Rhythm Roulette: Erick The Architect | Mass Appeal

In this episode of Rhythm Roulette, Mass Appeal presents Erick the Architect of the Flatbush Zombies.
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What started as a humble graffiti 'zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

[@TJASYLUM]

This man doesn't get enough credit for the work he puts in on those beats

[@cosmosPK]

W

[@mikesweeney5055]

+AsylumBeats one of my favorite producers by far

[@logkev]

W

[@HarlowBurn]

+AsylumBeats his work on Clockwork Indigo is my favorite.

[@HarlowBurn]

+AsylumBeats his style reminds me of Carter 2 beats but with more of an eerie vibe.

[@11jwiese]

erick is so underated seriously

[@eliasarriaga3474]

for real. I think he is one of the best producers out now.

[@erickdie]

thanks :DDD

[@goobert2469]

Fbz underrated in general

[@Than3Dane]

This gotta be the guy behind the new crypto token called MoonCorgi

[@edword7974]

Yea like he can produce like crazy Nd Fkn rap so nice

[@NotJoel47]

I love how Meech just chilling enjoying the art being made it's great

[@grayz9966]

hes writing a verse i think

[@3rdeyebeing175]

The beat he created suited his style well, already could hear darko on the track lol

[@jondunn1543]

Ifkr😭they should make a song off it. Juice would go hard as fuck on it.

[@levimartin9894]

Lol he just sitting on his phone in the back and looking at the records

[@eenfx]

pretty late, but imagine meech not doing the dark shit, just his normal voice on the piano part. that would be so sick

[@ab-soulblacklippastorzestg8148]

Erick Arc = one of the best producers Meech = one of the best lyricists juice = one of the best flows in the game

[@michaelc4575]

Juice is ass

[@RainDropVid]

+michael coughlin nah meech is ass

[@BurstPokemon]

+RainDropVid Man Darko goes hard on 'This Is It,' Juice is probably the weakest link.

[@stanniezwannie5176]

not even close

[@RainDropVid]

i was just talking shit lol i think they both good imo.

[@BradenKoi]

I'm a huge Flatbush fan. I think Erick is a genius

[@oriontashquinth8437]

I'm with you there

[@needitall4687]

it's a fact not a thought

[@Mykekelli]

Damn he got the record with the “lift yourself” sample

[@shreklovin]

*shot of burning joint exactly at **4:20* MassAppeal, you sly dogs

[@soundbycozzy]

you got 411 likes bro..almost there loll

[@swoope22era]

i wanna like it but i think it’s stayed at 420 likes for a reason.

[@pimpbisquick7036]

Trying to get you back.

[@celly4604]

He look like Snoop Dogg and Andre 3000 had a love child lmao

[@pieonyoutube]

have you hear of 21 $avage and Jaden $mith'$ $on ? Comethazine ?

[@zoehndrxx5397]

@@pieonyoutube I'm dying 🤣🤣🤣

[@alexjungeee7500]

His face looks like a young snoop dogg

[@anarkyreacts9614]

I know right? I was hoping someone noticed.

[@EpyonRoyal]

lmao

[@alanyex7175]

I swear I was the only one

[@EncourageSquirt]

No disrespeck, but you one hunnit percent wrong. He's the goddamn spitting image of that muh fucka, David Edwards. Real World, Season 2, haha.

[@RatFacedSnake]

He dont look nuthin like snoop tf?? Lmao, he look like the hommie tho.

[@georgemaysack4572]

Meech and Erick both rockin the canadian tuxedos lmaoooo

[@dacypher22]

This may be the best 3 records I have ever seen someone pick fro pure samplability.

[@dacypher22]

Having drums and lyrics is not a problem from a sampling perspective. Most of the time you are pulling from an opening, a closing or from a drum break in the middle of the song.

[@sticksttv]

I also had this thought

[@WaviiBoiiSwagg]

GET CLAMS CASINO ON RHYTHM ROULETTE

[@getbakedtonight]

lmao he probably doesnt even know what vinyl is

[@hijoseph100]

+getbakedtonight what makes you say that? Lol

[@getbakedtonight]

+JoeyJesus the guy is a dummy he asked on twitter what a 320 mp3 is..

[@kysshawtyDJINN400]

who gives a shit what he tweeted hes a musical genius

[@MrBLawson85]

he cant do shit without imogen heap samples

[@BlackGear614]

Diggin that Gorillaz shirt Erick is weraring

[@wokeil]

hell yea

[@soaponmypatio]

The mint in box action figures too

[@DJai211]

thats some real "stylo" if yknow what i mean. lool

[@PNOYY]

they pricy as fuck too, lucky he got some

[@gilespeterson6832]

TheBlackMoose Cuz there's no substituuuuute

[@ChairesOGS]

Imagine if 9th wonder would have had the same selection as him. 🔥

[@marvkrown]

+Christian Chaires exactly

[@sooperb]

yikes

[@ChairesOGS]

Thats gold right there, not saying Erick is a bad producer but this fits 9th more than Erick

[@toasty5790]

+Christian Chaires Imagine if Erick didn't have shit cables lmao

[@AmazingJayB51]

+Christian Chaires I like what he did, but you're 9th would've killed those joints.

[@LA-ue2ph]

erick's got fire taste in literally everything from his clothes to his music

[@Dave....]

I've been waiting for this one. Had to put my headphones on for this. To hear each sound clearly.

[@13en32]

Just found this Rhythm Roulette series today. Love when their heads just start bouncing because they know they have something. Awesome concept and introducing to so many new artists.

[@AdiSkater86]

I wanted to skip ahead and listen to the finished product so bad, but I'm madly in love with the process of how he's creating this beat. Erik's definitely becoming one of my favorite producers for sure, good shit bro!

[@Kojack26son]

Architect dope as fck for putting that together like that

[@nicholasreed854]

the amount of requests this had.. big ups to massappeal and Erick for getting this one out! #inspired

[@waohw1775]

Their album is one of 2016 best already.

[@cosmosPK]

W

[@andysutherland4731]

it'll probably top 5 this year

[@phillynative2884]

W

[@unclek7175]

+Ganghis Khan Don't push it, it was above average at best.

[@andysutherland4731]

its probably wont be the best but defiantly top 5

[@HXKUSAI]

Man this guy is so talented it's unreal

[@bklyncrook]

Dan the Automator needs to be here.

[@BigBangTheory92]

THIS!

[@joy-jn1nx]

+bklyncrook we need madlib.....

[@tobyhavik5]

+Ya Schillin Now we talkin. With some Gangsta Gibbs on the side.? Wooooowwwweeeeeee!!!

[@AdiSkater86]

+Tony Lopez I can hear Gibbs going in on this. This would definitely be a great Gibbs song than it would be a feature

[@EpyonRoyal]

agreed

[@theorydtr]

starting a gofund for his cables.

[@jonahconnally3026]

Holy shit, that Amnesty album is the same one Kanye sampled for Lift Yourself.

[@wholesomeyoutuber3513]

Yeah the track is Liberty and it's actually fire

[@thaChrizzl]

"We Have Love" was sampled for Jay-Z's "F.U.T.W." and "OG" by Wiz Khalifa and Snoop Dogg.

[@steventaylor201]

Id say he is genuinely top 5 producers in regards to rap beats atm - so much depth soul and can make anything sound amazing!

[@MicJones]

I've sampled that Jackson 5 record myself in the past. I'm SHOCKED that's all he pulled from that record. It has LOTS of dope moments he could've sampled.

[@MJmojito]

NEVER THOUGHT I'D LIVE TO SEE THE DAY

[@sooperb]

That was Jackpot of picks. Marvin,Diana and Mike.

[@FvckPistolSwitches]

I NEVER THOUGHT THIS DAY WOULD COME. THANK YOU MASS APPEAL, THANK YOU ERICK

[@KomodoJonesYo]

Those Gorillaz figures though

[@YungMayo]

Hold up. Is that a Vacation in Hell ashtray? If so, two damn years in the future. sheesh

[@Triboro_Gigolo]

diamond d, muggs, necro, alchemist, marley marl, teddy riley, jermaine dupri ...I would like to see you guys do episodes with those legendary producers.

[@NAtiVEMEXiCAN661]

hell yeah teddy riley

[@ATLS702]

+henney_dykstra I second diamond d, for sure. same with Alc.

[@DaOnlyMASTRK]

And DJ Premier!

[@QueMusiQ]

That last album was my fav as a very little kid! Takes me so far back!

[@tonyyxz]

QueMusiQ what was it??? I need to know

[@FreeeJ]

Tony z. Jackson 5-Dancing machine

[@GnarlyGENG]

Erick's got a copy of "Be Here Now" by Ram Dass behind the spiderman bobblehead in the clip starting at 4:14, if any of you guys reading this are psych-heads you definitely need to add that book to your collection of trip-items to keep nearby, I swear it has the secrets of the universe within it, I'm really not surprised the Zombies have a copy!! Too real

[@BoogieTheMann]

Dope...the beat is smokin music....

[@jackmatthews9540]

Eh mass appeal, can we see knxwledge on a rhythm roulette?

[@guneshlord981]

Knxwledge said on his Twitter that he won't do a rhythm roulette

[@baekho10]

why?

[@nulifidianpos9089]

+baekho10 he didn't say why but he made himself completely clear. Lol.

[@evmanbutts]

He clearly dont want people biting on his process

[@gilespeterson6832]

Jack Matthews He doesn't want to.

[@ImThatRandomGrrrl]

With Erick saying that both the records and the cables being messed up, he basically told y'all that it didn't sound as good as he wanted it to. He's a good producer that was met with a few technical difficulties and worked well (in my opinion) with what he was given.

[@womb666]

thank you! like people are completely ignoring that he had to work with what he was able to get

[@emano3203]

I WAITED FOR THIS DAY FOR SO LONG

[@AG-uj1cp]

Atmosphere did that first sample in "Between The Lines"

[@jojogirma61]

meech chillin in the back

[@kingofthesun21]

Thank you for getting Eric. Heres who gotta be next: -Alchemist -Madlib -Pete Rock -9th Wonder (again) -Rza -Kanye (very unlikely but ya never know) -DJ Premier (he doesnt do stuff like this but maybe Nas can work something out w his old friend) -Q tip -Timbaland -Pharrell -Havoc -Dr Dre (also very unlikely but...) -Earl sweatshirt (might be dope) -Mannie Fresh and Just Blaze (again...the sprite thing was not good for them) I think it might also be very interesting to see a notable trap producer and see if they can do something. Like imagine if Metro Boomin did this...idk if he could do it but I think it would be interesting.

[@tonymasters6549]

so dope how he uses the keys and his sampling is crazy

[@zanedietlin7645]

What the fuck. So underrated.

[@LohPro]

they need to start picking stuff from $1 bins and stop being able to go straight to a certain section, THEN putting on the blindfold. Put the blindfold on, then go pick random records from different sections. Dudes are scared of picking up stuff they can't fuck with it, so they go straight to a section where they pick up classic records to make beats from. That's whack

[@heartbreaktommy20]

Perfect comment. This is true. There needs to be more of a diversity in the genres selected. Rhythm Roulette would then become more interesting for viewers tbh

[@1skyhigh]

+Donnie Budd$ if you mean the producers themselves then I get your point, but if you mean the records they choose then what are you talking about?

[@lxrdox]

I agree. the only thing they sample is old R and B and soul.

[@derekmiltimore6220]

Pretty sure Mac did that

[@timmyturtles9670]

You'd probably do the same

[@nathanennis427]

the title "Free your mind" pops up, as he inhales...dope cut whomever pieced this together.

[@therealdrk]

Shit's fucking crazy! That Amnesty record is where Kanye got his Lift Yourself sample from as well haha

[@crossfaded7666]

this is dope asf

[@skrtreynolds]

Best producer of the past decade

[@michaelkraus9012]

FINALLY THIS HAS BEEN TOP REQUEST FOT THE LONGEST

[@jamess.1140]

Yes! Just commented last week it would be dope to see Eric Arch!

[@thugspoet]

lol at the comments....give half of yall the same records and your wont even reach pass trying to figure out how a record player works

[@TBoneBeats]

+Kwame Chikuyu FOR REAL THOUGH

[@jacksongoldy6042]

fr💀

[@womb666]

OMG THEY MADE ONE WITH ERICK YES

[@angl1406]

2021 still underrated

[@Behzey2fly]

Hes still made it work, i glade i met the Flatbush zombies and TAN Boyz

[@bengross3511]

I’m 2 minutes in and I know this dude got an easy selection

[@jeremysims5215]

AND I JUST MIGHT JUST LOVE SOMEBODY AND I JUST MIGHT JUST.... Am I the only one who recognized that same sample, but used nearly 20 years ago? #LucyFord

[@AsapM16s]

Most underrated producer in the game! So versatile and spit on his own masterpieces of production

[@chadpatt100]

9th Wonder set the bar so high. He is making it hard for anybody's Rhythm Roulette sound even decent. Every time I watch a new one I gotta go back to his to cleanse my mind

[@poet215]

Dude dig up a goldmine of samples.

[@ccenda3109]

My favorite part is 4:30 to 5:10 damn that was fucking insane!!

[@tomasfawcett8653]

one of the most underrated producers yet, period. zombie gangggg

[@bencurrier4525]

The Amnesty album is actually crazy good

[@TStriet23]

couldn't like it cuz it was at 222 likes

[@ilovecody7514]

Lol I see what you did there.

[@zuancemusic5572]

we need a kanye and madlib

[@Nighttimebandit]

yess!!

[@taquilayang1634]

would no more parties in la count? i think so

[@zuancemusic5572]

taquila yang a rythm roulett e for both of them

[@superultrathanksmom3845]

daaaaamn yeaah plz!

[@preston77021]

Ye & madlib? That woulda been cool 8 or 9 years ago. Ye too far gone.

[@flamezmack]

What a Talent!

[@Barttheskuxx]

been waiting soooo long for this!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@beeisbad]

No diss.... but he didn't do much with that DOPE-ASS record selection, son. Real talk. What ya'll think?

[@MrMasiahSwag]

trueee haha

[@SP-ie6nq]

think about how much time he was given to come up with a mix for an 8 min video, probably not a lot

[@levimartin9894]

no he had a problem with the wires so it sounded distorted only one record worked so he had to improvise

[@levimartin9894]

+fin lism nope in rhythm roulette you take multiple samples to make the beat

[@livefast5183]

omfg finally

[@bboymac84]

You realizes that 1st track you played by the Jackson 5 is like the SHIT! I am Loooooove!

[@llConceptll]

I'm still listening to that Khrysis joint over and over. Best RR in my opinion.

[@puzzle247365]

that amnesty record is a now and again/STONES THROW joint, so its a reissue and he BARLEY got through the 1st song lol...but ah well...and I figured he would go back to that jackson 5 joint...alot of dope vocal stabs he could grabbed from that too...but ehh...producers like this are better off NOT sampling imo, but still dope to watch...

[@TheWavetwister]

Preach

[@PAULORSMASSA]

+puzzle247365 Oh-No

[@unfunnycomedian3057]

+puzzle247365 you called it bro. this is wildly mediocre, if that.

[@TBoneBeats]

+puzzle247365 delete your comment. youre embarrassing. if you actually knew what you were talking about youd be on the show instead of him but......

[@TBoneBeats]

+Prince Mowe youre wildly mediocre...what alot of you seem to misunderstand is that they use what they have. the fact that they can even make something thats listenable is good enough. like who the fuck are you hahaha i dare you to make something better with the same records

[@emeralddintreasure2569]

RANDOMBLACKDUDE

[@MrDfgdsfsdg]

+Helga Pavlov Dude are you fucking kidding?

[@emeralddintreasure2569]

+Yunocchi Ion play games... I play real life

[@MrDfgdsfsdg]

Helga Pavlov I love you

[@jordanroberts4345]

Somebody come get this nigga. G shit. Helga Pavlov

[@charliekuzdro1]

this is dope, Arc is the reason i love flatbush so much

[@patriciavelasquez9355]

Eric will forever be a legend❤ You are acknowledged fasho, an inspiration to many 🔥

[@kllz00]

Yooo Erick has fuckin Gorillaz action figures??

[@UrbanCrunkMovement]

My top 5 in the series are: 1. Ski Beats 2. Large Pro 3. Marco polo 4. El-P 5. DJ Nu Mark

[@PrismIsAPuck]

+UrbanCrunkMovement i just saw the skywalkr one and i almost puked

[@ilovecody7514]

Sad because skywlkr is actually amazing too... but this one was still good.

[@kingofthesun21]

So why is 9th Wonder not in your top 5?

[@ilovecody7514]

Nick Oo​ Opinions? For me El-P above 9th wonder anyday.

[@glamxoxo]

been waiting so long for this

[@iDeceivable]

You're My Biggest Inspiration Erick, I'll Never Stop Making Beats. Because Of You, I Know I'll Make It Somehow.

[@RealityChecc1]

All 3 records that he picked were the first one's in their respective row. All of them are incredibly popular artists that are sample friendly, and he STILL produced some wack shit against all odds.

[@TheMattmatic]

The beat is decent IMO but compared to what Black Milk and Marco Polo did with garbage records it's not impressive. I still think Rhythm Roulette should be with strictly dollarbin records. Looping stuff from the soul section, no real challenge in that...

[@kingkelz215]

i only wish they had Meech spit a verse

[@EminemRapper9]

busy works beats needs to be on this joint lmao

[@ccenda3109]

Lmfaooo!! W

[@XbOxTROLLGuY]

He did did the same thing i would have done. As soon as i heard that first piano as soon as he laid the needle on the mike record. That was it. Banger material.

[@reigns1902]

what's that beat at the beginning

[@HenneyKravitz]

Remi DenDrixie it’s a song off of his beat tape Arcstrumentals 1

[@chilledkroete4114]

Soul Glow

[@domancio]

can someone explain to me or give me a link on how to grab a noise from a song without all the other noises. example: like if I were to take a piano, horns, synthetic or something but just that noise

[@uitham]

you should just find a part that has just what you want. i think thats what everyone does. if you try painstakingly isolating everything it sounds like ass

[@galenaguilar6774]

Domancio Valdez you have to EQ it or just find a part of a song that has it like the other dude said

[@domancio]

thanks guys, I'll see what I can do

[@47eyes37]

Why do many dislikes. This dude is so underrated. He is one of the best and uses the best

[@ayanez420]

No one: Mass Appeal: Everyone eats 3:57

[@chakabantou]

Come on Eric, bro you had the sickest selection, but the result ???not so great, too bad Black Milk need to comee= back and do this sh!t again

[@wifimanboy]

get Charles Hamilton on here

[@vintageelementzonline7597]

How many times has that Diana and Marvin album popped up? It never disappoints,I made a smooth banger from it years ago.

[@bodiebee9022]

Yes!! Zombies. I've been waiting for the Architect to hop on Rhythm Roulette. 👌

[@nfranklin997]

kinda expected more, would have been nice to hear a verse. shouts to KRIT tho

[@erronking7783]

lol okay yall askin for a lot now lmao

[@TonyYesK]

facepalm

[@BradenKoi]

+ERRoN KiNG rt

[@daniel_belongs_to_christ]

you could hear the distortion on the samples.. he had good records to use but the cables sabatoged his session... redo

[@elishaburton6013]

I haven't hada beat machine since back in 2008, this is great stuff.

[@blackbeard9958]

Dude fucks withs gorrilaz even more respect for him dude, he's an amazing producer, rapper, and most of all story teller

[@indigobeatz1526]

They say we Indigo's make pretty laid-back beats!

[@truemceeeee6631]

I love Erick with all my heart but he let me down, the beats on the new album are good but nowhere near as amazing as on better off dead.

[@gmyyoungboss]

D.R.U.G.S. had his best beats on it

[@Melox1R]

+TRUE MCeeeEe The new album had no samples tho

[@crazytomo1]

+Melox1R that's because it's sometimes hard to clear samples and they are independent and don't have a label to handle all that shit while they work

[@Melox1R]

+gucci sauce Yea i know, I really liked the production

[@truemceeeee6631]

Melox1R It did have 1 sample for bounce, but yeah maybe that was the problem.

[@Cre8tiv3]

I guess some people just go around on youtube and thumbs down a shit load of videos.. smh This was Dope

[@ronaldwilliams1371]

Damn! Bro You Picked Some Good Albums That Jackson 5 Album Dope