Guy's Revolution - Are supermarkets killing flavour?

What influences how carroty a carrot tastes or how bland a cucumber is?
Have we forgotten we’re growing food, not kitchen ornaments?
Learn how we farm for flavour in the latest of Guy’s Revolution.

[@amandalcullen]

Flavour is exactly what we have found. We have riverford boxes delivered every week and if we forget something and buy from the supermarket we can instantly tell as there is little or no flavour to it. I've also bought veg and fruit from the supermarket in the past that looks good and ripe and fresh only to find the following morning it's covered in green mould. This is why we converted to Riverford.

[@djfrenchman]

Riverford is the only place worth buying veg. It tastes like it should.

[@anacondaeunectes1854]

How it's grown makes sense. Our chicken eggs always tasted better in spring and summer when the chickens were allowed to roam the garden and get the bugs.

[@sarahplant6062]

I love your Veg. So glad I found Riverford. If the chard wilts, cut the ends off the stems and put in a jug of water, it will revive. I've done this and it works.

[@mezpacker3506]

Putting passion in your food, Guy. Thank you.

[@jamesjonsson6749]

Riverford is excellent, wish I had discovered it earlier.

[@mathewrichards7309]

Preach it. I'm a farmer myself

[@lorrainewest8377]

A recently new customer of Riverford I fully endorse what Guy has said here. We really noticed the difference of taste in the veg bought from Riverford as opposed to supermarket veg bought previously. We wouldn't go back to buying veg in any supermarket now.

[@riverfordorganicveg]

Wonderful to hear! The proof is in the pudding as they say...

[@chipo-lweendomwiindilila3689]

Love these short videos , informative

[@juliandohna8593]

Wish I lived in England so I could buy from Riverford!

[@booksearch]

Excellent video, but didn't realise Guy sounds just like Ken Livingstone!

[@fluffybunny558]

Love Riverford!

[@squeaksbuffeteria564]

The Riverford sweet corn 2017 is legit right now. oh my

[@nigelsmith7770]

spot on, Guy

[@marje8249]

Can we just put him in charge at Defra 🙂

[@lunamoon1768]

Are you adding fertiliser? Thanks

[@riverfordorganicveg]

Hi Anna, we produce our own compost from farm waste and use this as fertiliser for our fruit, veg and salad.

[@tobyninja6369]

100% yes

[@MrWilydw]

Nice food ,tastes sweet,meat box is superb,my monthly delivery is something I look forward to,, Mrwilydw

[@nimeshpatel8113]

I'm sick of hearing Guy's rants! I'd like to know where I can send my rants to him about how he perpetuates a BS economic system!

[@lynneceegee8726]

Nimesh Patel As his rants are all about NOT supporting a BS economic system I don’t understand your rant.

[@ruthjoynes8300]

For some reason I put your name into KZbin and found an awesome American comedian! Thank you!