Reacting To Tyler, The Creator's Views On Hip-Hop Media

Tyler, the Creator sat down with Maverick Carter this week and gave a fantastic interview. In this episode I want to take a closer look about his views on Hip-Hop media, the changing landscape and how it affects artists. Let's discuss!
#tylerthecreator #mavericks #akademiks

[@AQuincyJones11]

yo I remember that pro era odd future interview lol def was weird. Tyler was going at joey crazy. I agree with your premise about artist complaining but not supporting the ones that prioritize the art. I like that Cole always goes to Angie. if everyone can just find one person they trust that can work.

[@RobMarkman]

Bro that day was pure chaos. One day I’ll break down that interview on here lol

[@AQuincyJones11]

@@RobMarkman I just watched it again lmaoooo looking forward to that. if that was your idea, then that would explain that look on your face when Tyler was going crazy hahaha. learning in real time. part of the game

[@RobMarkman]

@@AQuincyJones11 yeah it was my idea 🤣

[@AQuincyJones11]

@@RobMarkman 😭

[@lewisg.5240]

tyler’s point was valid in an overall view. and you’re right about the fact that we have to give the attention to the right platforms and music-centered coverage

[@RobMarkman]

100%?

[@mizah316]

As you said, the outlets talking about tea and negativity are entertaining to watch, but I personally miss the music talk and real journalism. A perfect example of an interview is the one you did with Kendrick after “TPAB” You listened to the album, asked him about the songs, and he narrated the concept of it through your questions. One of the realest conversations I’ve seen on camera. Even Kendrick pausing for seconds after you ask a question was dope too because you can tell every answer was thought out.

[@RobMarkman]

Thank you, that was a special convo.

[@zaywasneverthere]

From Tyler's perspective, he's a musician that's always wrote & produced for himself, pushed himself with every album (mf loves chords), expressed himself thru art outside of music (directing, fashion, festivals). So to see people who aren't passionate cosplay as figures in our culture, hell yea it's gonna feel wrong. If it feels weird, its cuz it is!!

[@RobMarkman]

Agreed

[@htdubski23]

And blew up off shock value meme stuff as well. Forgot to mention that😂

[@SP2Crazy]

Tyler was stating the facts, especially about ian. More artists should speak up on this subject in my opinion.

[@RobMarkman]

@@SP2Crazy he just didn’t say his name. But i think that’s who he met. There’s a few that are starting to fit in that category. Fletchy2Fat too

[@SP2Crazy]

@@RobMarkman There’s way too many of these artists who could care less about crafting a quality project or focusing on sharpening their skills, and only care for the clout.

[@htdubski23]

Tyler blew up off shock value meme stuff has no room to call anyone a meme rapper and Ian sounds absolutely nothing like future or Gucci mane

[@richhomiechef]

Artists aren't just artists, they're also celebrities. Celebrity worship is too strong in our culture. Now with social media, there are even more ways to worship celebs. That drowns out the content about art even more

[@RobMarkman]

Yeah. I agree to a degree. Not all artists signed up to be celebs though, BUT once they reach a certain level of notoriety it becomes this uncontrollable monster

[@Hellismary]

Yo Rob you made a great point in that the absence of impactful artist interviews leading way to all these platforms just running their own narratives on artists every move. I hadn’t considered that as a by product, as for me I stay on Wikipedia reading about how albums were produced and what inspired them etc

[@RobMarkman]

🫡

[@penelopesanchez1679]

Tyler was right and most of us know exactly who he was talking about (it wasn’t just Ian).

[@SP2Crazy]

@@penelopesanchez1679 The entire genre is plagued with these “artists” who make fast food music unfortunately.

[@treycarter7826]

​@SP2Crazy the issue is that that is very low skill music I have no problem with the kid overall but the industry pushing this type of music will lead to the death of hiphop

[@SP2Crazy]

@@treycarter7826 On top of that fans expect a frequent output from artists, meaning they could care less if the quality of an album or mixtape is good, as long as they get consistent output.

[@treycarter7826]

@SP2Crazy yeah as much as I love lil wayne he really influenced this new wave crazy. In like 2015 kendrick cole krit pusha ye drake etc were the most respected now it's travis future thug baby savage gunna that are universally respected in the mainstream and the lyricist are considered boring. I honestly never saw it coming to be honest.

[@SP2Crazy]

@@treycarter7826 I think artists like Thug, Gunna, Future, Travis etc are also great in their own way, Travis takes his time to craft his albums, Future went the Weezy route at one point with the output and it was consistent for the most part, Thug has a solid discography as well. Yeah I believe when Drake, Kendrick, Cole are winding down their careers I’m not sure how lyricists will be viewed, there’s definitely some excellent talent today, but I guess it isn’t the popular thing at the moment unfortunately.

[@NightscapeProduction]

Very interesting and very true point about less artist interviews leading to more artist breakdown videos. Crazy how much that genre had grown in the last 5-8 years

[@RobMarkman]

That’s at least one of the contribtuing factors

[@JayPro4620]

As an artist (Eddy Dre), we need more interviews that get into the nuts and bolts about the artists’ creative process behind their art. It’s dope to see and it provides a plethora of perspectives to learn from. Who’s to say that there’s no entertainment that could come from that. It ain’t salacious, but it’s pure. Something that would be refreshing in the current climate that we’re in.

[@RobMarkman]

Agreed

[@Kelvinrooney1989]

I love interviews with artist who care about who they present to us and their craft, for example Tyler the creator interviews made me actually want to see him live, School Boy Q interviews made me want to find a friend like him, Kendrick made me feel like it’s ok to withhold some stuff and look for interviewers who care more about me and what I put out like your interview on Tpab that showed us how intune he is with how he is recieved, interviews for me I believe are neccassary when they are with genuine people who care less about headlines and care about havin a stimulating convo that regardless of the views they grabbed this artist because they want somethin other than what pays the bills, it’s bonus but at the end of the day because we all want to communicate, and connect we should learn how to sift and seperate what makes us money and what provides us with what we need to grow, and develop. Like your channel is like barbershop convo but with a highly intelligent individual sittin in the corner commenting bringin convos deeper and connected because you actually care, so that’s my 2 cents lol or more but thanks again for another thought provoking video stay blessed, 🙏🏾💯

[@ApolloPlanetary]

We’ve seen non-Black artists “pimp out” Black/hip-hop culture to get big and then transition out when they no longer need it. We must discuss how we can protect this genre/culture from people who want to profit from it and not add to it.

[@RobMarkman]

I feel you

[@AllWeNeededWas]

14:00 specifically tyler in particular he has these (im not sure official or unofficial) album DOCUMENTARIES on youtube and I literally live for them because he goes into such descriptive detail on what he wanted each song to feel like or vividly sound like. It's something that I can't get from just any other artist and it offers a whole new perspective sometimes to something you were already deeply in love with. Even his cd versions of albums have HIDDEN TRACKS u cant get on streaming services. Its truly just a whole world you dive into

[@RobMarkman]

Yeah. It’s part of what makes him great!!

[@johnwerner69]

Teenage Tyler was definitely a bit of an edgelord. But I’m glad he is talking about that time. Ngl never heard about Ian before that interview

[@RobMarkman]

Yeah the Tyler today is different from who we have now. The evolution has been pretty dope

[@brian_eye]

I hope you get an updated interview with Tyler as soon as possible. I’ve watched some of your interviews on Genius & loved how you conducted them.

[@RobMarkman]

Thank you. Who knows what the future holds. Would love to interview Tyler at this point in his career.

[@mikeTDE]

Your TPAB interview is one of the best ever. Do not forget The Weeknd never really did interviews ever.

[@RobMarkman]

Yeah he came into the game not doing em

[@annayamona]

I love when artist talk about their art!!! Also miss the booklets that came with CD’s. Which is why i appreciate vinyls more now. The art and passion is what’s missing in music now!

[@traplover6357]

I wish whenever someone criticizes a negative aspect of the current music industry, they also propose an alternative. List what new artists youve been listening to, so your fans can check the person out. Cole doing that for JID for example is peak

[@RobMarkman]

That’s a dope way to do it. I’m with that suggestion.

[@lovechild1024]

Im so glad you spoke on this topic. After I found your channel, KZbin recommended your interview with Odd Future and I was so annoyed with Tyler. I thought Joey held his own. 😊 That interview reminded me why I did not initially enjoy Tyler or his music when he was younger. As a new artist he fully exploited the media and internet with his jokes and crazy antics to get attention to grow his brand. I enjoy him a lot more now that he has matured. I do understand his sentiment about tabloid type media but there are tons of other media outlets producing mature content. There is a time and place for all flavors of media and I feel he's being hypocritical now that his brand has been established.

[@RobMarkman]

Yeah the Tyler then and Tyler now is different

[@valor7634]

Totally feel this. Even during the OF days, I was a massive Tyler fan but it was almost never about his musical ability. It was how they were goofy in music videos like Rella & Oldie, their interviews, TV show, and trolling freestyles. It wasn't until Flower Boy that I realized he's an insanely talented artist. Good thing he failed with Cherry Bomb in 2015 to make him wake up, mature and get focused.

[@WiiZapperkid]

Keep blessing us Rob

[@RobMarkman]

🫡

[@mattjohnstondev]

I agree with the take around mystique, I would be choosy about when to talk about my lyrics on screen for that reason. I think talking about production doesn't have that same issue, but I find it fascinating and I'm pretty sure others would too. I think Rick Rubin gets a lot of this right, and I love tuning in for that

[@RobMarkman]

Yeah. It always has to feel special

[@BigGeechie]

Yoo Rob! That interview you had with Odd Future is classic! That’s what I value, something that displays an artist personality but the part that contributes to the rhyme and reason of their art. If that makes sense

[@RobMarkman]

I really was embarrassed by that interview for years. I just wanted it to be better and get attention for different reasons. But you live and you learn. Thank you

[@nate_thegreat313]

Honestly needs to be more platforms for the underground because there’s a lot of phenomenal artists that you rarely hear about.

[@RobMarkman]

Will people support those platforms in the ways it need to be supported? Ima be honest, when i have “underground” artists on genius, they don’t get the same traffic

[@nate_thegreat313]

@@RobMarkman I don’t know that’s the thing that is also a thought to keep in mind too because there is various different style of artists and most people today might not even bat an eye

[@daylenkelsey9898]

I run a small underground hip-hop blog. Before I even post an article, post etc. I have to already understand that no matter what it is that I'm doing, it's not going to get nearly as many eyes as it would if we focused on mainstream artists. I say this to say that there are a ton of blogs, brands, that champion the underground. The problem is those platforms are rarely able to enter the ecosystem that benefits from maintaining the status quo. Which is promoting the artists that are making these labels and DSPs money. 99% of the time, that's not going to be an underground artist. Money is always the motivation

[@nate_thegreat313]

@@daylenkelsey9898 send me your blog, I’m also an artist myself and I want to show my support

[@RobMarkman]

Whether we like it or not traffic and audience engagement play a role. How does a platform afford rent, staff, etc.

[@babygirl4949]

Tbh I’m interested in getting deep dives into how the music is made if the music warrants thar conversation. I’ve watched so many Kendrick Lamar and Beyonce videos of them making their music or talking about the making of it bc their music is that good and I know that they are that thoughtful that they put a lot into it. I’m not a Tyler fan but I respect him and know enough about him to know he’s super passionate about music and super talented and I know his music warrants those conversations. MOST of the music that’s being put out these days don’t warrant those conversations. Most people make music aren’t artists and they do not make music worth breaking down so I think we have to start there. Like how much breakdown will these artists give? They aren’t going to give you much but I get that ppl like Tyler need spaces where the music is still the focus. Beyonce said something very similar a long time ago. Artists like them are a rare breed. Actual artists!

[@RobMarkman]

Rare breed indeed

[@kamandresen6879]

I think media outlets are just trying to give their audiences what they want. There are likely more people who are interested in hearing an artist telling funny stories or spilling tea or what have you. There’s less casual fans out there who are interested in hearing an artist break down their creative process, how they write, inspiration for specific bars, etc. There might be 25% of the audience who loves to nerd out about that stuff. And thus, we typically will get about 25% of the interview centered around “the music”. Genius is a great example of a site who can give us an entire hour long video breaking down lyrics and songwriting, as that is clearly what their viewers want. They are more niche in that way. I’m grateful that today, we have multiple different places to go to for content. Stuff like Complex that is more broad and gossipy, and stuff like Rob’s channel that dives deep into nuance and history. Both have a place imo. Thank you for this video as always Rob, appreciate your work tremendously

[@syedahmad722]

See how Rob forget about us when he in LA and try to act like he ain’t industry 🤣😭

[@RobMarkman]

Naaaaah don’t do that lol

[@satyarthsingh2276]

on point critique, Rob💯

[@RobMarkman]

💙

[@AllWeNeededWas]

my 🐐 the creator was spittin sorry everybody(not sorry)

[@woosaucin]

i always love when bts content of studio sessions come out about my favorite music/artists, but the numbers really dont lie, those dont get much traffic at all. and eventually the artist/label just dont find value in releasing that anymore and it makes me sad since i personally enjoy that kind of content :(

[@RobMarkman]

😔

[@twizrock7081]

A lot of artists that don’t do interviews here will do an interview with Tim Westwood in a heartbeat! ….

[@RobMarkman]

@@twizrock7081 true

[@marvinguzman924]

Tim Westwood is washed now. I understand he was in his prime back in like 2000-2011. But he’s not anymore.

[@kendallkhoward]

As someone who works in media, I’ve grown annoyed with the way things are covered in a more sensationalized, polarizing way instead with nuance. And that especially goes for the industry I work in sports as well as music and others. I understand the reasoning for the entertaining side getting coverage, but I would like to see more of a balance I guess with the other more nuanced side of things getting pushed just as much. Like you pointed out Rob, hearing Tyler talk about tidbits of his upbringing like how he learned how to play the piano from 3stacks’ ‘She’s Alive’ was intriguing for me to hear as a fan cause that’s one of my favorite albums of all time. Overall, I just find it funny how exactly what Tyler said in the interview happened. The internet gonna internet 😂

[@RobMarkman]

Yeah. You can pretty much predict how the media is gonna react to things know. I’m with you though. I understand it’s entertainment but i personally want more

[@aprint85lane]

Been a fan for a long time

[@RobMarkman]

Thank you.

[@ktdagoat1289]

Problem with the “do stars support those platform” point is you have to admit to they don’t have that control.. The labels do.. What needs to happen is people or a person highlighting curated underground talent.. Cause now nobody does that cause the underground doesn’t get them enough talent..

[@RobMarkman]

I gotta disagree. I’m in the business deep. An artist like Tyler tells his label what he wants to do. He earned that right. But for the most part, if an artist at any label doesn’t wanna sit with a certain platform the label won’t force them in that regard.

[@ktdagoat1289]

@@RobMarkman Yeah but it’s only maybe 10 Tyler’s in rap and lbh probably 8 of them are label controlled maybe it’s just Cole, Tyler, Kendrick that could do it but then it’s just keeping the light on them over highlighting new artists.. It’s a hard game of dichotomy however that’s why we haven’t heard many NEW artists being highlighted..

[@ReyhanJoseph]

@@ktdagoat1289 and on top of that even then for new artists to have a convo or whatever the convo for them turns into a late stage captialist's ask of what's your followers like or what your listeners like on soundcloud or spotify(cuz just like IG follows and stuff it can all be bought) which are all just perverse incentives to move away from the music so @RobMarkman it still goes back to we have start seeing artists and asking these questions way before the album even drop cuz for instance we saw Ye on smaller media outlets before the College Dropout trilogy even hit as an example but there's always going to be need for business to innovate and evolve beyond the numbers and stuff to actually champion it all right

[@bbe388]

I'm an old head, I'm 47. I ain't into all the gossip. I remember how it once was being a youngin reading the source and other hip hop magazines. Watching yo MTV raps and rap city... But I get it. I understand what's happening today and it's all part of the ecosystem, just a negative part in my eyes but I understand. It all makes our hiphop world go around. As far as what Tyler said, I agree but rap is more hustle than talent... it's so much business behind music that it outweighs the art because we all trying to get paid... And the internet changed everything. .. There is no gate to get in music anymore. U can be a lily white kid who adored trap music from the suburbs and went for your dream of being a rapper and there is nothing that can stop you if you're popular enough. Business outweighs the art in my opinion

[@RobMarkman]

I feel you. I don’t know if we can close Pandora’s box now. The other thing is, it was about business even back in the 90s. I do feel there was more balance then. But the hustle aspect of hip hop has been here for a very long time

[@bbe388]

You're right but it was artist development and wanting the next hot fresh artist that's talented. Now artists can be famous and popping just because of what they got going on outside of the music like a Blueface etc...

[@shawnhudson6649]

I personally value the music convos. I think the reason why the BIG artist don't is because again alot of these platforms always wanna ask wild questions. Like for example I'll never forget when Young M.A went on the breakfast club and I was eager to hear about her new music she had coming and instead Charlamagne and Envy kept askin her about sex toys and her sexuality. This is what I believe turns alot of artist off from doing interviews.

[@RobMarkman]

I love M.A., I did a pretty dope interview with her. kzbin.info/www/bejne/ZqjYd4yFa5V8d9ksi=vdD8Jc3B4E9wrpUE

[@shawnhudson6649]

@@RobMarkman Yes I remember this is when Herstory in the making came out. Loved that interview. I hope you she drops some new music soon and that you interview her again.

[@RobMarkman]

@@shawnhudson6649 love!!!

[@getuponouttahere6923]

I think he was mainly referring to is what the blogs post. Even if they do talk about the music for a brief moment in the interview that’s not what’s gonna be clipped up and circulating on these pages

[@RobMarkman]

It certainly isn’t

[@mr.rashadgrice79]

My 75 Cents....Nuance Is Missing When Looking At Clips.. People Just Respond To A Clip instead saying I Need To See the full Interview or section of interview before commenting. Im still only interested in the music first unless its a long form interview with a classic act..... Thats why I Like Questlove Supreme, Soren Baker etc .. They go into the music first... Everything else is Secondary

[@RobMarkman]

Nuance is missing. Facts

[@duderap]

I like your premisee but you guys created a great product at genius with the producer series. These type of forms of content are great. I think the interview art form got replaced by doing content pieces with artists. Hot Ones, Sundae Conversation or even Kai's stream come to mind here. And I partially blame the "got you" interview nature a Charlamagne or Ebro did for that.

[@RobMarkman]

Thank you. I’m a co creator on that deconstructed series. Our first episode was with Mike Will on Black Beatles - we went to Tree Sounds and filmed him for 3 hrs as he broke down that beat. Then we kept perfecting the look and feel and flow of each episode.

[@ReyhanJoseph]

To me when i heard Tyler say that on Maverick podcast, i saw it kind of fit the same theme as what Kendrick was getting at which kind of goes back to the diff between culture and the industry. And tbh ik industry plants have always been in some form historically but even then when you look deeper ppl still aren't respecting the culture cuz they're openly honest about the industrial commercial capture of culture and sorry to sound like a nerd but it's like terrifying to see things go from where it was with like XXXTentacion for instance to where it is now where hip hop as a culture has become an aesthetic online and it's not even a respect thing cuz that's what it feels like it's disrespect and the funny thing is Kendrick ain't wrong for saying "too many goofies with a check." so i do agree with tyler: make it about music and bring it back to the heart of culture of any artform: MUSIC i say this as an artist and producer myself cuz Tyler isn't wrong cuz the world has been flattened in a way that's like scary in a losing recipes kind of way and i'm not saying Hip hop needs to go back to gatekeeping as a culture but it's kind of going back to even what you're getting at the ecosystem definitely needs to have a convo or an understanding of what's going on cuz stuff's getting weird in a sense where TPAB and Mr Morale sounds haunting in light of the Drake beef and what Kendrick was going at on a deeper level.

[@ReyhanJoseph]

here's the thing tho Rob literally the artists of hip hop and the media of hip hop have to act in harmony to prevent stuff like this cuz if it's an ecosystem you can't blame tyler for having the space to say hey we're dying and we need to value the music cuz that's what is happening when it's all commercial cuz that's when butterflies get pimped yes it gets traffic but what's the use when ppl don't listen that deep i'm in the same boat as tyler i love writing songs and making beats and stuff so it's terrifying to see a culture that your dad showed you all die because of industrial commerical capture that plays in your face like it's literally becoming a problem that has to be addressed one way or another in some way that evolves cuz gatekeeping has to happen one way or another that actually makes sense in context of where history feels to be going cuz everything Kendrick said in the battle with drake is widespread applicable but it's a two way road of the ecosystem actually working towards fixing expectations because it's an artist thing yes and we're in a late stage capitalist lick of a society but at the same time it's on media's responsiblities to evolve to find a way to match or even evolve how it's presented and how it's evolved feels like devolution for me personally cuz i'd rather hear Tyler talk about his experience with a cracked version of Fruity Loops vs hearing another artist talking about nothing(unless they Wale talking about they album about nothing) cuz the culture matters just as much as the music and it shows how in these rappers that Tyler is alluding to that they ain't like that.

[@RobMarkman]

Tyler isn’t wrong. And you make an excellent point, do we gatekeep more? Because people didn’t like gate keeping to whatever degree it existed. Great comment. I’m with you. So many goodies with a check smh

[@RobMarkman]

Yes. I don’t blame Tyler. I truly believe it’s an ecosystem. We all have a part to play in it all.

[@ReyhanJoseph]

@@RobMarkman tbh it is kind of needed from a more pov because hip hop as a culture thing is born from liberation of black ppl and it's kind of like what DMX the Industry poem i think of a lot and the argument against gatekeeping doesn't really stand that much when if it was on the other foot(i.e. Jewish or even other ppl) it would be the same argument for gatekeeping being needed so yeah let's gatekeep more tbh but ik deep down this stuff wasn't answered when hip hop started going commercial but now is prolly the best time to say fuck no on all parts of it that don't have the culture's interest at heart

[@122smh]

Questlove Supreme is one of the better music based interview platforms. But could alot of these artists go up there and dive into the nerdy aspects of the music they're making?

[@RobMarkman]

@@122smh amazing platform

[@arcanaatl]

I agree that the artist could definitely help bolster the kind of content that is substantive and the platforms that are anchored in music content but I also feel that the access to becoming an artist or an "expert" threshold is a huge part of the problem. the music industry's foundation, especially Hip Hop's, is faulty and the level of respect for music has been infiltrated by amateurs with no true credentials or people that just see $$$$. Creating spaces for artist to connect and chat together, like how Vanity Fair is for movies, is a way to combat it;like if you take the IG Close Friends vibe but center it on music creation i think people/fans would enjoy it and could start to combat some of the nonsense clickbait content and maybe artist would feel more comfortable speaking with each other since there are so few seemingly respected music journalist & platforms unfortunately

[@RobMarkman]

👍

[@sobeso]

oh yea you did do that interview in the past with pro era and odd future, Tyler has Grown alot since then

[@RobMarkman]

Yup. That was me. And yeah he has

[@BabaMangaDoe]

I was joking about Genius 😂😂

[@RobMarkman]

Oh i didn’t see the joke, i must’ve missed it

[@BabaMangaDoe]

@@RobMarkman they was going over thug lyrics in the case I said Genius be snitching 🤣😂

[@BabaMangaDoe]

@@RobMarkman on another note I seen the Hindu demon kali had followers named thuggees … Cali , Thug life . Mythology imitates life I suppose

[@ayoonine]

The most revered artists are pissed about the state of the industry, while the industry is in the position it's in is due to out of touch A&R's, execs, who are just trying to stay afloat. Some legendary people attached to some bullshit nowadays.

[@1hendrixx7]

I value the music and conversation around it. I only like hearing about the origin of how the beef started, and after that, all the other theatricalities don't interest me.

[@RobMarkman]

Yeah diss records are records. It’s music. I feel you tho, all the other antics get tiresome

[@mohatomadibo1513]

Do we want to get it back? Most definitely. How do we get it back? I think artists themselves have a role to play in that. I understand artists like kendrick wanting to maintain that mystique and people are just different, some people do not want to be constantly in the "spotlight". However, you do owe it to your fans to come out once in a while and do an interview. Especially when you have a project coming out. But when they do have that album coming out, they go to podcasts and other media platforms where little to nothing will be said about the music because those people have the numbers. These artists ( Kendrick, JCole, Drake, Taylor Swift, Beyonce) are so influential that they will always have a huge number of people who will follow them anywhere, so they can bring the numbers to those podcasts and media platforms that want the majority of the interview to be about the music. But like you said, Tyler spoke about how he taught himself to play the piano but that wont go viral. So the fans also need to choose what they will pay attention to - will it be the negative stuff or the positive? Or both? I think there is a space for both the "Wendy Williams type of media" and the "Rob Markman type of media". The people just need to pay attention to both.

[@RobMarkman]

I feel you, what you’re speaking to is the need for balance, right? I agree

[@mohatomadibo1513]

​@@RobMarkman I know it is easier said than done but yes, balance. We can "nerd" over the lyrics and still be interested in who's dating whom.

[@missnoel6925]

Agreed with everything Tyler said, but these are the conversations that I wish went viral and gate keepers stepped in during the Kreashawn + Iggy days… blatantly cosplaying the culture and sound, yet several hip-hop heavy hitters cosigned it so here we are today 🤷🏾‍♀️

[@FromTheHipp]

ok but rob the same question must be asked of the platforms. i get your point about the ecosystem. sometimes the fuckery pays the bills. but are the journalists working to shed light on artists that need these platforms and associate themselves with breaking acts and what not? because all everybody is doing is force-feeding the same tired sound to everybody whether you're the akademiks of the world or the respected journalists of the world. for example, a couple of months ago i hopped on and gave a super chat for a recommendation for an artist that i thought you should look up. and imho, there is no way you look it up and not feel moved by what that is and what hes doing. everybody is complaining about the state of everything and there are real artists out here doing their job and we are failing them. good on tyler for speaking up.

[@RobMarkman]

Who was the artist? And if you look at my track record? Long record of putting artists on, every single step of the way. But overall i agree. It’s an ecosystem and it needs to work on all sides.

[@FromTheHipp]

@@RobMarkman Im not questioning your track record lol. I know its great. I'm just speaking generally. You posed a question about the platform/artist conundrum and my answer was in reference to that. my point about the super chat was that artists do slip through the cracks, really talented ones, across the board, even by people like you. so imagine on a broad scale. the artist was Jon Fields. Look up his song/video "Riot."

[@joey69763]

Nobody 2 call 🗣️

[@RobMarkman]

Classic lol

[@djlongway666]

The infrastructure of the music business a house of cards. Priorities all fucked up. We don't own enough real estate in the game we created so now we are here. We don't control ticket sales, performance venues, radio stations, music outlets, streaming platforms or even the masters. Lot of issues

[@teemax1809]

...why are you making this about you? what tyler said is on point. dissecting his interview in the way you are...kinda makes his point valid. tyler's larger point is what people should be focused on. the fact you seem hell-bent on continuously referencing yourself, (because for some reason, even though you are supposed to have a journalistic background), means that important conversation around creativity and culture isn't being had in a meaningful way. YOU are part of the problem. tyler wasn't attacking media. he was giving his insights on how the commodification and subversion of music and creativity in general, are being eroded before our eyes. have that conversation, because while everyone is clambering to pick apart this interview, (for clicks and views), we are losing the battle to nurture and guide those coming up behind us.

[@RobMarkman]

It’s about me because it’s my channel buddy. If you don’t like it, then that’s cool, you have a choice to make. I won’t be offended.

[@teemax1809]

*holds head in despair* ...yes. it's your channel. now get out of the way and talk about the real issues plaguing the creative musical and cultural landscape. it is grating how people with these types of platforms, seem incapable of seeing further than the obvious. there have been some important and insightful reads on the direction of creativity of late. many have been repurposed as nothing more than opportunistic red meat posts. let's have the conversation before the momentum gets so overwhelming, that there's no coming back. and if you're saying you're not interested in providing a deeper narrative and context to this, then yeah. my choice then will be clear.

[@Chillsoo96]

Lil mabu i think he talking about

[@RobMarkman]

Maybe mabu. But i don’t think mabu sounds like Gucci. Wild thing to me is i think Mabu is really talented. The fake thug bit throws me off tho

[@sammytvlu]

Where you get that hoodie from Rob?

[@RobMarkman]

SZA tour. When she came to Barclays in Brooklyn

[@sammytvlu]

@@RobMarkman shit be 🔥

[@kaisoundz]

hyper interpretation era, also I think artists that aren't as musically inclined or have alot of people doing stuff for them don't want to talk because then you'll realize they don't really do that much

[@RobMarkman]

I’ve ran into that behind the scenes. You’re not wrong

[@kaisoundz]

its like why you barely see in studio process, behind the scenes, contract specifics etc also as to not encourage "regular" people to pursue music by letting the cons float around and keeping the status as less transparent

[@donamaru3630]

15:50 he talking about Drake lol

[@RobMarkman]

lol no way.

[@joeyhenderson1624]

😂😂😂😂

[@valor7634]

Lmfaoooo

[@TheBulBey]

Is there space to offer grounded and thoughtful critique without being called "old"? Its kinda funny because being called "young" is some context can be an insult. What if its just an actual critique? Keeping it a bean, theres a conversation to be had around Future and Gucci Mane and why Hip Hop has moved away from thoughtful lyrics, but I digress.

[@RobMarkman]

Yeah I’ve been called “old” several times as if it was an insult but I’m grateful to have made it this far. And to be in music for as long as i have. I think you just gotta offer critique but getting to the heart of the matter. What is the actual criticism? Harping on someone’s Age isn’t a critique

[@doubleowavy3936]

Anyone know where the join button is??

[@RobMarkman]

Should be next to the subscribe button, at least on desktop.

[@BeautifulEarthJa]

11:15 I wouldnt say negativity...conflict but also what was interesting in hip hop?

[@donamaru3630]

10:25 yes you can do press runs lol you have instagram lol and streaming on the go lol its jus so possible now lol

[@bencromwell707]

Rob you apart of Hip-Hop media & Artist/ how do you feel about what Tyler is saying?

[@RobMarkman]

@@bencromwell707 i talked about it in the video. But if you have a more specific question I’ll be happy to answer it

[@bencromwell707]

@@RobMarkman ok I get what you've saying & I Appreciate the context & so on & so fourth do you feel that Hip-Hop media is toxic or not?

[@donamaru3630]

10:00 if he didnt intent its not him its the public and no more sneak dissing either talk about your music and where it comes from no more guessing thats corny you know what you talking about and who just say it you did put the damn song out lol if will make everything better ... gives the tea and the art at the same time but it should be a interviewer to do that

[@randallgr11]

Has Kendrick done as many long interviews as Drake in the last 7-8 years ? And tbh those interviews didn’t really help him and then Elliot’ decided to criticize him in public

[@htdubski23]

Tyler blew up off shock value/meme stuff so for him to call anyone a meme rapper is incredibly hypocritical/frustrating. Ian also sounds absolutely nothing like future or Gucci mane. Gucci beats but doesn’t sound like him and he never once said he was mocking them. Just a clown statement overall.

[@valor7634]

I thought about this a lot after the interview. I don't think he's completely being hypocritical. You're right, Tyler and Odd Future did profit from making joke & shock value records. I think the difference here is that his meme records were not the forefront of hip-hop, they weren't even the forefront of his own discography at the time, and they were not an iteration of an existing rapper's style. His shock value songs like Yonkers are what blew him up, I think that's a bit different from meme songs. Records like "Tina, perm your fucking weave" was a meme song but not popular. Songs like Rella and Tamale were popular and basically meme records, but they were original and still showcased their rapping ability and signature production. They also still made an effort to make more serious records like Oldie, IFHY, EARL and Rusty, which also contributed to their success and moved the genre forward very early in their careers.

[@RobMarkman]

Tyler did make some real meme-able moments, especially early. But i don’t think it makes his statement untrue. And i do believe Tyler has contributed way more than he’s ever took away from hip hop.