@GingerHoliday]

As a former WF employee who had the misfortune of working through the height of the panorama, it brings me joy that tjs is better. But I already knew that. Only thing is, I miss my cheese counter.

[@lilacsun2108]

DAYUM EMILY. That hairstyle is AMAZING on you! 🤩

[@cassie_t_96]

Emily is always so freakin beautiful, but this hairstyle complements and enhances her features so perfectly that I literally couldn’t do anything but stare her when she was on screen 😍👏🏼

[@SaeedBaloney]

Omggg Emily looks A LOT like Nicole Kidman with this look!

[@fromzero6545]

I am starting to believe Emily can play any character lol

[@maremi3341]

I just realized I've been watching GMM for ten years now. That's crazy, I was in middle school back then. Keep up the great work, guys! I might not watch super regularly but its always nice to come back to this channel.

[@FingerKneesMuseum]

Trader Joe’s is the best place ever 🤤 their gyozas are a staple at my house for sure

[@skippythealien9627]

"Did you find everything okay?" "Other than a parking spot." "Yeah we don't have those." Truer words have never been spoken

[@mattt198654321]

You should really do Trader Joe's vs. Aldi. They are owned by the same company.

[@davidfox2360]

I love when they have Emily on there.

[@Xyz123-w3m]

EMILY NEEDS HER OWN SEGMENT! SHE IS SUPER LOVED AND GORGEOUS. I'm here for it. I'd watch every episode!

[@yellowhouse4911]

She's in mythical kitchen a lot more and goes even deeper with her characters

[@MadTomPlays]

One of my favorite moments of any show or movies is the offhand, offscreen comment with no one noticing and Matt's "I tripped" ranks up there with Neil Patrick Harris' "Blind man climbing, blind man falling" in Beastly. Perfection.

[@barbaraanderson2060]

Do you know Matt's IG?

[@blackfirephoenix3839]

Lol I was looking for a comment that mentioned this. For some reason that really hit a funny bone with me 😆

[@KatAndTheMat]

"I have it on good authority that the chicken is at peace, and you can enjoy its flesh." WHAT A SENTENCE

[@joebubba1220]

Tbhh Emily looks really good in this episode😍

[@Space_Noise]

She always looks good wdym 🥰

[@stkkjj]

The trader joes mac n cheese bites are fire, one of my favorites.

[@CorvusCorone68]

and going by how Link kept burning his tongue, i think he agrees

[@johnanthony_909]

Emily is always beautiful!

[@shf1331]

THANK YOU SOO much for all the shout outs to Rick Bonin! I work at Whole Foods in the North Atlantic region, and have met Rick a few times... this made my DAY! I can't wait to show this to EVERYONE I WORK WITH!

[@FlyingJustToFall]

"But can i.... Take a picture................ of your feet?" Hahaha, they are always so good in this segment xD

[@keithjrisk]

I have been to Whole Foods exactly once. It was an unreal, overpriced nightmare. Back to Aldi.

[@RynKen]

Whole foods is basically at a constant disadvantage due to trying to be a healthier option. It's good that it exists, but sometimes you want things to taste good, not good enough.

[@vashdegun]

After years of comparing foods from Kroger, Dollar General, Wholefoods, Albertsons....I think we all knew Whole foods wasn't winning.

[@williambrown2366]

Y'all are in rare form today, and I absolutely love it!

[@jesters08joker]

All of Emily's characters 😍

[@mariah5336]

Major Nicole Kidman vibesssss

[@gabeclement1131]

16:51 Don't know what you're talking about; Reese's Peanut butter cups are absolutely revolting. I can't possibly give them a score higher than -3 due to the fact that they make me feel like I'm going to contract diabetes and keel over with every bite. Trader Joe's cups though? Those are delicious. Seriously though, Reese's? Sickeningly sweet.

[@gavinjacob6720]

As a Trader Joe’s employee, I think the company should sponser you.

[@mentalhelpbotvods6701]

IS NOBODY GONNA TALK ABOUT LINK EATING THE PEANUT BUTTER CUP PACKAGE????

[@elhombrebajo]

Cashiers at Trader Joe’s seem like they can make some kind of move on you at anytime

[@headers12]

Trader Joe’s all the way! Whole Foods is too expensive, however they do have more produce.

[@Timmyfromphilly1994]

Fun fact: Trader Joe’s and Costco have the same amount of SKU’s per store. About 4,000. Where as a typical martket has about 40,000.

[@Arobisme]

They literally said that in the video

[@aaronfrankiee]

BAHAHAH im full in for link calling Rhett sis and Rhett calling link brother. Hilarious 😂

[@gracebauer5120]

Trader Joe’s absolutely makes better tasting processed foods, especially compared to 365 vs other brands WF sells, but if I had to pick only one from a **grocery store** perspective I’m going Whole Foods every time. (Chill with the plastic packaging on the produce, TJ!)

[@LaTeaDie]

That peeled and ready to eat produce is a godsend for some people, though. I don't have the full use of my hands so cutting fruit myself is never going to happen.

[@gracebauer5120]

@@LaTeaDie Great point! 100%! Very important to have options. And like Whole Foods has peeled/prepped fruits and veggies too-I’m not complaining about that-talking more like how at TJs almost all of the produce is packaged in plastic. Options!!!

[@toomanyopinions8353]

Maybe it's regional. My local TJ has lots of unpackaged fruits and vegetables

[@dinkyramirez9866]

Whole Foods vs Trader Joe's 🍕🌭🧀🥟🍫 1:21 Cauliflower Crust Pizza 4:03 Chicken Sausage 7:30 Mac & Cheese Bites 10:59 Veggie Dumplings 14:38 Dark Chocolate Peanut Butter Cups

[@GregJonson]

It always feels strange to watch these episodes from a foreign country that doesn't have any of the brands presented.

[@smorbiethegreatandbeautifu4391]

I'm in America and we don't have either of those, either. yawn

[@robbiewhite2351]

I’ll never understand why they tell them where they’re from. Just give them 2 foods and rate them

[@RobinLundqvist]

another episode of Link saying “smella that”. We need an archive

[@rayleighevans5498]

As a worker at wholefoods… “friendlier staff” for TJ hit me😞

[@susie8799]

I work at Whole Foods so I felt a weird “root for the home team” thing (even though I don’t manufacture them 😅)

[@GrahndDorkus]

Just Bonin’ along

[@shanewilson7994]

I do have to admit, Trader Joes food is really good and the price is reasonable compared to some other places. I haven't been by the Whole Foods in Nashville yet, but I don't see it being worth it compared to Joe's.

[@MuzzikLvr]

I haven't been to a Trader Joe's in several years, but I loved their frozen selections. The enchiladas and stuffed shells were my faves.

[@deprofundis3293]

Wait, you have the option to go but don't?? Oh gosh but they're so amazing

[@littlepumpkinseed]

We need Emily's en Stevie's hair routine!!! I am always impressed by their hair!!!

[@williamgriffin7584]

Wounderful....love the Foods they're so interesting but again my question is when will y'all do a Japanese or Japan convenience store episodes that would be fun to watch

[@susansimpson5857]

"How do you know the chicken came from the legs?" Here's my response: Since they can't run anymore.🤣

[@vbrevolution]

It was great to see Bugsby and Darwin, Mia's mythical little beasts! Good mythical morning

[@thekatsup]

Link is ABSOLUTELY correct that the Trader Joe's pb cups are better than Reese's. They are forking phenomenal. I've been vegan since 2014 and I STILL yearn for Trader Joe's mini peanut butter cups.

[@who_Is_faten_helmi]

Wooow Emily looks amazing. Looove her hair. 💛💛

[@mandisharp]

Loved the vibe this ep. Excited for another great season in two weeks!